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Does everybody need a social media strategy?

Does everybody need a social media strategy? | SOCIAL MEDIA, what we think about! | Scoop.it
From www.businessesgrow.com - January 15, 5:41 AM

As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does every company really need a social media marketing plan?

 

This is a very complex question. So to help answer it, I looked at a few companies with brands that might not be natural fits for a social media presence. Adult diapers. Coal. Hazardous waste clean-up. Playing cards.

 

Let’s explore this important question by taking a romp through some unusual case studies that stretch the boundaries of social media marketing thinking.

Martin Gysler's insight:

Through this six different companies we can learn a lot about social media strategy and if everybody needs a social media strategy.

 

In my sense, social media is a great place to keep in touch with his customers and prospects and give another dimension in life. We can also do it in a small frame.

 

What is your feeling?

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Mercor's curator insight, March 18, 8:06 AM

Rescooped by Ricard Lloria from SOCIAL MEDIA, what we think about! onto Bussines Improvement and Social media
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16 Insights into Google's Rating Guidelines

16 Insights into Google's Rating Guidelines | SOCIAL MEDIA, what we think about! | Scoop.it
From www.seomoz.org - October 30, 2011 7:53 AM

Last week, when the SEO world was distracted by revelations that Google was blocking keyword referral data and nostalgic mania over MC Hammer’s search engine, Search Engine Land released a leaked Google document outlining Google's official guidelines for quality raters. I read the 125-page document out of curiosity, and I decided to share some valuable insights it contains into the mind of Google.

 

Sorry, No Secrets Here

If you’re looking for SEO “secrets,” you’ll be disappointed by this post. Although this is an internal document, and Google may not be happy about it being leaked, you won’t find a smoking gun here. What you will find is a training manual on Google’s philosophy of quality...

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7 Dirty Little Book Publishing Secrets that Every Writer Needs to Know

7 Dirty Little Book Publishing Secrets that Every Writer Needs to Know | SOCIAL MEDIA, what we think about! | Scoop.it
From www.copyblogger.com - October 28, 2011 5:32 AM

Paris Hilton has one. Rob Lowe has one too. Even Sharon Osbourne’s got one. 


Get your mind out of the gutter people — I’m talking about books.

 

Even with all their money, fame and extreme overexposure, these people (or, their people) went to the effort to become published authors. Why?

 

These celebrities already have more money than they know what to do with and dead tree book publishing is supposed to be dead.

 

So why do these celebrities bother to write (or hire a ghostwriter to write) a book?

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