Gone are the days when you could write a simple “how-to” blog post and rank in the top search results. Why is that? Two very good reasons.
First, all of the general and highly-competitive posts like “how-to blog” or “how-to find a roommate” are already written.
The other reason is Google Panda. Remember Google’s update this past year that took down a lot of the content farms? That algorithm was designed to penalize short and shallow articles and reward high-quality content.
Now, I’ve got good news and bad news for you.