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SOCIAL MEDIA, what we think about!
Everyone talks about social media, what is important or a must..., make your choice! -- Keep in touch: http://www.xeeme.com/MartinGysler
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Content Marketing Is Not As Simple As Writing A Ton of Blog Posts Every Day

Content Marketing Is Not As Simple As Writing A Ton of Blog Posts Every Day | SOCIAL MEDIA, what we think about! | Scoop.it

The classic sales funnel has long been used to describe website development strategy.


However, the deployment of content marketing in a sales funnel with a campaign focus is a relatively new concept to many.


It’s not as simple as writing lots of blog posts every day and distributing them on social channels.


In fact, the goal of strategic content marketing should be to identify, qualify, segment, score and, ultimately, close leads in an accelerated and predictable fashion.


In order to strategically deploy content marketing it requires the right software, a defined sales funnel and a campaign structure.


Read more: http://bit.ly/MjFpfA

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Martin (Marty) Smith's comment, April 29, 2013 7:27 PM
Segments are usually FINANCIAL measures such as VIPs or "multi-buyers". Segments is one way to quantify groups within your marketing. Personas are another. Personas identify archetypes and group characteristics (instead of financial segments). Personas help develop creative segments make sure you make money.
Ken Morrison's comment, April 29, 2013 8:12 PM
Hi Marty. I temporarily forgot that our comments showed up on your wall as well. Yes, I was endorsing you to a business student because your posts can add fresh insight in many of her buisness courses. Thanks Marty for all of your great scoops and true curation.
Martin (Marty) Smith's comment, April 29, 2013 8:13 PM
LOL, no worries Ken and next time I get to go hiking too :). Marty
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Focus on Art, Not on Features: Simple Online Tools for Writers

Focus on Art, Not on Features: Simple Online Tools for Writers | SOCIAL MEDIA, what we think about! | Scoop.it

As computer applications mature and its base of users grow, companies tend to continually tweak their functions and add features so that the programs can meet everyone’s needs. Sometimes, the changes are universally accepted, but other times it marginalizes users looking for a specialized and lightweight program.


Some writers believe that modern word processors have so many features and options that it interrupts their focus and actually hinders their creative efforts. Because of this hindrance, some writers have forsaken the computer and instead use typewriters or pen and paper.


That said, using those tools may also hinder the ability to create prolifically, but that’s the tradeoff...

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Tom George's comment, November 18, 2011 4:22 PM
Great Sccoop.it page really glad I found it. Thanks.
Martin Gysler's comment, November 18, 2011 6:21 PM
Thanks, I'm glad that you like it :)
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15 Tips for Writing the Perfect Press Release

15 Tips for Writing the Perfect Press Release | SOCIAL MEDIA, what we think about! | Scoop.it

When you launch a new product, you need to promote it or no one will know. PR, or Press Relations, is a key element in this and press releases are an important output. Here are some tips on how to produce the perfect press release.


Firstly, what is a press release?

 

Also called a news release or media release, a press release is an announcement written in the third person for the news media and designed to stimulate journalists to write about you and your work. Above all it has to be news-worthy and written in a ‘pyramid’ style from the top, with each element opening up the story further. See the example below.


Sample Press Release (Word Doc)

 

1 Short and sweet...


Via Daniel Watson, Martin Gysler
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7 Crucial Tactics for Writing a Wildly Successful Guest Post

7 Crucial Tactics for Writing a Wildly Successful Guest Post | SOCIAL MEDIA, what we think about! | Scoop.it

Should we write guest blogging posts or not? That's the question many of us arise himself. In this post, you'll find guest blogging strategies and why you should do so to have some advantages as: more email subscribers, coveted Google ranking positions, and a big head-start on your blogging career... to name a few. [note Martin Gysler]


But not many people realize that tactical guest posting grows careers.


Most bloggers I see pump out these articles while reciting the mantra “quantity over quality”; there’s no real strategy and there are no real long-term benefits.


In this post I am going to show you the seven crucial tactics for writing a radically successful guest post.
Done right, these strategies will get you more email subscribers, coveted Google ranking positions, and a big head-start on your content marketing goals.


Who am I to teach you about guest blogging?


Read more: http://www.copyblogger.com/successful-guest-blogging/

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Writing Tools, Part 3 – iPad Applications for Authors

Writing Tools, Part 3 – iPad Applications for Authors | SOCIAL MEDIA, what we think about! | Scoop.it

In less than a month, my Apple iPad, as I described in Part 1 and Part 2, quickly became an essential writing tool helping me save time building my brand by planning, writing, promoting, and profiting from published books.


This is not to say, of course, that the iPad is a replacement for desktop or laptop computers. But, the iPad certainly complements them, adding a new dimension of convenience and usability that has recharged the way I work.

 

The following is an informal survey of the primary iPad applications that I have grown to depend on. If you’re already an iPad user, you undoubtedly have your own preferences – and I encourage you to share your preferences and experiences with me and other Personal Branding Blog followers...

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100 Resources for Writers

100 Resources for Writers | SOCIAL MEDIA, what we think about! | Scoop.it
In compiling this list of writer's resources, my goal is to provide you with a starting point for online exploration.

 

Before you get started, a few notes on the links. First of all, I don’t necessarily use or outright endorse all of these resources myself. Thing is, in compiling this list I started thinking, “Who am I to judge what is helpful for other writers?” My goal is to provide you with a starting point for online exploration, not tell you what to do. So if you hate some of this stuff? Fine, not my fault! If you love it? I take full credit!

 

There really is a lot of stuff here. I recommend bookmarking this page. Come back any time to browse, because it took me days to compile and it’s not going anywhere...

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