SOCIAL MEDIA, what we think about!

According to the latest research from the Content Marketing Institute and MarketingProfs, 90% of non-media companies create original content, in some shape or form, to attract and retain customers. Yes, we are indeed all publishers today.

 

The biggest challenge? Creating compelling content.

 

Let’s face it … content marketing is a new muscle for most organizations.

 

Most brands have been doing things the same way for so long that thinking like a publisher is, well, quite taxing. Worse yet, we aren’t set up for publishing; we’re set up for traditional marketing practices set up in the usual organizational silos. That means we might not have an awareness of the types of roles needed to succeed with managing the content marketing process...

Social media is an opportunity. It is also a challenge. It’s often said that social media is perhaps one of the most powerful modern age business tools. With power comes responsibility and social media is no exception to that rule. From a business perspective, social media opens up a new world of opportunities and it’s exciting as well as crucial to keep pace with the latest changes on the social media front.

 

I’m often asked about what I consider as the biggest social media challenges that businesses need to overcome. I often iterate that social media isn’t a shortcut to success and using social media for business gains is no walk in the park. There are challenges which need to be dealt with and opportunities which need to be capitalized upon. In my opinion, businesses need to overcome the following 7 social media challenges to make the most of this opportunity...