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SOCIAL MEDIA, what we think about!
Everyone talks about social media, what is important or a must..., make your choice! -- Keep in touch: http://www.xeeme.com/MartinGysler
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How To Write Your Social Media Plan in 8 Steps | Social Media Today

How To Write Your Social Media Plan in 8 Steps | Social Media Today | SOCIAL MEDIA, what we think about! | Scoop.it

Maybe it’s because you’re in marketing. Maybe it’s because you’re from the younger generation assumed to be digital natives. Or maybe it’s because you’re already experimenting with social media and your success has been noticed.


For whatever reason, The Powers That Be have chosen you to write your company’s social media plan. Or perhaps they haven’t asked, but you know social media is big and getting bigger, and so you want to write a plan to persuade your management to get involved.


Where do you start?


Here are some ideas on the main topics you need to cover in creating an impressive, yet realistic social media plan that garners executive buy-in and a clearer path to success...


Read more: http://bit.ly/GLePK6

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Step-by-Step Guide to your Social Media Success

Step-by-Step Guide to your Social Media Success | SOCIAL MEDIA, what we think about! | Scoop.it

Wow, an amazing way to start or improve your social media strategy. In this post you'll find all what you need to do a great job! [note mg]


Clarify your objectives and discover your route to social media success. This step-by-step guide will take you from tentative novice to intrepid explorer, and help you make the right decisions unique to your business.


Read more: http://www.simplybusiness.co.uk/microsites/guide-to-social-media-success/

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Neil Ferree's comment, March 16, 2012 12:03 PM
Nice one Martin!
Martin Gysler's comment, March 16, 2012 7:09 PM
Thank you Neil!
Neil Ferree's curator insight, October 20, 2013 10:33 AM

Before you can deploy your content marketing system its wise to read this content marketing guide by Simply Business

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Social Media Friendly Content Marketing [Examples]

Social Media Friendly Content Marketing [Examples] | SOCIAL MEDIA, what we think about! | Scoop.it

The definition from "Content Marketing" is to create and shares useful narrative information to engage prospects, current customers and the public. I think each business owner should be interested to do so. [note mg]


Is your content marketing social media shareworthy? In other words, does your non-promotional content invite readers to participate and extend the conversation by commenting and sharing it with their family, friends and social media colleagues? Further, when your content’s shared, is your brand readily discernable on other platforms or via other channels (such as email)?


To help you develop social media friendly content marketing, here are three examples that use social media to engage prospects and extend their reach along with related content marketing lessons.


Make bad feedback good for business. In their own words, “the Hans Brinker Budget Hotel has been proudly disappointing travellers for forty years.” This hostel is definitely talkworthy. It’s got an amazing 182 colorful reviews on TripAdviors.


Read more: http://heidicohen.com/social-media-friendly-content-marketing/

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When ROI Represents the Realization of Influence

When ROI Represents the Realization of Influence | SOCIAL MEDIA, what we think about! | Scoop.it

If you want to know more about what is the ROI in social media, you should read this blog post and perhaps also the related book. [note mg]


Vincenzo Cosenza is a new media strategist living in Italy who has over the years, designed some of the industry’s most comprehensive infographics on social media’s global footprint. Recently, he asked if I would write the foreword for his new book, Social Media ROI. And, as I’m a fan of his work, it was an easy decision. As usual however, I asked for permission to share it with you here and his publisher agreed. This is the only place where you can read this in English…


For the record, I also wrote the foreword for Olivier Blanchard’s book, Social Media ROI in early 2011. Yes…same name. I’m not a supporter of the fact that the publisher of this latest book did not take Olivier’s title into account.


Read more: http://www.briansolis.com/2012/02/when-roi-represents-the-realization-of-influence/

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Questions to Ask Before Starting in Social Media | Business 2 Community

Questions to Ask Before Starting in Social Media | Business 2 Community | SOCIAL MEDIA, what we think about! | Scoop.it

Before starting into something new, it is always useful to think where you want to go and how ... this is no different in social media. This article will give you the information necessary to properly do so. [note mg]


So you’re thinking about jumping into social media.

You’ve read a whole slew of blog posts, news stories as well as examples of how social media has helped businesses like yours cut costs and market more effectively. So now it’s your turn.


But have you really thought it through? Have you laid out the groundwork, reasons, measurement and more before you make the leap? Or are you just jumping in, because everyone’s telling you that social media isn’t for toe-dippers?


Whatever your train of thought, here are some things you might want to run through first before jumping in.


Why Are You Doing This?


Okay, this might seem like an obvious question with an even more obvious answer, but have you really asked why you’re about to start using social media?


Read more: http://www.business2community.com/social-media/questions-to-ask-before-starting-in-social-media-016281

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How to Systematically Build a Mountain of Links

How to Systematically Build a Mountain of Links | SOCIAL MEDIA, what we think about! | Scoop.it

Looking for how to increase traffic to your blog or website, this article will give you some very useful information to achieve your goal. [note MG]


We’ve all been taught to create high-quality content to attract links. This argument is usually stated in the context of a blog that basically becomes an authority where you start to build a following around consistent, fresh content—think big sites like Problogger or Boing Boing.


This is not the technique I’m talking about.


Today, I’m talking about a link-building technique that’s bigger, better and quite possibly able to put you on the map faster than you would ever imagine. I’m talking about building a linkable asset—something you do by following the steps I’m about to describe.


First, let’s define “linkable asset.”


What is a linkable asset?


Read more: http://bit.ly/y67FKA

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How to Create a Blog Sidebar That Converts Visitors Into Revenue

How to Create a Blog Sidebar That Converts Visitors Into Revenue | SOCIAL MEDIA, what we think about! | Scoop.it

If you want to have an occupation on the Web, sooner or later you must find solutions for turning visitors into customers willing to pay for your services. Here's an article that will support you in this process. [note MG]


One of the most important aspects of your blog design is your sidebar.


For starters, it’s often found on almost every single page—except for your landing pages.


With that amount of exposure, no wonder I say it’s vital.


Question is how do you create a sidebar that’s tailor made to convert your random visitors into loyal subscribers?


The 3 Vital Characteristics of High-Converting Blog Sidebar


By now you know I like to break things down into easy-to-implement action steps—and this article is no different.


So what’s the genetic makeup of a high converting sidebar?


Keep reading.


Read more: http://diythemes.com/thesis/blog-design-sidebar/

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Coca Cola Content 2020 Part One

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketing. The very fact you are reading this here proves that things have changed. Coca Cola have always been at the forefront of innovation. In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company's portfolio of global brands.


In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives. Jonathan describes the challenge of content creation in an enlightening way, reminding us that "every contact point with a customer should tell an emotional story".

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Ash Sadek's curator insight, May 3, 2014 9:44 AM

Just because I love everything Coca Cola does!

Grizzel Fonseca's curator insight, May 13, 2014 4:05 AM

I agree with Coca Cola about moving away for creative excellence to content excellence. They have developed their brand and established it well in the world. They are looking at ways to stay on top of other competitors; it is very smart of them to make sure their consumers are happy with the product and how they can connect with audiences. By creating the brand and establishing the brand does not mean long term profit or customer loyalty. It is how the business continues to market the brand that results in customer loyalty and profit. Coca Cola that identify this and made it their focus to create a strong customer loyalty with their audience; making sure the consumer shall never drift away from the brand and company.

 

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Are Your Titles Irresistibly Click Worthy & Viral?!

Are Your Titles Irresistibly Click Worthy & Viral?! | SOCIAL MEDIA, what we think about! | Scoop.it

In fact, the title makes often the difference if I read or not an article. We have so many sources of information that it has become impossible to read them all. That's why I think that this post is an important article that you should read too. [note Martin Gysler]


The 80/20 Value of Titles


Recently, Rand did one of the best Whiteboard Fridays I've seen in a while (I do watch all of them) about increasing the likelihood of your content going viral. He touches briefly upon the importance of your title for click through rate and sharability, but in this post I'd like to take a more in depth look at titles and how they help spread your content. (By the way, this is my first YouMoz - woohoo!)


In my opinion, the elements of writing click worthy titles deserve more attention. In the wonderful marketing book "Made To Stick", the Heath brothers note that any good news or editorial writer may spend 80% of their time crafting the title (or "lead") and then whatever time they have left on the body of the content.


For those familiar with 80/20, what this means is, the size of the title compared to the actual content (and time spent crafting it) disproportionately affects the success of that content. It's one small piece of text with a lot power!


Read more: http://mz.cm/Aeh2Sq

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7 Features I Look For During Blog Audits

7 Features I Look For During Blog Audits | SOCIAL MEDIA, what we think about! | Scoop.it

It’s funny how clients’ needs evolve over time. For example, I’ve been noticing that most clients who come to Outspoken Media seeking blog consulting services these days aren’t asking whether or not they should take the plunge and create a corporate blog. In 2012, they’ve already got that.


Now what they’re looking to do is get more from that blog. They’re looking to hire a social media agency to help them increase engagement, usability and the overall function of their blog. I’m lucky that many of these audits and strategy documents fall on my plate, which means I get to look at awesome blogs and make them even more awesome. Who wouldn’t love that?


When I’m creating recommendations for those blogs, below are a few of the features I keep an eye out for. While there’s obviously way more things that go into constructing a great blog, the ones mentioned below have a high bang-for-the-buck ratio.


Read more: http://outspokenmedia.com/blogging/blog-audits/

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Answers to 43 Questions About Search, Social, Content, Conversions and More

Answers to 43 Questions About Search, Social, Content, Conversions and More | SOCIAL MEDIA, what we think about! | Scoop.it

A great post about various subject as: SEO, Content Management, Conversions and a lot more. Very interesting. [note Martin Gysler]


I was clearly under-prepared for the amazing responses. In order to tackle such a magnitude of great questions, I'm giving myself some rules for replies.

  1. If I don't have a good answer, I won't tackle the question. For example, Nathaniel Deal asked a good one on .NET viewstates impacting SEO, and while I'd love to reply, I don't know enough about them to provide solid suggestions.
  2. No answer can be longer than two paragraphs (plus maybe an explanatory image/graphic).
  3. Everyone who asked a great question gets their tweet embedded in this post (using Twitter's nice, new embed functionality), which also gives a spiffy followed link to their tweet.
  4. Where possible, I'll provide links to content for more detail so those who are particularly interested can follow up.

Let's get started!


Read more: http://mz.cm/xHy0p6

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Ken Morrison's comment, January 25, 2012 8:31 PM
HI Martin.
Thanks for sharing.
I really like the new Twitter embed feature. Unfortunately, I must note that it does not work well for text-to-speech because It constantly repeats the original tweet. Tiny flaw. More importantly, there is some great wisdom in this articles.
Renato Xavier - www.renatoxavier.com's comment, January 26, 2012 9:27 AM
Hey, Do you know about the challenge of SEO here in Brazil. The distpute is fierce for the term "katipsoi zunontee". http://www.renatoxavier.com/katipsoi-zunontee It is in Portuguese but you can use the translate.
Martin Gysler's comment, January 26, 2012 1:13 PM
Hi Ken,
You're welcome! I'm glad you like this post and that it is useful for you. I have not tested yet the text-to-speech fonction, but, I like this kind of acrticle and it contain a lot of interesting insights that we can use!
Cheers!
Martin
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The State of Social Media and Social Media Marketing in 2012

Social media is a source of endless discussion. With the advent of new tools and / or platforms every day, keep up has become a challenge. But some among the many are the undisputed leaders and decide largely on what will be the future. This slide presentation may give us interesting information on the trends and what might we expect in 2012 and beyond. [note Martin Gysler]


Social networking is the #1 activity online. Even though Google gets the most visitors, Facebook is where most of us are spending our time. And it’s not just about Facebook anymore. We are spending a lot of time on LinkedIn, YouTube, Tumblr and Twitter. While there are some clear major players in the social space, the social media universe continues to expand and 2011 was a banner year for the idea of an "Interest Graph."


In 2011, we saw Google launching Google+ and Pinterest grewing at an astounding rate. Facebook launched "Timeline" and "frictionless sharing" with partners like the much anticipated Spotify. Facebook also acquired design companies and the team behind Gowalla, showing the company’s intent to provide a consistent experience across devices and becoming a more prominent player in the mobile space.


Read more: http://www.slideshare.net/socialnerdia/the-state-of-social-media-and-social-media-marketing-in-2012-10743590?from=ss_embed

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How to Share Content More Efficiently by Integrating Google Reader and Buffer

How to Share Content More Efficiently by Integrating Google Reader and Buffer | SOCIAL MEDIA, what we think about! | Scoop.it
If you subscribe to a lot of blogs and invest time in sharing useful content with your audience this workflow will help you streamline your process.


One of the most powerful dynamics of social media is the democratization of information. The more you can read, learn and share, the more value you should be able to extract from various digital channels.


Tapping into Web 2.0 to stay educated and informed is a labour intensive proposition. The tools are free but your time comes at a cost, so the more efficiently you can mange the process the better. If you subscribe to a lot of blogs (and other RSS feeds) and invest time in sharing useful content with your audience this workflow will help you streamline the process.


Before getting started there is one important caveat I need to mention. This is a broadcast tactic that will help you become more efficient at scheduling and sharing information. It’s one small piece of digital communication puzzle. To get the most out of social media you need to make connections and build relationships by engaging in real time. Enough said, let’s proceed.


Read more: http://www.socialmediaexplorer.com/social-media-marketing/buffer-and-google-reader/

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Beth Kanter's comment, January 23, 2012 3:53 PM
I saw an article like this from Christopher Penn over the summer, he uses his iPad and flipboard to do this. I'm using buffer and find one of my best Twitter tools - if I can discipline my self to use it. The Chrome plugin helps a lot. But one of the things I've noticed is that I don't systemmatically read blogs as much as I did a few years back. Now, I look for particular Twitter lists, honed keywords, and specific sources. I need to get my discipline back around this ...
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How Social Login Enhances Websites

How Social Login Enhances Websites | SOCIAL MEDIA, what we think about! | Scoop.it

Do you manage a site that encourages people to create user accounts?


Are you looking for an easy way to tap the power of Facebook, Twitter or LinkedIn to quickly create user identities?


If so, keep reading for my review of a social service that we used to quickly build up members of our Networking Clubs.


Why Social Login?


Once people login to their favorite social network, they generally don’t log out. Most people have a social account with one of the major social networks. This means their photograph and contact details are already registered elsewhere...


Read more: http://www.socialmediaexaminer.com/how-social-login-enhances-membership-websites/

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10 Effective Ways To Use Social Media

10 Effective Ways To Use Social Media | SOCIAL MEDIA, what we think about! | Scoop.it

Social Media doesn’t have to be just about status updates, mobile check-ins and what you’re having for lunch. It’s definitely much more than the number of Fans or Followers you have.


Broadcasting can work when done in the right way, but engagement is better. Automation has benefits, but personal engagement is best. There are as many ways to use Social Media as there are Social Platforms. Here are 10 for you to try:


1. Collaboration

2. Customer Care

3. Product Research
4. Monitoring the Market

5. Build Authority

6. Events

7. Product Demos

8. Lead Generation

9. Target Marketing

10. Sell Products


Read more: http://bit.ly/y3xVU7

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7 Ways To Improve Your Social Media Skills And Influence - Forbes

7 Ways To Improve Your Social Media Skills And Influence - Forbes | SOCIAL MEDIA, what we think about! | Scoop.it

By this time next year we'll all be looking back at 2012 at the explosion of social media inside the workplace as one of the most amazing disruptors we've seen in business. But a lot of people are not well prepared for their new roles in social.... Are you?


Sean is a young guy in his first agency, hired because he understands social, right? Carrie is a little older and has worked in marketing for nearly a decade. Her boss has asked her to take on the department’s social strategy – because she’s senior yet still young enough to get it. Eric is a marketing director and worries that his career might slip away if he doesn’t start building his social profile outside and inside the enterprise.


How do these people find help?


Social media skills are becoming extremely important to employees, yet I think there is a very significant skills gap here....


Read  more: http://www.forbes.com/sites/haydnshaughnessy/2012/01/09/seven-ways-to-improve-your-social-media-skills-and-influence/

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The Bro’s Guide To Pinterest

The Bro’s Guide To Pinterest | SOCIAL MEDIA, what we think about! | Scoop.it

Pinterest is the social media plateform where, not to be or not to be on the right way can make the difference for those who want to use this platform for their business. This guide should support you in your approach. [note mg]


Just because Pinterest is a female-dominated network doesn't mean men don't fit in. In this post, learn how to leverage this network as a male user or male-focused brand.


Pinterest’s popularity has exploded in the past few months. Their traffic and user base has grown exponentially, bringing it to the attention of marketers around the world.


One of the most unique factors of Pinterest is the fact that its user demographic is made up mostly of women. This key factor has forced many male-oriented brands to rethink their marketing strategy if they want to leverage this social network.


Read more: http://bit.ly/y0J3uK

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15 Reasons Random Acts of Marketing & Social Media (RAMs) Don't Work! | The Marketing Nut

15 Reasons Random Acts of Marketing & Social Media (RAMs) Don't Work! | The Marketing Nut | SOCIAL MEDIA, what we think about! | Scoop.it

An interesting post about randomness in bussines, with some questions as: What are your thoughts on randomness in business? Are you guilty of random acts of marketing or social media? Remember, the fist step is admitting such. The second is doing something about it. If you have broken the RAMMIE habit, how did you do it? [note mg]


Random Act of Marketing RAMs Attempt to drive business benefit that is NOT integrated, easily measured, nor integrated with other marketing tactics.


There you sit in the executive conference room watching everyone nod their heads about the latest idea from the new executive on the block. He or she has a new idea that is going to “save the company.” It could be anything from a random LinkedIn group, social media campaign, planned “go viral” video” or who knows what.


The sad thing is nobody in the conference room has the guts to state the obvious… that there is no budget, time, or resources to implement the new random act of marketing or social media with any level of success.


Read more: http://www.pammarketingnut.com/2012/02/15-reasons-random-acts-of-marketing-social-media-rams-dont-work/#

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Lisa Perkins Whitley Coleman's curator insight, March 12, 2013 8:50 PM

You must make sure your marketing activities fit in with your overal plan.  Random acts of marketing waste time and money!

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3 Twitter Browser Extensions for Better Social Management

3 Twitter Browser Extensions for Better Social Management | SOCIAL MEDIA, what we think about! | Scoop.it

The support tools are often very effective, they save us time, facilitate us the work repetitive and / or allow us to keep a regular in our publications on social media. Here are three tools that go in this direction. [note MG]


Do you have more than one Twitter account?


If you use social media for your business or to promote other companies, you probably have many different accounts to keep track of.


Dashboard apps can help you keep tabs on various networks at once and update multiple accounts.


However, when you want an enhanced Twitter experience from your browser, these three free tools can help.


#1: Silver Bird


A feature-packed little extension, Silver Bird offers a multitude of Twitter features in a smart pop-up box.


Read more: http://www.socialmediaexaminer.com/3-twitter-browser-extensions-for-better-social-management/

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11 Mistakes That Are Killing Your Blog’s Credibility

11 Mistakes That Are Killing Your Blog’s Credibility | SOCIAL MEDIA, what we think about! | Scoop.it

If we invest a lot of time and energy in our blog, it's important to do the right things to attract visitors and to keep them more than five seconds on it. Here some great advices to ameliorate, if necessary, the situation. [note Martin Gysler]


Here’s the situation: Your buddy sends you a link to check out, you get to the blog post and after glancing at the layout you immediately question the validity of the blog (and your friend). On occasion I have left a post thinking it was created by some autoblogging process, and then realized it only looked that way and was actually written by a human.


Text ads out of control, color combinations that hurt to look at, no social sharing links (or TOO many!) and images that barely have any connection to the text.


These mistakes can make a visitor run for the proverbial hills. A visitor to your blog is making a decision about your worth within a few seconds, sometimes nanoseconds.


Find out whether you’re making simple but crucial mistakes that turn readers away…

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Content Marketing in 6 Steps

Content Marketing in 6 Steps | SOCIAL MEDIA, what we think about! | Scoop.it

This article goes on the bottom of Content Marketing. Things change very quickly and it is therefore very important to reflect the change in demand from your prospects and/or customers. This step-by-step plan, will give you a better idea of ​​what is important today and what you must do to be successful. [note Martin Gysler]


Most marketers have realised by now that they have to swap from the classic communication approach of sending & advertising to an approach based on content. But for most people the exact meaning of that is rather intangible. In order to help, we have composed a pragmatic step-by-step plan for companies to start content planning. The step-by-step plan is based on several surveys we realised in the past year. In this article we will present to you the 6 crucial steps to take in order to end up with a good content strategy.


Step 1: Topic selection


The first must is to check which domains your company can offer unique content in. This content needs to be in line with the company culture & vision, obviously. As far as this choice is concerned it is sensible to check one’s own expertise on the one hand and on the other to see how unique one is in the market.


Read more: http://bit.ly/xiREwj

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A Stalker’s Guide to Competitive Research

A Stalker’s Guide to Competitive Research | SOCIAL MEDIA, what we think about! | Scoop.it

Competitive research is an area that’s either completely overlooked by a brand, or taken to an extreme level while missing the basic goals that need to be reached. Because competitive research becomes a cornerstone for strategy development, it’s important to research from inside the trees, and outside of the forest.


Overall, brands need to:

  1. Identify what others are already doing in the space, and how successful they are.
  2. Identify areas of opportunity and weaknesses within their specific vertical.
  3. Identify what tactics a competitor is using to gain a competitive advantage.


What We’re Doing


We approach competitive research with these fundamental questions:

  1. What is their link building strategy?
  2. How are they leveraging social media?
  3. Identify areas of weakness or opportunity in their strategy (notice whether they’re focusing strictly on their brand, or expanding into other social areas for maximum reach).
  4. How all these facets work together: focus on their overall “marketing strategy” rather than segregating them into “search” and “social.”
  5. Continuing the stalking with tips and tools.
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The Ultimate News Resource Guide to Social Marketing: 55 Top Marketing, Technology and Social Media News, Analysis and Trends Resources

The Ultimate News Resource Guide to Social Marketing: 55 Top Marketing, Technology and Social Media News, Analysis and Trends Resources | SOCIAL MEDIA, what we think about! | Scoop.it
Brief description of top sources named from Awareness, Inc.eBook on Social Marketing in 2012.


As we embark on 2012, the team at Awareness, Inc. consulted with the best and the brightest in marketing, strategy, technology, business and social media to help us identify the top news, analysis and trends resources for social marketing and social technology.


Our industry is among the most dynamic, with many voices reporting, analyzing and advising on social technology, social media developments, successes, and best practices.


To help you navigate the active social news space, we compiled this Ultimate Guide to the Top Marketing, Technology and Social Media Resources. This guide aggregates resources quoted by leading strategists such as David Meerman Scott, Brian Solis, Erik Qualman, Jason Falls, and Jay Bear, top analysts and influencers Jeremiah Owyang, Debi Kleiman, Laura Fitton, David Berkowitz, brand leaders such as Ekaterina Walter, Michael Pace, and Pam Johnston, and agency visionaries Steve Rubel, Mike Troiano, and Jonas Klit Nielsen in our free report on 2012 Social Marketing and New Media Predictions, to name just a few.


Read more: http://www.socialnomics.net/2012/01/03/the-ultimate-news-resource-guide-to-social-marketing-55-top-marketing-technology-and-social-media-news-analysis-and-trends-resources/

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Renato Xavier - www.renatoxavier.com's comment, January 26, 2012 9:28 AM
Hey, Do you know about the challenge of SEO here in Brazil. The distpute is fierce for the term "katipsoi zunontee". http://www.renatoxavier.com/katipsoi-zunontee It is in Portuguese but you can use the translate.
Martin Gysler's comment, January 26, 2012 12:51 PM
Thank you for your information Tom!
Martin Gysler's comment, January 26, 2012 12:52 PM
Thank you for the information Renato, I'll check out the website.
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Content Marketing Boot Camp: Everything You Wanted To Know In One Post

Content Marketing Boot Camp: Everything You Wanted To Know In One Post | SOCIAL MEDIA, what we think about! | Scoop.it

Wow, an amazing post about Content Marketing. From; "What Is Content Marketing" to "Content Strategy Best Practices By Successful Brands". All what you need to know to start or improve your know-how in this area. A must read post, of sure! [notre Martin Gysler]


An offline marketing expert recently asked me for a crash course in content marketing through social media. She’d built a powerful personal brand over the years and wanted to take her analog educational resources and research and leverage them online.


The answers to her question, “What is this content marketing business, and how do I get started?” are smattered across the web. So, I compiled a “boot camp” style reading list for her, things we’d written, curated, or analyzed, drawing from work by experts like Brian Clark and Dan Zarrella. And, in true content marketing fashion, I figured why not publish that list?


Even if you’re a seasoned veteran, sometimes it’s nice to review the basics. Revisiting content marketing boot camp was a great exercise for me; I hope it is for you, too.


Ten hut!


Read more: http://contently.com/blog/content-marketing-boot-camp-everything-you-wanted-to-know-in-one-post/

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40 Social Media Curation Sites and Tools

40 Social Media Curation Sites and Tools | SOCIAL MEDIA, what we think about! | Scoop.it

Last month I shared 40+ networks that you could consider depending on your niche or interests. As part of my commitment to this community, I shared that I will expand on this list througout 2012. So here is the first addition to that build! The topic- Curation!I thought I would focus on curation because a) I have a favorite site and b) there has been a lot of “press” on Pinterest as a curation tool and as a result I thought the timing was right. However before I list the sites lets talk curation.

 

What is social media curation?

 

Today, with the exponential growth of social networks and blogs, it can be overwhelming searching for information on the internet. As a result, the act of filtering, selecting, reviewing and providing commentary with a perspective on an article, or collection of articles, have become increasingly important. This is known as social media curation. Recently, I had posed the question : What is a social media curator” on Linkedin.

 

Read more: http://socialmediapearls.wordpress.com/2012/01/22/40-social-media-curation-sites-and-tools/


Via Shirley Williams (appearoo.com/ShirleyWilliams)
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Shirley Williams (appearoo.com/ShirleyWilliams)'s comment, January 22, 2012 9:26 AM
Thanks Everyone for this feedback. Just wonderful.

Robin- absolutely appreciated the feedback. I did visit all the sites to ensure that they were still in operation however missed some very important details. So thank you so much for providing the clarification needed. :))
Carey Leahy's comment, January 22, 2012 6:56 PM
Martin you need to do a little of what the article says - add your own perspective! I read the info and thought you had written it until I went to the link.
Martin Gysler's comment, January 23, 2012 3:05 AM
Hi Carey, I consider scoop.it as a tool to provide interesting information and not really as a curation tool, but, maybe you're right and I should reconsider my opinion about my approach! Thank you for your feedback.