Like many in the SEO community, the closing of Yahoo Site Explorer was a difficult pill to swallow. YSE was one of the most powerful tools in helping search experts to deconstruct the most important factors of an increasingly complex algorithm.
For those of us who have spent the past several years using YSE to conduct competitive analyses, a few indefatigable qualities dominate a page’s likelihood to rank highly in search engines:
- Quality of the site linking.
- Quality of the page linking.
- Anchor text linking.
- Thematic relevance of the linking site.
Given that this information isn’t new in search circles, why are many marketers still struggling to generate the incoming links required to succeed?...