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8 Tactful Ways to use your Personal Facebook Account as a Marketing Tool

8 Tactful Ways to use your Personal Facebook Account as a Marketing Tool | SOCIAL MEDIA, what we think about! | Scoop.it
From blog.kissmetrics.com - April 4, 2012 4:19 AM

The article posted yesterday asked the question "Should I Keep My Personal and Professional Identities Online Completely Separate?" that of today gives you an answer on this. Maybe it'll help you find your way ... [note mg]


Facebook personal profiles are not for business use. With that said, plenty of people use their personal profiles to interact with their target audience through sharing blog posts, industry news, and events. So today, we’re going to look at how to set up your personal profile for marketing and eight things you can do with your personal profile that can’t be done with Facebook business pages.


Before we begin, there are a few things that you will want to do before using your personal profile for marketing, in terms of privacy and making sure the right information is displayed on your profile.


Keeping Personal and Public Facebook Content Separate...


Read more: http://blog.kissmetrics.com/tactful-facebook-marketing/

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Roxanne Miller's comment, April 9, 2012 11:13 PM
Thanks!
Martin Gysler's comment, April 10, 2012 3:32 PM
You're welcome Roxanne!
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Eight Steps to Prepare Your Facebook Page for Graph Search

Eight Steps to Prepare Your Facebook Page for Graph Search | SOCIAL MEDIA, what we think about! | Scoop.it
From www.johnhaydon.com - January 29, 1:10 PM
Optimizing your Facebook Page for both Google and Facebook Graph search in eight steps, including selecting the best categories, about section keywords.

 

Facebook’s new Graph Search is very different from Google search. With Graph Search, you combine keyword searches with friends who’ve shared content on Facebook related to that search.

Martin Gysler's insight:

Great and easy tips here for businesses of all sizes!  

 

I guess many of us have not always done what it would take to be ready without making changes on his fan page!

 

Do you have Graph Search yet on your profile?

Martin Gysler's comment, January 30, 11:59 AM
I don't know if you should be nervous Robin... I'm not! If you haven't posted doubtful things, you can sleep calm ;-)
Henrik Safegaard - Cloneartist's curator insight, January 30, 6:39 PM

Interesting -
Jenifer Rak's curator insight, February 10, 1:40 PM

Optimizing your face book for better search engine optimization 
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How to Convert a Facebook Personal Profile to a Fan Page

How to Convert a Facebook Personal Profile to a Fan Page | SOCIAL MEDIA, what we think about! | Scoop.it
From socialstrand.com - February 16, 2012 4:27 AM

Maybe some of you have wondered whether this approach was possible and if so, how to go about it, here is the guide that should put you on the right track. [note MG]


After reading Mike Sansone’s blog about how he was inspired by my act to leave Facebook, but chose to convert his personal page to a fan page instead of deletion, I was inspired to create this how-to do it post. Facebook has what they call a “help section” on this, but as usual, it’s completely unhelpful. Before I dive into the few steps it takes to do this, see what you think (left):


So, as you can see, it never really answers the question on how to convert my personal account to a Facebook page. I don’t know about you but Help sections on websites that don’t actually answer the question, I find quite frustrating.


Anyway, enough of my rant, here’s how you do it


Read more: http://bit.ly/x0t3pO

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How to Build the Perfect Facebook Fan Page

How to Build the Perfect Facebook Fan Page | SOCIAL MEDIA, what we think about! | Scoop.it
From www.techipedia.com - July 2, 2011 1:59 PM
This is a guest post by Tim Ware, owner of HyperArts. You can follow Tim on Twitter or on Facebook.

With Facebook’s recent changes to the layout of fan pages (aka business pages, aka brand pages), has come the opportunity for those with creativity to design a much more compelling and fully branded page.

Much More Screen Real Estate!

In the old Page layout there was really only the Profile Picture and custom tabs where design could be applied...
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25 Timeline Ready Apps for Enhancing Your Facebook Page

25 Timeline Ready Apps for Enhancing Your Facebook Page | SOCIAL MEDIA, what we think about! | Scoop.it
From www.wchingya.com - April 6, 2012 10:51 AM
Enhance your Facebook Pages with these timeline ready apps. A total of 25 facebook apps to choose from, including BONUS app suggestions to improve fans engagement.


For page managers who know how to work with Facebook apps, the new Timeline layout for Pages is a great opportunity to highlight their application tab for maximum visibility and increase click through rates. But for those who aren’t, finding those timeline ready apps can be a massive headache.


Before adding any facebook applications to your Timeline (layout) page, there are a few things you should know:


  • NOT all facebook applications are suitable for your Page
  • NOT all facebook applications are free
  • Understand the use of each app before installing
  • Understand each approved facebook app WILL HAVE access to a certain amount of your personal data on Facebook
  • Facebook app is an ADDED advantage to achieve a particular purpose you have for your brand (get leads, customer contact info) but certainly NOT a compulsory
  • It’s OK to NOT install any third party apps on your page if you don’t feel like it
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Facebook’s Subscribe: The Death of Fan Pages, or is it?

Facebook’s Subscribe: The Death of Fan Pages, or is it? | SOCIAL MEDIA, what we think about! | Scoop.it
From socialmediatoday.com - November 7, 2011 8:40 AM

Facebook’s introduction of the “subscription” feature for profile pages has blurred certain lines between profile and fan pages for many individuals seeking to leverage social media to build their own personal brand and on-line presence. This is particularly true for many sales people, agents, etc. who are looking to use Facebook as a way to communicate with customers and prospects.


Facebook fan pages were originally created for brands like Coke or Walmart and expanded out to be used by celebrities, organizations, places, and many others. Many individuals who wanted to interact with fans, prospects, and customers also began to create fan pages since it was an effective way of separating their personal Facebook activity from their business or public Facebook presence. In addition, fan pages provided lower barrier to entry in that it did not require the page to “approve” each follower / fan / friend...

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