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SOCIAL MEDIA, what we think about!
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Why You Need a Month-By-Month Blog Growth Action Plan — Think Traffic

Why You Need a Month-By-Month Blog Growth Action Plan — Think Traffic | SOCIAL MEDIA, what we think about! | Scoop.it

Are you satisfied with your blog’s growth, month after month? If you are, then great – see you later.

 

But if you aren’t, I’ve got a second question for you: Do you have a month-by-month plan for growth?

 

Most people don’t, but they should. After all, as they say, failing to plan is planning to fail.

 

In this article you’ll see how easy it is to set up a monthly action plan and how important it can be for long-term success.

 

Why People Don’t Plan

If you don’t have a month-by-month plan, then don’t worry, you’re not alone.

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How to Build an Engaged Audience with Content Marketing

How to Build an Engaged Audience with Content Marketing | SOCIAL MEDIA, what we think about! | Scoop.it

Most bloggers are after the same things.

 

They want traffic to their blogs, comments on their posts, and sales of their products or services.

 

These are all great goals, but they’re really just symptoms of something else: having an engaged and responsive audience.

 

You can’t have a lot of consistent traffic, comments, or sales without a great audience — your traffic source will dry up sooner or later (AdWords, anyone?), your commenters will stop commenting, and your sales will disappear.

 

But what if you don’t have an audience at all? How do you build an engaged audience if you’re starting from scratch?

 

That’s the question that I asked 30 different audience-building masters. Let’s take a look at their answers to these questions…

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Shirley Williams (appearoo.com/ShirleyWilliams)'s comment, December 3, 2011 3:25 PM
Nice article. Thanks
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7 Things I Learned from the First Blogger

7 Things I Learned from the First Blogger | SOCIAL MEDIA, what we think about! | Scoop.it

I was first called “Charlie Brown” in 8th grade. I refused to stand up and say the Pledge of Allegiance with the other kids. I didn’t like being forced to do anything. Afterwards some kids came up to me.

 

“Hey Charlie Brown,” one of them said, “you a commie?”

 

“No,” I said, “I just don’t like being forced to do something.”

 

“He’s more like a Linus,” Larry Sorbino said. Having stayed back a grade or so he was having more sex than anyone else in junior high school. I was definitely jealous of him. Everyone laughed because he was the leader of the roost. “Linus, hahaha.” And then for the next few months people would pass me in the hallway and sneer, “Hey Linus, haha” or, when they forgot who Linus was, “Hey Charlie Brown, haha!”...

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Is Your Business Worth An Extra Hour Per Week? 5 Reasons Why Your Business Should Blog » Techipedia | Tamar Weinberg

Is Your Business Worth An Extra Hour Per Week? 5 Reasons Why Your Business Should Blog » Techipedia | Tamar Weinberg | SOCIAL MEDIA, what we think about! | Scoop.it

As a business owner, do I really have time to blog? I’m a business owner too, and I realize that we are already pressed to our limits for time. We are responsible for everything, including finding new business, working with our existing customers, interfacing with suppliers, running our books, and infinitely more.

 

Attempting to convince a business owner that we should add yet another task can understandably seem like a herculean endeavor. For anything that is going to take more time, the rewards must be tangible and immediate. As many of us cannot clearly identify what the rewards are that can be reaped by blogging, it is not placed high on the list of priorities. It should be...

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Screw Overnight Success: How to Really Build Long-Term Growth Online

Screw Overnight Success: How to Really Build Long-Term Growth Online | SOCIAL MEDIA, what we think about! | Scoop.it

“Actually, I’m an overnight success. But it took twenty years.” – Monty Hall

 

There’s no shortage of overnight success stories on the web. Google “make money online” and you’ll be flooded with sleazy ads promising thousands of dollars of income per day if you just buy their product. For those of you who may be new to the internet business game, it can be intimidating and even off-putting.

 

Despite what the ads will tell you, very few business people earn a comfortable living after a few days or weeks in business. A more reliable – and more profitable – way to approach your business is with a long-term plan. When you’re patient, you’ll be more likely to build a thriving audience that’s ready to support your work...

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A Quick and Dirty Guide to Content Marketing

A Quick and Dirty Guide to Content Marketing | SOCIAL MEDIA, what we think about! | Scoop.it
Ever walk up to one of those booths at the mall to buy a new phone? Don’t you just hate the pressure that those people try to put on you?

 

I don’t know about you, but I hate that kind of sales tactics and hate people who do it to me. I hate it not only because it annoys me… but because it doesn’t work.

 

So what does work? Content marketing, which is simply giving people something valuable for free so that you can build a relationship up with them that eventually, leads to easy sales.

 

If you want easy sales, then you need to learn how to be a great content marketer. Here’s a crash course that will tell you everything you need to know.

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6 Laws Every Blogger Needs to Obey so they Don’t Get Sued

6 Laws Every Blogger Needs to Obey so they Don’t Get Sued | SOCIAL MEDIA, what we think about! | Scoop.it

If you’re a blogger, do you know how to stay on the right side of the law? Do you know what you need to do to keep the FTC from knocking on your door or to keep from getting a dreaded cease and desist letter?


Fortunately you don’t have to be a lawyer or law scholar to understand the laws that govern blogging, particularly in the U.S. In fact, you really only have to understand six basic laws. Let me explain…

 

note: I’m not a lawyer, so do consult one if you are unsure about any blogging-related laws.

 

Law #1: Do you have to disclose paid endorsements?

 

One of the most important developments in the blogosphere when it comes to U.S. law is that bloggers must be open with the fact that they are being paid to use, promote, or review a product...

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3 Secrets to Not Getting Discouraged as a Blogger

3 Secrets to Not Getting Discouraged as a Blogger | SOCIAL MEDIA, what we think about! | Scoop.it

The other night, I was catching up with a writer friend who is taking his first steps towards becoming a professional blogger.


He was frustrated and upset, wanting to quit.

 

Listening to him, I realized something: writing is discouraging work. It’s a time-consuming, underpaid, solitary activity. No wonder so many authors turn into drunks and most bloggers don’t receive their due appreciation.

 

If you’re feeling discouraged, you can breathe a sigh of relief. Relax. This is normal...

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Why Bloggers Should Self-Publish

Why Bloggers Should Self-Publish | SOCIAL MEDIA, what we think about! | Scoop.it

I’ve published seven books in the past seven years, five with traditional publishers (Wiley, Penguin, HarperCollins), and the last two I’ve self-published.

 

In this post I give the specific details of all of my sales numbers and advances with the traditional publishers.


Although the jury is still out on my self-published books, How to be the Luckiest Man Alive and I Was Blind But Now I See (the latter was just published last month and is #2 for Motivation on Amazon’s Kindle store as I write this), I can tell you these two have already sold more than my five books published with traditional publishers, combined.

 

The rest of this article is really three discussions:

 

1. Why self-publish, rather than use a traditional publisher?
2. Why bloggers should self-publish.
3. How to go about self-publishing.

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10 Writing Mistakes that Will Guarantee Your Blog’s Failure

10 Writing Mistakes that Will Guarantee Your Blog’s Failure | SOCIAL MEDIA, what we think about! | Scoop.it

You have the ideas.


You have the expertise.


You have the ability to project them well on your blog, and you are quite confident in your writing ability.


Yet, unknowingly, you could be building a sinking ship, punctured by these ten writing mistakes that will doom any blog to failure.


You needn’t be disheartened, however, as any blogger can avoid them. It just takes awareness of their existence, and a keen focus on giving the reader what they want, at all costs.


Do you make any of these ten fatal writing mistakes on your blog?

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Best Practices for Hiring the Perfect Content Writer

Best Practices for Hiring the Perfect Content Writer | SOCIAL MEDIA, what we think about! | Scoop.it

It’s easy enough to find web content writers; from Craigslist to Elance, content mills to college message boards, it seems everyone is willing to write a few words for a few bucks.


How do you then sort the casual writer, who can spin a clever line every 1,000 words from the intense savant who feels out the topic, does peripheral study from a place of passion, and provides quality prose nearly every time?


There are several ways to sift through applicants, and then even more methods to sort through people once you have the opportunity to meet in person. This article will cover a few foolproof methods to find writers who understand English grammar, as well as social networks and web humor...

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How to Master the Art of Exceptional Blog Titles | HubSpot

How to Master the Art of Exceptional Blog Titles | HubSpot | SOCIAL MEDIA, what we think about! | Scoop.it

Writing exceptional blog titles is something of an art form. In fact, a great title is often the difference between a business blogging article that generates a few views and an article that generates tons of views.

 

You can learn the art of writing exceptional blog titles. All you need is to understand and emulate the following 6 characteristics:

 

1. Actionable: A great blog title is actionable, not passive. Most likely, your readers want to learn something from reading your post. Use your blog title to demonstrate that your article will give them action-oriented takeaways.

 

2. Brief: Be concise and to-the-point in your blog title.

 

3. Keyword-Conscious: With many blogging platforms, your blog article's title also doubles as the page title for that web page.

 

4. Clear: One of the goals you should have when creating your blog title is to clearly communicate what the article is about.

 

5. Definitive: Show potential readers you are an authority on the topic you're writing about. Use words that are strong and definitive.

 

6. Intriguing: Potential readers should take one look at your title and think to themselves, "Ooo... that sounds interesting."...


Via Giuseppe Mauriello
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Getting Mass Traffic from StumbleUpon: A Definitive Guide

Getting Mass Traffic from StumbleUpon: A Definitive Guide | SOCIAL MEDIA, what we think about! | Scoop.it
Many bloggers end up having a love-hate relationship with StumbleUpon. They love the amount of traffic that the service – which now boasts over 10 million members – can send, but they hate the conversion rate on that traffic. ViperChill received 12,040 visitors from StumbleUpon in May, yet their average time on site was just 26 seconds (overall site average is 2 minutes and 24 seconds) and they each viewed around 1.22 pages.


Simply put, compared to other traffic sources, StumbleUpon is terrible. However, because the service sends so much traffic, even leveraging just a small percentage can see a decent increase in your comment count and subscriber numbers. Today I’m going to give an in-depth guide to the service and then give my tactics for getting the most out of it...

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Why I Wrote the Kind of Book I Hate

Why I Wrote the Kind of Book I Hate | SOCIAL MEDIA, what we think about! | Scoop.it

We all have pet peeves. Things that annoy us. Products that we would never spend money on. And things that we swear we’ll never do ourselves.

 

But sometimes, fate turns the tables on us. That’s what happened to me, and that’s why I ended up writing the kind of book that I usually hate.

 

It’s all because of Derek Halpern. And Ana Hoffman, and Corbett Barr, and Brian Clark. Here’s what happened.

 

Building an engaged audience, from scratch I’ve dabbled in the online world for a few years now, but my current blog is less than a year old.

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The 10 Secrets to Making a Spellbinding Video Trailer for Your Next Blog, Book, or Product Launch

The 10 Secrets to Making a Spellbinding Video Trailer for Your Next Blog, Book, or Product Launch | SOCIAL MEDIA, what we think about! | Scoop.it

Okay, so not everybody is a natural-born Steven Spielberg.


You might like the idea of creating a trailer for your next launch. You might even believe it’s doable after reading this guide to creating movie trailers.

 

But is it reasonable to think you can be “spellbinding?”

 

Can little old you really make a trailer that connects with visitors on such a primal level it throws them into a frenzy to subscribe?

 

Are you really capable of making a video so jaw-dropping they want to tell their friends, creating a tidal wave of viral traffic for your new project?

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10 Surefire Ways to Overcome Blogging Procrastination

10 Surefire Ways to Overcome Blogging Procrastination | SOCIAL MEDIA, what we think about! | Scoop.it

If you keep telling yourself that you’re going to start blogging on a regular basis, and that intention has failed to materialize, it’s highly probable that procrastination is the culprit. My favorite definition of procrastination is the one provided by Timothy Pychyl, Ph.D., creator of the popular web site procrastination.ca, so I quote it often. Here it is:

 

“Procrastination is the needless, often irrational, voluntary delay of an intended task.”

 

That is, you intend to write a blog post, but you go off and start doing something else which is not as important to you, and which doesn’t need to get done right away. Below you’ll find ten surefire ways to overcome blogging procrastination, so that you can achieve your goal of blogging on a regular basis...

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7 Steps for Overcoming Writer’s Block (And Writing A Brilliant Blog )

7 Steps for Overcoming Writer’s Block (And Writing A Brilliant Blog ) | SOCIAL MEDIA, what we think about! | Scoop.it

Don’t you hate writer’s block? You know you have brilliant ideas, but there’s that damn blank screen staring at you when you sit down to blog. Nothing happens. The brain’s in idle. Frustration begins to creep in. (Remember Jack Nicholson in The Shining?)

 

Many people struggle with writing. But I believe anyone can write and blog with the right approach. It’s not brain surgery, but it does take some work.

 

First, get over the idea that you have to write a blockbuster blog every time. We find in our training that many corporate bloggers are by nature analytical and perfectionists, which creates a lot of extra agony. It’s great to hit a home run, but mostly this is about hitting lots of singles and doubles...

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Six Common Writing Excuses (And How to Overcome Them)

Six Common Writing Excuses (And How to Overcome Them) | SOCIAL MEDIA, what we think about! | Scoop.it

I promised I’d share some of what I learnt at BlogWorld, which took place from 3rd – 5th November. It was a fantastic three days packed with great teaching and awesome friends. Most of the session I went to weren’t very on-topic for writers (they covered things like webinars and community management) – but this one was.

 

Marty Coleman, also known as The Napkin Dad, delivered a great, inspiring presentation called Six Stop Signs on Creativity Road … and in this post, I’m going to take those stop signs and apply them specifically to writing.

 

The bits in bold text in this post are taken from my notes from Marty’s talk, paraphrased from what he said; the regular text is my thoughts...

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9 Essential Tips for Warm Blogger Outreach Pitches

9 Essential Tips for Warm Blogger Outreach Pitches | SOCIAL MEDIA, what we think about! | Scoop.it

The insurgence of the blogosphere has taught marketers and bloggers a lot about the importance of relationships — both good and bad. While there are many ways bloggers and brands are working together, there are a few best practices that have been set along the way to make those working relationships win-win.


Remember your first date? Whether it went well or was a nightmare, from that point on you set a standard for your ideal date, and the type of person you wanted to date. The same is true with developing blogger relationships, and creating a warm pitch. You must first get to to know the blogger, make a good first impression, and know how to win them over...

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12 Steps to Creating a Business Blog

12 Steps to Creating a Business Blog | SOCIAL MEDIA, what we think about! | Scoop.it

We’re buried in the Internet day in and day out. Being surrounded by the very things we talk about, it’s hard to remember sometimes that some people don’t have so much as the basics. Today, we’re going to walk you through one of the foundations of traffic building – a company blog. From the concept to the reality, here’s a step-by-step process to creating a company blog for traffic generation.


Blog Conceptualizing Stage

 

It’s easy to say, “I want to start a blog”. Without taking time for the conceptualizing, however, you’ll end up with just another blogging graveyard. As with anything else in business, it takes planning...

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How to Generate Massive Traffic, Excitement, and Even Jealousy with a Hollywood-Style Launch Trailer

How to Generate Massive Traffic, Excitement, and Even Jealousy with a Hollywood-Style Launch Trailer | SOCIAL MEDIA, what we think about! | Scoop.it

You know that feeling you have when you’re onto something big?


Your heart is thump, thump, thumping, your mind races down the roads of future possibilities, and you drift through the day with strange grin plastered on your face, like someone shot you up with happy juice, and you’ve yet to come down. It’s a wonderful place to be, and if you’d come looking for me on October 7, 2011, it’s exactly where you would’ve found me.

 

Seven days into the launch for my new blog, I already had 1,740 email subscribers. I’d picked up over 1,000 new twitter followers, hundreds of whom were enthusiastically gabbing about me to all their friends. I also had 673 likes and dozens of comments on a new Facebook fan page.

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How to Write SEO Friendly Blog Posts with These 13 Questions

How to Write SEO Friendly Blog Posts with These 13 Questions | SOCIAL MEDIA, what we think about! | Scoop.it

The Google Panda update ranks websites that publish crappy content lower than sites that offer detailed, meaningful content. That’s good news for you because you want to create content that makes the web better, right? But how do you create that kind of content?

 

Well, over at Google, Amit Singhal suggests that you think like a Google engineer. So in that spirit, I’ve come up with 13 questions that are designed to help you do that so you can create quality articles that your readers and search engines love...

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10 Signs That Show You Are Just An Average Blogger

10 Signs That Show You Are Just An Average Blogger | SOCIAL MEDIA, what we think about! | Scoop.it

These days, with all the online resources we have at our fingertips, anyone can start a blog. And it’s obvious, when you visit a lot of blogs, that anyone really can, if you know what I mean. There are bloggers and there are Super Bloggers. And then you have your Average Bloggers.


Being an Average Blogger isn’t really a bad thing, unless you want to make money with your blog. The Internet marketplace is a vast collection of blogs and websites, though, and there’s just no room for ‘average’. Worried about your own blogging career? Here are 10 signs that show you’re just an Average Blogger.

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21 Steps to 1,000 Visitors Per Day

21 Steps to 1,000 Visitors Per Day | SOCIAL MEDIA, what we think about! | Scoop.it

Traffic is the currency of the web. The more traffic you have, the more people who will subscribe to your list, buy your products, and spread the word via social media sites like Facebook and Twitter.


During the past 7 years online I’ve built multiple sites up to 1,000+ visitors per day. With millions of visitors in our web archives, I’ve learned the hard way which traffic methods are the best and which one’s are a waste of your time. And in this article I’m going to serve them up on a silver platter.


Your 21-step roadmap to 1,000+ visitors per day…


Step 1: Create Insanely Useful Content!
The first step to creating massive traffic is to create insanely valuable content that oozes with personality…

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13 Ways to Promote Your Next Blog Post

13 Ways to Promote Your Next Blog Post | SOCIAL MEDIA, what we think about! | Scoop.it

You’re slaved over your post – crafting titles, opening lines, adding depth, designing the post to be eye catching and more – you select the perfect time for your post to go live and hit ‘publish’!


It’s over – another post ‘released’ into the wild – there’s nothing more you can do except sit back, see how people like it and start on your next post…. or is there?


Instead of seeing the moment of publishing a post as the end point in the posting cycle of a post – I see it as the birthing moment of a post. The work has only just begun and what you do in the minutes and hours after it goes live can exponentially increase the effectiveness of the post!

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