In just 10 years we’ve moved from laggards pondering whether they even wanted a website, to a circumstance where “content marketing” and “corporate storytelling” are garnering serious budgetary resources.
But have we let the pendulum swing too far? Is it always a net positive to create and give away content on behalf of your company? Those were the questions examined by Joe Pulizzi and me a few weeks ago at Blogworld in Los Angeles. We also created and gave away for free a Content Marketing Testing Guide.