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SOCIAL MEDIA, what we think about!
Everyone talks about social media, what is important or a must..., make your choice! -- Keep in touch: http://www.xeeme.com/MartinGysler
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6 On-Page SEO Strategies That’ll Boost Your Rankings

6 On-Page SEO Strategies That’ll Boost Your Rankings | SOCIAL MEDIA, what we think about! | Scoop.it

If you’ve been around the SEO world for any amount of time, then you are probably pretty familiar with the basics of SEO. You know to do good keyword research and you have to do on-page optimization.


Sometimes, though, that on-page optimization can go to a deeper level than just making sure your meta tags are filled out… and you can go to that deeper level without having to be a veteran SEO.


Here’s how:


Tactic #1: Search for synonyms using Google

The use of synonyms in creating an SEO plan for your blog or website is pretty common. Finding those synonyms is not always easy or done properly.


I think the best way to search for these terms is to use Google. The reason is you get to see not only the synonyms but how they are ranking in competitors pages....

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John van den Brink's comment, January 8, 2012 10:03 AM
Thanks Martin for another great post!
Martin Gysler's comment, January 9, 2012 5:33 AM
I'm glad you like it John. Have a great week!
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4 Post Headlines that are Guaranteed to Get Readers Excited

4 Post Headlines that are Guaranteed to Get Readers Excited | SOCIAL MEDIA, what we think about! | Scoop.it

So, your content marketing and blogging efforts are falling flat on their face, are they? Your posts must be terrible. They aren’t getting shared or read by anyone, so they must be garbage…


Or maybe you just don’t know how to catch people’s attention.

 

When it comes to creating highly popular, viral posts for marketing and blog promotion purposes, we all know that the cornerstone is amazing content and excellent information. We also all know the importance of getting traffic to our blogs in order to convert people over to subscribers and potential customers. That’s nothing new.

Image copyright Andres Rodriguez - Fotolia.com

 

But did you know that there are four ways to change your posts on-site to further fuel the viral fire?

 

Most likely, you are already writing awesome posts, and the only reason that they aren’t getting read is because nobody is enticed enough to click through.

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The Powerful Intersection Between Content & Community - What You Need To Know

The Powerful Intersection Between Content & Community - What You Need To Know | SOCIAL MEDIA, what we think about! | Scoop.it

Not all that long ago (think 2002), people would think you were crazy when you talked about

 

**the powerful intersection of community and content. Online communities? Those died in the dot com bust.

 

Today, marketing professionals are starting to come around, but they still have a ways to go.

 

**Few people fully grasp how the interplay between content and community can change how organizations function internally and externally.

 

Previous articles in this series have addressed content, so let's now turn our attention to community.

 

Today, the role that community can play in the marketing and communications process is woefully misunderstood. Many organizations are not actively involved in community efforts, and those that are tend to focus on community for three reasons.:

 

Support: Enabling customers and advocates to support and inform each other, providing self-serve customer service, or offering support via social network monitoring (e.g., Comcast's efforts via @comcastcares)Reputation:...


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The Holistic Approach To Social Media: Determining your target customer

The Holistic Approach To Social Media: Determining your target customer | SOCIAL MEDIA, what we think about! | Scoop.it

In this guest post for Socialmouths, Dave Van de Walle of Area224 and 12 Minute Marketing urges Social Media marketers to get back to basics:

 

"Part of the fact that the Four Ps (Product, Price, Place, Promotion) don’t get too much attention has something to do with bias – you are biased toward those things you do most, or best, as a business person. So if you’re a PR Guy, you might tilt toward Promotion. If you’re a computer programmer writing software, you are probably zeroed in on Product. And so on… but, because of your bias, and that of your boss or your client or the woman who owns your company, you get a very “siloed” and not-very-holistic approach to whatever it is you’re working on."

 

Basic stuff for many marketers but too many people are losing sight of the ultimate reason for their social media campaigns: to sell their product, which may be themselves, to their target customer.


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Content Curation: Must Resonate, Go Viral, Engage

Priyanka Dalal wrote this interesting post from socialmediatoday about building a successful social media strategy.

 

Here's what caught my attention:

 

Campaign Objectives


"Focus on how to be social, not on how to do social" Jay Baer, Convince & Convert

 

Set a long term objective for the campaign. Social media is about the people hence, a lot of engagement, conversations, relations and interactions would be an indivisible part of the activities. These activities however would be directed by the objective! Break the long term objective into relevant short term goals to drive the campaign ahead.

 

Social Media Personality


“An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service." ~ Daniel J. Boorstin

 

In your social media campaign every single status update and comment will build your brand personality! Rather than letting it build itself in an ad-hoc manner, you must set a social media personality, for all your activities! It will help enhance the brand image and build a rapport with fans.

 

http://socialmediatoday.com/priyanka-dalal/346679/making-social-media-strategy


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A Box You Want to Uncheck on LinkedIn

A Box You Want to Uncheck on LinkedIn | SOCIAL MEDIA, what we think about! | Scoop.it

Apparently, LinkedIn has recently done us the “favor” of having a default setting whereby our names and photos can be used for third-party advertising. A friend forwarded me this alert (from a friend, from a friend…) this morning.


Devious. And I expect that you, like me, don’t want to participate.

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Relationships Have More Value Than Links

Relationships Have More Value Than Links | SOCIAL MEDIA, what we think about! | Scoop.it
Link building is one of the essential components of a strong SEO campaign. The more quality, one-way links you have pointing to your site, the better trust factor your site has. Links also help drive targeted traffic through to your site, which in turn can increase your conversion rate. But I’ve seen a lot of site owners get so focused on getting links that they sacrifice their online reputation in order to get them. Link exchanges, paid links, links to splogs (spam blogs) and “bad” sites (pornography, gambling, alcohol) all detract from you online reputation and trust factor. Besides, the link is not the most important thing in itself...
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What Not to Share on Twitter or LinkedIn

What Not to Share on Twitter or LinkedIn | SOCIAL MEDIA, what we think about! | Scoop.it

I really want to tell you about my lingerie ... but I'm not going to.

 

It's true that I've found a certain line of women's underwear that I'm so excited about that, at times, I'm inclined to want to tweet and Facebook about them. But clearly, I don't—because I impose upon myself the common sense "10 second rule."

 

As a business owner as well as an individual who values some boundaries on her privacy, I take 10 seconds to ask myself, Do I really want the whole world to know this about me? Because in all the haste to seem social media savvy, I've seen a lot of smart people do, say and post a lot of things they may come to regret later...

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How We Master Connectivity The Core Essence of Social Networking

How We Master Connectivity The Core Essence of Social Networking | SOCIAL MEDIA, what we think about! | Scoop.it

"Without understanding connectivity, the basis of human connections, network theory, contextual intelligence, any business leader unable to grasp those things will be lost." [Warren Bennis]

 

The 12 habits of highly connective people has been the single most read and shared post I have written in the last couple of months. Literally.

 

Why it worked

 

Part of the reason is the structure of the post.

 

It starts with a great story told vividly by a master storyteller and maker who has earned tremendous respect and attention in the business and tech communities. Two communities I am becoming very involved with and hope to bring closer to each other...


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Become a Content Curation King

Become a Content Curation King | SOCIAL MEDIA, what we think about! | Scoop.it

I posted this a few weeks ago, I'm sure not everyone saw it and it is definitely worth posting again. Lots of information and strategy.

 

Nine ways to make curation work for your brand.

 

Become a Content Curation King

 

Sean Carton | August 29, 2011

 

"Curation" is a buzzword (even if it isn't technically a word…unless you count the 14th century French definition meaning "to cure") that's smokin' up the interwebs these days. Launching into the blogosphere virtually from nowhere in 2009, it's now one of those terms that's essential to any digital marketer on the cutting edge (or for anyone who wants to sound like one).

 

Curation has now come to mean the act of sorting through the vast amounts of content on the web and presenting it in a coherent way, organized around a specific topic(s). However, unlike automated services (such as Google News), the essential difference of curation is that there's a human being doing the sifting, sorting, arranging, and publishing. Just as a museum curator must decide which artifacts to display during an exhibition, an online curator decides what information available online is appropriate and relevant to her audience.

 

Making curation work for your brand is a lot easier said than done. As countless would-be content curation kings (and queens) have found out, just gathering a lot of links together doesn't guarantee anything except that you'll spend a lot of time curating links. You need to commit resources to both curation and promotion if you're going to be successful. And that's just the first step. To truly succeed as a curator, you need to think like a curator (not just an aggregator) and keep the following in mind:...


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What Kind of Content Curator Are You?

What Kind of Content Curator Are You? | SOCIAL MEDIA, what we think about! | Scoop.it

Pawan Deshpande, CEO of HiveFire has written this interesting post about content curation and how to match your personality to the type of curation that best suits you. Interesting observations:

 

Excerpt:

 

Personality type can play a big part in your content curation style, from the types of content you share to where you share it and how you go about the process.

 

Many marketers are now adding content curation— the act of finding, organizing and sharing online content to engage customers and prospects—to their job descriptions. As with other marketing strategies, personality type can play a big part in your content curation style, from the types of content you share to where you share it and how you go about the process.

 

 

What’s your curation type? Match your own personality to the qualities below so you can embrace your inner curator.

 

http://www.adotas.com/2011/08/what-kind-of-content-curator-are-you/


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Tom George's comment, August 26, 2011 9:43 AM
Hi Jan, good morning. Are your prepared for the hurricane coming our way?
janlgordon's comment, August 26, 2011 9:51 AM
We're right on the water, lots of windows, we're prepared as much as we can be. It's definitely going to be challenging to say the least, hope for the best:-)
Robin Good's comment, August 27, 2011 3:22 AM
Hi Jan, great job so far. Love what you do. Thanks for sharing it.
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Become a Content Curator to Build Your Social Media Presence

Become a Content Curator to Build Your Social Media Presence | SOCIAL MEDIA, what we think about! | Scoop.it

One of the best social media lessons I ever learned came from my good friend Laura Petrolino.


Laura taught me that by becoming a content curator (i.e. regularly gathering and sharing links to useful articles and posts) for my social media followers and fans, I would be able to steadily grow my social media presence.

 

In turn, Laura taught, my increased social media presence would lead to more visits to my site where folks could read my content as well as learn about my product and service offerings.

 

This has turned out to be a successful strategy for me. Using the content curation approach, my presence continues to grow on multiple social media sites...

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29 Tips to Make Your Video Marketing Easy

29 Tips to Make Your Video Marketing Easy | SOCIAL MEDIA, what we think about! | Scoop.it
Video marketing tips from social media pros: learn how to get started creating videos and improve how you market your videos for your business.

 

Are you using videos to market your business? Are you wondering how to get started?

 

Do you need some ideas to improve your videos?

 

We asked our writers to share their best tips on how to make video marketing easy for you.

 

How to Get Started Creating Videos

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