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8 Tactful Ways to use your Personal Facebook Account as a Marketing Tool

8 Tactful Ways to use your Personal Facebook Account as a Marketing Tool | SOCIAL MEDIA, what we think about! | Scoop.it
From blog.kissmetrics.com - April 4, 2012 4:19 AM

The article posted yesterday asked the question "Should I Keep My Personal and Professional Identities Online Completely Separate?" that of today gives you an answer on this. Maybe it'll help you find your way ... [note mg]


Facebook personal profiles are not for business use. With that said, plenty of people use their personal profiles to interact with their target audience through sharing blog posts, industry news, and events. So today, we’re going to look at how to set up your personal profile for marketing and eight things you can do with your personal profile that can’t be done with Facebook business pages.


Before we begin, there are a few things that you will want to do before using your personal profile for marketing, in terms of privacy and making sure the right information is displayed on your profile.


Keeping Personal and Public Facebook Content Separate...


Read more: http://blog.kissmetrics.com/tactful-facebook-marketing/

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Roxanne Miller's comment, April 9, 2012 11:13 PM
Thanks!
Martin Gysler's comment, April 10, 2012 3:32 PM
You're welcome Roxanne!
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The Holistic Approach To Social Media: Determining your target customer

The Holistic Approach To Social Media: Determining your target customer | SOCIAL MEDIA, what we think about! | Scoop.it
From socialmouths.com - September 8, 2011 4:36 PM

In this guest post for Socialmouths, Dave Van de Walle of Area224 and 12 Minute Marketing urges Social Media marketers to get back to basics:

 

"Part of the fact that the Four Ps (Product, Price, Place, Promotion) don’t get too much attention has something to do with bias – you are biased toward those things you do most, or best, as a business person. So if you’re a PR Guy, you might tilt toward Promotion. If you’re a computer programmer writing software, you are probably zeroed in on Product. And so on… but, because of your bias, and that of your boss or your client or the woman who owns your company, you get a very “siloed” and not-very-holistic approach to whatever it is you’re working on."

 

Basic stuff for many marketers but too many people are losing sight of the ultimate reason for their social media campaigns: to sell their product, which may be themselves, to their target customer.


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