SOCIAL MEDIA, what we think about!
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SOCIAL MEDIA, what we think about!
Everyone talks about social media, what is important or a must..., make your choice! -- Keep in touch: http://www.xeeme.com/MartinGysler
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Four Cool Ways to Incorporate Facebook Into Your Blog or Website

Four Cool Ways to Incorporate Facebook Into Your Blog or Website | SOCIAL MEDIA, what we think about! | Scoop.it

You know the power of Facebook.


Not only does it drive good traffic, it also allows you to interact with your loyal fans and customers (see how DIYthemes is it here).The question is do you really want to spend time driving traffic to your site… just to send it off to Facebook?


Likely not. So here are four great ways to build Facebook into your design without losing your readers.

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Do Facebook Likes And Comments Slump In Summer?

Do Facebook Likes And Comments Slump In Summer? | SOCIAL MEDIA, what we think about! | Scoop.it
Every summer, most businesses see activity slump as more people take off on vacation — so any change in Facebook behavior most likely follows this pattern, right?

We get a kick out of the attention-getting attempt by Bangalore-based InRev Systems and Simplify 360 in trying to peg May 15 through August 1'of this year as showing an absolute decline in Facebook rather than an old familiar seasonal pattern.
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How Much is One Facebook Fan Worth?

How Much is One Facebook Fan Worth? | SOCIAL MEDIA, what we think about! | Scoop.it
The equation for on-line stores in essence is quite simple – “more traffic equals more sales“!


The equation for on-line stores in essence is quite simple – “more traffic equals more sales“! The reality for other brands is that it is not so easy to measure that sales benefit so directly but more traffic is where you have to start. If no one is finding your website or blog it is very hard to start engaging with your prospects and begin the process of selling them any products or services.

The ongoing challenge is how to drive that traffic to the website. Traffic can be generated through many means, it might be from search engine optimization (SEO), email marketing, Google Adwords or even a social media marketing program on Facebook.
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How to Build a Strong Internet Presence Quickly - SEO Alien

How to Build a Strong Internet Presence Quickly - SEO Alien | SOCIAL MEDIA, what we think about! | Scoop.it
If you are just starting to build your internet presence or want to be sure that you have built your online presence correctly, there are some simple steps to follow. Rather than having a shotgun approach and hoping it works, use these simple proven techniques to get more traffic and visibility to your product or niche.
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Grow your Business by Leveraging Foursquare Social Network

Grow your Business by Leveraging Foursquare Social Network | SOCIAL MEDIA, what we think about! | Scoop.it
Foursquare is an innovative way of connecting people with each other instantly. It specially informs the members regarding their check-in status at different places. It is one of the most popular location-based social networks which can be used via mobile phones and Smartphones. It motivates people to explore their surrounding such as shops, malls, and other places. It has gained tremendous popularity among the people and still increasing its horizon. Foursquare has unique potential to connect several members at a time and make them aware about their location and check in venues and earn some points. The member can easily win some badges and mayor tag once he/she achieve sufficient points.

Now, most of the businessmen acknowledge its power to influence and attract the customers toward their shops and venues. These unique social networking services of Foursquare can be utilized into boosting up the sales of small and large scale business...
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The secret to success on Twitter: Link sharing.

The secret to success on Twitter: Link sharing. | SOCIAL MEDIA, what we think about! | Scoop.it
Brands’ approach to Twitter is in many ways more of an unknown than Facebook. With the way that Facebook Pages have developed, there is a very clear structure to how you run your business presence on Facebook.

There is a place for your photos, video, wall updates, then tabs on the side to do pretty much whatever you want with and a clear distinction between friends and Likes. With Twitter, it’s not so straightforward...
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Microsoft Analytics for Twitter – Powered by PowerPivot for Excel

Microsoft Analytics for Twitter – Powered by PowerPivot for Excel | SOCIAL MEDIA, what we think about! | Scoop.it
Microsoft just released a tool which enables you to you to analyse Twitter data from within Excel. You can search up to 5 items and it populates the workbook with information on Topics, People, Tone, and lists all the tweets that are brought back. What is amazing is that they’ve included the source code too.
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Polly.IM helps businesses engage with customers on Twitter

Polly.IM helps businesses engage with customers on Twitter | SOCIAL MEDIA, what we think about! | Scoop.it
Polly.IM monitors Twitter for mentions of the business, then categorizes the tweet and suggests an appropriate response from a customized list created by the business. This kind of interaction can be useful to businesses in a myriad of ways, such as helping businesses thank customers for checking-in, send coupons to new followers, and enable quick response times to comments. Polly.IM is built off the sentiment analysis engine of another PaperG product, PlaceLocal. It uses natural language processing to determine the meaning of customer tweets and its implied attitude in order to select an appropriate response...
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Google+: More Than Just a “Hangout” for Your Business

Google+: More Than Just a “Hangout” for Your Business | SOCIAL MEDIA, what we think about! | Scoop.it
Google is taking over the web. Get on board, or go the way of Myspace.

Google’s latest experiment, Google+, promises to be the next big thing in terms of social networks. Google+ has taken more than a few pages from the Face”book” and has also borrowed from Twitter and Linkedin. However, Plus may have something to offer businesses that the others can’t– The Hangout feature...
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5 ways to get your Facebook post on top

5 ways to get your Facebook post on top | SOCIAL MEDIA, what we think about! | Scoop.it
Constance Aguilar is a social media strategist at Abbi Public Relations, a Reno/Tahoe-based public relations firm that specializes in driving public engagement through a targeted mixture of expert positioning, social media and traditional public relations.

Everyone wants to be on top. On top of trends, on top of current events, on top of their game and certainly on top of everyone’s Facebook news feed. The EdgeRank algorithm that dictates the selection of status updates and postings on top of the news feed will remain mostly a mystery. But as more studies and whitepapers are released, it becomes easier to learn how to dominate the news feed and implement steps to assure our postings are the most effective digital marking tools they can be. Here are a couple of tricks that can help you go head to head with Facebook’s funny little ways of “organizing” things...
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The Only 5 Content Marketing Metrics that Matter

The Only 5 Content Marketing Metrics that Matter | SOCIAL MEDIA, what we think about! | Scoop.it
We prioritize our daily lives based on what we’ll be measured on by our boss, our client, or ourselves. But what if what we’re being measured on is unclear, misguided, or just plain worthless?

Instead, focus on answering these questions:

How many people did we reach?

Figure out how many unique pairs of eyeballs saw your stuff. Extra points if they’re in your target audience. Be aware that viral content can sometimes falsely inflate your sense of success if you only pay attention to how many people saw it, which is why you want to ask...
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Experian Hitwise - 1 Facebook fan = 20 additional visits to your website

Experian Hitwise - 1 Facebook fan = 20 additional visits to your website | SOCIAL MEDIA, what we think about! | Scoop.it
Today each of business oriented person should be on Facebook. Indeed, Facebook create a lot of new and interesting contacts for the business and friendship as well.

We’ve been talking at Hitwise for a very long time about the benefits of social media and how Facebook in particular is becoming critical to the success of multi-channel marketing.
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25 Facebook Marketing Tips to Increase Sales

25 Facebook Marketing Tips to Increase Sales | SOCIAL MEDIA, what we think about! | Scoop.it
You want increase your online business, this post could be interesting for you.

Facebook marketing whether it is a for a blogger, business, author or a musician must achieve the goals you have set out in your marketing strategy and...
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Don’t Target Your Fans, Target their Friends

Don’t Target Your Fans, Target their Friends | SOCIAL MEDIA, what we think about! | Scoop.it
During a presentation recently by Steve Sammartino, I was reminded of one of the most simple human behaviours – the short cut. Put simply, Steve told us, with no inducement humans will seek a short cut, a loophole, or way around a roadblock. We’ll look to “game” the system.

I think this is, in part, why we sometimes struggle with social media.

You see, social media is a great complex beast. It appears easy on the surface – setup one or more free accounts and go! But we all soon learn that growing a Twitter following is hard graft. We learn that our customers don’t always want to be our Fans. And that “being social” as a person doesn’t always translate to “being social” as a brand...
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How to Archive Your Twitter Chats and Conference Hashtags Using Keepstream.com Plus Eight Other Twitter Content Curation Tools

How to Archive Your Twitter Chats and Conference Hashtags Using Keepstream.com Plus Eight Other Twitter Content Curation Tools | SOCIAL MEDIA, what we think about! | Scoop.it
Are you participating in Twitter chats and want to archive the content? Or perhaps you want to save content that you or others share on Twitter as a list of great resources, for example when attending a conference?

Curating content has never been easier – you no longer have to take a screen shot of content and then add it to an article or blog post.
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Social Media for Business: This Week in Social Media

Social Media for Business: This Week in Social Media | SOCIAL MEDIA, what we think about! | Scoop.it
What’s New This Week?

Facebook Helps Businesses: Facebook announced a business resource center that makes it easier for marketers and advertisers to find the information they need to use Facebook. This information used to be scattered across different locations and is now centralized through this page...
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The Google + Wakeup Call-and What it Means for Marketers

The Google + Wakeup Call-and What it Means for Marketers | SOCIAL MEDIA, what we think about! | Scoop.it
Like everyone else, I was shocked at Google+’s exploding on the scene-and the incredible buzz that ensued. Google could give Charlie Sheen a run for the money if the breathless hype continues, which I expect it will. Still, marketers and companies should take notice because, after all, it is Google. The 500-pound-gorillo’s jumping into the market puts a spotlight on some key issues-ignore them at your own peril.

Trying my best to cut through all the smoke, here’s what I see short term:
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4 Tips To Increase Landing Page Conversions

4 Tips To Increase Landing Page Conversions | SOCIAL MEDIA, what we think about! | Scoop.it
What is a Landing Page?

Also sometimes called a “Lead Capture Page”, it’s a singular webpage page a prospective customer will arrive at once they:

1. Click on a banner ad
2. Visit a search engine result link
3. Any other marketing offer or campaign

What is the goal of a Landing Page?
Drive Conversions (and secondly,to build brand/product awareness)

More often than not (especially in the b2b sector) a customer wishes to drive conversions with a landing page campaign. This is especially important when doing paid campaigns such as Paid Search or Banner Ads to measure ROI.
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Running a Successful Blog – Social Media

Running a Successful Blog – Social Media | SOCIAL MEDIA, what we think about! | Scoop.it
Welcome back to another exciting edition of how to run a successful blog. This week I am going to talk about the social media aspect when running your blog including some tips on what to do and what not to do when submitting your site/posts. I will show you where to submit and where not to submit, depending on whether you are looking for link juice or simply exposure.
For additional social linking tips, you can refer to my post about how to run a successful link building campaign using social linking. So let’s jump right in shall we? As I answer some of those tough questions I know you have.
What Social Media sites should I use?[/b]
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Should You Buy Facebook Fans? Maybe Not...

Should You Buy Facebook Fans? Maybe Not... | SOCIAL MEDIA, what we think about! | Scoop.it
You get what you pay for. Keep that in mind if you’re tempted to buy Facebook fans.

Sites that sell fans ask you to simply enter your page URL, tell the vendor how many fans you want and input your PayPal information.
A few weeks later, you have a few thousand brand new fans!

Anything wrong with this? Everything!

Every fan-selling website, no matter how legitimate and professional it seems, delivers fake fans. These services are always having issues with their PayPal accounts, which often get suspended. Some of the sellers demand payment upfront, and then never contact you again...
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Why Facebook Is Not The Best Idea For Your Business

Why Facebook Is Not The Best Idea For Your Business | SOCIAL MEDIA, what we think about! | Scoop.it
Facebook is a giant company that lures businesses with its 600 million users, more coming every day. The world went crazy about Facebook. We can scan QR codes with smartphones just to like the brand or product, the like button is a necessity on every page, and when a company doesn’t have a Facebook fan page, users become uneasy. But does Facebook bring revenue? Yes, if you are from the entertainment industry, or are Zynga, the Facebook gaming giant. However, all other companies can count only on increasing their brand awareness, but not really on a constant increase in sales...
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Likely Story: 5 Benefits of Being Well-Liked on Social Media - Engage

Likely Story: 5 Benefits of Being Well-Liked on Social Media - Engage | SOCIAL MEDIA, what we think about! | Scoop.it
So, what’s like, the benefit of being well-liked?

Aside from the slight ego boost and customary high-fives doled out at organizations with true fans (as opposed to happenstance customers) there are tangible benefits to having social media friends.

It’s a common refrain in the social media echo chamber: how many people “like” you doesn’t really matter – what matters is the ROI of social media. Lots of people have said this. (Disclosure: I’ve said it myself.)...
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Social Capital – The New Measure of Success

Social Capital – The New Measure of Success | SOCIAL MEDIA, what we think about! | Scoop.it
Social Capital – The New Measure of Success by guest blogger Simon Mainwaring

Social media is disrupting how businesses need to measure success in the marketplace. Of course, profits still matter, but as consumers connect up in communities and networks through social technologies, they are gaining leverage to pressure companies to think about more than just great products and services.
What they want from business is a better world, not just better widgets. How does this impact small companies, entrepreneurs, and contractors? The answer is, it affects you the same way it impacts global corporations that seek to powerfully develop and imprint their brands in the consumer’s mind. When it comes to appealing to today’s socially-minded consumers, your company is no different than Nike, Pepsi, or Starbucks in the need to build social capital, not just financial capital...
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5 Ways to Managing Your Time on Twitter

5 Ways to Managing Your Time on Twitter | SOCIAL MEDIA, what we think about! | Scoop.it
There’s little doubt that Twitter ranks amongst the most powerful business tools in today’s modern-age web 2.0 world. Given the immense business potential of Twitter, it is easy for new businesses to be overwhelmed with the wealth of information and features available. Therefore, time management forms a critical aspect of the Twitter strategy for any business...
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Empire Avenue: I Built an Empire. Will You?

Empire Avenue, the social media exchange that allows you to buy and sell shares with just about anyone with a Twitter or Facebook account, almost entered the world under the name "Bond Street," but for the fact the URL was already reserved.How that early decision on metaphor influenced the unfolding of a site now populated with global brands and hundreds of social media's most aggressive oversharers is worth a little reflection.

One of the first blogs devoted to the site was "Empire Building," advancing the rhetorical framework that has driven site growth since public launch last summer. At its core, Empire Avenue is about buying and selling shares in social media entities, be they people, brands or blogs. But its layers of complexity have fueled furious on-site engagement by three types of people: social sharers, influencers and gamers. And each of these types is clearly empire building, through community, activism and networking, gaming, and a mix of these behaviors...
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