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SOCIAL MEDIA, what we think about!
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Music, Film, TV: How social media changed the entertainment experience - Brian Solis

Music, Film, TV: How social media changed the entertainment experience - Brian Solis | SOCIAL MEDIA, what we think about! | Scoop.it

Today everybody should know that social media are much more than a mode effect. This excellent post will convince you, if you aren't yet. [note mg]


Social media is more than a digital water cooler for TV and movies. The global conversation that takes place around events and the experiences people share based on what they watch teaches us about consumer preferences. More importantly, their activity influences behavior. Behavior counts for everything. Studying it is just the beginning of course. In order to understand and eventually steer behavior, we must translate activity into insights and in turn, translate insights into actionable strategies and programs.


The Hollywood Reporter recently published an exclusive poll about social media led by market research firm Penn Schoen Berland. As the report opens, THR notes, “There’s a sea change afoot in how Americans discover and consume entertainment.”


According to the study, 88% of respondents view social networking sites like Twitter and Facebook as a new form of entertainment.


Read more: http://bit.ly/JRgjbp

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John van den Brink's comment, May 15, 2012 4:56 PM
Thank you Martin!
Martin Gysler's comment, May 15, 2012 7:00 PM
You're welcome John! I'm back... :)
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Amazing set of features launched by Facebook since Google + launch

Amazing set of features launched by Facebook since Google + launch | SOCIAL MEDIA, what we think about! | Scoop.it

It’s just over 3 months since Google dropped the bombshell that it was launching their own social network and inevitably the attention immediately switched to Facebook to see what they would do in counter the launch. Facebook were initially quiet but they went in to their famous “Lockdown” phase and started rolling out a whole host of new features many of which were lightly “inspired” by Google +. If anything the launch by Google seems to have helped accelerate the development cycle at Facebook with the main beneficiaries being the end users who are getting an improved service. Whatever way you look at it and despite the fact that Facebook were working on some of this stuff before anyway you can’t but be impressed at the staggering response to the launch of Google + by Facebook…

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