SOCIAL MEDIA, what we think about!
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SOCIAL MEDIA, what we think about!
Everyone talks about social media, what is important or a must..., make your choice! -- Keep in touch: http://www.xeeme.com/MartinGysler
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Search Engine Optimization Tips

Search Engine Optimization Tips | SOCIAL MEDIA, what we think about! | Scoop.it

[A very useful post about SEO for beginners and experts as well. It's like a check list where you can control if you do your job right... If some topics are missing, please let me know with a message here. Martin]


Every business and organization needs to rank well in search engines. Lots of great content is the best method to use, but even with lots of content, your website should be optimized. Essentially, Search Engine Optimization (SEO) refers to making sure that your website and your content are targeting the specific keywords and phrases that you need to. The following tips and tricks will help you make sure you're doing everything you can to achieve a high ranking on Google, Yahoo, Bing and other search engines.

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7 Habits of Highly Effective SEOs

7 Habits of Highly Effective SEOs | SOCIAL MEDIA, what we think about! | Scoop.it

Do you want to be a successful SEO? Well who doesn’t, right?

 

After being in the SEO space for over 10 years I’ve had the privilege of meeting thousands of them. And just like any industry, only a small percentage of them are actually successful.

 

So it hit me… why are some of these SEOs good at what they do while others aren’t? And after thinking about it for a while, I realized that it came down to these 7 habits.

 

1. Effective SEOs practice it

It’s not hard to become a SEO. You can read it about online, you can buy a few books, and within weeks you’ll have the lingo down...

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16 Insights into Google's Rating Guidelines

16 Insights into Google's Rating Guidelines | SOCIAL MEDIA, what we think about! | Scoop.it

Last week, when the SEO world was distracted by revelations that Google was blocking keyword referral data and nostalgic mania over MC Hammer’s search engine, Search Engine Land released a leaked Google document outlining Google's official guidelines for quality raters. I read the 125-page document out of curiosity, and I decided to share some valuable insights it contains into the mind of Google.

 

Sorry, No Secrets Here

If you’re looking for SEO “secrets,” you’ll be disappointed by this post. Although this is an internal document, and Google may not be happy about it being leaked, you won’t find a smoking gun here. What you will find is a training manual on Google’s philosophy of quality...

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Using Social Media to Get Ahead of Search Demand

Using Social Media to Get Ahead of Search Demand | SOCIAL MEDIA, what we think about! | Scoop.it

Before I even start saying anything about keyword research I want to take my hat off to Richard Baxter because the tools and methodologies he shared at MozCon make me feel silly for even thinking about bringing something to the Keyword Research table. Now with that said, I have a few ideas about using data sources outside of those that the Search Engines provide to get a sense of what needs people are looking to fulfill right now. Consider this the first in a series.

 

Correlation Between Social Media & Search Volume
The biggest problem with the Search Engine-provided keyword research tools is the lag time in data. The web is inherently a real-time channel and in order to capitalize upon that you need to be able to leverage any advantage you can in order to get ahead of the search demand. Although Google Trends will give you data when there are huge breakouts on keywords around current events there is a three-day delay with Google Insights and AdWords only gives you monthly numbers!...

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An Optimized Framework for Better Content Marketing & SEO | Online Marketing Blog

An Optimized Framework for Better Content Marketing & SEO | Online Marketing Blog | SOCIAL MEDIA, what we think about! | Scoop.it

The pressure of competition and desire for business growth pushes marketers towards tactics that promise quick wins. Pundits advocate strategy first (been there) but doing so in a comprehensive way isn’t always practical, especially when it comes to areas like social media and content marketing.

 

For marketers in need of practical advice on customer-centric, practical content marketing, a solid framework can be invaluable for an adaptive approach that is thoughtful about overall direction and measurable short term impact at the same time.

An increasing number of Search Engine Marketers are advocating both Content Marketing and Social Media in concert with achieving SEO objectives which is a great sign, but often lacking a customer-centric approach.

 

Here’s a Content Marketing framework that proves to be customer-centric as well as SEO and Social Media savvy that I think any smart online marketer can follow. Keep in mind, with a holistic approach, this 4 part framework can be applied to any type of online content that a company produces: HR, Customer Service, Public Relations, etc...


Via Giuseppe Mauriello
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The 3-Legged Stool of Online Success: SEO, Email Marketing and Social Media | Social Media Today

The 3-Legged Stool of Online Success: SEO, Email Marketing and Social Media | Social Media Today | SOCIAL MEDIA, what we think about! | Scoop.it

You know how a 3-legged stool works, right?

 

If you're missing one of the legs or have a weak leg the stool will eventually fall to the ground. It takes all 3 for the stool to be successful at it's job - holding you up.

 

The online world has a similar 3-legged stool - SEO, Email and Social. All three work in harmony to support a comprehansive online presense. If you're missing one, the others suffer.

 

It's true that each can be successful in isolation, but putting them together yields much better long-term results. The challenge for any non-profit or business is to figure out how to develop a well rounded strategy that includes each - a difficult task.

 

It takes patience, diligence, perseverance, some technical know-how and a lot of time...

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7 SEO Myths You’re Probably Following

7 SEO Myths You’re Probably Following | SOCIAL MEDIA, what we think about! | Scoop.it

SEO. Just the mention of it will flood your Twitter stream with spam replies and start the “gurus” knocking at your inbox door. But really, SEO isn’t as big of a mystery as many would make it out to be. Oh sure, there are some hard and fast rules when it comes to the good versus the bad, but many of the important parts about SEO can simply be followed by writing good content.

 

Chances are that you’ve seen a rumor or two or fifty floating around about the different things that you should or shouldn’t do all in the name of SEO. While I don’t claim to be an expert there are quite a few things that get mentioned to me on a regular basis by people starting their websites so I thought I’d pass those on to you here.

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The Blogger's Essential Guide to Search Engine Optimization, SEO

The Blogger's Essential Guide to Search Engine Optimization, SEO | SOCIAL MEDIA, what we think about! | Scoop.it
Every blogger needs to be concerned with Search Engine Optimization and SEO strategies, techniques, tips, and tools. I'll show you how.

 

A number of you have been waiting patiently for this new Blog Series to start and I’m glad to share with you that the core posts have been drafted and are waiting publishing dates in the very near future!

 

As I’ve done historically with my other series this post will serve as a table of contents for the series as I publish and craft the content for you.

 

Here’s what you can expect in this group of blog posts: Practical overviews of the important elements of SEO for bloggers, tips and tools for optimizing your content, strategy for maximizing your search engine optimization efforts, and things to be cautious of and to avoid when architecting your content...

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Link Building: The Ingredients of Link Juice

Link Juice is probably one of the most examples of search engine optimization jargon but, what is it? Trying to learn about SEO, I can see a lot of people getting confused when the “link juice” phrase keeps coming up out proper explanation.

Link juice basically refers to the quality and how beneficial a link on a certain site would be if you were able to obtain a link from that source. Since high quality links are extremely important in SEO and search engine rankings in general, the more link juice a page passes the better the link will be. Below is what factors into the juiciness...
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Do you have SEO questions? Google will answer all of them!

Do you have SEO questions? Google will answer all of them! | SOCIAL MEDIA, what we think about! | Scoop.it
Few years ago Google has launched the official Google Webmaster Help YouTube channel trying to help and get in touch with Webmasters and Web professionals. In this channel Matt Cutts and other Software Engineers posted hundreds of video tutorials and answered numerous questions of SEOs and Online Marketers.
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Why SEO Would Matter Even If Search Engines Stopped Running - Engage

Why SEO Would Matter Even If Search Engines Stopped Running - Engage | SOCIAL MEDIA, what we think about! | Scoop.it
Isn’t SEO just the practice of gaming the search engines?”

If you’ve ever had to make the case for SEO, this Molotov cocktail of cynicism has likely been lobbed your way.

“But good content doesn’t need an SEO strategy.”

Right. It doesn’t. And horses don’t need saddles. But things go a heck of a lot smoother if you have one.

“SEO is just a temporary solution; the way technology changes it’ll be obsolete in a few years anyway.”

Yes, you’re probably right. And this whole Internet fad is probably on its last legs, too.
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Social Annotations in Search: Now Your Social Network = Rankings

Social Annotations in Search: Now Your Social Network = Rankings | SOCIAL MEDIA, what we think about! | Scoop.it
For years, the best way to gain rankings in search results was to have:Accessible pages featuring Quality content Targeting the right keywords In a way that naturally earned external links But this changes things:The ...

After had read this post, I've immediately adapted my account on Google... who was not really up to date. Here the new if you want check it out! http://profiles.google.com/104009090659771921415
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Create Engaging Content by Choosing a Specific Audience

Create Engaging Content by Choosing a Specific Audience | SOCIAL MEDIA, what we think about! | Scoop.it
Content marketing is an essential part of SEO. Content marketing can help a brand or business establish themselves as an authority in their field, build a strong online reputation, increase brand recognition, connect with consumers, increase online presence and more. If your company isn’t producing content in some form—blogs, articles, videos, etc—then you’re behind the times and could be losing out to competitors who are. The key to content marketing is to produce quality, relevant and engaging content. The Google Panda update showed us that content that is anything but isn’t going to help you. In fact, it might even work against you. But creating outstanding original content isn’t always easy...
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A New Way of Looking at Ranking Factors

A New Way of Looking at Ranking Factors | SOCIAL MEDIA, what we think about! | Scoop.it

SEOmoz readers are no strangers to the concept of search engine ranking factors. In general, much of the community that comments seems to delight when some new factor is discovered that may provide a potential ranking boost. Who wouldn't, right? But in this post, I'd like to suggest that perhaps some refocusing on the "forest" of the ranking factors world, rather than the individual "trees" that populate it, might be in order.


I've been writing about SEO since 1996, from before we even called it SEO and from before Google existed. In those 15+ years, I've seen no end of attempts to "chase the algorithm." My goal, writing to a broad audience, has always been to highlight the important factors that stand the test of time...

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The Most Essential Killer SEO Tips That You Need to Know for Creating an Efficient SEO Strategy - Blogging Tips

The Most Essential Killer SEO Tips That You Need to Know for Creating an Efficient SEO Strategy - Blogging Tips | SOCIAL MEDIA, what we think about! | Scoop.it

These days, anyone who is interested in optimizing his or her website can easily find numerous killer SEO tactics which are ready to highlight the most efficient optimization methods. If you are also searching for such tactics, you can locate different tips for:

 

- creating trust with different search engines
- promoting product pages
- building links and driving targeted traffic towards your website
- avoiding duplicate content
- getting suitable URLs
- finding the best free SEO tools

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What SEOs Must Learn from Adwords Folks

What SEOs Must Learn from Adwords Folks | SOCIAL MEDIA, what we think about! | Scoop.it

AdWords folks. They're the traders of the online marketing world. They spend their time analyzing scoreboards, making little improvements and brainstorming their next ideas. They split-test their ideas, scale the best and ditch the best. In a world where scarce resources force them to make choices over budget, positioning and copy, they're having to think totally differently to SEOs.

 

Rand posted back in 2008 about the disconnect between PPC spending and SEO spending. Despite the well documented differences in results, PPC is a science from the outset, but SEO still leaves lots to chance. AdWords folks live-and-die by the following five rules...

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Why Internal linking is Crucial for Search Engine Optimization

Why Internal linking is Crucial for Search Engine Optimization | SOCIAL MEDIA, what we think about! | Scoop.it

Internal linking is CRUCIAL for search engine optimization.

 

It’s a big statement to make, but through my years of experience I have learned how true it is.

 

Let’s think about it this way…

 

Your website visitor is the blood in your blog’s veins and the visitor needs to travel through your blog without hitting roadblocks.

 

I believe that neglecting internal linking within your website could be cutting the blood supply that runs throughout your blog. Imagine the blood pumping through the veins of your blog and then coming to a dead end? Where can it go now?

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14 Plugins For SEO And Marketing

14 Plugins For SEO And Marketing | SOCIAL MEDIA, what we think about! | Scoop.it
There are tons of plugins that will help you with both your SEO and SEM game. Let's take a look at some of my favorites.

 

As a web developer, possibly the most common request I get from clients is that they want to be number one on Google. While this is not impossible, it’s a pretty huge undertaking that will take months of very active work. However, if you just want your website to be more search engine friendly, well that’s a different story, especially on WordPress. There are tons of plugins that will help you with both your SEO and SEM game. Let’s take a look at some of my favorites...

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15 Free SEO Tools That I’ve Used to Get Page One Rankings on Google

15 Free SEO Tools That I’ve Used to Get Page One Rankings on Google | SOCIAL MEDIA, what we think about! | Scoop.it

These are free SEO tools that I’ve used to get page one rankings on Google. Best of all, they’re all free. The ratings on the free SEO tools below were determined by me by the following factors: how well the product works, how easy it is to use and how well it compares to the other tools.

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The definitive list of the 100 things you need to know about social media

The definitive list of the 100 things you need to know about social media | SOCIAL MEDIA, what we think about! | Scoop.it

We write a lot of posts here about social media and the various networks and platforms that you can use and it can seem like a lot of information to take in so we wanted to share a list of the 100 definitive things that you needed to know about social media. These are all links to some of the best resources and guides on the web that have taken hours to write and are all by some of the best people in their respective fields. There is a lot to take in but if you took your time and studied every single post and understood all the tips you would be in a great place to go off and carry out your own social media marketing. You are never going to be able to take this all on board in one sitting but bookmark some of the posts as a reference and you can use the tips, tricks and tutorials as you go along. Here are the top 100 things that you need to know about social media…

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How Your Blog’s Design and Usability Influences SEO

How Your Blog’s Design and Usability Influences SEO | SOCIAL MEDIA, what we think about! | Scoop.it
Your design matters a lot in regards to search engine optimization - probably more than you know! Make it simple, usable, and pragmatic!

 

As we move forward through this series we’ve covered some pretty strategic stuff as it relates to keywords, meta elements, pagerank, nofollow, and a few other technical aspects. But what about design and usability? Do these things place a part of good search engine optimization?

 

The answer is a loud and definitive “Yes!” – and this is especially important with some of the more recent updates to some of the more significant search engines like Google. You see, in a recent update to their search algorithm (codenamed “Panda“) they shared how they have increased the significance in elements like design and usability for their SERPs.

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Does Twitter Affect SEO? | Idea Girl Media

Does Twitter Affect SEO? | Idea Girl Media | SOCIAL MEDIA, what we think about! | Scoop.it
Numbers are reliable. Learn why Twitter affects SEO from Saul Fleishman, of Osaka Bentures. He offers insight from credible sources like Google, Bing, and more!

Links in tweets are links, and tweets are indexable. Links affect SEO. Most tweeted links are shortened now, but then, search engines already deal with redirects.
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Relationships Have More Value Than Links

Relationships Have More Value Than Links | SOCIAL MEDIA, what we think about! | Scoop.it
Link building is one of the essential components of a strong SEO campaign. The more quality, one-way links you have pointing to your site, the better trust factor your site has. Links also help drive targeted traffic through to your site, which in turn can increase your conversion rate. But I’ve seen a lot of site owners get so focused on getting links that they sacrifice their online reputation in order to get them. Link exchanges, paid links, links to splogs (spam blogs) and “bad” sites (pornography, gambling, alcohol) all detract from you online reputation and trust factor. Besides, the link is not the most important thing in itself...
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The Missing Link To More Blog Traffic

The Missing Link To More Blog Traffic | SOCIAL MEDIA, what we think about! | Scoop.it
I first met David back in 2009 at Ryan Lee's continuity summit. He was just starting out and if you had asked me then if I thought he would play such a powerful and required part in my business in 2011, I would of not believed you.
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The Tweet Effect: How Twitter Affects Rankings

The Tweet Effect: How Twitter Affects Rankings | SOCIAL MEDIA, what we think about! | Scoop.it
The advent of social media has brought a host of changes to the SEO industry, and online marketing as a whole. You would be hard-pressed to find a business with a decent online presence that does not have a Twitter account connected to their website, and at least one way to find that account.

Google and Bing recently alerted the SEO industry to the fact that they are using social media signals as a factor in ranking websites. Danny Sullivan of Search Engine Land wrote a post back in December 2010 talking about what social signals he thought the search engines are and will be using.
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