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What Are The 7 Elements Of Influence Power On Twitter?

What Are The 7 Elements Of Influence Power On Twitter? | SOCIAL MEDIA, what we think about! | Scoop.it

Twitter has added 100 million users so far this year and is the platform of choice if you want to follow, search and engage with people in a particular niche or industry. In fact Twitter was never created to be a social networking platform and still today Twitter does not claim to be a social media channel stating on its blog.

 

“Twitter facilitates social networking, but it’s not a social networking website“.

 

Despite this claim it certainly is a place where you can in real time and in short sentences communicate with other people globally. It allows you to promote your content and receive feedback and if people like what they read they will retweet your tweet to their followers.

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10 Reasons Why I Opted-Out of Klout

10 Reasons Why I Opted-Out of Klout | SOCIAL MEDIA, what we think about! | Scoop.it

One of the hot topics over the past few weeks has been Klout and the changes that the company made in how Klout scores were assigned, privacy issues, and other topics. I’ve gotten as tired as many of you with all the Klout talk. Tired enough that I’m really surprised to find myself writing a blog post on it at this point in time.


After careful consideration, I decided to pull the plug on Klout. I’ve been having a lot of clients, friends and acquaintances ask for my opinion. I know that removing myself from Klout will lead to more questions. I thought the best way to handle it was to simply write out my thoughts and provide a link to this for anyone who asks me about it...

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Social Media Breakdown: How Kred Can Make Your Business Smarter | Blog | Daily Dose

Social Media Breakdown: How Kred Can Make Your Business Smarter  | Blog | Daily Dose | SOCIAL MEDIA, what we think about! | Scoop.it

In today's social-media obsessed world, there are many analytical tools and companies to help you measure your online influence. Klout.com was one of the first on the scene in September 2009, measuring -- on a scale of 1 to 100 -- your online influence on sites like Twitter and Facebook. Since launching, the company added LinkedIn, YouTube, Foursquare and most recently Google + to its algorithm. A company's "klout scores" have been used to target influencers and provide perks ranging from Hollywood studio film premiere tickets to Spotifyinvites.


While Klout has pretty much owned the social-media influence market, some are questioning the reliability of the company's data and "score."


Enter, Kred, which is a social-media scoring system that seeks to measure a person's online influence. But Kred, which was created by the San Francisco-based social analytics firm PeopleBrowsr, attempts to also measure a person or company's engagement, or as they call it, outreach. PeopleBrowsr hopes that that combination can offer a more informed metric for non-celebrities like entrepreneurs and those whom they follow and look to for advice...

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Tweets Last Up to 67 Times Longer for Users With Higher Klout Scores [INFOGRAPHIC]

Tweets Last Up to 67 Times Longer for Users With Higher Klout Scores [INFOGRAPHIC] | SOCIAL MEDIA, what we think about! | Scoop.it

How long does a tweet last before it loses steam and falls by the wayside? If you have a high Klout score, it may last up to 67 times longer than other users.


The social influence measuring tool studied the impact of a tweet over time, based on a user’s Klout score. Specifically, the company wanted to know how many retweets different types of users garner and how much time it takes before those retweets cut in half — or the half-life of a tweet. Klout measured a week’s worth of retweet data to find out.


The results are stark. If you have a Klout score between 40 and 70, you can expect your tweet’s half-life to last for just five minutes. If you have a Klout score between 70 and 75 though, that number quintuples to 25 minutes...

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5 Tips To Improve Your Social Influence Beyond Your Klout

5 Tips To Improve Your Social Influence Beyond Your Klout | SOCIAL MEDIA, what we think about! | Scoop.it

The last time I used the phrase "social influence" in a face-to-face conversation at a business luncheon for small businesses, one of the owners sighed:


"Another buzzword they want to stick down on our throats."


"Well," I told her, "you know online marketing? PR? Elevator pitch? ROI? Sustainability? They are all buzzwords. Because like it or not, they are part of our business success."


But she's made me think: buzzwords have a negative baggage. Are you really aware what social influence is? Why is it important and how can you use it to your advantage? Let me share some quick tips with you how to turn it to your advantage...

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The Science and Results of Real-Time Content Optimization

The Science and Results of Real-Time Content Optimization | SOCIAL MEDIA, what we think about! | Scoop.it

I’ve been writing Convince & Convert for more than three years, and I continue to be grateful and delighted that you choose to spend time here, when faced with a tsunami of blog options.


I continue to find it fascinating, however, that even though this blog is probably considered successful within its very small niche, approximately 70% of the visitors here are first-timers (according to Google Analytics). And approximately 35% of you came from a search engine.

 

You know what drives magazine subscriptions? Newsstand sales. Readers don’t start loyal. They sample the product first, and decide they want consistent consumption. Blogs work the exact same way, except Search is our newsstand...

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Next Week You May Not Have As Much Klout As You Thought

Next Week You May Not Have As Much Klout As You Thought | SOCIAL MEDIA, what we think about! | Scoop.it

New Klout accuracy measures may mean you're not as influential as you thought you were...

 

In a post on the Klout corporate blog yesterday, founder and CEO of Klout, Joe Fernandez, announced a new algorithm for Klout will be released next week: "I am incredibly proud of the work the team has done and I am excited to announce the biggest improvement to the Klout Score in our history is launching next week."

 

He went over 4 main criteria: Amplification, Network Impact, Accuracy and Transparency and Ability to Drive Action

 

The overwhelming tone of the post was that you aren't influential because you're talk a lot, you're influential who you talk TO (and who replies). An example cited was if someone rarely likes or comments on anyone’s posts, but chooses to do so to yours, that is more meaningful than if they like 60 posts a day...

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Klout has competition, Peoplebrowsr announces new social influence tracker, ‘Kred’

Klout has competition, Peoplebrowsr announces new social influence tracker, ‘Kred’ | SOCIAL MEDIA, what we think about! | Scoop.it

I was able to sit down with the Peoplebrowsr team this week to get a sneak peek of a new service by the company called “Kred“.

 

They shared a quote with us.

 

Time Magazine says: Influence is impossible to measure.

 

Kred is most certainly an instant competitor to Klout, who calls its service the “Standard of Influence”. Peoplebrowsr wants to calculate influence in a different way, in a community way and transparently...

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Tom George's comment, October 2, 2011 11:59 PM
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Would you like to have your Scoop.it's auto post as well on Internet Billboards. I think you have made great selections. Let me know very easy to set up, and no extra effort LOL
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Do Klout and PeerIndex Matter For You?

Do Klout and PeerIndex Matter For You? | SOCIAL MEDIA, what we think about! | Scoop.it

Recently the discussions around tools that measure your influence got hotter and hotter. Even the New York Times found the topic worthy enough to write about it. In the Social Media space I see very mixed responses to the discussion.

 

Some praise the top tools in the space, Klout and PeerIndex as one of the best things that came along to organize and understand Social Media patterns more easily.

 

Others believe it is a useless measurement. The argument is that there is absolutely no proof that the parameter used are helpful in anyway. Many also claim that it is far too easy to game the algorithm and make the whole score useless.

 

Here are 3 Pros and Cons for using an influencer score:...

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Klout adds Foursquare checkins to better measure your social influence

Klout adds Foursquare checkins to better measure your social influence | SOCIAL MEDIA, what we think about! | Scoop.it
Social network measurement service Klout has unveiled a new metric to better calculate its users' overall social reach, adding Foursquare checkins alongside its existing Twitter, Facebook.

Klout measures social influence by using data collected from supported social media accounts, incorporating following counts, follower counts, retweets, list memberships and the influential people that interact with those accounts – combining them all to award the user with an overall social “Klout” score...
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Manage Your Change In Social Media Or It Will Manage You. 12 Tips To Consider

Manage Your Change In Social Media Or It Will Manage You. 12 Tips To Consider | SOCIAL MEDIA, what we think about! | Scoop.it

This morning, I was doing my usual scan of emails and noticed I had received a recognition Klout “K” for social media. With a smile, I popped over to my Klout profile to find that I had dropped from a rating of 60 to 43 overnight. I immediately thought it must be a bug and if it was not, I will practice what I preach and would just continue to work with my communities building relationships.

 

As the day went on, I realized many were quite infuriated by what seemed to be yet another change and drop in their Klout rating. By the end of the day, the ratings had been fixed however by then I had witnessed a slew of blogs sharing they have deleted their accounts and yet again Klout seems to be under-fire. So why am I sharing all this?

 

As you know I am passionate about Social Media. It is an exciting time and it seems to be continuously innovating. It is food for the creative. However, with continuous innovation, comes continuous change. So how do you manage change in this arena?...

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Forget Klout: you can't measure influence on Twitter - Telegraph

Forget Klout: you can't measure influence on Twitter - Telegraph | SOCIAL MEDIA, what we think about! | Scoop.it
Companies such as Klout and PeerIndex say they can measure individuals' online
influence. Monty Munford wonders whether this is even true, let
alone relevant.

 

"Measuring Influence since 2008" is the grandiose claim on the Klout website that is supposed to entice people to check a score from 1 to 100 on how their engagement on social media impacts on their peers.


When I read this I was minded of the Hollywood film L.A. Story when Steve Martin tries to woo a visiting English reporter by taking her around his city. 'Some of these houses are almost 25 years old' he enthuses, thinking that he's impressing her.


Via Minter Dial
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Klout and Social Media Influence Scoring - Get Used to It | Social Media Today

Klout and Social Media Influence Scoring - Get Used to It | Social Media Today | SOCIAL MEDIA, what we think about! | Scoop.it

Social Media Influence Scoring (like PROskore or Klout) is here to stay – get used to it. It’s not useful to judge it as good or bad. It’s useful and it’s profitable. Just like Fair Isaac’s FICO scores. Love ‘em or hate ‘em, they’re here to stay. That doesn't mean that Klout is here to stay.


Why Is It Here to Stay?


Because it'll be a hugely profitable venture.


Advertisers will increasingly be clamoring to know who the social media “heavy hitters” are. They’ll pay for scores. Employers, recruiting firms and such will subscribe to scoring services. A lot of people would subscribe as they’ll have a vested interest in their own scores.

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Stop the Social Puppetry for Klout and Other Influence Metrics!

Stop the Social Puppetry for Klout and Other Influence Metrics! | SOCIAL MEDIA, what we think about! | Scoop.it

If you have been online Twitter or Facebook this week it would be hard to miss the chatter on Klout and their new algorithm. A new algorithm launched on October 26, 2011.


There were strong arguments for and against the change. Although Klout stated “a majority of users will see their scores stay the same or go up”, there seems to be more that dropped than not. Many saw a drop of of 15+ points. My personal score dropped 19 points. I am yet to receive an explanation or a response to my email from Klout as to the change and to several other very important questions I asked them.


As Danny Brown summarized in the article, “Is Klout Using Our Privacy to Violate our Privacy?” there are concerns that Klout is creating and publicly publishing profiles of minors set to private on Facebook for people who haven’t ever signed up for Klout...

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How Guest Posting Destroyed My Klout Score

How Guest Posting Destroyed My Klout Score | SOCIAL MEDIA, what we think about! | Scoop.it

This post you’re reading just lowered my Klout score. How is that possible you ask?


Why Do We Guest Post?


There are only few reasons why bloggers guest post on other blogs. Here is why I do it:

- To extend my online influence (Klout)
- To rank better in search results (google)
- To tap into the host-blogger’s audience
- To reach a wider circle of followers (Twitter)


Online Influence


I don't know exactly how Klout calculates my influence score. No one does. It's their secret sauce so we don’t know for sure. But we can guess based on little information that we do have...

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16 Insights into Google's Rating Guidelines

16 Insights into Google's Rating Guidelines | SOCIAL MEDIA, what we think about! | Scoop.it

Last week, when the SEO world was distracted by revelations that Google was blocking keyword referral data and nostalgic mania over MC Hammer’s search engine, Search Engine Land released a leaked Google document outlining Google's official guidelines for quality raters. I read the 125-page document out of curiosity, and I decided to share some valuable insights it contains into the mind of Google.

 

Sorry, No Secrets Here

If you’re looking for SEO “secrets,” you’ll be disappointed by this post. Although this is an internal document, and Google may not be happy about it being leaked, you won’t find a smoking gun here. What you will find is a training manual on Google’s philosophy of quality...

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Social Media A to Z Series: K is for Klout. 10 Ways Businesses Are Using Your Klout Score, Whether You Are A Member Or Not.

Social Media A to Z Series: K is for Klout. 10 Ways Businesses Are Using Your Klout Score, Whether You Are A Member Or Not. | SOCIAL MEDIA, what we think about! | Scoop.it

Why you should know something about Klout? This is a rating system that provides many valuable benefits to those rated. Indeed, companies increasingly consider this aspect to give gifts or awards to the best or from a certain rating. In the near future, this kind of aspect comes more and more important! What is your Klout score?

 

Klout is a company that provides social media metrics that measures a person’s influence across their social sites. It started by using data collected from individuals’ Twitter accounts however as of today, it has included a number of other social sites, namely: Facebook, Google Plus, Linkedin, YouTube, Foursquare, Flickr, Instagram, Blogger, Tumblr, WordPress and Last.fm...

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Why Critics of Klout Are Missing the Big Picture

Why Critics of Klout Are Missing the Big Picture | SOCIAL MEDIA, what we think about! | Scoop.it

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout.


The pugilists are plentiful, and appear to be trying to win a merit badge for dismissiveness. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. Paul Gillin is a smart, experienced guy (and I like his book) and he raised some valid points about how participatory breadth (having an account on a LOT of social networks) can increase Klout score – perhaps disproportionately...

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YouTube Stars Now Have Klout

YouTube Stars Now Have Klout | SOCIAL MEDIA, what we think about! | Scoop.it
Klout now factors in YouTube activity as part of its scoring system for social influence.

The feature, which rolled out on Monday evening, allows a user to sync his or her YouTube and Klout accounts. Once synced, Klout will then analyze comments, engagement, likes, subscriber counts and other information in a user’s YouTube account and factor it into a user’s final Klout score. Klout uses social data from Twitter, Facebook and other social media services in order to score a user’s social influence from one to 100.
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