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SOCIAL MEDIA, what we think about!
Everyone talks about social media, what is important or a must..., make your choice! -- Keep in touch: http://www.xeeme.com/MartinGysler
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9 Ways to Improve the Signal to Noise Ratio on Twitter - Brian Solis

9 Ways to Improve the Signal to Noise Ratio on Twitter - Brian Solis | SOCIAL MEDIA, what we think about! | Scoop.it

Yes it's a fact... we live in an overloaded information stream! Brian Solis gives us an interesting point of view about this matter. [note mg]


Even at 250 million Tweets per day in addition to the updates across Facebook, Google+, Pinterest, and every other feed that we willfully subscribe to, information overload is in of itself a fallacy. But the feeling the overload of information is very real and a reflection of our inability to pull the levers necessary to decrease noise and improve signal. Doing so, requires some very blatant actions that don’t simply reduce the volume of the information we don’t care to see as often, it requires disconnecting from human beings. Whether we’re severing ties with individuals or those representing an organization we once supported, it’s emotional. It’s an action that carries an element of guilt knowing that at some point, our action will cause an incremental blow to the psyche of the individual we’re unfollowing.


I know…so what right?


Read more: http://bit.ly/J87l5N

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Why Are More And More Marketers Paying For Blog Posts And Tweets?

Why Are More And More Marketers Paying For Blog Posts And Tweets? | SOCIAL MEDIA, what we think about! | Scoop.it

Simply put: because it's working.

 

As usual, eMarketer comes out with some new data that will - more than likely - rattle some cages (mine included!). From the news item, How Valuable Are Social Media Sponsorships?, published yesterday: "In Q2 2011, social media advertising company IZEA surveyed marketers and publishers about their preferences for such practices and the value they place on certain sponsorships. The survey found that 48.8% of marketers have used a sponsored blog post, while 32.5% said they would use it, and 39.4% have sponsored a tweet, while 35.6% said they would use that social media sponsorship. Additionally, only 23.2% have sponsored an online video, but 50.2% said they would use such a social media sponsorship."

 

What's easier: to start a Blog and build an audience or to buy your way into an existing/popular one?...

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