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Does everybody need a social media strategy?

Does everybody need a social media strategy? | SOCIAL MEDIA, what we think about! | Scoop.it
From www.businessesgrow.com - January 15, 5:41 AM

As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does every company really need a social media marketing plan?

 

This is a very complex question. So to help answer it, I looked at a few companies with brands that might not be natural fits for a social media presence. Adult diapers. Coal. Hazardous waste clean-up. Playing cards.

 

Let’s explore this important question by taking a romp through some unusual case studies that stretch the boundaries of social media marketing thinking.

Martin Gysler's insight:

Through this six different companies we can learn a lot about social media strategy and if everybody needs a social media strategy.

 

In my sense, social media is a great place to keep in touch with his customers and prospects and give another dimension in life. We can also do it in a small frame.

 

What is your feeling?

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Mercor's curator insight, March 18, 8:06 AM

Rescooped by Ricard Lloria from SOCIAL MEDIA, what we think about! onto Bussines Improvement and Social media
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How To Find Royalty Free Images That Haven’t Been Overused

How To Find Royalty Free Images That Haven’t Been Overused | SOCIAL MEDIA, what we think about! | Scoop.it
From blog.crazyegg.com - February 9, 2012 4:21 AM

I don't know you, but for me, images are very important. A text without an image, is like a sky without stars. For this reason, I like this post with several ressources, maybe you too! [note Martin Gysler]


“Hey, I’ve seen that image before. Actually, I’ve seen it many times before.”


Images allow you to express what words can’t.


They draw the viewer in and elicit an emotional impact, providing your users with information while confirming that what your selling or promoting is real.


There are many affordable options available to purchase stock photography. This may be a blessing or a curse. Affordability often comes at the cost of originality.


It’s important to consider your ideals and the image’s ability to illustrate a concept perfectly. But consider originality as well. You wouldn’t want to fall into the trap of using cliche imagery because it’s easy and convenient.


Read more: http://bit.ly/Af9ZXX

Martin Gysler's comment, February 9, 2012 3:44 PM
Great Katipsoi, I'm glad that you can use this information to improve your page.
Martin (Marty) Smith's comment, February 11, 2012 10:32 PM
So helpful and something that is a daily struggle o THANKS. Marty
Mike Ellsworth's comment, February 12, 2012 1:10 PM
Marty, thanks for the comment.

I just found another great way to search for Creative Commons images: http://search.creativecommons.org/

It automates a CC search on Google Images, Flickr and more. Wow!
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5 Tips for Creating Video and Audio Content With Your iPhone

5 Tips for Creating Video and Audio Content With Your iPhone | SOCIAL MEDIA, what we think about! | Scoop.it
From www.socialmediaexaminer.com - November 6, 2011 8:40 AM

If you could create and manage an entire video blog using nothing other than an iPhone, would you?


If you’re interested in learning how to capture audio, pictures and video with nothing but an iPhone, keep reading.


Multimedia Content With an iPhone?


This is what I’ve been doing with my TalkingWithTom project this year. I’ve been interviewing digital thought leaders and then sharing those video interviews once a week.


And I’m creating the ENTIRE BLOG using just an iPhone...

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