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SOCIAL MEDIA, what we think about!
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Social Media: If Content Is King, Then Storytelling Is Queen. 18 Checkpoints To Consider.

Social Media: If Content Is King, Then Storytelling Is Queen. 18 Checkpoints To Consider. | SOCIAL MEDIA, what we think about! | Scoop.it

In my previous post, I touched on content marketing and I emphasized throughout the post the importance of quality content. But what does that mean? If content is king, surely storytelling must be queen! What do I mean by this? I think storytelling is an important part of blogging. I have read many blogs, articles and as I step back to reflect on those that I would consider to be the cream of the crop, I can identify three components to online storytelling. Furthermore, each component has 6 key checkpoints. The three components are:

 

- The Story - the actual content and substance of the blog;
- The Goals – as it relates to the post and what you are trying to achieve with the audience; and
- The Delivery- how the content is conveyed.

 

Now lets look at the six checkpoints of each component...

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How We Master Connectivity The Core Essence of Social Networking

How We Master Connectivity The Core Essence of Social Networking | SOCIAL MEDIA, what we think about! | Scoop.it

"Without understanding connectivity, the basis of human connections, network theory, contextual intelligence, any business leader unable to grasp those things will be lost." [Warren Bennis]

 

The 12 habits of highly connective people has been the single most read and shared post I have written in the last couple of months. Literally.

 

Why it worked

 

Part of the reason is the structure of the post.

 

It starts with a great story told vividly by a master storyteller and maker who has earned tremendous respect and attention in the business and tech communities. Two communities I am becoming very involved with and hope to bring closer to each other...


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