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10 Content Marketing Goals Worth Pursuing

10 Content Marketing Goals Worth Pursuing | SOCIAL MEDIA, what we think about! | Scoop.it
From www.copyblogger.com - February 5, 2012 11:25 AM

Content is the new buzzword, but content alone has no magical powers. It won't transform your business or get you where you need to go ... until you add one thing... Which? It's what you'll find in this excellent post with ten goals to follow! [note Martin Gysler]


Ever wonder why content marketing works so well for some businesses … and doesn’t seem to do anything at all for others?


Curious about why some content that seems great doesn’t do anything to build the business?


“Content is king” has been an online cliché for years now, but it’s not true. It’s never been true.


Content all by itself — even terrific content — is just content.


It may be entertaining. It may be educational. It may contain the secret to world peace and fresh, minty breath, all rolled into one.


But it has no magical powers. It won’t transform your business or get you where you need to go, until you add one thing …


Content marketing is a meaningless exercise without business goals.


Read more: http://www.copyblogger.com/content-marketing-goals/

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The Ultimate News Resource Guide to Social Marketing: 55 Top Marketing, Technology and Social Media News, Analysis and Trends Resources

The Ultimate News Resource Guide to Social Marketing: 55 Top Marketing, Technology and Social Media News, Analysis and Trends Resources | SOCIAL MEDIA, what we think about! | Scoop.it
From www.socialnomics.net - January 26, 2012 5:12 AM
Brief description of top sources named from Awareness, Inc.eBook on Social Marketing in 2012.


As we embark on 2012, the team at Awareness, Inc. consulted with the best and the brightest in marketing, strategy, technology, business and social media to help us identify the top news, analysis and trends resources for social marketing and social technology.


Our industry is among the most dynamic, with many voices reporting, analyzing and advising on social technology, social media developments, successes, and best practices.


To help you navigate the active social news space, we compiled this Ultimate Guide to the Top Marketing, Technology and Social Media Resources. This guide aggregates resources quoted by leading strategists such as David Meerman Scott, Brian Solis, Erik Qualman, Jason Falls, and Jay Bear, top analysts and influencers Jeremiah Owyang, Debi Kleiman, Laura Fitton, David Berkowitz, brand leaders such as Ekaterina Walter, Michael Pace, and Pam Johnston, and agency visionaries Steve Rubel, Mike Troiano, and Jonas Klit Nielsen in our free report on 2012 Social Marketing and New Media Predictions, to name just a few.


Read more: http://www.socialnomics.net/2012/01/03/the-ultimate-news-resource-guide-to-social-marketing-55-top-marketing-technology-and-social-media-news-analysis-and-trends-resources/

Renato Xavier - www.renatoxavier.com's comment, January 26, 2012 9:28 AM
Hey, Do you know about the challenge of SEO here in Brazil. The distpute is fierce for the term "katipsoi zunontee". http://www.renatoxavier.com/katipsoi-zunontee It is in Portuguese but you can use the translate.
Martin Gysler's comment, January 26, 2012 12:51 PM
Thank you for your information Tom!
Martin Gysler's comment, January 26, 2012 12:52 PM
Thank you for the information Renato, I'll check out the website.
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Readings is a clever way to read news from any author or publisher

Readings is a clever way to read news from any author or publisher | SOCIAL MEDIA, what we think about! | Scoop.it
From thenextweb.com - July 10, 2011 12:37 PM
Readings is a super slick site that lets you follow news from any publisher or author and read it in style. At first glance, it’s sort of like Facebook meets Google Reader, but it looks much better than either one.

The basic concept is that you can choose to follow a publisher, like The Next Web, or an individual author, like me! Then, Readings will go out and grab the content from that publisher or writer and display it in a clean, easy to read digest style. You can sort by time, plow through articles in groupings that are sorted by popularity and save items for later reading...
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Steve Jobs paved the way - Four traits I already admire in Apple as a new customer | D4Y Brand Builder - Done For You Social Media.

Steve Jobs paved the way - Four traits I already admire in Apple as a new customer | D4Y Brand Builder - Done For You Social Media. | SOCIAL MEDIA, what we think about! | Scoop.it
From www.d4ybrandbuilder.com - August 25, 2011 7:57 AM

Today Steve Jobs announced his decision to change roles at Apple. This is definitely a day that should be celebrated as Steve has improved the lives of millions.

 

I find it veryironic as I arrived home a few hours ago with my very new and sexy 11″ Mac Book Air. I purchased it over the weekend and they had finished my data transfer as from my old bulky, painful to use Acer when I heard the news. Sad I thought!

 

I’m new to the Apple family and I really didn’t know much about Steve except that he was the man behind those ‘fancy’ computers. I did a little Google search and found quite a bit and was inspired to write this.

 

He’s quite the entrepreneur, trailblazer and geek. (Newsflash I know!)

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