SOCIAL MEDIA, wha...
Follow
Find tag "Social-Networking"
59.5K views | +0 today
SOCIAL MEDIA, what we think about!
Everyone talks about social media, what is important or a must..., make your choice! -- Keep in touch: http://www.xeeme.com/MartinGysler
Curated by Martin Gysler
Your new post is loading...
Your new post is loading...
Scooped by Martin Gysler
Scoop.it!

How Do You Know When You’re Overdosing On Social Networks?

How Do You Know When You’re Overdosing On Social Networks? | SOCIAL MEDIA, what we think about! | Scoop.it

Social networks are captivating – there’s no doubt. The minds behind building the popular social media platforms of today knew exactly what they were doing and they saw it before any of us ever did. It’s a brilliant idea really – create a medium that allows people from all over the world to connect, share and collaborate like they never have been able to before in the history of the Earth. Incredible!

But an unforeseen (or potentially foreseen, but ignored) consequence is addiction. Social networks have been so good at “helping” us, but now they’re hindering us. From what you might ask? Well, ask your friends, family, parents, even children what they think. And although it is often joked about, it isn’t a joking matter.

Diagnosing Your Condition
Martin Gysler's insight:

If it's your case, maybe you should read this post...

more...
Sigrid de Kaste's curator insight, February 21, 2013 6:15 PM

...mmm got to check this out in detail...because it might just apply to you!

malek's curator insight, February 21, 2013 6:26 PM

I didn't do it..I don't do it...overdosing??????

Martin Gysler's comment, February 23, 2013 3:22 PM
I think this matter could touch all social media user, also they who think they will never be in this case...
Scooped by Martin Gysler
Scoop.it!

26 Tips for Managing a Social Media Community | Social Media Examiner

26 Tips for Managing a Social Media Community | Social Media Examiner | SOCIAL MEDIA, what we think about! | Scoop.it

You're a community manager, or you want learn to be more effective in your presence in social media, this blog will give you many ideas on this subject. As usual Social Media Examiner provide us an interesting and very useful content. Go ahead and share it too. [note Martin Gysler]

 

Social media community management: Follow these tips to learn how to exercise good social etiquette and manage your social networking communities.

 

Do you wonder how to go about exercising good social etiquette and managing your social networking communities, all at the same time?

Social media community management has expanded into a growing field and there’s a lot to think about.

In this post, I’ll cover 26 tips, an A-Z guide, on ways to manage your company‘s presence.

 

Read more: http://www.socialmediaexaminer.com/social-media-community-management/

more...
DelaneyKMedia's comment, February 7, 2013 12:50 AM
Great resource for those of us interested in digital marketing and social media! Thanks for sharing!
Martin Gysler's comment, February 7, 2013 3:55 AM
I'm glad you like it ;-)
Scooped by Martin Gysler
Scoop.it!

Six ways to create great content in just 15 minutes a day

Six ways to create great content in just 15 minutes a day | SOCIAL MEDIA, what we think about! | Scoop.it
Content marketing can be an extremely complicated, time-consuming, and expensive proposition! So I came up with content options for the time-starved!


Let’s face it. Content development can be a complicated, time-consuming, and expensive proposition! So I started thinking about this in the context of my friends and small business customers who simply can’t afford that kind of effort. It led to this idea: micro-content, or creating small bits of marketing content when you don’t have time to blog, create videos or spend all day on Facebook.


Let’s examine ideas about using micro-content for your social media strategy, assuming you are testing the water and only have 15 minutes a day to devote to this activity. Hey, I’m up for a challenge!


Preparation

Like any marketing initiative, you must have a firm idea of your strategy, selling points, and target audience...


Read more: http://bit.ly/LEiFKi

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

Twitter Content Strategy Guide

Twitter Content Strategy Guide | SOCIAL MEDIA, what we think about! | Scoop.it

Twitter has quickly become a favorite part of content marketing strategies employed by most businesses. The 140 character limit means that it doesn’t take much work, users have little inhibition about following quality profiles and it’s already optimized for mobile. Curating a quality Twitter feed lends itself to an answer for so many marketing questions that it would be hard to list them all here.


Still yet, lots of users have no idea how to make 140 characters count. What we end up with is Twitter feeds consisting primarily of links and quotes. Quotes are an obvious place to start when you want concise snippets of text that convey wisdom and evoke strong emotions. In fact, the most successful Twitter users are almost always inspirational, funny or educational in nature. However, followers don’t want to follow a copy of someone that’s already in their feed, and as an online influencer you don’t want to be pigeonholed.


Read more: http://bit.ly/KkfOb7

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

Instagram vs. Pinterest: Which Is More Important for Brands?

Instagram vs. Pinterest: Which Is More Important for Brands? | SOCIAL MEDIA, what we think about! | Scoop.it

In the past year and a half we’ve seen a real shift in social media. A move is happening away from the strict confines of the 140 character update towards something more visual.


More than ever, we are sharing images and video with one another — in increasingly simpler ways. In a relatively short amount of time Pinterest and Instagram have both grown into their own juggernaut communities.


Both of these services offer great, new, visual ways to connect with your fans and potential customers, but do you really need to focus on both? In the battle of Instagram vs. Pinterest, which one is a better fit for your brand?


Read more: 

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

Reddit: A Beginner's Guide

Reddit: A Beginner's Guide | SOCIAL MEDIA, what we think about! | Scoop.it
Spend some quality time with Reddit -- you'll find it an essential resource, a self-correcting marketplace of ideas. Get started with our guide.


To the uninitiated, Reddit looks like a mess — text links, comment threads, points, upvotes, downvotes. At best, posts seem contextless — at worst, totally random.


But spend some quality time with “The Front Page of the Internet,” and you’ll find it’s an essential resource, a self-correcting marketplace of ideas that’s nearly impervious to marketers.


Simply put, Reddit is a message board wherein users submit links. What differentiates it from a real-time information network like Twitter is that the stream of content is curated by the community. Items of value are “upvoted,” and those deemed unworthy are “downvoted.” This determines a post’s position on the site, and items that hit the front page are seen by hundreds of thousands of people (consequently, sending boatloads of traffic to the linked website).


Read more: http://on.mash.to/Ke9Bil

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

The anti-social network: Life without Facebook

The anti-social network: Life without Facebook | SOCIAL MEDIA, what we think about! | Scoop.it

A bad breakup: Nothing can be as emotionally tumultuous for a young heart.


Except maybe finding out via your Facebook newsfeed that your college ex is dating someone from your fraternity.


That was the defining moment that eventually led Brolin Walters, 24, to ultimately break up with something else: Facebook.


"I didn't want to see what was going on with them," said Walters. "So I deactivated my account."


With a website that boasts 901 million active users and is launching an IPO on Friday, it seems unlikely that once you get on Facebook, you'd ever leave. But deactivating from the social networking site is not that unusual. Close to half of Americans think Facebook is a passing fad, according to the results of a new Associated Press-CNBC poll.


Read more: http://bit.ly/L7rZUS

more...
No comment yet.
Suggested by Sandy Kumar
Scoop.it!

Create a Facebook Business Page – 20 Tips That Guarantee Success

Create a Facebook Business Page – 20 Tips That Guarantee Success | SOCIAL MEDIA, what we think about! | Scoop.it

With over 800 million active users, Facebook is by far the biggest social networking website at present. The number of users is increasing on a daily basis, with thousands of people setting up Facebook accounts. The traffic and usage is sufficient to judge Facebook’s stature in the social media industry. It has grown in leaps and bounds and is far ahead of the competition.


For the past few years, businesses have gauged the potential of Facebook for marketing and creating a brand image. The trend towards online marketing has increased, with internet based promotion becoming a major part of businesses’ marketing strategies. Through Facebook, businesses can target their market segment and attract customers. Already, a majority of the businesses are using Facebook to increase awareness about their products and services. A corporate Facebook page can enhance the popularity and sales of your business.


Read more: http://bit.ly/KUeh5U

more...
Cassy Dave's comment, May 30, 2012 1:22 AM
good
Martin Gysler's comment, May 30, 2012 5:54 AM
Thank you Cassy :)
Scooped by Martin Gysler
Scoop.it!

Progressives Guide to Social Media 1: Intro

Progressives Guide to Social Media 1: Intro | SOCIAL MEDIA, what we think about! | Scoop.it

This is the first in a series of short articles that are intended to help grassroots activists better utilize social media websites. These are the definitive and comprehensive guides for progressives. Every week after the Intro, there will be a new guide published about how to more effectively use Reddit, Digg, StumbleUpon, Twitter, Facebook, Google+, Other Sites, and on Advanced Strategies.


Social Media is going to be one of the central battlegrounds in the 2012 election cycle in the US. The corporate right understands this very well, and they have invested mass sums from their war chest to send in legions of mindless astroturfers to try to control content aggregation and spin. It is essential for genuine grassroots supporters of real change and reform to take an active role on this front to fight back. If you believe that all men and women are created equal, that every person deserves to start out on a level playing field in life to succeed or fail on their own merits, if you believe that science, reason, education, and truth are valuable in this world, and that freedom requires ordinary people to stand up and fight, then these guides are for you.


Read more: http://bit.ly/JDTWbJ

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

Facebook rolls out the ability to manage pages from mobile apps

Facebook rolls out the ability to manage pages from mobile apps | SOCIAL MEDIA, what we think about! | Scoop.it

For anybody who manages a Facebook page, the big challenge has always been doing so from a mobile device... amazing [note mg]


Managing Facebook pages from mobile devices has been a tricky challenge for page admins, but thankfully Facebook has just started testing an app that will make their lives easier. It’s called Facebook Pages Manager and it is available in the app store now for some countries and is rolling out to everyone in the next few days.


This is an interesting move as it seems to be part of a wider strategy by Facebook to launch individual apps for specific features on the site instead of trying to pack all their features and services into one main app. This new app allows you to log in as your actual page rather than trying to access it through your own personal app, which had caused major confusion for users in the past. This was especially true for those in the unfortunate position to be managing several Facebook pages.


Read more: http://bit.ly/M0mmtl

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

Why Small Business Have A Huge Advantage Over Brands In Social Media

Why Small Business Have A Huge Advantage Over Brands In Social Media | SOCIAL MEDIA, what we think about! | Scoop.it
How small business can perform better than brands in social media by focusing on simple goals, being human, ensuring satisfaction and measuring ROI...


I currently have the fortune to experience two different fronts of digital marketing. Under Plural, I work with brands and, with SocialMouths I mostly jam with small business, personal brands, and bloggers.


One of the reasons I absolutely love this setup is that they are two different worlds in how the social web is approached, how it’s handled and how success is measured.


So I’m here to tell you that, despite the ridiculous budgets and unlimited resources, small business has a huuuge advantage over brands when it come to social media.


Here are my thoughts:


Strategy. Or Not?


Read more: http://bit.ly/JkdIDq

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

About to Publish A Post? STOP! Read This

About to Publish A Post? STOP! Read This | SOCIAL MEDIA, what we think about! | Scoop.it

It used to be that it was just us writer people that were responsible for publishing blog posts. But, my, how times have changed. As business owners, marketers, and social media mavens, we’re all responsible for publishing content on a regular basis. We publish posts to our own blogs to build our authority and search engine happiness, and we publish guest posts on other blogs to increase your readership and gain new eyes. With all the time we now devote to writing great content, we want to make sure we’re getting the most out of it that we can. And that means taking the time to optimize your content before you ever hit the publish button. Because search engine optimization always works better when it’s a priority, not an afterthought.


Before you hit publish on that post, make sure you’re hitting seven important points. They may just make all the difference.


Read more: http://bit.ly/KMIeVT

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

How to Be a Problogger on Tumblr : @ProBlogger

How to Be a Problogger on Tumblr : @ProBlogger | SOCIAL MEDIA, what we think about! | Scoop.it

When it comes to blogging, a number of platforms have come and gone. Recently, Posterous was acquired by Twitter, signifying that a shut-down of the platform was imminent.


I noticed this in a big way; my blog, called I Love Tumblr, which focuses on Tumblr tips and tutorials, had a huge influx of new traffic (especially to my Tumblr vs Posterous article—no surprise there).


I also started to receive a ton of emails from former Posterous users asking me if the Tumblr platform was right for them (or whether WordPress or Blogger was a better choice).


In most instances, I (like Darren) would advise a self-hosted WordPress blog above all others, however, in instances where that really isn’t desired, I have been able to honestly (and highly) recommend Tumblr to many bloggers...


Read more: http://bit.ly/IRUmaO

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

26 Essentials for Blogging Success: What You Need to Know

26 Essentials for Blogging Success: What You Need to Know | SOCIAL MEDIA, what we think about! | Scoop.it

Do you want to be a more successful blogger?

 

Are you keeping up with the newest developments in blogging?

 

Whether you are new to blogging or you have been blogging for years, you will find insight in this article.

 

It covers 26 blogging essentials, in an A–Z tour of the blogosphere.

Each one has a full explanation, along with a link to further reading in case you want to know more.

 

Note: For simplicity’s sake, I assume you’re using WordPress as your blogging platform. Many of these essentials, though, apply to other blogging platforms as well.

Martin Gysler's insight:

Wow a great post on blogs. With these 26 points, you know everything that is useful to be a great blogger. I'll keep it in the mind during 2013.

more...
HSPHealth's comment, January 7, 2013 2:55 PM
The technical side of blogging can be very demanding, so the plugins really help. In addition to great content and SEO, I think you need an outreach/networking program.
Martin Gysler's comment, January 7, 2013 4:35 PM
Yes indeed, this is an interesting point, thanks.
Scooped by Martin Gysler
Scoop.it!

10 Things You May Not Know About YouTube

10 Things You May Not Know About YouTube | SOCIAL MEDIA, what we think about! | Scoop.it
Social media verse is full of some best kept secrets. YouTube is one of them. Yet when I think about cultural shifts enabled by social media, YouTube is the place that comes most vibrantly to mind. It's big, wide and deep.


In my last post I mentioned that the social media ‘verse is full of some best kept secrets. YouTube is one of them.


This Time cover from a couple of years ago (with the shiny mirrored screen) was prescient, but not quite enough… I’d cross that ‘You’ out and say ‘Us’. Hasn’t it felt that way these last couple of years? How we’ve grown a global collective consciousness?


Despite this cover, YouTube is not usually the first site that comes to mind when thinking about social media. I guess we take it a bit for granted while we wax rhapsodic about Twitter, Pinterest, Tumblr and Quora. Yet when I think about cultural shifts enabled by social media, YouTube is the place that comes most vibrantly to mind. It’s big, wide and deep.

Mature. Eccentric. Probably not what you think it is.


YouTube has its Own Language


Read more: http://bit.ly/Q963MW

more...
Tico Juliani's comment, June 30, 2012 5:57 PM
This writing on this article had lots of words..but i did not get one real message out of it ..or what it was really about!!!
Scooped by Martin Gysler
Scoop.it!

Facebook and comScore: “This is how to do social marketing”

Facebook and comScore: “This is how to do social marketing” | SOCIAL MEDIA, what we think about! | Scoop.it

ComScore released a new study with Facebook today explaining “how social marketing works.” If that sounds to suspicious minds like the fox explaining how to guard the chickens, that’s because it pretty much is. However, the study does contain a huge amount of useful information for social marketers.

Here are some highlights.


You’re more popular on Facebook


Social profiles on Facebook routinely get more attention than brands’ own websites. The example comScore gives is Skittles, which had 320,000 visitors to its Facebook page in March 2012, versus only 23,000 visitors to its corporate website. And that’s just visitors to the brand page; it does not count impressions of the company’s updates in fans’ news feeds.


The clear message from Facebook: pay attention to your Facebook presence.


Read more: http://bit.ly/Oyskmu

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

12 Keys to Success on Twitter

12 Keys to Success on Twitter | SOCIAL MEDIA, what we think about! | Scoop.it

Twitter was never designed to be a social network but it has become one.


In fact it was designed initially in 2006 to used by individuals as an SMS type service to communicate with a small group at the podcasting company Odeo.


When I first joined Twitter in 2008, I was underwhelmed and wondered as to its usefulness. Its early attraction to me was its novelty factor.


It has overcome this challenge and four years later it has built an impressive resume.

  • Over 140 million active users as of 2012
  • Generates over 340 million tweets daily
  • Handles over 1.6 billion search queries per day
  • Tenth most visited site on the internet


In the nearly six years since its founding over 600 million users have registered Twitter accounts.


Read more: http://bit.ly/LmNT9N

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

How to Cultivate a Company-Wide Social Media Culture

How to Cultivate a Company-Wide Social Media Culture | SOCIAL MEDIA, what we think about! | Scoop.it
Learn how to create a company culture that encourages the use of social media among its employees.


The workplace as we once knew it -- post-it notes, memos, fax machines -- that's all gone. Today, it's all digital, baby.


Gone are the days when it was innovative to have a website. And creating a Facebook page for your business is no longer an advanced social media strategy. In fact, now that social media has picked up steam in its conquest of the digital realm, the companies coming out on top are not just those that send out some pre-scheduled tweets; the successful companies actually adapt their entire corporate culture to our social media-oriented world.


Some companies have found the transition to a social media culture easy, especially those which have already integrated social media into their marketing strategy. 


Read more: http://bit.ly/LHRAo7

more...
ratzelster's comment, June 10, 2012 10:18 AM
This was an excellent find for me...thanks for scooping this.
Martin Gysler's comment, June 10, 2012 2:53 PM
Cool ratzelster, you're welcome :)
Scooped by Martin Gysler
Scoop.it!

10 Social Media Secrets from the Social Scientist

10 Social Media Secrets from the Social Scientist | SOCIAL MEDIA, what we think about! | Scoop.it
Value is the currency on the Web, and the more value you create, the more people will flock to you. It has been said give till it hurts and you will receive it back in spades.


There are some secrets regarding social media that I’d like to share.


I’m a bit of a hard-core social media user and I’ve been doing web and content development for many years now. Because I have been online for a very long time (pre-graphical Web), I am pretty attuned to what constitutes authentic and cooperative behavior online. There are things that set apart the altruistic contributor (check out this cool thing!), for instance, from the self-serving ones (buy my stuff!).


If you do nothing else this year, consider shifting your social media strategy to encompass increasingly pro-social guidelines. The more you give, the more the community will give back, but it needs to be done with a sensitive hand.


Read more: http://bit.ly/LvDTsm

more...
Jai Desai's comment, May 22, 1:46 AM
Very informative scoop @Nitesh Amesar
Scooped by Martin Gysler
Scoop.it!

Pinterest locked in stalemate with image owners

Pinterest locked in stalemate with image owners | SOCIAL MEDIA, what we think about! | Scoop.it

You're on Pinterest... like me... this post should interest you. [note mg]


Image-sharing site Pinterest has been in negotiations for months with photo service Getty. A breakthrough could dispel some of the copyright questions hanging over the hot startup — but one expert says not to hold your breath.


According to Bill Rosenblatt, an engineer and authority on digital rights issues, the two sides are likely in a logjam over how — or if — Pinterest should use Getty’s image detection software, PicScout. Getty acquired PicScout, which tracks images across the Internet, last year for $20 million.


Read more: http://bit.ly/KNx2vf

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

7 Ways to Be a Successful Social Marketer

7 Ways to Be a Successful Social Marketer | SOCIAL MEDIA, what we think about! | Scoop.it

Social marketing is an advertising art that is widely utilized but less widely successful, forcing marketers who are looking for real, measurable results to hone their tactics. Review our list of seven ways to be a successful social marketer to help give you a leg up on the competition!


1. Build strong, targeted social media accounts.

Your social media accounts are only as useful as the friends and followers connected to them, making the first step of building those accounts absolutely crucial. Instead of simply working to obtain as many connections as possible, work instead to connect with like-minded people who are more likely to have an interest in what you have to offer.


Read more: http://bit.ly/LtgVRt

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

9 Ways to Improve the Signal to Noise Ratio on Twitter - Brian Solis

9 Ways to Improve the Signal to Noise Ratio on Twitter - Brian Solis | SOCIAL MEDIA, what we think about! | Scoop.it

Yes it's a fact... we live in an overloaded information stream! Brian Solis gives us an interesting point of view about this matter. [note mg]


Even at 250 million Tweets per day in addition to the updates across Facebook, Google+, Pinterest, and every other feed that we willfully subscribe to, information overload is in of itself a fallacy. But the feeling the overload of information is very real and a reflection of our inability to pull the levers necessary to decrease noise and improve signal. Doing so, requires some very blatant actions that don’t simply reduce the volume of the information we don’t care to see as often, it requires disconnecting from human beings. Whether we’re severing ties with individuals or those representing an organization we once supported, it’s emotional. It’s an action that carries an element of guilt knowing that at some point, our action will cause an incremental blow to the psyche of the individual we’re unfollowing.


I know…so what right?


Read more: http://bit.ly/J87l5N

more...
No comment yet.
Suggested by Sandy Kumar
Scoop.it!

how to customize facebook cover photos

how to customize facebook cover photos | SOCIAL MEDIA, what we think about! | Scoop.it

To have a cool timeline cover photo can be an important thing for you, then you will find some tools and advices in this post. [note mg]


Ever thought of having a coolest timeline cover photos, there are many websites out there providing this service, and i will mention few and the best of them. How to customize facebook cover photos ?


Read more: http://bit.ly/JiZe5B

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

5 Insights on Facebook vs Pinterest in Driving Sales - Infographic

5 Insights on Facebook vs Pinterest in Driving Sales - Infographic | SOCIAL MEDIA, what we think about! | Scoop.it

Pinterest has been grabbing the headlines recently as its network approaches 20 million users per month.


In March compete.com reported that Pinterest had received 18 million unique visitors with AppData reporting that the visual social network had received a record 4.4 million daily active users on March 18.


There are reports that Pinterest’s growth is slowing but just like Twitter and Facebook reports of its demise maybe slightly premature.


The Power of “Low Friction” Photo Sharing


Pinterest’s value to marketers is that it provides an easy to use platform for “pinning” images, photos and videos to your Pinterest account while also posting and sharing to your networks to Facebook and Twitter in the same process.


Pinterest reduces the effort and friction to share images on the social web which crowd sources your marketing and the spreading of your brand images.


Read more: http://bit.ly/Kqlbn9

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

64 Pinterest Marketing Tips and Tactics - Infographic

64 Pinterest Marketing Tips and Tactics - Infographic | SOCIAL MEDIA, what we think about! | Scoop.it

Pinterest over the last 6 months has become the social network with buzz and it provides a visual platform that offers an ecosystem to experiment and play with images as a means of marketing and engagement and even selling.


I walked into an electronics store the other day and happened to pass the television department.


The 70 inch televisions with high definition flat screens were displaying videos so compelling that for a minute or two I just stood there watching images so sharp and mesmerizing that I just stopped and watched.


The vibrant colors and high contrast were almost hypnotic.


It was only ten years ago and a flat screen TV half that size was $20,000.


Now everyone has at least a 42 inch plasma or LCD screen and that is in the smallest room in the house!


Read more: 

more...
No comment yet.