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How to Create a Jaw Dropping Social Media Strategy in 5 Steps

How to Create a Jaw Dropping Social Media Strategy in 5 Steps | SOCIAL MEDIA, what we think about! | Scoop.it

Social media is not a campaign… it’s a channel. It’s a means to an end, not an end in itself. That means your social media networks should be part of a larger marketing plan.

 

With that being said, you still need a set of goals to guide your individual social media efforts. Like most marketing plans, social media channels need to go through the following five goals in order to produce the kind of results that are truly profitable.

 

Step #1: Identify warm prospects

Step #2: Establish a conversation with your prospect

Step #3: Gain rapport with your prospect

Step #4: Develop a social media relationship

Just because you are talking to people doesn’t mean you have

Step #5: Track the lifetime value of a relationship 

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How to optimize your blog’s RSS feed

How to optimize your blog’s RSS feed | SOCIAL MEDIA, what we think about! | Scoop.it

Your RSS Feed is sometimes the only way your visitors experience what you have to offer on a regular basis.


It serves to inform and entertain, but is also an essential tool for driving traffic back to your website and improving your overall search-engine ranking.

 

If all your feed does is show a poorly formatted excerpt of your posts, the hundreds of visitors who are not hitting your main site everyday will have no reason to read your content or share it with others.

 

When optimizing your RSS Feed, you have to consider the kind of content you curate. There are several reasons why you may want to use your feed to generate clicks. You may have a product, feature or art-directed element to your full site that needs exposure, or your content may be largely image-driven...

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8 Tips For Making The Most Of Your RSS Feed

8 Tips For Making The Most Of Your RSS Feed | SOCIAL MEDIA, what we think about! | Scoop.it

I’m on a FeedBurner roll at the moment. Yesterday I showed you how you can tweet out new posts using FeedBurner. And today I thought it would be good to run through all of the useful settings that FeedBurner has to offer. If you’re not a FeedBurner user (hint: you really should be), I’m afraid that the majority of this article is not for you.

 

It took me rather a long time to realize that there is a lot more to FeedBurner than meets the eye. I would typically register a blog with the service and move on with my day. But it’s worth spending a few minutes on your options.


Before you make a start on the tips below, make sure that you have followed the step by step FeedBurner signup process I laid out in this post...

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Curated Content: Top 5 RSS news feed readers for iPhone, iPad | TiPb

Curated Content: Top 5 RSS news feed readers for iPhone, iPad | TiPb | SOCIAL MEDIA, what we think about! | Scoop.it

TiPb checks out the best, most must-have RSS news feed reader apps to load up on your iPad, iPhone, or iPod touch

 

Have an iPad, iPhone, or iPod touch and curious which are the best, most must-have RSS feed reading apps you need to check out? We’ve already covered readers in general, from eBooks to comics, but this time we really wanted to focus on RSS news. So if you want to keep your syndication really simple, and yourself up to date with the latest new, read on for TiPb’s top 5 most recommended RSS feed readings apps for iOS...


Via Giuseppe Mauriello
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