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What Does a Key Influencer Look Like?

What Does a Key Influencer Look Like? | SOCIAL MEDIA, what we think about! | Scoop.it
From seanclark.com - September 13, 2011 1:50 PM

This is the fourth in the series of “Practical Social Media”, looking in depth at how to set-up and run Social Media as part of your overall business strategy. If you have any areas you would like me to cover please let me know via the comments section below.


In the last session I left you monitoring social media looking for people to add to your key influencers list. How did you get on? Hopefully you’ve found lots full of interesting people that are enthusiastic about your brand, product, service or market sector.

 

But how do you know whether they are worth engaging with?...

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7 Personality Traits of Successful Social Media Marketers

7 Personality Traits of Successful Social Media Marketers | SOCIAL MEDIA, what we think about! | Scoop.it
From engage.tmgcustommedia.com - June 30, 2011 6:55 AM
It takes more than a snarky attitude and knowledge of hashtags to be successful in social media.

Being likable, retweetable, and ultimately generating leads and developing new partnerships is more art than it is science.

But which personality traits separate the wheat from the chaff when it comes to social media marketers?

The same traits that make salespeople successful, of course.

You are, after all, selling something any time you interact in social media. You’re selling your personality, your content, and/or your organization.

A recent Harvard Business Review article discussed the traits which make salespeople successful and these traits are the same ones possessed by successful social media marketers...
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