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What Does a Key Influencer Look Like?

What Does a Key Influencer Look Like? | SOCIAL MEDIA, what we think about! | Scoop.it
From seanclark.com - September 13, 2011 1:50 PM

This is the fourth in the series of “Practical Social Media”, looking in depth at how to set-up and run Social Media as part of your overall business strategy. If you have any areas you would like me to cover please let me know via the comments section below.


In the last session I left you monitoring social media looking for people to add to your key influencers list. How did you get on? Hopefully you’ve found lots full of interesting people that are enthusiastic about your brand, product, service or market sector.

 

But how do you know whether they are worth engaging with?...

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Social Media - 'Like' Means Different Things to Different People : MarketingProfs Article

Social Media - 'Like' Means Different Things to Different People : MarketingProfs Article | SOCIAL MEDIA, what we think about! | Scoop.it
From www.marketingprofs.com - October 3, 2011 11:35 AM

Though more than nine in ten Facebook users (93%) click on a Facebook “like” button at least once a month, their motivations for doing so vary considerably by age and context, according to a new study by ExactTarget and CoTweet.

 

Nearly two-thirds of Facebook users surveyed say they "like" at least one brand on Facebook; among them, the top like-related activities performed at least monthly include the following:

 

-Like an item posted by a friend on Facebook: 74%
-Social bookmarking (clicking the "like" button from an external website): 52%
-Like a brand's Facebook page: 45%
-Like an item posted by a brand on Facebook: 44%...

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