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10 Things You May Not Know About YouTube

10 Things You May Not Know About YouTube | SOCIAL MEDIA, what we think about! | Scoop.it
From www.jeffbullas.com - June 26, 2012 4:28 AM
Social media verse is full of some best kept secrets. YouTube is one of them. Yet when I think about cultural shifts enabled by social media, YouTube is the place that comes most vibrantly to mind. It's big, wide and deep.


In my last post I mentioned that the social media ‘verse is full of some best kept secrets. YouTube is one of them.


This Time cover from a couple of years ago (with the shiny mirrored screen) was prescient, but not quite enough… I’d cross that ‘You’ out and say ‘Us’. Hasn’t it felt that way these last couple of years? How we’ve grown a global collective consciousness?


Despite this cover, YouTube is not usually the first site that comes to mind when thinking about social media. I guess we take it a bit for granted while we wax rhapsodic about Twitter, Pinterest, Tumblr and Quora. Yet when I think about cultural shifts enabled by social media, YouTube is the place that comes most vibrantly to mind. It’s big, wide and deep.

Mature. Eccentric. Probably not what you think it is.


YouTube has its Own Language


Read more: http://bit.ly/Q963MW

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Tico Juliani's comment, June 30, 2012 5:57 PM
This writing on this article had lots of words..but i did not get one real message out of it ..or what it was really about!!!
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Tweet Smarter not Harder – Part Two

Tweet Smarter not Harder – Part Two | SOCIAL MEDIA, what we think about! | Scoop.it
From thecatalystpartnership.wordpress.com - April 28, 2012 4:48 AM
Introduction


If you read Part One of this series, you recall I discussed targeting and third-party applications to save you time and help you market you business and product or service more effectively.


Goals For This Post (Part Two)

  • The beauty of Lists and how they can help you use Twitter more effectively
  • Discuss branding, content tweets, and promo tweets and why you need to understand the difference
  • A note on targeted following


LISTS


I mentioned lists briefly in Part One for the purpose of finding targets but they do so much more. Here are my top ten reasons you should be using lists:


1) The number one reason to use lists: each list allows you to add up to 500 people aka tweeps. You can have up to 20 lists (public or private though I recommend public). I suck at math but even I can figure out that’s 10K people!


Read more: http://bit.ly/JH9uK8

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Finding Balance in the Age of Digital Overload

Finding Balance in the Age of Digital Overload | SOCIAL MEDIA, what we think about! | Scoop.it
From socialmediatoday.com - January 10, 2012 5:29 AM

When the Author Dean Whitney says: "You need a “system” you can trust" I think it is right. Today we have so many information so that we really need a system [note Martin Gysler]


It's a new year and a great time to talk about goals and balance. If you are like me, your work is always with you. You wake up and check your email on the computer and if you're not near the computer, the iPhone or Blackberry is always within reach. As digital information becomes more accessible so to does our ability to communicate. For every actionable email there seems to be 10 emails with useful information and 100 useless cc's and spam emails. Then there’s the rest of life: mental, spiritual and physical realities. Our real world relationships, our dreams and our health needs to be in balance with all this digital information. Without proper and directed focus, years can go by without making significant progress.


Your life goals don’t ask you for permission to use “push notifications”


S.U.D.S or “Seemingly Unimportant Decisions”. Everyday we need to make hundreds, even thousands of decisions. From what to wear, eat, what time to get up, exercise, which emails to reply to, what to read, and how to spend our time. The problem is that all the really important and beneficial tasks don't bug you if you don’t perform them....

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LinkedIn Diaries: LinkedIn Super Users Share their Secrets

LinkedIn Diaries: LinkedIn Super Users Share their Secrets | SOCIAL MEDIA, what we think about! | Scoop.it
From socialmediatoday.com - October 1, 2011 7:35 AM

In the most recent entry of the LinkedIn Diaries, I identified some practical lessons that you can apply to optimize your success with LinkedIn by focusing on the profiles and practices of ING DIRECT Canada's President, Peter Aceto and Claymore Investments' President, Som Seif.

 

In this entry of the LinkedIn Diaries, I focus on the secrets of LinkedIn super users. These senior executives use LinkedIn more frequently, more consistently and more fluently than the vast majority of users. These super users, who have unearthed or reinforced some of the most critical LinkedIn practices, include the following:

 

- Phil Soper – CEO, Brookfield Real Estate Services
- Jacoline Loewen – Partner of Loewen & Partners
- Ayelet Baron – VP, Strategy and Planning of Cisco Systems Canada

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10 Content Marketing Goals Worth Pursuing

10 Content Marketing Goals Worth Pursuing | SOCIAL MEDIA, what we think about! | Scoop.it
From www.copyblogger.com - February 5, 2012 11:25 AM

Content is the new buzzword, but content alone has no magical powers. It won't transform your business or get you where you need to go ... until you add one thing... Which? It's what you'll find in this excellent post with ten goals to follow! [note Martin Gysler]


Ever wonder why content marketing works so well for some businesses … and doesn’t seem to do anything at all for others?


Curious about why some content that seems great doesn’t do anything to build the business?


“Content is king” has been an online cliché for years now, but it’s not true. It’s never been true.


Content all by itself — even terrific content — is just content.


It may be entertaining. It may be educational. It may contain the secret to world peace and fresh, minty breath, all rolled into one.


But it has no magical powers. It won’t transform your business or get you where you need to go, until you add one thing …


Content marketing is a meaningless exercise without business goals.


Read more: http://www.copyblogger.com/content-marketing-goals/

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6 Ways to Measure Your Social Media Results

6 Ways to Measure Your Social Media Results | SOCIAL MEDIA, what we think about! | Scoop.it
From www.socialmediaexaminer.com - October 19, 2011 8:39 AM
Social media measurement: how to develop a framework for tying your social media performance to your business goals so you can measure your social media results.

 

How much time are you spending on social media? Can you tell if it’s helping sales?

 

Wouldn’t it be nice to have a framework for measuring the impact of your social media efforts?

 

That’s where Susan Etlinger’s new research for the Altimeter Group comes into play. Susan did qualitative research with 60 social media marketers and vendors to understand how businesses currently measure their social media performance.

 

Her goal: to develop a framework for tying social media performance to business goals.

 

NOTE: Because Susan’s original research targeted enterprise-level companies, I interviewed her to add some small business insights. The following comments combine results of the research and that interview...

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