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5 Reasons Social Media Measurement is Making You Lie to Yourself

5 Reasons Social Media Measurement is Making You Lie to Yourself | SOCIAL MEDIA, what we think about! | Scoop.it
From www.convinceandconvert.com - January 12, 2012 4:20 AM

Social media measurement causes unsavory (and ineffective) marketing behavior because unlike the rest of our marketing key performance indicators, social media metrics are out there for anyone to see.


Was it a surprise last week when Presidential wannabe Newt Gingrich was (allegedly) busted for having 1.3 million followers on Twitter, most of which were bots and fake accounts? Not really. It may have raised an eyebrow that someone applying for the most important job in the world would (allegedly) stoop to fakery to boost follower counts. But despite some initial reluctance, politics has embraced the social media Egosystem as much or more than any other industry.


(Nice analysis on it from Ian Lurie over at Conversation Marketing)


Being a former political consultant myself, this kerfuffle got me pondering about social media measurement and the bigger lessons of key performance indicators. I see five.

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Carey Leahy's comment, January 12, 2012 6:49 PM
Shared through facebook group - quality vs quantity!
Martin Gysler's comment, January 13, 2012 3:45 AM
Hi Carey, I'm glad you like this post and thank you to spread it to your online world. Cheers! Martin
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Building Awesome Relationships For Links, Likes, and Love

Building Awesome Relationships For Links, Likes, and Love | SOCIAL MEDIA, what we think about! | Scoop.it
From www.seomoz.org - March 31, 2012 5:26 AM

A comprehensive article on the subject and perfect for a Saturday or you've maybe a bit more time to read ... :) [note mg]


Link building isn't really link building. It's relationship building. Links are just the proof of the relationship, as are the tweets, likes, sales… relationship building is link building. Your social graph is your linkerati.


Tom Critchlow encapsulates this with one of these Distilled Pro Tips:


Here's a few tactics and strategies to build and leverage relationships that lead to links, likes, sales and more. Outreach is for tomorrow. Relationships are for life. Let's go!...


Read more: http://mz.cm/Hx9RWB

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Creating Win-Win Link Building Scenarios

Creating Win-Win Link Building Scenarios | SOCIAL MEDIA, what we think about! | Scoop.it
From searchenginewatch.com - December 20, 2011 6:28 AM

Like many in the SEO community, the closing of Yahoo Site Explorer was a difficult pill to swallow. YSE was one of the most powerful tools in helping search experts to deconstruct the most important factors of an increasingly complex algorithm.

 

For those of us who have spent the past several years using YSE to conduct competitive analyses, a few indefatigable qualities dominate a page’s likelihood to rank highly in search engines:

 

- Quality of the site linking.
- Quality of the page linking.
- Anchor text linking.
- Thematic relevance of the linking site.

 

Given that this information isn’t new in search circles, why are many marketers still struggling to generate the incoming links required to succeed?...

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Content Based Link Building

Content Based Link Building | SOCIAL MEDIA, what we think about! | Scoop.it
From outspokenmedia.com - November 3, 2011 10:10 AM

Ah, apparently, SearchLove saved the best for last—content! Okay, so I may be a little biased. I have to admit, I’m also really stoked about hearing Wil Reynolds speak for the first time. I’ve heard he’s a fantastic speaker. [No pressure, Wil! ;-)] But I’m also really looking forward to this session because the discussion about content marketing has been pretty hot lately, and I’m interested to hear Wil’s take on it, and I bet you are, too. Let’s listen in.


Wil starts out by saying that usually he talks solely about link building, but when he went to MozCon last year, someone got him fired up about content, so he started to delve deeper into it...

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6 On-Page SEO Strategies That’ll Boost Your Rankings

6 On-Page SEO Strategies That’ll Boost Your Rankings | SOCIAL MEDIA, what we think about! | Scoop.it
From www.quicksprout.com - January 8, 2012 6:27 AM

If you’ve been around the SEO world for any amount of time, then you are probably pretty familiar with the basics of SEO. You know to do good keyword research and you have to do on-page optimization.


Sometimes, though, that on-page optimization can go to a deeper level than just making sure your meta tags are filled out… and you can go to that deeper level without having to be a veteran SEO.


Here’s how:


Tactic #1: Search for synonyms using Google

The use of synonyms in creating an SEO plan for your blog or website is pretty common. Finding those synonyms is not always easy or done properly.


I think the best way to search for these terms is to use Google. The reason is you get to see not only the synonyms but how they are ranking in competitors pages....

John van den Brink's comment, January 8, 2012 10:03 AM
Thanks Martin for another great post!
Martin Gysler's comment, January 9, 2012 5:33 AM
I'm glad you like it John. Have a great week!
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5 Golden Links for Link Building and Beyond | Outspoken Media

5 Golden Links for Link Building and Beyond | Outspoken Media | SOCIAL MEDIA, what we think about! | Scoop.it
From outspokenmedia.com - December 17, 2011 7:18 AM

We’re almost halfway through our 12 Days of Christmas—er, SEO—and I want use my day to talk about five golden link finds that can help your link development efforts. I know, I know, we do a link-up post each month, but this a different kind of list.

 

Golden Link #1

http://mentionmapp.com

Mentionmapp is a simple tool to help you discover groups of people that Twitter users connect with the most. Simple: Enter a Twitter handle and watch a map of connections appear. Thicker lines indicate more interactions and recent mention between individuals...

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