Being likable, retweetable, and ultimately generating leads and developing new partnerships is more art than it is science.
But which personality traits separate the wheat from the chaff when it comes to social media marketers?
The same traits that make salespeople successful, of course.
You are, after all, selling something any time you interact in social media. You’re selling your personality, your content, and/or your organization.
A recent Harvard Business Review article discussed the traits which make salespeople successful and these traits are the same ones possessed by successful social media marketers...