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How to Build an Engaged Audience with Content Marketing

How to Build an Engaged Audience with Content Marketing | SOCIAL MEDIA, what we think about! | Scoop.it

Most bloggers are after the same things.

 

They want traffic to their blogs, comments on their posts, and sales of their products or services.

 

These are all great goals, but they’re really just symptoms of something else: having an engaged and responsive audience.

 

You can’t have a lot of consistent traffic, comments, or sales without a great audience — your traffic source will dry up sooner or later (AdWords, anyone?), your commenters will stop commenting, and your sales will disappear.

 

But what if you don’t have an audience at all? How do you build an engaged audience if you’re starting from scratch?

 

That’s the question that I asked 30 different audience-building masters. Let’s take a look at their answers to these questions…

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Shirley Williams (appearoo.com/ShirleyWilliams)'s comment, December 3, 2011 3:25 PM
Nice article. Thanks
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TrueTwit - Satan, Savior or Simply Misunderstood? | Social Media Today

TrueTwit - Satan, Savior or Simply Misunderstood? | Social Media Today | SOCIAL MEDIA, what we think about! | Scoop.it

My Twitter profile (@SoftwareHollis) says “I boycott TrueTwit!”.

 

I use an entire 19 characters out of my allotment of 140 to let people know that I won’t follow them it I have to validate through TrueTwit. That’s a lot of characters in TwitterLand, so it must be a big deal for me.

 

But is TrueTwit inherently an “evil” product, or simply a great product that I dislike?

 

What is TrueTwit?

 

Not familiar with TrueTwit? It’s a “validation service” that some people use on Twitter.

 

When you follow someone who uses TrueTwit, you’ll get a direct message back asking you to fill out a “Captcha” form to validate that you’re a real person...

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25 Google+ tips and tricks

25 Google+ tips and tricks | SOCIAL MEDIA, what we think about! | Scoop.it

Google+ unveiled itself to the public amidst a chorus of praise and adulation from techies all over the globe. Unfortunately, it also earned a good amount of scorn from individuals who were not ready to grasp the unique philosophy Google+ was promoting. That philosophy is one of openness.

 

Unlike Facebook, Google+ is designed to connect strangers, and inspire collaboration and contribution. It has proven to be an amazing platform for promoting ideas, brands and people.

 

Since its early rollout, Google+ has forced competitors to begin evolving, inspiring platforms such as Facebook and Twitter to develop new ways of thinking about social media and the functionality they offer.

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Social Media: If Content Is King, Then Storytelling Is Queen. 18 Checkpoints To Consider.

Social Media: If Content Is King, Then Storytelling Is Queen. 18 Checkpoints To Consider. | SOCIAL MEDIA, what we think about! | Scoop.it

In my previous post, I touched on content marketing and I emphasized throughout the post the importance of quality content. But what does that mean? If content is king, surely storytelling must be queen! What do I mean by this? I think storytelling is an important part of blogging. I have read many blogs, articles and as I step back to reflect on those that I would consider to be the cream of the crop, I can identify three components to online storytelling. Furthermore, each component has 6 key checkpoints. The three components are:

 

- The Story - the actual content and substance of the blog;
- The Goals – as it relates to the post and what you are trying to achieve with the audience; and
- The Delivery- how the content is conveyed.

 

Now lets look at the six checkpoints of each component...

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How to Add Google AdSense to Your Tumblr Blog - How-To Geek

How to Add Google AdSense to Your Tumblr Blog - How-To Geek | SOCIAL MEDIA, what we think about! | Scoop.it

Would you like to make a bit of revenue from your blog? Here’s how you can make your content work for you by adding Google AdSense to your Tumblr blog.

 

Blogging can be serious work, and with your easy-to-use Tumblr blog, you might be posting more than ever. You may be writing about your beautiful vacation, sharing the newest wallpaper you designed in Photoshop, or explaining how to get your dog to quit barking at frogs.

 

Either way, your blog takes real time, and it might be nice to make a little money from it. Google AdSense has enabled bloggers around the world to get ad revenue from their content. The Tumblr Terms of Service require that your blog be used primarily for blogging, but they do allow you to use AdSense or other ad systems as long as that’s not the primary focus of your site...

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Soumen Siddhanta's curator insight, October 17, 2014 2:05 AM
How to Add Google AdSense to Your Tumblr Blog
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How to Find Out Which Online Marketing Strategy Drives the Best Traffic

How to Find Out Which Online Marketing Strategy Drives the Best Traffic | SOCIAL MEDIA, what we think about! | Scoop.it

Do you participate in so many different types of online marketing strategies that when your boss asks you which one is the most effective, you don’t know what to say? Sure it’s easy to spot the top referring traffic source in Google Analytics, but you won’t be able to say what overall online marketing method is really working as a whole unless you want to start adding up different referral sources with a calculator and then cross reference them with goals, demographics, and other data.

 

This is where Google Analytics Advanced Segments come into play. Using these, you can create different segments for different groups of referral traffic – traffic from social media, article marketing, link building, directories, local search, guest posts, and so on. You can then see everything including demographics, conversions, and top content for each group of referral traffic and compare them against each other to know which ones are the best.

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7 Steps for Overcoming Writer’s Block (And Writing A Brilliant Blog )

7 Steps for Overcoming Writer’s Block (And Writing A Brilliant Blog ) | SOCIAL MEDIA, what we think about! | Scoop.it

Don’t you hate writer’s block? You know you have brilliant ideas, but there’s that damn blank screen staring at you when you sit down to blog. Nothing happens. The brain’s in idle. Frustration begins to creep in. (Remember Jack Nicholson in The Shining?)

 

Many people struggle with writing. But I believe anyone can write and blog with the right approach. It’s not brain surgery, but it does take some work.

 

First, get over the idea that you have to write a blockbuster blog every time. We find in our training that many corporate bloggers are by nature analytical and perfectionists, which creates a lot of extra agony. It’s great to hit a home run, but mostly this is about hitting lots of singles and doubles...

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6 Laws Every Blogger Needs to Obey so they Don’t Get Sued

6 Laws Every Blogger Needs to Obey so they Don’t Get Sued | SOCIAL MEDIA, what we think about! | Scoop.it

If you’re a blogger, do you know how to stay on the right side of the law? Do you know what you need to do to keep the FTC from knocking on your door or to keep from getting a dreaded cease and desist letter?


Fortunately you don’t have to be a lawyer or law scholar to understand the laws that govern blogging, particularly in the U.S. In fact, you really only have to understand six basic laws. Let me explain…

 

note: I’m not a lawyer, so do consult one if you are unsure about any blogging-related laws.

 

Law #1: Do you have to disclose paid endorsements?

 

One of the most important developments in the blogosphere when it comes to U.S. law is that bloggers must be open with the fact that they are being paid to use, promote, or review a product...

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Social media has evolved into the art of storytelling, and we must all become masters of it.

Social media has evolved into the art of storytelling, and we must all become masters of it. | SOCIAL MEDIA, what we think about! | Scoop.it

We view social media now as an essential form of communication – a new way to stay in touch with people, to share and discover information and to interact with brands and to consume increasingly large amounts of content in concise, compacted ways. But there is another side to social media that we don’t often consider, but that is becoming more and more prevalent: its role in the evolution of storytelling.


Throughout nearly every society and stage in history, storytelling has had a crucial role to play. It has been the way in which disparate communities can connect with each other, in which traditions are maintained and how we entertain ourselves. Social media is now at the stage in which we are all becoming expert storytellers, often without knowing it, and developing the skills to tell those stories effectively...

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You Don’t Have to Tweet to Twitter

You Don’t Have to Tweet to Twitter | SOCIAL MEDIA, what we think about! | Scoop.it

Twitter is having a remarkable year. Active users have soared to over 100 million per month, with daily actives now above 50 million. Tweets per day are over 250 million. Most top actors, athletes, and artists are all active on Twitter. Every news and sports program proudly advertises its Twitter account handle. No one would consider running for public office without a strong Twitter presence. Global news in any region breaks first and spreads fast on Twitter. Even uber-socialist Hugo Chavez of Venezuela has 2.24 million followers (which puts him slightly behind Mandy Moore, but just ahead of Queen Latifah).

 

So, Twitter’s traffic has been growing in leaps and bounds. It has become an indispensable tool for managing personal and corporate brands. And Twitter, along with its verb form “tweet”, have become words in everyday usage all over the world...

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Social Media Optimization and Conversion on Facebook

Social Media Optimization and Conversion on Facebook | SOCIAL MEDIA, what we think about! | Scoop.it

You’ve heard it a thousand times—social media is about engagement and building relationships. But that doesn’t mean you can’t use it to build your business. In fact, if you’re not using social media to increase conversions and meet your business goals, well, you’re missing out. Big time. Brian Carter and Kate Buck will explain how to get into it, and what you can get out of it.

 

Moderator Joanna Lord first introduces Kate Buck, who she says often fills her Twitter stream with great information, so we’re in for a treat.

 

There’s a million things she could talk about, but she’s going to be nitpicky about optimizing profiles for driving traffic, search purposes, etc. She’s going to walk us through her new client setup process...

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The 5 Keys to Content Marketing Mastery

The 5 Keys to Content Marketing Mastery | SOCIAL MEDIA, what we think about! | Scoop.it

What does it take to be the best?


The best copywriter, the best graphic designer, the best blogger, the best content marketer?


The off-the-cuff answer is 10,000 hours, popularized by the great Malcolm Gladwell book Outliers. That’s what you need to become a renowned concert violinist, a brilliant mathematician, a chess grandmaster, a Pulitzer-winning novelist.


That’s 20 hours a week for 10 years.


You may respond to this one of two ways. You might get depressed and re-consider applying for that barista job at Starbuck’s. Or you may decide to sit down and start plunking away at those hours.

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Kate Hay's comment, November 18, 2011 6:04 PM
Great post - copyblogger.com also has a great list of resource blogs...working on staying in flow mode.
Martin Gysler's comment, November 18, 2011 6:24 PM
Thanks Kate! I like the copyblogger blog it's one of the best one!
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Humanizing Online Reputation: Connect.Me is Crushing Klout & PeerIndex

Humanizing Online Reputation: Connect.Me is Crushing Klout &  PeerIndex | SOCIAL MEDIA, what we think about! | Scoop.it
I am thoroughly convinced that Connect.Me will obliterate Klout as well as PeerIndex and possibly Kred as well. Connect.me aims to humanize reputation scoring. Clout from our peers, with incredible transparency. Further, how Trust is regarded, as Connect.Me is still being crafted, this is what wins you over.


The vouches are only the beginning. We are going to see stats per specialty/general public and by specialty/within our connections, and we will thus know who the 'go-to' person is, whether we want to fish within our own pond or worldwide, and we will have this from Connect.me...

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OsakaSaul's comment, November 17, 2011 3:40 AM
thanks much, Anita!!!
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How To Get Your Name On Google

How To Get Your Name On Google | SOCIAL MEDIA, what we think about! | Scoop.it

So you’ve set up a blog. Now you are churning out great content, connecting with your readers, networking with other bloggers, building a list, and even providing excellent value to your subscribers.

 

How’s your bank account looking?

 

Still not improving much?

 

Why not? Why are your leads buying, but not from you?

 

Let’s look at the same situation from a different angle: you are a brand new subscriber to my list.
You don’t really know me all that well yet, but starting to get some information from me and like what you see so far...

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What Every SEO Should Know About IIS

What Every SEO Should Know About IIS | SOCIAL MEDIA, what we think about! | Scoop.it

IIS Server through the eyes of an SEO

 

Disclaimer: This post is long and technical, but has been lovingly paraphrased for the benefit of non-technical SEOs to get involved and step out of their comfort zone. Recently, I’ve had to deal with sites running on IIS and rather than just prescribing universal SEO fixes, I decided to get my hands really, really dirty. This is what I’ve learned…

 

In this post: (Use the navigation links, trust me!)

 

1. Brief explanation of what IIS is
2. Why SEOs should care about IIS
3. How to get a free, super powerful crawler – You need Windows 7
4. IIS "out of the box SEO faults" you need to know about
5. The Chaining 301 disease and a way to fix it
6. Interview / SEO Resource guide for IIS 7+ - with Mark Ridley
7. Possible sexual attraction to Microsoft products...

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The 10 Secrets to Making a Spellbinding Video Trailer for Your Next Blog, Book, or Product Launch

The 10 Secrets to Making a Spellbinding Video Trailer for Your Next Blog, Book, or Product Launch | SOCIAL MEDIA, what we think about! | Scoop.it

Okay, so not everybody is a natural-born Steven Spielberg.


You might like the idea of creating a trailer for your next launch. You might even believe it’s doable after reading this guide to creating movie trailers.

 

But is it reasonable to think you can be “spellbinding?”

 

Can little old you really make a trailer that connects with visitors on such a primal level it throws them into a frenzy to subscribe?

 

Are you really capable of making a video so jaw-dropping they want to tell their friends, creating a tidal wave of viral traffic for your new project?

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How to optimize your blog’s RSS feed

How to optimize your blog’s RSS feed | SOCIAL MEDIA, what we think about! | Scoop.it

Your RSS Feed is sometimes the only way your visitors experience what you have to offer on a regular basis.


It serves to inform and entertain, but is also an essential tool for driving traffic back to your website and improving your overall search-engine ranking.

 

If all your feed does is show a poorly formatted excerpt of your posts, the hundreds of visitors who are not hitting your main site everyday will have no reason to read your content or share it with others.

 

When optimizing your RSS Feed, you have to consider the kind of content you curate. There are several reasons why you may want to use your feed to generate clicks. You may have a product, feature or art-directed element to your full site that needs exposure, or your content may be largely image-driven...

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Should I Change My URLs for SEO?

Should I Change My URLs for SEO? | SOCIAL MEDIA, what we think about! | Scoop.it

Every SEO eventually gets fixated on a tactic. Maybe you read 100 blog posts about how to build the “perfectly” optimized URL, and you keep tweaking and tweaking until you get it just right. Fast-forward 2 months – you’re sitting on 17 layers of 301-redirects, you haven’t done any link-building, you haven’t written any content, you’re eating taco shells with mayonnaise for lunch, and your cat is dead.

 

Ok, maybe that’s a bit extreme. I do see a lot of questions about the "ideal" URL structure in Q&A, though. Most of them boil down to going from pretty good URLs to slightly more pretty good URLs...

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Product Spam Is Out Of Control And Must Be Stopped

Product Spam Is Out Of Control And Must Be Stopped | SOCIAL MEDIA, what we think about! | Scoop.it

We are living in a new age of austerity. Environmentalism is no longer just a crunchy cause, but also a corporate mandate. Simple is good.
So why has product spam spun out of control? Perhaps HP (and others) didn't get the memo? Whatever the reason, one thing is now painfully clear: Product spam must stop.


Spam Attack!

 

As exhibit A, check out Hewlett Packard's new computers released yesterday. In fact, it's practically impossible not to check them out: HP has coughed up a number of machines at the same time, and they're filling the homepages of many a gadget site...

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9 Essential Tips for Warm Blogger Outreach Pitches

9 Essential Tips for Warm Blogger Outreach Pitches | SOCIAL MEDIA, what we think about! | Scoop.it

The insurgence of the blogosphere has taught marketers and bloggers a lot about the importance of relationships — both good and bad. While there are many ways bloggers and brands are working together, there are a few best practices that have been set along the way to make those working relationships win-win.


Remember your first date? Whether it went well or was a nightmare, from that point on you set a standard for your ideal date, and the type of person you wanted to date. The same is true with developing blogger relationships, and creating a warm pitch. You must first get to to know the blogger, make a good first impression, and know how to win them over...

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12 Most Twitterific Reasons to Participate in Tweet Chats

12 Most Twitterific Reasons to Participate in Tweet Chats | SOCIAL MEDIA, what we think about! | Scoop.it

Keeping up with every new social media tool is like trying to catch the wind. Impossible. It reminds me of my old expense account days in the 80’s, when I was single, and we made sport of finding and trying the hottest new restaurant. That was easy compared with the onslaught of new tech hitting us so often, so much, and so without parallel in human history.

 

What to do? Well, we all must make choices. For the longest time, I resisted Twitter. Now I can’t live without it. I also resisted going Mac. I even resisted an iPhone. Now, I’m Apple all the way.

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8 Easy Twitter Monitoring Ideas | Social Media Examiner

8 Easy Twitter Monitoring Ideas | Social Media Examiner | SOCIAL MEDIA, what we think about! | Scoop.it

Do you want to improve your Twitter listening skills? Here’s a closer look at how to monitor your brand, yourself or your competitors using Twitter (and you don’t need to be a big business!).

 

With these points in mind, simply follow these guidelines to grow bionic listening ears.

# 1: Decide What You Want to Monitor...

# 2: Find the Best Real-Time Monitoring Tools...

# 3: Track With URL Shorteners...

# 4: Follow Hashtags...

# 5: Monitor Trends When It’s Appropriate...

# 6: Use Twitter Lists to Monitor People on Twitter...

# 7: Set Up a Listening Plan...

# 8: Build Relationships...


Via Giuseppe Mauriello
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The Best Blog Growth Strategy is to Say Thank You … a Lot!

The Best Blog Growth Strategy is to Say Thank You … a Lot! | SOCIAL MEDIA, what we think about! | Scoop.it

Everyone is looking for the best strategy for growing a blog. Is it SEO? PPC? CPV? Guest posting? Twitter? Facebook? CommentLuv? Networking? Attending conferences? Writing great content?

 

The list goes on—I could fill a page if I had to, and I’ll bet that you could, too.

 

Every one of these strategies will work for some people, and some of these strategies will work for most people.

 

But there’s only one strategy that I know of that will work for everyone, and unlike all the other strategies, I didn’t learn it from other bloggers or internet marketing gurus.

 

I learned it from my parents.

 

The “strategy” to which I’m referring is just the common courtesy that we all know and expect. When someone does something nice for you, say two simple words: “thank you.”...

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aa5e79ea-f1bb-4cd1-a672-1bcd8927194b's comment, November 20, 2011 9:57 AM
Love this - thank you for sharing it!
Martin Gysler's comment, November 20, 2011 2:01 PM
You're welcome... aa5e79ea-f1bb-4cd1-a672-1bcd8927194b... ;-)
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How To Get Your Name On Google

How To Get Your Name On Google | SOCIAL MEDIA, what we think about! | Scoop.it

So you’ve set up a blog. Now you are churning out great content, connecting with your readers, networking with other bloggers, building a list, and even providing excellent value to your subscribers.

 

How’s your bank account looking?

 

Still not improving much?

 

Why not? Why are your leads buying, but not from you?

 

Let’s look at the same situation from a different angle: you are a brand new subscriber to my list.

 

You don’t really know me all that well yet, but starting to get some information from me and like what you see so far.

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The KISSmetrics Guide to Keyword Research – Part III: 40 Top Keyword Research Posts of 2011

The KISSmetrics Guide to Keyword Research – Part III: 40 Top Keyword Research Posts of 2011 | SOCIAL MEDIA, what we think about! | Scoop.it

In the first installment of the keyword research series here at KISSmetrics, we took a look at keyword discovery and how to use a combination of several tools to discover new keywords and phrases for your website and content. In the second installment, we took those same keywords and analyzed keyword difficulty and competitors to determine which keywords would be best to target.


Since keyword research can be done in a variety of different ways and everyone has to find the way that is easiest for them, the final installment of this series is dedicated to the 40 top posts on keyword research in 2011... 

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