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Everyone talks about social media, what is important or a must..., make your choice! -- Keep in touch: http://www.xeeme.com/MartinGysler
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Martin Gysler
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Martin Gysler's comment,
February 6, 11:34 AM
I love it too, it just takes a little practice.
Robin Good's comment,
February 6, 11:36 AM
Yes Martin. I am not in love with the scrolling up to discover new things but maybe I'll get used to it. What do you say on that one?
Martin Gysler's comment,
February 6, 3:41 PM
Hi Robin, Yes, I understand and I think you're right not to test all the new tools, it is a lot of work and it is not always worth the trouble. What I can say after a few tests, is that the tool is slow and I do not really understand how it could be interesting for me. Finally, I think we can do the same thing with Twitterfall in a more simple and faster. But perhaps I have not yet understood what this tool can do.
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I started my blog using WordPress and I have found it a platform that makes it easy to own and publish your own content online.
It is the foundation to the success of this blog which currently receives over 300,000 hits per month.
If you’re looking for an easy way to create a web presence and start sharing your ideas online, the best way to do this is to create a blog. Millions of users around the world already express themselves and share their thoughts by means of their personal blogs.
The advantage of having your own WordPress blog that is self-hosted is that you own it.
It is good to have a Facebook “page” or a Tumblr blog but they are owned by someone else and you can have a web presence there but under their “Terms and Conditions” It is basically a rental.
Martin Gysler's insight:
The journey starts with doing, not thinking or over planning. [Stanley Kubrick]
I think it's the perfect advices to begin your own Wordpress blog, follows step by step advice from Jeff Bullas blog post.
As usual, he share interesting and useful stuff for us.
Let us know what you think! 
Alfredo Corell's curator insight,
February 10, 7:22 AM
Brilliant step-to-step simple summary. I'm thinking in starting a Wordpress Blog more easyly now. Thanks!!! 
Paul's curator insight,
February 11, 10:04 AM
I love word press and we use it for our school blog http://stgregory.edublogs.org/ ; 
dakinane's curator insight,
February 27, 5:17 PM
Both org and .com variants of Wordpress are a delight to use, I have sued them for years, had to abandon my hosted Wordpress blog when I upgraded my website. I miss it. Delete the scoop?
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It is a brand new year and we finally got over our hangovers here at Twitter Counter so we decided to wish you a happy new year and give you a few tips on how to get the most out of Twitter in 2013. As you might know Twitter is still growing strong with millions and millions of new users, and potential new followers for you, joining every day. Are you making the most of your online presence? Is your profile up-to-date? Here are ten tips that will help you plan for the rest of 2013...
Martin Gysler's insight:
If you follow this check-list, your Twitter account will have a new start and maybe also a better impact for you and your business.
I did, and I learned new things. Delete the scoop?
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Do you use Twitter for your business? Are you wondering how Twitter can help you build relationships? To learn about Twitter marketing and how it can help your business, I interview Mark W. Schaefer for this episode of the Social Media Marketing podcast. More About This ShowThe Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview Mark Schaefer, author of Return on Influence and The Tao of Twitter. He’s also a marketing faculty member at Rutgers University and he blogs at Grow.
Martin Gysler's insight:
Yes, to be a good tweeter, it’s an art.
Emily's curator insight,
February 6, 11:39 AM
Social Media has become an essential part of the Marketing Mix for virtually every business out there. Social Media can make a business go viral, when they are potentially geographically inadequate to do so otherwise. With these tips on how to market a business on social media, anyone can read them and know the basics to marketing your company. Delete the scoop?
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As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does every company really need a social media marketing plan?
This is a very complex question. So to help answer it, I looked at a few companies with brands that might not be natural fits for a social media presence. Adult diapers. Coal. Hazardous waste clean-up. Playing cards.
Let’s explore this important question by taking a romp through some unusual case studies that stretch the boundaries of social media marketing thinking.
Martin Gysler's insight:
Through this six different companies we can learn a lot about social media strategy and if everybody needs a social media strategy.
In my sense, social media is a great place to keep in touch with his customers and prospects and give another dimension in life. We can also do it in a small frame.
What is your feeling? 
Mercor's curator insight,
March 18, 8:06 AM
Rescooped by Ricard Lloria from SOCIAL MEDIA, what we think about! onto Bussines Improvement and Social media Delete the scoop?
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Stop complaining about Google+ integration; we've known this day would come since November 2011.
Martin Gysler's insight:
I don’t know you, but I, I’m sure Google+ has some interesting advantage on other social media networks.
Only the hangout tool is amazing and very useful, isn’t it? Delete the scoop?
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(Facebook) Sure, Facebook, Twitter, Google and every other search engine have just listed their top 2012 trends. But what about your own?
Martin Gysler's insight:
The end of the year approaches. If you want a summary of your most important activities on your social media, you will find the necessary information in this article, to do it quickly, easily and ... it's free! Delete the scoop?
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You're a community manager, or you want learn to be more effective in your presence in social media, this blog will give you many ideas on this subject. As usual Social Media Examiner provide us an interesting and very useful content. Go ahead and share it too. [note Martin Gysler]
Social media community management: Follow these tips to learn how to exercise good social etiquette and manage your social networking communities.
Do you wonder how to go about exercising good social etiquette and managing your social networking communities, all at the same time? Social media community management has expanded into a growing field and there’s a lot to think about. In this post, I’ll cover 26 tips, an A-Z guide, on ways to manage your company‘s presence.
Read more: http://www.socialmediaexaminer.com/social-media-community-management/ 
DelaneyKMedia's comment,
February 7, 12:50 AM
Great resource for those of us interested in digital marketing and social media! Thanks for sharing!
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Facebook’s algorithms are sometimes a problem for fan pages who publish only a few posts. The problem is that they don’t appear in the stream of their fans. With this new feature, that could change, if the fan... activates this new option. Interesting! [note Martin Gysler]
Facebook is rolling out a new feature for users to opt in to receive notifications every time a page makes a post.
This seems to be a solution for fans who don’t want to miss any page posts that might not make it into their News Feed because of Facebook’s algorithms. For example, some users might want to be aware of all posts from a news publication, an artist they really like or a small business that doesn’t post very often. The feature is similar to the “close friends” option, which alerts users each time a new update or photo is shared by someone on the list.
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If you are looking for Twitter chat or hashtag tools, brother you have come to the right place. Via Michael Q Todd Delete the scoop?
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Triberr’s Mantra Triberr’s mantra (or mission statement, if you went to business school :-p ) is to help bloggers be succesful. And to bloggers, “successful” means three things:
1. Content Distribution This is where Triberr began. Triberr enables bloggers to form tribes and effectively establish a long-term Tear 1 supporter networks. Since everyone on Triberr is a blogger -and therefore audience builder- each share is worth much more than a share by your average Joe Facebook user. Gross generalization of course, but accurate for our purposes. Read more: http://bit.ly/KM4q8b Delete the scoop?
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Sometimes you’ll need to move your blog from one host to another. It’s a bit of a pain and might seem a daunting task if you’ve never done it before. But transferring a site is a fairly straightforward process that you can do yourself with an FTP program and this step-by-step guide. Before trying the DIY method, it’s worth checking to see whether your new hosting company offers a site transfer service for new customers. Many do—but check whether there’s a cost involved. I’ve seen free services for this, but I’ve also seen prices around $300! If you just need to learn how to make a simple backup of your posts, and don’t need to move hosts, take a look at this ProBlogger post. But if you’re ready to back up and move your blog, let’s do it. What you need to begin Read more: http://bit.ly/KDHAzv Delete the scoop?
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Did you know there is a lot of work that has to happen before one begins creating a content marketing strategy? There is and I am going to give you some strategies that will help you begin and also explain some important “non-negotiables”, as I call them.
Your business will need at the least a team of two people. This is especially true when your are writing/rewriting the content for the main pages of a website. They need to work together to create the content you need. There should be brainstorming and as they say, two brains are better than one. Seriously, this task is a two person job at a minimum. There is Work to Be Done Before Your Team Begins: There are no short cuts for effective and organized content marketing. The non-negotiables below have to be completed before writing begins. They apply to the writing of main content pages of a website and all other forms of content marketing. Read more: http://bit.ly/M0gEc7 Delete the scoop?
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How to clear your Facebook search history
Can you lose your Facebook Page because you didn't follow the rules? Facebook would never shut down a Page because they ran a contest and did something like... oh, I don't know, maybe offer to donate a dollar to charity for every Like their Page gets... right?
Martin Gysler's insight:
Yes, maybe that's a good idea for you too, who know ;-) 
Dawn Jensen's curator insight,
February 5, 9:07 PM
It's always great practice to also to go back and review what you've posted and commented on just in case. This is a must-do.
Martin Gysler's comment,
February 6, 11:27 AM
Yes Dawn, and I think it's not only a must-do but also an educational matter.
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Want an easier way to log into your Gmail account? How about a quick tap on your computer with the ring on your finger?
This may be closer than you think. Google’s security team outlines this sort of ring-finger authentication in a new research paper, set to be published late this month in the engineering journal IEEE Security & Privacy Magazine. In it, Google Vice President of Security Eric Grosse and Engineer Mayank Upadhyay outline all sorts of ways they think people could wind up logging into websites in the future — and it’s about time.
2012 may have been the year that the password broke. It seemed like everyone on the internet received spam e-mail or desperate pleas for cash — the so-called “Mugged in London” scam — from the e-mail accounts of people who had been hacked. And Wired’s own Mat Honan showed everyone just how damaging a hack can be.
Martin Gysler's insight:
A really interesting idea. What is your opinion ? 
Matmi's curator insight,
January 22, 6:12 AM
Interesting to think that we could one day be using the rings on our fingers or our smartphones instead of passwords to access our emails . I think this probably makes us more vulnerable to hacking, phones/rings are very easy to loose - What are do you think ? Would you prefer it this way or the traditional password way ? - HK Delete the scoop?
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As much as I love Twitter, I have to admit I haven’t seen that familiar blue Twitter home page in quite a while. Why? because although Twitter is amazing, I can only fully leverage it by using a range of Twitter tools.
I’ve written several blog posts on Socialable about some of my favorite and most used Twitter tools but I thought it would be a good idea to create a series of 101 of the top social media and blogging tools. So here is the first in the series – and it made sense to start with Twitter seeing as it’s my social media “weapon of choice” and generates over 50% of the traffic to Socialable. Via Cendrine Marrouat - www.cendrinemarrouat.com
Martin Gysler's insight:
WooHoo a nice list! 
CmmIN Glocal Communication's curator insight,
February 4, 4:16 AM
101 herramientas para Tuitear: un buen repaso de casi todas las aplicaciones útiles que hay por ahí.... y a todas estas, ¿qué herramienta le echas en falta al twitter? 
Eduardo Area Sacristan's curator insight,
March 14, 11:40 AM
Por mucho que me encanta Twitter, tengo que admitir que no he visto ese familiar azul en la página principal de Twitter en un buen rato. ¿Por qué? ya que si bien Twitter es increíble, sólo lo puedo aprovechar plenamente mediante el uso de una gama de herramientas de Twitter. 
Luis A. Trujillo Paz's curator insight,
March 15, 6:18 PM
Just great super resumen de herramientas de #Twitter Delete the scoop?
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One of the most unwieldly features of Facebook has always been the search function. After all there is a lot of information to sift through. There are already more than a billion people, more than 240 billion photos and more than a trillion connections. How do I find that thread I was talking on last week? Where are my friends recommend that I travel to if I go to Australia. What events are on in Tokyo this weekend? This kind of thing and more. I just signed up for the beta of the Facebook Graph Search. The objects we will find will be determined by “likes”. This may mean that many will become more circumspect with what they click like on. Instead of using it as a networking tool to let others know that you have seen their content. Maybe Facebook now needs a love button?
Martin Gysler's insight:
What is your opinion ?
Michael Q Todd has a good idea and maybe it's worth investing a few minutes to think about this question. Delete the scoop?
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An app for consumers to playfully connect with brands. In a thrustworthy and straight forward way.
Martin Gysler's insight:
Mobile App for Brand Lovers
cooala is a mobile App for playful and controlled interaction between brands and their fans - an answer to Facebook from the year 2012.
Why cooala? Young consumers are not easily reached through advertising. Even on social platforms like Facebook, they have little interest in connecting with brands. According to a Forrester Study from 2012, only 6 percent do so the in the USA. Companies are complaining about narrow reach and high advertising budgets on the Zuckerberg platform, users are unsure about their private data and are annoyed by the massive increase in advertising on their Wall. This is exactly where cooala steps in: cooala users discover brands, subscribe to specific content, and benefit from exclusive content and offers from their favorite brands. All while keeping full control of their data.
For the user: Very playful „What’s cooler?“ is the key question: Gaga or Bieber? FC Bayern Munich or Real Madrid? DC or Quicksilver? Ferrari or Mini? In different product categories, Fans choose their favorite from a suggested pair and thus build their Brand Map. New, cool brands can be explored through the photos and info on the site, and everything can be shared with friends. The best part: Fans only subscribe to exactly the offers that interest them: a VW event, a Stimorol sample, McDonald’s Coupons, or info about new products from Apple. And all of this in one place.
cooala offers its users: a playful way to rate brands and share with friendsthe opportunity to discover thousands of new brands, soon also locallya way to collect their favorite brands in Brandboardsthe ability to subscribe to brands they love, receiving product news, event invitations, samples, coupons, gifts, and more. No spam - only what they’ve subscribed to.Complete control over their contact with companiesFor Companies: Market research and accurate Targeting The platform is also very advantageous for companies: for one, messages, information, and giveaways don’t have to be sent randomly and with high waste. Thanks to cooala, fans can decide themselves exactly what they want to get, and receive only the content they choose - a perfect qualified lead.
Companies therefore communicate with their Fans eye to eye, in common agreeance, and without loss.
Also very interesting: cooala delivers real time market research data about brands and their competitors, for example the coolness factor of a brand, market development compared to the competition, and the wants and needs of the users.
cooala offers companies: Contact with high affinity target groups without waste.An unobtrusive, playful communication channel to existing and new fans.Anonymous market research data about their own brand and those of competitors.Highly efficient tool to launch campaigns easily and quickly with a target oriented approach.The five cooala partners, all experienced specialists in their fields, are developing the app at full speed. CEO Mike Schwede is confident: “The reactions we’ve seen in young, brand oriented target groups is very positive. They are looking through the Brand Profiles, playing enthusiastically with the App, and are spreading the word through the Share Function.”
iPhone users can download cooala in the Appstore starting today. The Android version of the app is planned for Spring, and the trimmed down Facebook version is currently in development. Delete the scoop?
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Do you want to be a more successful blogger?
Are you keeping up with the newest developments in blogging?
Whether you are new to blogging or you have been blogging for years, you will find insight in this article.
It covers 26 blogging essentials, in an A–Z tour of the blogosphere. Each one has a full explanation, along with a link to further reading in case you want to know more.
Note: For simplicity’s sake, I assume you’re using WordPress as your blogging platform. Many of these essentials, though, apply to other blogging platforms as well.
Martin Gysler's insight:
Wow a great post on blogs. With these 26 points, you know everything that is useful to be a great blogger. I'll keep it in the mind during 2013. 
HSPHealth's comment,
January 7, 2:55 PM
The technical side of blogging can be very demanding, so the plugins really help. In addition to great content and SEO, I think you need an outreach/networking program.
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If you do not want to fall into the trap, read this article. For once I do not control the information, I published this information on my facebook wall...! [note Martin Gysler]
A new Facebook hoax has some users thinking they own the copyrights to material posted to their pages.
A news message claiming that Facebook users have copyrights to their photos, videos and messages is a load of baloney, according to a report.
They don't.
“In response to the new Facebook guidelines I hereby declare that my copyright is attached to all of my personal details, illustrations, comics, paintings, professional photos and videos, etc. (as a result of the Berner Convention). For commercial use of the above my written consent is needed at all times!”
Read more: http://www.nydailynews.com/news/world/copyright-facebook-message-hoax-article-1.1208028 
Carla Matos's comment,
November 28, 2012 4:50 AM
To protect copyrights of your facebook content you need to like this t-shirt. Also, if it reaches 10.000 likes it saves a puppy! Please think of the puppies!
http://www.spreadshirt.com/facebook-will-take-your-soul-C3376A10035025#%2Fdetail%2F10035025T210A258PC28953067PA330 
Sharo Dickerson's comment,
December 1, 2012 7:28 PM
I can't believe people continue to fall with messages like this...a hoax...reminds me of old chain letters.
Martin Gysler's comment,
December 2, 2012 12:14 PM
Yes Sharo, you've totally right... I was not really proud about me ;-)
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I like this tool, it's free, easy to use and without advertiser banner. Even if you're not a computer genius, you can use it. Try it, you'll be glad you did, for sure! [note Martin Gysler]
Facebook is changing how we can express ourselves on our facebook page. With their new Timeline Profile you are now free to express yourself with a big banner behind your profile picture. Timelinecoverbanner.com provides you with the power to create a creative and customized Facebook cover easily and free even for commercial use.
Some of our cover editor features are: No visible watermark or branding on final image, very fast and responsive, you can blend profile picture seamlessly with timeline cover background or in other words you can make your profile photo and cover look integrated as one image, you draw or add text, and many more. We also have tons of cool graphic clipart from our partner sites which exclusively available only for our cover editor. You just need to browse them and copy paste the GRAPHIC ID of your desired image to our editor, and,.. presto!.. your chosen graphic is added and ready to combine with your photo.
Read more: http://timelinecoverbanner.com/ Delete the scoop?
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Sometimes a little thing change the face of the world, on LinkedIn it's the one-click endorsement. I think it's really a great idea from LinkedIn to introduce this possibility. [note Martin Gysler]
It took LinkedIn nine years to reach 187 million members. It took the professional social network about one month to pass 200 million endorsements.
Read more at http://venturebeat.com/2012/11/01/linkedin-endorsements/#hgb7DwQLFpFzxZwU.99 Delete the scoop?
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The aptly named world wide web has opened up new methods of marketing for businesses both great and small. The benefits of localizing company websites to target foreign markets are now widely recognized (Common Sense Advisory studies suggest an average return of US$25 for every $1 spent on localization) and many businesses now use social media platforms for domestic marketing, but very few appear to be using those platforms to promote their services abroad.
For example, Econsultancy’s 2010 Social Media and Online PR Report reported that 83% of marketers were planning to increase their spending on social media this year, yet only 26% had plans to run campaigns in more than one country.
Read more: http://bit.ly/MJM7kE Delete the scoop?
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Social media verse is full of some best kept secrets. YouTube is one of them. Yet when I think about cultural shifts enabled by social media, YouTube is the place that comes most vibrantly to mind. It's big, wide and deep. In my last post I mentioned that the social media ‘verse is full of some best kept secrets. YouTube is one of them.
Mature. Eccentric. Probably not what you think it is. YouTube has its Own Language Read more: http://bit.ly/Q963MW 
Tico Juliani's comment,
June 30, 2012 5:57 PM
This writing on this article had lots of words..but i did not get one real message out of it ..or what it was really about!!!
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The classic sales funnel has long been used to describe website development strategy. However, the deployment of content marketing in a sales funnel with a campaign focus is a relatively new concept to many. It’s not as simple as writing lots of blog posts every day and distributing them on social channels. In fact, the goal of strategic content marketing should be to identify, qualify, segment, score and, ultimately, close leads in an accelerated and predictable fashion. In order to strategically deploy content marketing it requires the right software, a defined sales funnel and a campaign structure. Read more: http://bit.ly/MjFpfA 
Martin (Marty) Smith's comment,
April 29, 7:27 PM
Segments are usually FINANCIAL measures such as VIPs or "multi-buyers". Segments is one way to quantify groups within your marketing. Personas are another. Personas identify archetypes and group characteristics (instead of financial segments). Personas help develop creative segments make sure you make money.
Ken Morrison's comment,
April 29, 8:12 PM
Hi Marty. I temporarily forgot that our comments showed up on your wall as well. Yes, I was endorsing you to a business student because your posts can add fresh insight in many of her buisness courses. Thanks Marty for all of your great scoops and true curation.
Martin (Marty) Smith's comment,
April 29, 8:13 PM
LOL, no worries Ken and next time I get to go hiking too :). Marty
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I think Robin Good has said the right things on Tweet Dig!
What can I say more as, try it, it's an effective and cool tool.