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SOCIAL MEDIA, what we think about!
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The Future of Reading is Context, Location, Device & Time

The Future of Reading is Context, Location, Device & Time | SOCIAL MEDIA, what we think about! | Scoop.it

This piece was written by Tim Carmody for Wired magazine, all marketers need to shift their thinking on  how to present content on the go that is compact, valuable and meaningful to reach their audience wherever they are. 

 

Intro: Reading is changing, even more than e-readers, tablets, or “readers’ tablets,” smartphones are changing it.

 

**It’s a mix of what’s going on in the world and what’s going on in your world, fused together. 

 

Here's what caught my attention: I'm looking at this from a content curator's point of view: **The flurry of activity around personalized news for smartphones shows that as popular as the iPad has been, and as popular as smaller Android-based devices like the Kindle Fire or Nook Tablet might become,

 

the sheer number of users on mobile phones are impossible to ignore.

 

****It also shows that customers are demanding the ability to sync and read their content across as many devices as possible.

 

Finally, the subtle differences in UI and app design show that developers aren’t just thinking about building for different screen sizes, ****but around a whole range of factors that affect how, where, what and when we read.

 

For the new mobile reading, context becomes a cluster of these factors.

 

Flipboard’s Mike McCue highlights a few of these in an interview with the Los Angeles Times‘ David Sarno: "It’s a mix of what’s going on in the world and what’s going on in your world, fused together. And it might seem weird that I’m looking at a picture of my daughters, and then the next flip I’m reading a story about Iran. But to me as a reader, when I’m standing in line waiting to get my coffee, those things are what I care about."

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"...


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Cyndi Seidler's comment, December 10, 2011 5:12 PM
Flipboard has been my favorite for the iPad, and now that it's available on the iPhone, I'm more thrilled than ever!
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Content Curation: Must Resonate, Go Viral, Engage

Priyanka Dalal wrote this interesting post from socialmediatoday about building a successful social media strategy.

 

Here's what caught my attention:

 

Campaign Objectives


"Focus on how to be social, not on how to do social" Jay Baer, Convince & Convert

 

Set a long term objective for the campaign. Social media is about the people hence, a lot of engagement, conversations, relations and interactions would be an indivisible part of the activities. These activities however would be directed by the objective! Break the long term objective into relevant short term goals to drive the campaign ahead.

 

Social Media Personality


“An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service." ~ Daniel J. Boorstin

 

In your social media campaign every single status update and comment will build your brand personality! Rather than letting it build itself in an ad-hoc manner, you must set a social media personality, for all your activities! It will help enhance the brand image and build a rapport with fans.

 

http://socialmediatoday.com/priyanka-dalal/346679/making-social-media-strategy


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Build Your Own Mobile App With Appsbar

Build Your Own Mobile App With Appsbar | SOCIAL MEDIA, what we think about! | Scoop.it
Everyone talks about how important it is to build an iPhone or Android app, but it doesn’t look inexpensive or easy. Until now. I’ve been testing appsbar, a free Web-based app that allows small business owners create their own iOS or Android application.


I found appsbar.com when researching the digital coupon phenomenon (think Groupon and Living Social) and discovered a post by appsbar founder Scott Hirsch, who built the tool, in part, as a do-it-yourself coupon service. From the merchant point of view, the pricing of coupons is expensive. Most business owners considering coupons could benefit from a tool that lets you build it yourself and keep the profit margins higher...

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The definitive list of the 100 things you need to know about social media

The definitive list of the 100 things you need to know about social media | SOCIAL MEDIA, what we think about! | Scoop.it

We write a lot of posts here about social media and the various networks and platforms that you can use and it can seem like a lot of information to take in so we wanted to share a list of the 100 definitive things that you needed to know about social media. These are all links to some of the best resources and guides on the web that have taken hours to write and are all by some of the best people in their respective fields. There is a lot to take in but if you took your time and studied every single post and understood all the tips you would be in a great place to go off and carry out your own social media marketing. You are never going to be able to take this all on board in one sitting but bookmark some of the posts as a reference and you can use the tips, tricks and tutorials as you go along. Here are the top 100 things that you need to know about social media…

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