Why Do People Share Online? | SOCIAL MEDIA, what we think about! | Scoop.it

The New York Times Customer Insight Group recently conducted a three-phase study, titled "The Psychology of Sharing," to determine what motivates people to share information online. Understanding the factors that spur the sharing of content on the web is valuable to online marketers, social media experts, and business people in general.


The first phase of the study involved in-person interviews in New York, Chicago, and San Francisco. The second phase of the study was a one-week sharing panel. The final phase included a survey of 2,500 online sharers and the identification and classification of sharers.


Sharing is Not New...