SOCIAL MEDIA, wha...
Follow
Find tag "tips"
59.1K views | +1 today
SOCIAL MEDIA, what we think about!
Everyone talks about social media, what is important or a must..., make your choice! -- Keep in touch: http://www.xeeme.com/MartinGysler
Curated by Martin Gysler
Your new post is loading...
Scooped by Martin Gysler
Scoop.it!

Social Media Friendly Content Marketing [Examples]

Social Media Friendly Content Marketing [Examples] | SOCIAL MEDIA, what we think about! | Scoop.it

The definition from "Content Marketing" is to create and shares useful narrative information to engage prospects, current customers and the public. I think each business owner should be interested to do so. [note mg]


Is your content marketing social media shareworthy? In other words, does your non-promotional content invite readers to participate and extend the conversation by commenting and sharing it with their family, friends and social media colleagues? Further, when your content’s shared, is your brand readily discernable on other platforms or via other channels (such as email)?


To help you develop social media friendly content marketing, here are three examples that use social media to engage prospects and extend their reach along with related content marketing lessons.


Make bad feedback good for business. In their own words, “the Hans Brinker Budget Hotel has been proudly disappointing travellers for forty years.” This hostel is definitely talkworthy. It’s got an amazing 182 colorful reviews on TripAdviors.


Read more: http://heidicohen.com/social-media-friendly-content-marketing/

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

The Importance of Brand in an Era of Digital Darwinism

The Importance of Brand in an Era of Digital Darwinism | SOCIAL MEDIA, what we think about! | Scoop.it

Think of your favorite brand, and the first thing to come to mind is likely a logo, such as the Coca-Cola scripting, a tag-line, such as Nike’s “Just do it,” or a jingle – remember the Oscar Meyer Wiener song? These may be the aspects of a brand you remember, but they are no longer the most important aspects of branding today. Identity, persona, essence and promise, are the new kings and queens of the branding kingdom, thanks to technology and the deeper connections it opens up between brands and consumers.


Markets, consumer behavior and how businesses connect with customers are all directly impacted by technology. Looking at the rapid erosion of Blockbuster’s business model, it’s clear to see the impact that technology can have on consumer behavior. During Blockbuster’s initial bankruptcy filing, CNBC’s The Faber Report summarized it this way, “At the end of the day, this is one of those bankruptcies that’s not really about a financial situation as much as it’s about seminal changes in how people ultimately watch video.”


Read more: http://bit.ly/yoFXha

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

7 Ways To Improve Your Social Media Skills And Influence - Forbes

7 Ways To Improve Your Social Media Skills And Influence - Forbes | SOCIAL MEDIA, what we think about! | Scoop.it

By this time next year we'll all be looking back at 2012 at the explosion of social media inside the workplace as one of the most amazing disruptors we've seen in business. But a lot of people are not well prepared for their new roles in social.... Are you?


Sean is a young guy in his first agency, hired because he understands social, right? Carrie is a little older and has worked in marketing for nearly a decade. Her boss has asked her to take on the department’s social strategy – because she’s senior yet still young enough to get it. Eric is a marketing director and worries that his career might slip away if he doesn’t start building his social profile outside and inside the enterprise.


How do these people find help?


Social media skills are becoming extremely important to employees, yet I think there is a very significant skills gap here....


Read  more: http://www.forbes.com/sites/haydnshaughnessy/2012/01/09/seven-ways-to-improve-your-social-media-skills-and-influence/

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

7 Ways to Find Great People to Follow on Twitter

7 Ways to Find Great People to Follow on Twitter | SOCIAL MEDIA, what we think about! | Scoop.it

It is true that there are several ways to find good connections through social media. If the best, in my opinion, is the direct contact, here is a list of some tools that can also support you in this process. [note mg]


Is your Twitter timeline filled with the same boring tweets every day? If you don’t know where to look for new and interesting tweeters, you might be stuck with an ordinary feed. We found a few resources and tips to help you find the most interesting people on Twitter. And there’s a bonus to following interesting people: they might find you interesting too!


WeFollow


WeFollow is one of the most popular Twitter directories. You can add yourself to the directory and find the most popular influencers in categories such as social media, blogger, music and tech. You can also search by keyword for more specific interests.


WeFollow is comprehensive and features the most important influencers in major fields of interest...


Read more: http://lauraleewalker.com/2011/10/11/7-ways-to-find-great-people-to-follow-on-twitter/

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

The Essential Ingredients for Building a Blog That Ranks in Alexa’s Top 10,000

The Essential Ingredients for Building a Blog That Ranks in Alexa’s Top 10,000 | SOCIAL MEDIA, what we think about! | Scoop.it

Having a blog it's good ... that the blog is read is better! Here is a guide that will give you the information needed to make that your blog becomes a comet... :-) [note mg]


Would you like to know how I grew Quick Sprout to have an Alexa ranking of 10,000 in under four years?


That’s not an easy feat. But the cool thing is I didn’t do anything that you can’t do now. My tactics will work for you, too.


Fortunately, late last year I did an interview with Michael Alexis over at WriterReviews about how I grew Quick Sprout. It’s a great interview to listen to. In the meantime I’ve summarized the content in this post...


Read more: http://bit.ly/zaMOD2

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

The Bro’s Guide To Pinterest

The Bro’s Guide To Pinterest | SOCIAL MEDIA, what we think about! | Scoop.it

Pinterest is the social media plateform where, not to be or not to be on the right way can make the difference for those who want to use this platform for their business. This guide should support you in your approach. [note mg]


Just because Pinterest is a female-dominated network doesn't mean men don't fit in. In this post, learn how to leverage this network as a male user or male-focused brand.


Pinterest’s popularity has exploded in the past few months. Their traffic and user base has grown exponentially, bringing it to the attention of marketers around the world.


One of the most unique factors of Pinterest is the fact that its user demographic is made up mostly of women. This key factor has forced many male-oriented brands to rethink their marketing strategy if they want to leverage this social network.


Read more: http://bit.ly/y0J3uK

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

15 Reasons Random Acts of Marketing & Social Media (RAMs) Don't Work! | The Marketing Nut

15 Reasons Random Acts of Marketing & Social Media (RAMs) Don't Work! | The Marketing Nut | SOCIAL MEDIA, what we think about! | Scoop.it

An interesting post about randomness in bussines, with some questions as: What are your thoughts on randomness in business? Are you guilty of random acts of marketing or social media? Remember, the fist step is admitting such. The second is doing something about it. If you have broken the RAMMIE habit, how did you do it? [note mg]


Random Act of Marketing RAMs Attempt to drive business benefit that is NOT integrated, easily measured, nor integrated with other marketing tactics.


There you sit in the executive conference room watching everyone nod their heads about the latest idea from the new executive on the block. He or she has a new idea that is going to “save the company.” It could be anything from a random LinkedIn group, social media campaign, planned “go viral” video” or who knows what.


The sad thing is nobody in the conference room has the guts to state the obvious… that there is no budget, time, or resources to implement the new random act of marketing or social media with any level of success.


Read more: http://www.pammarketingnut.com/2012/02/15-reasons-random-acts-of-marketing-social-media-rams-dont-work/#

more...
Lisa Perkins Whitley Coleman's curator insight, March 12, 2013 5:50 PM

You must make sure your marketing activities fit in with your overal plan.  Random acts of marketing waste time and money!

Scooped by Martin Gysler
Scoop.it!

How to Systematically Build a Mountain of Links

How to Systematically Build a Mountain of Links | SOCIAL MEDIA, what we think about! | Scoop.it

Looking for how to increase traffic to your blog or website, this article will give you some very useful information to achieve your goal. [note MG]


We’ve all been taught to create high-quality content to attract links. This argument is usually stated in the context of a blog that basically becomes an authority where you start to build a following around consistent, fresh content—think big sites like Problogger or Boing Boing.


This is not the technique I’m talking about.


Today, I’m talking about a link-building technique that’s bigger, better and quite possibly able to put you on the map faster than you would ever imagine. I’m talking about building a linkable asset—something you do by following the steps I’m about to describe.


First, let’s define “linkable asset.”


What is a linkable asset?


Read more: http://bit.ly/y67FKA

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

How to Convert a Facebook Personal Profile to a Fan Page

How to Convert a Facebook Personal Profile to a Fan Page | SOCIAL MEDIA, what we think about! | Scoop.it

Maybe some of you have wondered whether this approach was possible and if so, how to go about it, here is the guide that should put you on the right track. [note MG]


After reading Mike Sansone’s blog about how he was inspired by my act to leave Facebook, but chose to convert his personal page to a fan page instead of deletion, I was inspired to create this how-to do it post. Facebook has what they call a “help section” on this, but as usual, it’s completely unhelpful. Before I dive into the few steps it takes to do this, see what you think (left):


So, as you can see, it never really answers the question on how to convert my personal account to a Facebook page. I don’t know about you but Help sections on websites that don’t actually answer the question, I find quite frustrating.


Anyway, enough of my rant, here’s how you do it


Read more: http://bit.ly/x0t3pO

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

11 Mistakes That Are Killing Your Blog’s Credibility

11 Mistakes That Are Killing Your Blog’s Credibility | SOCIAL MEDIA, what we think about! | Scoop.it

If we invest a lot of time and energy in our blog, it's important to do the right things to attract visitors and to keep them more than five seconds on it. Here some great advices to ameliorate, if necessary, the situation. [note Martin Gysler]


Here’s the situation: Your buddy sends you a link to check out, you get to the blog post and after glancing at the layout you immediately question the validity of the blog (and your friend). On occasion I have left a post thinking it was created by some autoblogging process, and then realized it only looked that way and was actually written by a human.


Text ads out of control, color combinations that hurt to look at, no social sharing links (or TOO many!) and images that barely have any connection to the text.


These mistakes can make a visitor run for the proverbial hills. A visitor to your blog is making a decision about your worth within a few seconds, sometimes nanoseconds.


Find out whether you’re making simple but crucial mistakes that turn readers away…

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

How To Find Royalty Free Images That Haven’t Been Overused

How To Find Royalty Free Images That Haven’t Been Overused | SOCIAL MEDIA, what we think about! | Scoop.it

I don't know you, but for me, images are very important. A text without an image, is like a sky without stars. For this reason, I like this post with several ressources, maybe you too! [note Martin Gysler]


“Hey, I’ve seen that image before. Actually, I’ve seen it many times before.”


Images allow you to express what words can’t.


They draw the viewer in and elicit an emotional impact, providing your users with information while confirming that what your selling or promoting is real.


There are many affordable options available to purchase stock photography. This may be a blessing or a curse. Affordability often comes at the cost of originality.


It’s important to consider your ideals and the image’s ability to illustrate a concept perfectly. But consider originality as well. You wouldn’t want to fall into the trap of using cliche imagery because it’s easy and convenient.


Read more: http://bit.ly/Af9ZXX

more...
Martin Gysler's comment, February 9, 2012 12:44 PM
Great Katipsoi, I'm glad that you can use this information to improve your page.
Martin (Marty) Smith's comment, February 11, 2012 7:32 PM
So helpful and something that is a daily struggle o THANKS. Marty
Mike Ellsworth's comment, February 12, 2012 10:10 AM
Marty, thanks for the comment.

I just found another great way to search for Creative Commons images: http://search.creativecommons.org/

It automates a CC search on Google Images, Flickr and more. Wow!
Scooped by Martin Gysler
Scoop.it!

7 Crucial Tactics for Writing a Wildly Successful Guest Post

7 Crucial Tactics for Writing a Wildly Successful Guest Post | SOCIAL MEDIA, what we think about! | Scoop.it

Should we write guest blogging posts or not? That's the question many of us arise himself. In this post, you'll find guest blogging strategies and why you should do so to have some advantages as: more email subscribers, coveted Google ranking positions, and a big head-start on your blogging career... to name a few. [note Martin Gysler]


But not many people realize that tactical guest posting grows careers.


Most bloggers I see pump out these articles while reciting the mantra “quantity over quality”; there’s no real strategy and there are no real long-term benefits.


In this post I am going to show you the seven crucial tactics for writing a radically successful guest post.
Done right, these strategies will get you more email subscribers, coveted Google ranking positions, and a big head-start on your content marketing goals.


Who am I to teach you about guest blogging?


Read more: http://www.copyblogger.com/successful-guest-blogging/

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

Are Your Titles Irresistibly Click Worthy & Viral?!

Are Your Titles Irresistibly Click Worthy & Viral?! | SOCIAL MEDIA, what we think about! | Scoop.it

In fact, the title makes often the difference if I read or not an article. We have so many sources of information that it has become impossible to read them all. That's why I think that this post is an important article that you should read too. [note Martin Gysler]


The 80/20 Value of Titles


Recently, Rand did one of the best Whiteboard Fridays I've seen in a while (I do watch all of them) about increasing the likelihood of your content going viral. He touches briefly upon the importance of your title for click through rate and sharability, but in this post I'd like to take a more in depth look at titles and how they help spread your content. (By the way, this is my first YouMoz - woohoo!)


In my opinion, the elements of writing click worthy titles deserve more attention. In the wonderful marketing book "Made To Stick", the Heath brothers note that any good news or editorial writer may spend 80% of their time crafting the title (or "lead") and then whatever time they have left on the body of the content.


For those familiar with 80/20, what this means is, the size of the title compared to the actual content (and time spent crafting it) disproportionately affects the success of that content. It's one small piece of text with a lot power!


Read more: http://mz.cm/Aeh2Sq

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

Beyond Blogging: Facing Up to Your Long-term Future

Beyond Blogging: Facing Up to Your Long-term Future | SOCIAL MEDIA, what we think about! | Scoop.it

Blogging is like this picture, full of colors and flavors. Find yours is essential and vital if you want to do your business in this area. [note mg]


What happened to all the railroads? Have you ever pondered that question?


In the 1800s, the railroad industry in the U.S. was booming. New businesses were sprouting up every year, and inventors were creating newer and more efficient locomotives. First it was steam, then it was petrol, then it was diesel. Times were good, and America had a bright, rail-based future.


So what happened? Why isn’t the country blanketed in rail routes and why doesn’t everyone hop on the metro-line in front of their house each day to go to work? Today, the railroad companies are a shell of what they once were. Why? Because the automobile came along and ran them into the ground.


But did this have to happen?


No. There were things railroad companies could have done to cater to the people who made their businesses possible, but instead they dug in their heels and said, “We’re in the railroad business,” and they stayed the course.


Read more: http://bit.ly/yHZ2hK

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

6 Steps to a More Marketable LinkedIn Profile

6 Steps to a More Marketable LinkedIn Profile | SOCIAL MEDIA, what we think about! | Scoop.it

You are looking for new contacts and / or new business opportunities. LinkedIn is a good tool to achieve these goals. Here's an article that will give you some tips, how you can succeed in your step. [note mg]


Somewhere along the line you started treating it more like a resume. It's time to fix that.


Overall, LinkedIn is the best social media platform for entrepreneurs, business owners, and professionals. Unfortunately, your LinkedIn profile may not be helping you to create those connections.


So let’s tune yours up with six simple steps:


Step 1. Revisit your goals.

Step 2. Layer in your keywords.

Step 3. Strip out the clutter.

Step 4. Reintroduce your personality.

Step 5. Take a hard look at your profile photo.

Step 6. Get recommendations.


Read more: http://www.inc.com/jeff-haden/how-to-market-yourself-with-linkedin-profile-6-steps.html

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

Blog Smarter: Turn Your Blogging Skills into Successful Affiliate Promotions

Blog Smarter: Turn Your Blogging Skills into Successful Affiliate Promotions | SOCIAL MEDIA, what we think about! | Scoop.it

You're a blogger and you spends a lot of time to write your blog posts. Maybe you would like make some money so that you could continued your blog, if it's the case, this excellent article will give you interesting information about how you can do it. [note mg]


Like most bloggers, you probably want to make some money from your blog. Chances are good you’ve tried things like writing product reviews or putting banners or links to affiliate products into your sidebar.


But while many bloggers have mastered the “Art of Blogging” (or at least the basic principles) successfully, earning money from your blog doesn’t seem to be that easy. So what could be better for you than to use your blogging experiences and skills to improve the results of your affiliate promotions?


In this post, I’ll show you how you can re-purpose three of the most successful blogging strategies to get more out of your affiliate promotions. As a nice extra, these tactics will also have a positive effect on your blog. But more importantly, you’ll learn how you can merge them into a combined and even more powerful strategy for your affiliate promotions.


Read more: http://bit.ly/wRpcaz

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

When ROI Represents the Realization of Influence

When ROI Represents the Realization of Influence | SOCIAL MEDIA, what we think about! | Scoop.it

If you want to know more about what is the ROI in social media, you should read this blog post and perhaps also the related book. [note mg]


Vincenzo Cosenza is a new media strategist living in Italy who has over the years, designed some of the industry’s most comprehensive infographics on social media’s global footprint. Recently, he asked if I would write the foreword for his new book, Social Media ROI. And, as I’m a fan of his work, it was an easy decision. As usual however, I asked for permission to share it with you here and his publisher agreed. This is the only place where you can read this in English…


For the record, I also wrote the foreword for Olivier Blanchard’s book, Social Media ROI in early 2011. Yes…same name. I’m not a supporter of the fact that the publisher of this latest book did not take Olivier’s title into account.


Read more: http://www.briansolis.com/2012/02/when-roi-represents-the-realization-of-influence/

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

6 Social Media Pain Points (and What to Do About Them)

6 Social Media Pain Points (and What to Do About Them) | SOCIAL MEDIA, what we think about! | Scoop.it

Yes, this article goes to the points that can be painful for anyone who is active on social media. I read this post with interest and I could see that the solutions proposed are logical but very useful. [note mg]


You may love social media, but even the biggest fans of the social web will find some sources of frustration. What is your social media pain point? I thought I'd explore some of the main ones I've identified and offer up some potential solutions.


1. Managing Your Profile and Reputation

So many networks, so many different audiences and connections. Maybe you’re feeling like you have split personalities: being professional on LinkedIn, running at the mouth on Twitter, then letting your hair down on Facebook. But wait! You forgot that you’re connected with your boss or your client on Facebook. Panic ensues. Or what if someone is Googling your name before interviewing you for a job. What will they find? Over the last 10 years, we’ve all learned some tough lessons about what it means to be digital.


Read more: http://gigaom.com/collaboration/6-social-media-pain-points-and-what-to-do-about-them/

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

Questions to Ask Before Starting in Social Media | Business 2 Community

Questions to Ask Before Starting in Social Media | Business 2 Community | SOCIAL MEDIA, what we think about! | Scoop.it

Before starting into something new, it is always useful to think where you want to go and how ... this is no different in social media. This article will give you the information necessary to properly do so. [note mg]


So you’re thinking about jumping into social media.

You’ve read a whole slew of blog posts, news stories as well as examples of how social media has helped businesses like yours cut costs and market more effectively. So now it’s your turn.


But have you really thought it through? Have you laid out the groundwork, reasons, measurement and more before you make the leap? Or are you just jumping in, because everyone’s telling you that social media isn’t for toe-dippers?


Whatever your train of thought, here are some things you might want to run through first before jumping in.


Why Are You Doing This?


Okay, this might seem like an obvious question with an even more obvious answer, but have you really asked why you’re about to start using social media?


Read more: http://www.business2community.com/social-media/questions-to-ask-before-starting-in-social-media-016281

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

Networking Guide for Bloggers: Why It Is Important (Part 1)

Networking Guide for Bloggers: Why It Is Important (Part 1) | SOCIAL MEDIA, what we think about! | Scoop.it

The first part of a series of five articles on the social networking today. This is a very interesting guide that will give you lots of useful information on the subject. [note mg]


In today’s blogosphere a lot of discussion is going on about various aspects of positioning and growing a blog. Even though the space gets more and more crowded every day, and the game is changing constantly, there are still some things everyone tells you to do – things considered as mandatory for any kind of success.


Among various aspects of promotion, advertising, search engine optimization, social media, and all kinds of other stuff lies the need of contacting other, fellow bloggers, and being in touch with people in general.


Read more: http://www.hongkiat.com/blog/networking-guide-for-bloggers-why-networking-important/

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

Pinterest is quietly generating revenue by modifying user submitted pins.

Pinterest is quietly generating revenue by modifying user submitted pins. | SOCIAL MEDIA, what we think about! | Scoop.it

Breaking news that Pinterest is changing user submitted pins to make money. Are they now one of the biggest affiliates on the Internet?... That's the question [note MG]


I swore I wasn’t going to write about Pinterest again for a while after finishing a six part series of blog posts, but major developments keeping coming and no major news organizations seems to be covering them.


If you post a pin to Pinterest, and it links to an ecommerce site that happens to have an affiliate program, Pinterest modifies the link to add their own affiliate tracking code. If someone clicks through the picture from Pinterest and makes a purchase, Pinterest gets paid. They don’t have any disclosure of this link modification on their site, and so far, while it has been written about, no major news outlet has picked up on the practice or its implications.


Pinterest doing this is big news in my opinion for two reasons:


Read more: http://llsocial.com/2012/02/pinterest-modifying-user-submitted-pins/

more...
Martin Gysler's comment, February 18, 2012 2:48 AM
Thank you Carey. I'm glad you like this post! Yes, maybe you should know it :) Of course, I'll do my best!
Sebastian C.'s comment, March 2, 2012 2:18 PM
I had NO idea....
Martin Gysler's comment, March 4, 2012 4:37 AM
I think you're not alone in this situation Sebastian!
Scooped by Martin Gysler
Scoop.it!

What Do You Know? Examining the Big 4 Online Answer Sites

What Do You Know? Examining the Big 4 Online Answer Sites | SOCIAL MEDIA, what we think about! | Scoop.it

[You can use the Big 4 online Answer Sites for market research, content ideas, and to build credibility and thought leadership for you and your company. Here's how.]


An ideal connection between social media and search might just be “Answer” sites. The essential concept behind an answer site is that visitors can post a question eager to get it answered by someone considered an expert, who is knowledgeable in the subject matter. The response could also be powered by public knowledge with consensus determining the “best” answer. Answer sites offer users the capability to be both the inquisitor and the expert. More often than not, in basic human interaction, we can answer each others’ questions based on our own personal familiarity. We can achieve this on a massive scale using these Answer Sites.


Create Content That Answers Your Customers’ Questions


Read more: http://bit.ly/yfLmXK

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

Leveraging Twitter for Your Freelance Business

Leveraging Twitter for Your Freelance Business | SOCIAL MEDIA, what we think about! | Scoop.it

As a freelancer, twitter is without doubt an important tool to spread your word across the web. If you need advices about how you can do it, this post is perfect for you. [note Martin Gysler]


Social media applications such as Twitter can be effectively utilized as a tool for freelancers like yourself to promote your services. In a time when the world is connected through the internet, failing to employ such a simple strategy to connect with your potential and existing clients is a waste of opportunity. Remember that you are promoting to the rest of the world each time you post something in Twitter.


The content then, is what matters. You can update your existing clients on your latest projects and network with freelancers like yourself. In your Twitter, you may link your followers to your professional blog where they can further explore your work and even better, re-tweet it to their own network. All these can bring you more business in the long run as these people go on to recommend you to potential clients.


Here are five possible ways to make good use of Twitter for your freelance business:...


Read more: http://www.hongkiat.com/blog/tips-leverage-twitter-for-freelance-business/

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

Content Marketing in 6 Steps

Content Marketing in 6 Steps | SOCIAL MEDIA, what we think about! | Scoop.it

This article goes on the bottom of Content Marketing. Things change very quickly and it is therefore very important to reflect the change in demand from your prospects and/or customers. This step-by-step plan, will give you a better idea of ​​what is important today and what you must do to be successful. [note Martin Gysler]


Most marketers have realised by now that they have to swap from the classic communication approach of sending & advertising to an approach based on content. But for most people the exact meaning of that is rather intangible. In order to help, we have composed a pragmatic step-by-step plan for companies to start content planning. The step-by-step plan is based on several surveys we realised in the past year. In this article we will present to you the 6 crucial steps to take in order to end up with a good content strategy.


Step 1: Topic selection


The first must is to check which domains your company can offer unique content in. This content needs to be in line with the company culture & vision, obviously. As far as this choice is concerned it is sensible to check one’s own expertise on the one hand and on the other to see how unique one is in the market.


Read more: http://bit.ly/xiREwj

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

10 Content Marketing Goals Worth Pursuing

10 Content Marketing Goals Worth Pursuing | SOCIAL MEDIA, what we think about! | Scoop.it

Content is the new buzzword, but content alone has no magical powers. It won't transform your business or get you where you need to go ... until you add one thing... Which? It's what you'll find in this excellent post with ten goals to follow! [note Martin Gysler]


Ever wonder why content marketing works so well for some businesses … and doesn’t seem to do anything at all for others?


Curious about why some content that seems great doesn’t do anything to build the business?


“Content is king” has been an online cliché for years now, but it’s not true. It’s never been true.


Content all by itself — even terrific content — is just content.


It may be entertaining. It may be educational. It may contain the secret to world peace and fresh, minty breath, all rolled into one.


But it has no magical powers. It won’t transform your business or get you where you need to go, until you add one thing …


Content marketing is a meaningless exercise without business goals.


Read more: http://www.copyblogger.com/content-marketing-goals/

more...
No comment yet.