SOCIAL MEDIA, what we think about!
60.2K views | +0 today
Follow
SOCIAL MEDIA, what we think about!
Everyone talks about social media, what is important or a must..., make your choice! -- Keep in touch: http://www.xeeme.com/MartinGysler
Curated by Martin Gysler
Your new post is loading...
Your new post is loading...
Rescooped by Martin Gysler from BUSINESS and more
Scoop.it!

You As A Brand

You As A Brand | SOCIAL MEDIA, what we think about! | Scoop.it

You read a lot about companies branding themselves, but what if you are your own brand? Consultants, speakers, coaches and self-employed professionals need to market themselves as a brand, just like any other type of business.

 

The Importance of Expertise

 

The single best way to work on your brand is to show that you’re an expert in your field. You do this in many ways:

- Write blog posts on your industry
- Participate in social media
- Answer questions on sites like Focus and Quora
- Leave comments on industry blogs
- Guest post on other blogs in your field
- Speak at conferences
- Write whitepapers, artiles, eBooks and books...

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

The Happiness Project: Do You Think About "Self-Curation"?

The Happiness Project: Do You Think About "Self-Curation"? | SOCIAL MEDIA, what we think about! | Scoop.it

I read an excellent novel this weekend, Dana Spiotta's Stone Arabia. Like any good novel, it's about many things, but in particular, it made me think about the issue of self-curation.

 

In his "Chronicles," the character Nik elaborately archives his work in music and an alternate autobiography. He tells his sister Denise, "Self-curate or disappear."

 

As I was reading, I realized: I suffer from archive anxiety. Partly about my actual life, which is why I've adopted resolutions such as Keep a one-sentence journal and Suffer for fifteen minutes. They help me chronicle my life...

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

5 Ways to Handle Blog Comments Like a Pro

5 Ways to Handle Blog Comments Like a Pro | SOCIAL MEDIA, what we think about! | Scoop.it
When I take blogging workshops I often get asked: Isn’t it a nuisance getting comments from people? Do I have to bother replying to my blog comments? How do I deal with spam comments?

 

Did you know that people who leave mean comments on blogs are called trolls? It’s an image that suits them.

 

But there’s still so much misunderstanding around social media some people don’t know what a blogger is, let alone a troll. Others don’t know the difference between a blog post and a comment.

 

My local paper recently wrote an article about how someone had been slammed by bloggers.

 

When I went to look at the site they mentioned it wasn’t the blog post which was critical, it was the commenters. They really let rip. But since none of those commenters provided a link to their blog, or even left a proper name, they weren’t bloggers, just trolls...

more...
No comment yet.
Rescooped by Martin Gysler from BUSINESS and more
Scoop.it!

21 Steps to 1,000 Visitors Per Day

21 Steps to 1,000 Visitors Per Day | SOCIAL MEDIA, what we think about! | Scoop.it

Traffic is the currency of the web. The more traffic you have, the more people who will subscribe to your list, buy your products, and spread the word via social media sites like Facebook and Twitter.

During the past 7 years online I’ve built multiple sites up to 1,000+ visitors per day. With millions of visitors in our web archives, I’ve learned the hard way which traffic methods are the best and which one’s are a waste of your time. And in this article I’m going to serve them up on a silver platter.

 

Your 21-step roadmap to 1,000+ visitors per day…

Step 1: Create Insanely Useful Content!

Step 2: Syndicate Your Content Around the Web…

Step 3. Submit to Twitter....


Via Giuseppe Mauriello, Martin Gysler
more...
No comment yet.
Rescooped by Martin Gysler from BUSINESS and more
Scoop.it!

10 Reasons Your Facebook Page Is Not Taking Off — SocialMouths

10 Reasons Your Facebook Page Is Not Taking Off — SocialMouths | SOCIAL MEDIA, what we think about! | Scoop.it
Here are 10 reasons why your Facebook Page is not growing faster, your fans are not engaging more and how can we make it a successful one.

 

Why isn’t my Facebook Page growing faster? Why aren’t people engaging more?

 

I’m gonna say it right off the bat, I believe growing a community or achieving higher levels of engagement with your audience is harder on a Facebook Page than on a blog or Twitter.

 

I usually hear this with clients and in random conversations. What is it that we fail to understand about them? Is it that we don’t really understand how the user interacts with a page or consumes its content? Do we know where this interaction happens, the Page or the News Feed? Do we see a “Like” as more commitment than a “Follow”? Are we leveraging all the available features and tools to achieve growth and interaction?...

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

The secret to success on Twitter: Link sharing.

The secret to success on Twitter: Link sharing. | SOCIAL MEDIA, what we think about! | Scoop.it

Brands’ approach to Twitter is in many ways more of an unknown than Facebook. With the way that Facebook Pages have developed, there is a very clear structure to how you run your business presence on Facebook. There is a place for your photos, video, wall updates, then tabs on the side to do pretty much whatever you want with and a clear distinction between friends and Likes. With Twitter, it’s not so straightforward.

 

Sure, everyone has the same basic tool to use: 140 character messages, but there’s little direction for brands. Do you post news, facilitate customer service, are you meant to @reply people who don’t follow you, how do you grow followers, when should DM and not @reply? It causes many problems for brands, who open up a Twitter account, only to leave it to die a slow death as they realise they’re not really sure how to use it for their brand or what value it can drive. A few interesting studies have been published lately that all seem to point to the same conclusion – the secret to Twitter success is driving links...

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

TabFusion Merges Google Plus And Facebook Feeds

TabFusion Merges Google Plus And Facebook Feeds | SOCIAL MEDIA, what we think about! | Scoop.it

TabFusion’s new Facebook application for fan pages means users may not need to choose between sharing content on Facebook or Google Plus any longer.


TabFusion says it has developed the first application that enables page administrators to display a Google Plus feed as a tab within Facebook fan pages.

 

The app leverages some of the most popular features of Google Plus by supporting inline photos and links, with real-time updates.

 

And in the future, TabFusion hopes to display everything that’s important on Google Plus, such as circles, comments, photos and other items.

 

Perhaps the most important feature of the Google Plus app from TabFusion is that it’s available for free only for a limited time.

 

[picture from Geo Love]

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

How to Link Your Facebook Fan Page to Your Twitter Profile

How to Link Your Facebook Fan Page to Your Twitter Profile | SOCIAL MEDIA, what we think about! | Scoop.it

One great way to get more fans for your Facebook fan page, and make it easier to manage your social networking, is to link your Facebook fan page and Twitter profile.


There are several options for cross-posting between the two sites. In this post I’ll show you how to set up your Facebook fan page so that your status updates are copied over to Twitter — and include a link back to your fan page at the end of each update.

 

The benefit of this approach is that your Twitter followers will visit your fan page, and hopefully “like” you there (especially if you’re setup with a welcome page that encourages visitors to “like” you to access your content on Facebook). So it’s a great way to build your fan base on Facebook.

 

You can use this strategy in combination with other management tools (like Hootsuite), since this will only post one way and between the specific linked accounts, Facebook to Twitter. Just remember once you’ve set it up, your Facebook status updates will go to Twitter automatically so you don’t want to schedule an update for both places or it’ll show up twice on Twitter (once as scheduled through your tool, and once when Facebook sends it over)...

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

Top WordPress Plugins To Boost Reader Engagement

Top WordPress Plugins To Boost Reader Engagement | SOCIAL MEDIA, what we think about! | Scoop.it

The very survival of any blog lies in the hands of its readership. No readership, no blog; I am sure we can all agree on that.


There are numerous ways you can cultivate an active community around your blog that goes way beyond simple traffic generation.

 

After all, who wants the kind of traffic that comes and leaves to never come back, right?

 

Our ultimate goal should always be to make sure that our blog is sticky enough to turn the first-time visitors into fans and loyal readers and that’s what I’d like to talk about today – how to get them to stay, read our fabulous content, and share it with others.

 

I get asked on a daily basis what all those fabulous social engagement plugins I use on Traffic Generation Cafe are.

 

All the plugins we will be talking about today have been designed with one goal in mind: to keep your readers interested and to get them to share your content within their social networks.

 

I suppose that’s two goals then… Let’s dive in...

more...
No comment yet.
Rescooped by Martin Gysler from BUSINESS and more
Scoop.it!

Master the Basics and Beyond

Master the Basics and Beyond | SOCIAL MEDIA, what we think about! | Scoop.it
Want to become a WordPress.com pro? Or simply want to get a hang of the basics? You've come to the right place.

 

A large number of web individuals like to blog presently. Perhaps the main reason for this is that blogs allow anyone to talk about their stories, establish their image on the online world and also get a blog income source. Even companies began to publishing a blog, they’ve learned that blogging would be a productive marketing method to grab additional purchasers on the web. Thus, blogging is no doubt an extremely vital aspect on the online world.

 

To have a better insight, check out this free basic training...

more...
No comment yet.
Rescooped by Martin Gysler from Marketing Strategy and Business
Scoop.it!

How to Create Harmony with Your Online Content Voices | Content Marketing Institute

How to Create Harmony with Your Online Content Voices | Content Marketing Institute | SOCIAL MEDIA, what we think about! | Scoop.it

A few weeks ago, I wrote about the need to add flavor and personality to your content marketing pieces by establishing your content style. An engaging content style is key to ensuring your messages are resonating with your target audience, but style can vary greatly, depending on what voice you need to use.


Just as marketers wear many hats in their day-to-day activities (publisher, advertiser, PR agent, social guru, analyst, etc.), so too must we adopt different voices to suit the channel, audience, and piece we’re working with.

Think about your online marketing strategy as resting on three pillars:

- Your company website
- Social media sites
- The online community


Activities that support these pillars can include online promotions and ads, print advertising and content, SEO/ SEM activities, events (online and in-person), and more.

At the core of this strategy is your content...


Via Giuseppe Mauriello
more...
No comment yet.
Rescooped by Martin Gysler from BUSINESS and more
Scoop.it!

JumpStart Your Social Media Program | Social Media DIY Workshop

JumpStart Your Social Media Program | Social Media DIY Workshop | SOCIAL MEDIA, what we think about! | Scoop.it
Are you disappointed with your social media results? Here's a 2-week course that shows you how to turn that around. 7 lessons delivered every other day by email. And it's free.

 

I Can Show You How To Turn Things Around!

 

You made the jump into social media. You are using one or more social media tools to talk to your customers. But the results are disappointing.

 

> No comments on your blog posts.
> Your Facebook wall posts remain unliked.
> Your tweets don’t get retweeted.
> No one signs up for your workshop.
> Your special offer doesn’t get used.

 

Your social media presence is so quiet you can hear the crickets chirping.

 

What Went Wrong?...

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

20 Ways to Promote Your Facebook Fan Page

20 Ways to Promote Your Facebook Fan Page | SOCIAL MEDIA, what we think about! | Scoop.it
Grow your Facebook fan base by following these tips to promote your Facebook page and to show people where to find you on Facebook.

 

Are you looking for creative ways to spread the word about your Facebook page?

 

Your fan page can be one of your organization’s richest sources of interaction, R&D and lead generation. The only problem is making people aware of it!

 

Unless you have a built-in audience like big-boy brands Coke or Red Bull, you’ll need to educate your fan base on how to find you on Facebook.

 

To help you out, I’ve put together a list of 20 different ways to promote your Facebook page. Even if you only put a few of these ideas into action, you’ll start seeing growth and increased conversation on your fan page.

 

Are you ready? Let’s get started...

more...
No comment yet.
Rescooped by Martin Gysler from BUSINESS and more
Scoop.it!

7-point Checklist For Bloggers Who Want to Create a Profitable Blog

7-point Checklist For Bloggers Who Want to Create a Profitable Blog | SOCIAL MEDIA, what we think about! | Scoop.it

Before I aggressively started to build my Motivational Memo blog at the beginning of this year I had already owned a web design company for over seven years.

 

During that time I have seen the good, the bad and the ugly in web design, and now that I have entered the blogging industry I continue to see the same mistakes being made by many bloggers.

 

So use this quick checklist to analyze your own blog.
1. How well is your blog structured?

- Have you clearly identified your audience?
- What’s in it for the client when they come to your blog?
- Do you have a call to action?
- Is your blog outstanding? What do you do differently from others?...

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

The Unwritten Rules of Social Media

The Unwritten Rules of Social Media | SOCIAL MEDIA, what we think about! | Scoop.it

When you sign on to any social media site, you agree to their terms and conditions, but you should keep two important things in mind: one, you should do your best to adhere to these rules, and two, you should never expect that others will do so. As a member of any online community, and a representative of your brand (either your business or your personal brand) your primary responsibility is to look out for yourself and make sure that you are always cognizant of the rules, both written, and unwritten.

 

#1 – Know the Limits of Self-Promotion...

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

Why Internal linking is Crucial for Search Engine Optimization

Why Internal linking is Crucial for Search Engine Optimization | SOCIAL MEDIA, what we think about! | Scoop.it

Internal linking is CRUCIAL for search engine optimization.

 

It’s a big statement to make, but through my years of experience I have learned how true it is.

 

Let’s think about it this way…

 

Your website visitor is the blood in your blog’s veins and the visitor needs to travel through your blog without hitting roadblocks.

 

I believe that neglecting internal linking within your website could be cutting the blood supply that runs throughout your blog. Imagine the blood pumping through the veins of your blog and then coming to a dead end? Where can it go now?

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

50 Ways to Get More People to Like your Facebook Page | Facebook Tips and Tricks - FacebookFlow

50 Ways to Get More People to Like your Facebook Page | Facebook Tips and Tricks - FacebookFlow | SOCIAL MEDIA, what we think about! | Scoop.it

There are over three million active facebook pages, and these pages are gaining millions of new fans every day.

 

Yes, I just said fans.

 

Although the button has changed from “Become a fan” to “Like,” the action of joining a brands page remains the same. Facebook pages are still fan pages.

 

With Facebook’s announcement of The New Messaging there are more reasons to like Facebook, and Facebook pages, than ever.

 

I hope you enjoy this post about 50 Ways to Get More People to “Like” your Facebook Page, and if you do I would really appreciate it if you share these tips with your friends, and join the FacebookFlow fan page.

 

Here are the tips:

 

1. Post a status update mentioning your facebook page....

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

Why Klout matters. A Lot.

Why Klout matters. A Lot. | SOCIAL MEDIA, what we think about! | Scoop.it

Yes, this is a real invitation.

 

If you hate Klout … and you probably do … try to take a deep breath and read ahead with an open mind.

 

Nothing seems to get rational people in a frenzy as much as Klout and its attempt to measure “influence.” I have immersed myself in the world of online power and influence over the past six months and feel like at this point I have probably studied this topic more than any person on earth! And, unlike every other blogger on the planet it seems, I’ve come to the conclusion that this is a very important development. In fact, a historically important development.

 

Before I get into why, let’s knock a few obvious facts out of the way:

 

- Klout cannot measure every type of influence. Never has. Never will...

more...
No comment yet.
Rescooped by Martin Gysler from BUSINESS and more
Scoop.it!

15 Tips for Writing the Perfect Press Release

15 Tips for Writing the Perfect Press Release | SOCIAL MEDIA, what we think about! | Scoop.it

When you launch a new product, you need to promote it or no one will know. PR, or Press Relations, is a key element in this and press releases are an important output. Here are some tips on how to produce the perfect press release.


Firstly, what is a press release?

 

Also called a news release or media release, a press release is an announcement written in the third person for the news media and designed to stimulate journalists to write about you and your work. Above all it has to be news-worthy and written in a ‘pyramid’ style from the top, with each element opening up the story further. See the example below.


Sample Press Release (Word Doc)

 

1 Short and sweet...


Via Daniel Watson, Martin Gysler
more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

The 4 Types of Content Metrics That Matter

The 4 Types of Content Metrics That Matter | SOCIAL MEDIA, what we think about! | Scoop.it
In a post last week, I talked about turning your content marketing upside down and focusing first on what behaviors you want your content consumers to perform.

 

Once you’ve done that and created content that you think will drive the desired actions, you can start measuring the efficacy of your content program. Content cannot be measured with a single metric, because no one data point can successfully or satisfactorily tell you whether your program is working. Instead, you need to create an array of metrics that are selected from four primary buckets:


1. Consumption Metrics
This is the most fundamental type of content metric,...

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

5 Essential WordPress Plugins For Comments

5 Essential WordPress Plugins For Comments | SOCIAL MEDIA, what we think about! | Scoop.it

One of the best things about using the self-hosted version of the WordPress platform (i.e. not WordPress.com) is the plugins. Sure you get great functionality with the base system, but you can enhance it using plugins, and the comment system – the heart of the community of your blog – is not excluded from enhancement.

 

We believe as site owner, we’re constantly bugged by the spam comments which not only overwhelm your blog, but making it looks very annoying and unprofessional. That’s why the comment plugins are created, and we are here to showcase you some of the most commonly used plugins for managing WordPress comments, plus some tips on how to use them to benefit both the site owner and the commenters.

 

So congrats, the spammers will hate you as never before, and you’ll also have more useful features for your precious commenters!...

more...
No comment yet.
Rescooped by Martin Gysler from Blogging Matters
Scoop.it!

Building Blogs is Like Building Muscles

Building Blogs is Like Building Muscles | SOCIAL MEDIA, what we think about! | Scoop.it

The idea for the video came out of the a Skype chat session I had with five readers who all worked through the 31 Days to Build a Better Blog workbook together. Their feedback was that they felt like they’d all signed up to the gym together and had just had a month of intense training. In each case, their blogs had grown (both in terms of content and traffic), and they’d come to the realization that daily blogging exercise was what had led to the results.


Transcription of Building Blogs is like Building Muscles

 

Hi. It’s Darren from ProBlogger here. Today I want to talk about a principle of blogging that I think most people understand but many bloggers I come across don’t actually do anything with that knowledge. And that is this: a blog is like a muscle, it only grows when you use it...


Via Dick Foster
more...
No comment yet.
Rescooped by Martin Gysler from Social Media Content Curation
Scoop.it!

Content Curation is the Base of Food Pyramid for Content Marketing | Content Marketing World

Content Curation is the Base of Food Pyramid for Content Marketing | Content Marketing World | SOCIAL MEDIA, what we think about! | Scoop.it

At Right Source Marketing, we get a lot of questions about where to allocate content marketing resources. On blog posts? Webinars? eBooks? The possibilities can be overwhelming. Yet knowing how to allocate resources is essential to successful content marketing.

Even though the USDA’s food pyramid has transitioned to a food plate, content marketers would do well to consider a pyramid concept for balancing their use of the many content formats they use. While every content marketing program is different, I’ve created the below chart to show the basic portions of content that should keep most content marketing programs healthy and happy.

 

- The base: Curation, creativity, and coordination;

- The middle: Blog posts and website copy;

- The almost-top: Videos and case studies;

- The top: Webinars and eBooks...


Via Giuseppe Mauriello
more...
No comment yet.
Rescooped by Martin Gysler from Social Media Content Curation
Scoop.it!

Curation: Let’s Talk About How to Start Curating Content | Marjorie Clayman

Curation: Let’s Talk About How to Start Curating Content | Marjorie Clayman | SOCIAL MEDIA, what we think about! | Scoop.it

One of the great things about my particular community, I’ve discovered, is that people aren’t afraid to ask me questions. Over the last few weeks, I’ve been writing a lot about curating content online both here and at 12most.com. Martina McGowan tweeted me and said, “This all sounds great. How do I get started though?”

 

How I got started curating content
I’ve said it before, and I’ll very probably say it again, but I feel curating content is very much like generating content in that everyone needs to find their own way to do it. If you look at one of Ingrid Abboud’s post round-ups they are very different from those that Jason Sokol does. Both of them curate differently than I do. No way is right or wrong, and I’m sure we all got started in different ways, too. So, I’m just going to tell you what I know, which is how I got started curating content......

 

My advice to you
If you want to get started curating some content, there are lots of different paths you could set your feet on. The most important thing is to make sure you keep it manageable. Like most facets of the online world, curating content can very quickly begin to eat your life. So here is what I would try:

 

1. Set up a plan......

2. Find ways to meet new bloggers...

3. Promote posts that aren’t by “the big names:”...

4. Gather content you’re interested in...

5. Ask questions...


Via Giuseppe Mauriello
more...
No comment yet.
Rescooped by Martin Gysler from BUSINESS and more
Scoop.it!

10 Easy Steps to ‘Mission Accomplished!’

10 Easy Steps to ‘Mission Accomplished!’ | SOCIAL MEDIA, what we think about! | Scoop.it
My free ebook entitled 10 Easy Steps to 'Mission Accomplished!' gives you simple, practical advice for completing your next big online project. Get it free now.

 

Finishing what you start is critical to online business success.


“Project abandonment” is just another way of saying “Failure.”

 

And most online entrepreneurs will have to admit they have abandoned too many projects in the past.

 

As part of my mission to help my readers to become more prolific online entrepreneurs, I provide all my email subscribers with a free ebook to help them shout “Mission Accomplished!” more often!

 

10 Easy Steps to ‘Mission Accomplished!’ gives you simple, practical advice for completing your next big online project. It warns you about possible pitfalls, and even guides you on certain aspects that makes an online products stand out. It is short, sharp and super helpful...

more...
No comment yet.