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How to Create and Grow Your Influence on a Global Social Web | Jeffbullas's Blog

How to Create and Grow Your Influence on a Global Social Web | Jeffbullas's Blog | SOCIAL MEDIA, what we think about! | Scoop.it
We are living in a world where influence is migrating from offline to online.


The ability to influence is also moving from local to global. Its reach is also transitioning to mobile devices.


Reputation and influence can now be gained faster and reach further than in any other time in history.


One definition of Influence is “the capacity to have an effect on the character, development or behavior of someone or something”


To be truly successful you must have the ability and power to influence.


Read more: http://bit.ly/IW8qye

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John van den Brink's comment, April 27, 2012 4:38 PM
Martin, thank you for this one!
Martin Gysler's comment, April 27, 2012 4:52 PM
You're welcome John. Indeed, Jeff Bullas blog is full with very interesting stuff.
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When ROI Represents the Realization of Influence

When ROI Represents the Realization of Influence | SOCIAL MEDIA, what we think about! | Scoop.it

If you want to know more about what is the ROI in social media, you should read this blog post and perhaps also the related book. [note mg]


Vincenzo Cosenza is a new media strategist living in Italy who has over the years, designed some of the industry’s most comprehensive infographics on social media’s global footprint. Recently, he asked if I would write the foreword for his new book, Social Media ROI. And, as I’m a fan of his work, it was an easy decision. As usual however, I asked for permission to share it with you here and his publisher agreed. This is the only place where you can read this in English…


For the record, I also wrote the foreword for Olivier Blanchard’s book, Social Media ROI in early 2011. Yes…same name. I’m not a supporter of the fact that the publisher of this latest book did not take Olivier’s title into account.


Read more: http://www.briansolis.com/2012/02/when-roi-represents-the-realization-of-influence/

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Five Social Media Trends for 2012

Five Social Media Trends for 2012 | SOCIAL MEDIA, what we think about! | Scoop.it

It’s that most wonderful time of the year … time to predict the future as we close out the year! I think my 2011 social media predictions were pretty solid, so I’m going to take another stab at it for 2012. Here are the five social media trends I think marketers need to be aware of in the next year as we grow and change along with technology and consumer demand.


Content Marketing


Content curation was so last year. In 2012 we’re going broader; we’ll be talking about a marketing discipline called “Content Marketing.” It’s actually not all that new; in fact, some social media pundits have been talking about it for years. But 2012 is the year content marketing is hits the social media trends list and the mainstream, because content marketing is now a concept that executives can finally sink their teeth into...

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7 top tools to measure performance & influence on Twitter

7 top tools to measure performance & influence on Twitter | SOCIAL MEDIA, what we think about! | Scoop.it
Share This work is licensed under a Creative Commons Attribution 3.0 Unported.

 

Where to find stats, metrics & analytics for you & your brand
Target audience: Nonprofits, NGOs, cause organizations, social enterprises, businesses, brands, bloggers, social media managers, individuals.


This is the part of our ongoing series on how organizations can get the most out of Twitter. Please check back weekly for the next installment.


Via Peter Hoeve
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The Write Connection's comment, November 9, 2011 8:05 PM
Thanks Martin this is most useful. I have rescooped
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Stop the Social Puppetry for Klout and Other Influence Metrics!

Stop the Social Puppetry for Klout and Other Influence Metrics! | SOCIAL MEDIA, what we think about! | Scoop.it

If you have been online Twitter or Facebook this week it would be hard to miss the chatter on Klout and their new algorithm. A new algorithm launched on October 26, 2011.


There were strong arguments for and against the change. Although Klout stated “a majority of users will see their scores stay the same or go up”, there seems to be more that dropped than not. Many saw a drop of of 15+ points. My personal score dropped 19 points. I am yet to receive an explanation or a response to my email from Klout as to the change and to several other very important questions I asked them.


As Danny Brown summarized in the article, “Is Klout Using Our Privacy to Violate our Privacy?” there are concerns that Klout is creating and publicly publishing profiles of minors set to private on Facebook for people who haven’t ever signed up for Klout...

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Hilarious Strategies for Leading an Angry Twitter Mob Against Klout

Hilarious Strategies for Leading an Angry Twitter Mob Against Klout | SOCIAL MEDIA, what we think about! | Scoop.it

Leadership may be defined in part as a process of influence.


Strangely, as I was searching for definitions of leadership I saw this list of leadership synonyms on Dictionary.com: authoritativeness, influence, command, effectiveness; sway, clout (emphasis mine).

 

However, many may know of another spelling: Klout with a “K”

 

Klout defines itself as the arbiter of social media influence. In their words, they provide The Standard for Influence. When the company recently unleashed their new algorithm, many people in social media saw their scores radically drop. For those schooled on this “credibility” framework, it was disorienting or irritating...

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Next Week You May Not Have As Much Klout As You Thought

Next Week You May Not Have As Much Klout As You Thought | SOCIAL MEDIA, what we think about! | Scoop.it

New Klout accuracy measures may mean you're not as influential as you thought you were...

 

In a post on the Klout corporate blog yesterday, founder and CEO of Klout, Joe Fernandez, announced a new algorithm for Klout will be released next week: "I am incredibly proud of the work the team has done and I am excited to announce the biggest improvement to the Klout Score in our history is launching next week."

 

He went over 4 main criteria: Amplification, Network Impact, Accuracy and Transparency and Ability to Drive Action

 

The overwhelming tone of the post was that you aren't influential because you're talk a lot, you're influential who you talk TO (and who replies). An example cited was if someone rarely likes or comments on anyone’s posts, but chooses to do so to yours, that is more meaningful than if they like 60 posts a day...

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Klout and PeerIndex Don’t Measure Influence. Brian Solis Explains What They Actually Do

Klout and PeerIndex Don’t Measure Influence. Brian Solis Explains What They Actually Do | SOCIAL MEDIA, what we think about! | Scoop.it

Whether you like it not, Klout, Kred, PeerIndex, and Radian6 are measuring your social capital — not your influence but your potential for it. Altimeter Group’s principal analyst Brian Solis today releases a free report that explains why influence is largely misunderstood, and breaks down what 14 of the top measurement services are really good for. It eradicates consumer myths about one of social media’s hottest trends, and gives brands an action plan for making money with these tools.


You can see and download “The Rise Of Digital Influence” report on Slideshare, or check it out here along with my key takeaways and analysis of why these products are flawed now but have big potential.


Read more: http://techcrunch.com/2012/03/21/klout-kred-peerindex-radian6/

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What Are The 7 Elements Of Influence Power On Twitter?

What Are The 7 Elements Of Influence Power On Twitter? | SOCIAL MEDIA, what we think about! | Scoop.it

Twitter has added 100 million users so far this year and is the platform of choice if you want to follow, search and engage with people in a particular niche or industry. In fact Twitter was never created to be a social networking platform and still today Twitter does not claim to be a social media channel stating on its blog.

 

“Twitter facilitates social networking, but it’s not a social networking website“.

 

Despite this claim it certainly is a place where you can in real time and in short sentences communicate with other people globally. It allows you to promote your content and receive feedback and if people like what they read they will retweet your tweet to their followers.

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Forget Klout: you can't measure influence on Twitter - Telegraph

Forget Klout: you can't measure influence on Twitter - Telegraph | SOCIAL MEDIA, what we think about! | Scoop.it
Companies such as Klout and PeerIndex say they can measure individuals' online
influence. Monty Munford wonders whether this is even true, let
alone relevant.

 

"Measuring Influence since 2008" is the grandiose claim on the Klout website that is supposed to entice people to check a score from 1 to 100 on how their engagement on social media impacts on their peers.


When I read this I was minded of the Hollywood film L.A. Story when Steve Martin tries to woo a visiting English reporter by taking her around his city. 'Some of these houses are almost 25 years old' he enthuses, thinking that he's impressing her.


Via Minter Dial
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Klout and Social Media Influence Scoring - Get Used to It | Social Media Today

Klout and Social Media Influence Scoring - Get Used to It | Social Media Today | SOCIAL MEDIA, what we think about! | Scoop.it

Social Media Influence Scoring (like PROskore or Klout) is here to stay – get used to it. It’s not useful to judge it as good or bad. It’s useful and it’s profitable. Just like Fair Isaac’s FICO scores. Love ‘em or hate ‘em, they’re here to stay. That doesn't mean that Klout is here to stay.


Why Is It Here to Stay?


Because it'll be a hugely profitable venture.


Advertisers will increasingly be clamoring to know who the social media “heavy hitters” are. They’ll pay for scores. Employers, recruiting firms and such will subscribe to scoring services. A lot of people would subscribe as they’ll have a vested interest in their own scores.

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5 Tips To Improve Your Social Influence Beyond Your Klout

5 Tips To Improve Your Social Influence Beyond Your Klout | SOCIAL MEDIA, what we think about! | Scoop.it

The last time I used the phrase "social influence" in a face-to-face conversation at a business luncheon for small businesses, one of the owners sighed:


"Another buzzword they want to stick down on our throats."


"Well," I told her, "you know online marketing? PR? Elevator pitch? ROI? Sustainability? They are all buzzwords. Because like it or not, they are part of our business success."


But she's made me think: buzzwords have a negative baggage. Are you really aware what social influence is? Why is it important and how can you use it to your advantage? Let me share some quick tips with you how to turn it to your advantage...

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A True Measure Of Influence | BrandSavant

A True Measure Of Influence | BrandSavant | SOCIAL MEDIA, what we think about! | Scoop.it

Influence scores, as we know them today, are all based upon algorithms. Algorithms are commonly confused with formulae, but they are surely two different things. The volume of a circle is a formula – it’s math. That x number of retweets has y effect on your influence score, however, is an algorithm. There might be some math in there, but I like to think of algorithms as math plus assumptions.

 

An influence score makes assumptions about the value of your follower count, how many people click on your links, etc., and then bashes those assumed values together with yet another set of assumptions – their supposed relationship to each other...

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Become a Content Curation King

Become a Content Curation King | SOCIAL MEDIA, what we think about! | Scoop.it

I posted this a few weeks ago, I'm sure not everyone saw it and it is definitely worth posting again. Lots of information and strategy.

 

Nine ways to make curation work for your brand.

 

Become a Content Curation King

 

Sean Carton | August 29, 2011

 

"Curation" is a buzzword (even if it isn't technically a word…unless you count the 14th century French definition meaning "to cure") that's smokin' up the interwebs these days. Launching into the blogosphere virtually from nowhere in 2009, it's now one of those terms that's essential to any digital marketer on the cutting edge (or for anyone who wants to sound like one).

 

Curation has now come to mean the act of sorting through the vast amounts of content on the web and presenting it in a coherent way, organized around a specific topic(s). However, unlike automated services (such as Google News), the essential difference of curation is that there's a human being doing the sifting, sorting, arranging, and publishing. Just as a museum curator must decide which artifacts to display during an exhibition, an online curator decides what information available online is appropriate and relevant to her audience.

 

Making curation work for your brand is a lot easier said than done. As countless would-be content curation kings (and queens) have found out, just gathering a lot of links together doesn't guarantee anything except that you'll spend a lot of time curating links. You need to commit resources to both curation and promotion if you're going to be successful. And that's just the first step. To truly succeed as a curator, you need to think like a curator (not just an aggregator) and keep the following in mind:...


Via janlgordon, Daniel J Smith
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