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What Every SEO Should Know About IIS

What Every SEO Should Know About IIS | SOCIAL MEDIA, what we think about! | Scoop.it
From www.seomoz.org - November 29, 2011 4:49 AM

IIS Server through the eyes of an SEO

 

Disclaimer: This post is long and technical, but has been lovingly paraphrased for the benefit of non-technical SEOs to get involved and step out of their comfort zone. Recently, I’ve had to deal with sites running on IIS and rather than just prescribing universal SEO fixes, I decided to get my hands really, really dirty. This is what I’ve learned…

 

In this post: (Use the navigation links, trust me!)

 

1. Brief explanation of what IIS is
2. Why SEOs should care about IIS
3. How to get a free, super powerful crawler – You need Windows 7
4. IIS "out of the box SEO faults" you need to know about
5. The Chaining 301 disease and a way to fix it
6. Interview / SEO Resource guide for IIS 7+ - with Mark Ridley
7. Possible sexual attraction to Microsoft products...

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14 Search Tools to Bookmark

14 Search Tools to Bookmark | SOCIAL MEDIA, what we think about! | Scoop.it
From searchenginewatch.com - April 22, 2012 4:47 AM
A roundup of some really useful tools, some of which you'll use every day, if you aren't already. Exercise some critical judgment though: a tool is only as good as it's data – make sure the data is believable.


Here are some really useful tools, some of which you will use every day, if you aren't already. Exercise some critical judgment though: a tool is only as good as it's data – so take a moment to check if the data is believable, and to think about other sources you can cross reference against.


Search Engine, Browser and Device Stats


One tool I come back to again and again is StatsCounter – there's data on the market shares of search engines, browser versions, computer, and mobile hardware and operating systems here for most countries. Whilst it's always sensible to compare two sources of this data, this is always where I start.


Read more: http://bit.ly/If0PwR

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25 Reasons Why Google Hates Your Blog

25 Reasons Why Google Hates Your Blog | SOCIAL MEDIA, what we think about! | Scoop.it
From www.problogger.net - January 30, 2012 5:00 AM

Sometimes it's to ask what it takes to that Google ranks us on the first page... :-) Here is an article that will give us more information on this subject. [note Martin Gysler]


Your blog is a good read. Everyone says so.


Although “everyone” is really just people you already know. Like your Mum.


So why isn’t your blog being found by other people? The millions and millions of people hungrily consuming blog content out there in the global online space we call the Internet?


The cold, hard truth is that Google hates your blog. And it’s nothing personal. You just don’t have anything that Google wants.


Creating high-quality, relevant content is a must if you want your blog to be noticed by search engines but it’s only part of the picture. If you’re not sure if Google really hates your blog, or whether it’s just ambivalent, then step through these warning signs.


1. You don’t know which keywords your readers are using


The very heart of search engine optimization is understanding what people are searching for online and aligning your own content to those searches. 


Read more: http://bit.ly/wqM8Rm

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How to Improve Your Rankings with Semantic Keyword Research

How to Improve Your Rankings with Semantic Keyword Research | SOCIAL MEDIA, what we think about! | Scoop.it
From www.seomoz.org - April 17, 2012 5:06 AM

An all in one. It's really an extraordinary item for doing the right things to improve your ranking. If you have a blog with great articles, but not many visitors, apply the ideas in this article, it'll help you for sure. [note mg]

Think about semantic keyword research to help you focus your content and and improve your rankings.

From Google’s Panda, Search Plus Your World and Venice updates, in the last year alone the SEO landscape has changed. And while that means your SEO strategy will change, too, there is one thing that remains the same…keywords.

Keywords remain important to your content and link strategies.

But there is one change coming down the Google pipeline that will change keywords…semantic search technology and the human element.

What is semantic search?

Basically, semantic search is technology that tries to determine what users mean when they type in a certain keyword.

They explore the semantics of those words…or the meaning behind them.

For example, if someone typed in “laptop” do they mean:

  • That they want to buy a laptop?
  • Have one repaired?
  • Upgraded?
  • Are they even talking about a computer, but something entirely different?

In the real world most people don’t search with one keyword…additional keywords give additional clues.

Read more: http://mz.cm/J9nABP

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The KISSmetrics Guide to Keyword Research – Part III: 40 Top Keyword Research Posts of 2011

The KISSmetrics Guide to Keyword Research – Part III: 40 Top Keyword Research Posts of 2011 | SOCIAL MEDIA, what we think about! | Scoop.it
From blog.kissmetrics.com - November 17, 2011 4:30 AM

In the first installment of the keyword research series here at KISSmetrics, we took a look at keyword discovery and how to use a combination of several tools to discover new keywords and phrases for your website and content. In the second installment, we took those same keywords and analyzed keyword difficulty and competitors to determine which keywords would be best to target.


Since keyword research can be done in a variety of different ways and everyone has to find the way that is easiest for them, the final installment of this series is dedicated to the 40 top posts on keyword research in 2011... 

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