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Does everybody need a social media strategy?

Does everybody need a social media strategy? | SOCIAL MEDIA, what we think about! | Scoop.it
From www.businessesgrow.com - January 15, 5:41 AM

As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does every company really need a social media marketing plan?

 

This is a very complex question. So to help answer it, I looked at a few companies with brands that might not be natural fits for a social media presence. Adult diapers. Coal. Hazardous waste clean-up. Playing cards.

 

Let’s explore this important question by taking a romp through some unusual case studies that stretch the boundaries of social media marketing thinking.

Martin Gysler's insight:

Through this six different companies we can learn a lot about social media strategy and if everybody needs a social media strategy.

 

In my sense, social media is a great place to keep in touch with his customers and prospects and give another dimension in life. We can also do it in a small frame.

 

What is your feeling?

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Mercor's curator insight, March 18, 8:06 AM

Rescooped by Ricard Lloria from SOCIAL MEDIA, what we think about! onto Bussines Improvement and Social media
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50 Steps to Establishing a Consistent Social Media Practice

50 Steps to Establishing a Consistent Social Media Practice | SOCIAL MEDIA, what we think about! | Scoop.it
From www.chrisbrogan.com - October 25, 2011 5:17 AM

You’ve told the boss that you’re going to implement social media stuff for your organization, and in your mind, you’ve decided that means an account on Twitter and a blog. Maybe there’s a bit more to it than that. For instance, what are your goals? Are you there to show customers and prospective new customers that you care? Are you there to solve customer issues? Are you building awareness and attempting new forms of digital marketing? Knowing this up front makes a world of difference.

 

In the mean time, here are some things you might consider for when it comes time to implement. They range from ideas for starting out, things to augment your efforts with, writing ideas, next steps, and metrics...

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Build Backlinks - 14 Easy Ways

Build Backlinks - 14 Easy Ways | SOCIAL MEDIA, what we think about! | Scoop.it
From www.convinceandconvert.com - August 9, 2011 9:07 AM

Google optimization is based on the premise that the more people that like to your website, the more valuable it must be and the higher ranking it deserves in search results.

 

And almost two decades since it was devised, beneath the sophisticated mathematics, the hordes of MIT grads swallowed into the research and development department, and hundreds of billions of dollars in revenue lies a simple principle: Google optimization works. Popularity is a pretty good indicator of a website’s value.

 

But what constitutes popularity online? From a search engine’s perspective, backlinks from another site pointing to yours is a meaningful vote of confidence.

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Rescooped by Martin Gysler from Social Media and The Future of the Industry
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Become a Content Curation King

Become a Content Curation King | SOCIAL MEDIA, what we think about! | Scoop.it
From www.clickz.com - September 13, 2011 7:27 PM

I posted this a few weeks ago, I'm sure not everyone saw it and it is definitely worth posting again. Lots of information and strategy.

 

Nine ways to make curation work for your brand.

 

Become a Content Curation King

 

Sean Carton | August 29, 2011

 

"Curation" is a buzzword (even if it isn't technically a word…unless you count the 14th century French definition meaning "to cure") that's smokin' up the interwebs these days. Launching into the blogosphere virtually from nowhere in 2009, it's now one of those terms that's essential to any digital marketer on the cutting edge (or for anyone who wants to sound like one).

 

Curation has now come to mean the act of sorting through the vast amounts of content on the web and presenting it in a coherent way, organized around a specific topic(s). However, unlike automated services (such as Google News), the essential difference of curation is that there's a human being doing the sifting, sorting, arranging, and publishing. Just as a museum curator must decide which artifacts to display during an exhibition, an online curator decides what information available online is appropriate and relevant to her audience.

 

Making curation work for your brand is a lot easier said than done. As countless would-be content curation kings (and queens) have found out, just gathering a lot of links together doesn't guarantee anything except that you'll spend a lot of time curating links. You need to commit resources to both curation and promotion if you're going to be successful. And that's just the first step. To truly succeed as a curator, you need to think like a curator (not just an aggregator) and keep the following in mind:...


Via janlgordon, Daniel J Smith
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