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What Does a Key Influencer Look Like?

What Does a Key Influencer Look Like? | SOCIAL MEDIA, what we think about! | Scoop.it
From seanclark.com - September 13, 2011 1:50 PM

This is the fourth in the series of “Practical Social Media”, looking in depth at how to set-up and run Social Media as part of your overall business strategy. If you have any areas you would like me to cover please let me know via the comments section below.


In the last session I left you monitoring social media looking for people to add to your key influencers list. How did you get on? Hopefully you’ve found lots full of interesting people that are enthusiastic about your brand, product, service or market sector.

 

But how do you know whether they are worth engaging with?...

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10 Essential Social Media Tips for Ecommerce Sites

10 Essential Social Media Tips for Ecommerce Sites | SOCIAL MEDIA, what we think about! | Scoop.it
From www.toprankblog.com - September 30, 2011 7:02 AM

Social media is impacting how we do business online in new and exciting ways. Customers are sharing more and more data about what they’re doing online and the things they like. Getting people to share your products on social networks is a great way to bring in traffic and find new customers.

 

But ecommerce sites are stuck in a hard place because the number one goal of an ecommerce site isn’t sharing, it’s selling.

 

Take the “King” of ecommerce sites, Amazon.com, as an example. They have sharing tools on their product pages, but it’s not quite what you’d think:

 

While the sharing links are above the fold, they’re in the bottom-right corner of the screen. And you can bet that Amazon has tested that spot and found that it’s the best place for those links...

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