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Does everybody need a social media strategy?

Does everybody need a social media strategy? | SOCIAL MEDIA, what we think about! | Scoop.it

As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does every company really need a social media marketing plan?

 

This is a very complex question. So to help answer it, I looked at a few companies with brands that might not be natural fits for a social media presence. Adult diapers. Coal. Hazardous waste clean-up. Playing cards.

 

Let’s explore this important question by taking a romp through some unusual case studies that stretch the boundaries of social media marketing thinking.

Martin Gysler's insight:

Through this six different companies we can learn a lot about social media strategy and if everybody needs a social media strategy.

 

In my sense, social media is a great place to keep in touch with his customers and prospects and give another dimension in life. We can also do it in a small frame.

 

What is your feeling?

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Mercor's curator insight, March 18, 2013 8:06 AM

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14 Search Tools to Bookmark

14 Search Tools to Bookmark | SOCIAL MEDIA, what we think about! | Scoop.it
A roundup of some really useful tools, some of which you'll use every day, if you aren't already. Exercise some critical judgment though: a tool is only as good as it's data – make sure the data is believable.


Here are some really useful tools, some of which you will use every day, if you aren't already. Exercise some critical judgment though: a tool is only as good as it's data – so take a moment to check if the data is believable, and to think about other sources you can cross reference against.


Search Engine, Browser and Device Stats


One tool I come back to again and again is StatsCounter – there's data on the market shares of search engines, browser versions, computer, and mobile hardware and operating systems here for most countries. Whilst it's always sensible to compare two sources of this data, this is always where I start.


Read more: http://bit.ly/If0PwR

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Is Social Media Strategy Required or Redundant | social media strategy | Social Media Consulting - Convince & Convert

Is Social Media Strategy Required or Redundant | social media strategy | Social Media Consulting - Convince & Convert | SOCIAL MEDIA, what we think about! | Scoop.it

An "encounter" between Jay Baer and Guy Kawasaki ... really interesting and it gives to reflect on the social media world. [note mg]


Is Social media strategy required for all business? Or can you just get started? Jay Baer examines social media strategy and provides a social media ROI lesson.


I don’t have a problem with Guy Kawasaki. I enjoy his books. His track record in business is substantial. We have friends in common. But on the subject of social media strategy, we disagree in every possible way.


Last month, Guy was interviewed (that happens a lot) in Inc. Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy. (edit: for clarity, this is the exact question he was asked: “Let’s say an entrepreneur is new to the whole social media thing. There’s a tendency to hire a consultant and formulate a plan. Is that the right approach?”) To which he replied:...


Read more: http://bit.ly/GT9LCK

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Content Marketing in 6 Steps

Content Marketing in 6 Steps | SOCIAL MEDIA, what we think about! | Scoop.it

This article goes on the bottom of Content Marketing. Things change very quickly and it is therefore very important to reflect the change in demand from your prospects and/or customers. This step-by-step plan, will give you a better idea of ​​what is important today and what you must do to be successful. [note Martin Gysler]


Most marketers have realised by now that they have to swap from the classic communication approach of sending & advertising to an approach based on content. But for most people the exact meaning of that is rather intangible. In order to help, we have composed a pragmatic step-by-step plan for companies to start content planning. The step-by-step plan is based on several surveys we realised in the past year. In this article we will present to you the 6 crucial steps to take in order to end up with a good content strategy.


Step 1: Topic selection


The first must is to check which domains your company can offer unique content in. This content needs to be in line with the company culture & vision, obviously. As far as this choice is concerned it is sensible to check one’s own expertise on the one hand and on the other to see how unique one is in the market.


Read more: http://bit.ly/xiREwj

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The Checklist All Facebook Pages Absolutely Must Have

The Checklist All Facebook Pages Absolutely Must Have | SOCIAL MEDIA, what we think about! | Scoop.it
There's so many things to consider when creating a page on Facebook that it's easy to overlook something. But we've got just the thing to help you stay on top of it all: A checklist.

 

Creating a successful Facebook page requires more than just a few clicks. There’s so many things to consider, it’s difficult to stay on top of it all. But we’ve got just the thing for you: A checklist. Print it out or save it on your computer so you can check off tasks once you’ve completed them.

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The Best Blog Growth Strategy is to Say Thank You … a Lot!

The Best Blog Growth Strategy is to Say Thank You … a Lot! | SOCIAL MEDIA, what we think about! | Scoop.it

Everyone is looking for the best strategy for growing a blog. Is it SEO? PPC? CPV? Guest posting? Twitter? Facebook? CommentLuv? Networking? Attending conferences? Writing great content?

 

The list goes on—I could fill a page if I had to, and I’ll bet that you could, too.

 

Every one of these strategies will work for some people, and some of these strategies will work for most people.

 

But there’s only one strategy that I know of that will work for everyone, and unlike all the other strategies, I didn’t learn it from other bloggers or internet marketing gurus.

 

I learned it from my parents.

 

The “strategy” to which I’m referring is just the common courtesy that we all know and expect. When someone does something nice for you, say two simple words: “thank you.”...

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aa5e79ea-f1bb-4cd1-a672-1bcd8927194b's comment, November 20, 2011 9:57 AM
Love this - thank you for sharing it!
Martin Gysler's comment, November 20, 2011 2:01 PM
You're welcome... aa5e79ea-f1bb-4cd1-a672-1bcd8927194b... ;-)
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Are You Utilizing a Content Strategy? - Blogging Tips

Are You Utilizing a Content Strategy? - Blogging Tips | SOCIAL MEDIA, what we think about! | Scoop.it
Successful bloggers are simply using a content strategy in their marketing efforts.

 

Many bloggers just seem to go through their daily writing and posting routine by winging it. They don’t achieve the success they see other bloggers attaining. What’s the secret? What are other bloggers doing differently? It’s possible that successful bloggers are simply using a content strategy in their marketing efforts. They give each piece of content a purpose and use it to its maximum ability.

 

In simple terms, they plan their content and their strategy...

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Karen du Toit's comment, October 25, 2011 7:37 AM
Thanks for the article! I shared it!
Martin Gysler's comment, October 25, 2011 7:41 AM
You're welcome Karen! I'm happy if is useful for you and your network. Cheers!
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7 Steps For a Successful Social Media Strategy

7 Steps For a Successful Social Media Strategy | SOCIAL MEDIA, what we think about! | Scoop.it

According to the 2010 Social Media Marketing Report , 67% of marketers plan to increase their use of social media channels including blogs, Twitter, and Facebook.

 

As more companies integrate social media into their marketing and communications plans, emphasis needs to be on creating a social media strategy. Without a strategy, you’ll undoubtedly be sucked into a social media time sink.

 

So how exactly do you develop this strategy?

 

It’s easy. Here’s a practical approach to developing a social media strategy for your business...

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Content Curation: Must Resonate, Go Viral, Engage

Priyanka Dalal wrote this interesting post from socialmediatoday about building a successful social media strategy.

 

Here's what caught my attention:

 

Campaign Objectives


"Focus on how to be social, not on how to do social" Jay Baer, Convince & Convert

 

Set a long term objective for the campaign. Social media is about the people hence, a lot of engagement, conversations, relations and interactions would be an indivisible part of the activities. These activities however would be directed by the objective! Break the long term objective into relevant short term goals to drive the campaign ahead.

 

Social Media Personality


“An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service." ~ Daniel J. Boorstin

 

In your social media campaign every single status update and comment will build your brand personality! Rather than letting it build itself in an ad-hoc manner, you must set a social media personality, for all your activities! It will help enhance the brand image and build a rapport with fans.

 

http://socialmediatoday.com/priyanka-dalal/346679/making-social-media-strategy


Via janlgordon
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Twitter Content Strategy Guide

Twitter Content Strategy Guide | SOCIAL MEDIA, what we think about! | Scoop.it

Twitter has quickly become a favorite part of content marketing strategies employed by most businesses. The 140 character limit means that it doesn’t take much work, users have little inhibition about following quality profiles and it’s already optimized for mobile. Curating a quality Twitter feed lends itself to an answer for so many marketing questions that it would be hard to list them all here.


Still yet, lots of users have no idea how to make 140 characters count. What we end up with is Twitter feeds consisting primarily of links and quotes. Quotes are an obvious place to start when you want concise snippets of text that convey wisdom and evoke strong emotions. In fact, the most successful Twitter users are almost always inspirational, funny or educational in nature. However, followers don’t want to follow a copy of someone that’s already in their feed, and as an online influencer you don’t want to be pigeonholed.


Read more: http://bit.ly/KkfOb7

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How to Improve Your Rankings with Semantic Keyword Research

How to Improve Your Rankings with Semantic Keyword Research | SOCIAL MEDIA, what we think about! | Scoop.it

An all in one. It's really an extraordinary item for doing the right things to improve your ranking. If you have a blog with great articles, but not many visitors, apply the ideas in this article, it'll help you for sure. [note mg]

Think about semantic keyword research to help you focus your content and and improve your rankings.

From Google’s Panda, Search Plus Your World and Venice updates, in the last year alone the SEO landscape has changed. And while that means your SEO strategy will change, too, there is one thing that remains the same…keywords.

Keywords remain important to your content and link strategies.

But there is one change coming down the Google pipeline that will change keywords…semantic search technology and the human element.

What is semantic search?

Basically, semantic search is technology that tries to determine what users mean when they type in a certain keyword.

They explore the semantics of those words…or the meaning behind them.

For example, if someone typed in “laptop” do they mean:

  • That they want to buy a laptop?
  • Have one repaired?
  • Upgraded?
  • Are they even talking about a computer, but something entirely different?

In the real world most people don’t search with one keyword…additional keywords give additional clues.

Read more: http://mz.cm/J9nABP

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Step-by-Step Guide to your Social Media Success

Step-by-Step Guide to your Social Media Success | SOCIAL MEDIA, what we think about! | Scoop.it

Wow, an amazing way to start or improve your social media strategy. In this post you'll find all what you need to do a great job! [note mg]


Clarify your objectives and discover your route to social media success. This step-by-step guide will take you from tentative novice to intrepid explorer, and help you make the right decisions unique to your business.


Read more: http://www.simplybusiness.co.uk/microsites/guide-to-social-media-success/

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Neil Ferree's comment, March 16, 2012 12:03 PM
Nice one Martin!
Martin Gysler's comment, March 16, 2012 7:09 PM
Thank you Neil!
Neil Ferree's curator insight, October 20, 2013 10:33 AM

Before you can deploy your content marketing system its wise to read this content marketing guide by Simply Business

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20 Do's & Don'ts for Better Social Media Marketing

20 Do's & Don'ts for Better Social Media Marketing | SOCIAL MEDIA, what we think about! | Scoop.it

It is no longer a question of IF companies should execute a social media strategy. The question for most companies is HOW to best execute a meaningful and engaging approach that generates results. With so many social media marketing options available, marketers must also decide best practices and what tactics to avoid.

 

We all make mistakes as marketers and it’s important that we not only learn from those mistakes but share with others so that they can avoid them. I hope that the 20 Social Media Marketing Do’s and Don’ts that I’ve provided within this article not only entertain you but make you think about your current social media strategy...

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Infographic: Is it Time to Consider SEO Automation?

Infographic: Is it Time to Consider SEO Automation? | SOCIAL MEDIA, what we think about! | Scoop.it

Is it safe for bloggers to stop caring about SEO yet? Can we all just install an SEO plugin for WordPress and focus on creating quality content?


If you read some of the problogger.net articles this year about how Google’s Panda updates sent some bloggers looking for a life boat, the answer is unfortunately no.

 

In terms of risk mitigation, we all need to be savvier about the way search engines perceive and rank our sites.

 

We also need better strategies to maintain a competitive edge. For better or worse, online advertisers and PR firms are getting smarter about distinguishing between sites that reach vast, highly engaged audiences and those that connect with smaller communities...

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The Most Essential Killer SEO Tips That You Need to Know for Creating an Efficient SEO Strategy - Blogging Tips

The Most Essential Killer SEO Tips That You Need to Know for Creating an Efficient SEO Strategy - Blogging Tips | SOCIAL MEDIA, what we think about! | Scoop.it

These days, anyone who is interested in optimizing his or her website can easily find numerous killer SEO tactics which are ready to highlight the most efficient optimization methods. If you are also searching for such tactics, you can locate different tips for:

 

- creating trust with different search engines
- promoting product pages
- building links and driving targeted traffic towards your website
- avoiding duplicate content
- getting suitable URLs
- finding the best free SEO tools

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6 Ways to Measure Your Social Media Results

6 Ways to Measure Your Social Media Results | SOCIAL MEDIA, what we think about! | Scoop.it
Social media measurement: how to develop a framework for tying your social media performance to your business goals so you can measure your social media results.

 

How much time are you spending on social media? Can you tell if it’s helping sales?

 

Wouldn’t it be nice to have a framework for measuring the impact of your social media efforts?

 

That’s where Susan Etlinger’s new research for the Altimeter Group comes into play. Susan did qualitative research with 60 social media marketers and vendors to understand how businesses currently measure their social media performance.

 

Her goal: to develop a framework for tying social media performance to business goals.

 

NOTE: Because Susan’s original research targeted enterprise-level companies, I interviewed her to add some small business insights. The following comments combine results of the research and that interview...

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Social media strategy: Social media satire 26

Social media strategy: Social media satire 26 | SOCIAL MEDIA, what we think about! | Scoop.it

As the summer of social media comes to an end, many people are left with that lingering question: How good was this year’s social media strategy?

 

Great question and will next year’s social media strategy be any different to this year’s?

 

We’ve seen tons of change this year and therefore our social media strategy MUST change, even if only a little.

 

I won’t bother mentioning the social media problems BMW, Nestlé or Pizza Hut have had, but I will add links. I will also add, that we should all know, that ALL companies, large or small, MUST have a good social media strategy. Random acts of social media marketing will NOT work and social media done badly can cost your brand a lot of credibility and money!...

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