SOCIAL MEDIA, wha...
Follow
Find tag "LandingPage"
59.7K views | +0 today
SOCIAL MEDIA, what we think about!
Everyone talks about social media, what is important or a must..., make your choice! -- Keep in touch: http://www.xeeme.com/MartinGysler
Curated by Martin Gysler
Your new post is loading...
Your new post is loading...
Scooped by Martin Gysler
Scoop.it!

WordPress Tutorial: 12 Websites You Probably Didn’t Know You Can Build With WordPress

WordPress Tutorial: 12 Websites You Probably Didn’t Know You Can Build With WordPress | SOCIAL MEDIA, what we think about! | Scoop.it
Discover these 12 *unusual* uses of the popular WordPress platform and build a plethora of creative websites using simple plugins.


WordPress is the preferred blogging platform for over 35 million bloggers, and this WordPress Tutorial will show you some very interesting (yet uncommon) ways to use WordPress. Although the majority of users choose WordPress’ easy-to-use software for blogging, its power extends far beyond building blogs and static websites. In fact, with over 12,000 plugins available today, you can make your WordPress site do virtually anything you can imagine (well…. except for maybe cutting your grass)!


Not only is it dynamic and capable of doing what you want, WordPress plugins do exactly what they are described to do and “plug right in to your WordPress blog”. This means that with simple configurations a world of opportunity is open to even the most basic user. To get your creative juices flowing, we’ve put together a list of our favorite uncommon uses of WordPress.


Read  more: http://blog.freeblogfactory.com/12-websites-you-can-build-with-wordpress/

more...
No comment yet.
Rescooped by Martin Gysler from Marketing Strategy and Business
Scoop.it!

The Art Of Seductive Landing Pages

The Art Of Seductive Landing Pages | SOCIAL MEDIA, what we think about! | Scoop.it

People don’t just want to be educated about what you offer. They want to be seduced.

Yes, seduced.

Being seduced is an exhilarating experience. 

 

First, recognize that seduction is not synonymous with deception. Being seduced is fun. Being deceived is not. It’s unfortunate that shady advertisers have conflated the two. But the world’s best brands pursue “honest seduction,” touching us emotionally as a way to begin a genuine, mutually rewarding relationship.

 

So while I fully recommend incorporating the best principles of content marketing in your conversion optimization — educating, informing, and leading thoughts — I implore you to communicate more than that. Impart the spirit of your organization, your brand, speaking to the heart as well as the mind.

Here are two suggestions to make your landing pages more seductive...


Via Giuseppe Mauriello
more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

How To Build A Facebook Landing Page With iFrames (Part 2)

How To Build A Facebook Landing Page With iFrames (Part 2) | SOCIAL MEDIA, what we think about! | Scoop.it
A quick and simple guide on creating iframe tabs for your Facebook Page using applications such as WildFire.

 

I know what you’re thinking: “After 3,400+ words you still have more to say about Facebook iFrames?”

 

Yes, there is a lot to say in regards to taking your Facebook Page to a new level of awesome, specially when iFrames are opening the doors to do new and exciting things. In Part 1, we talked about how to do this the hard way, I mean becoming a verified Facebook Developer and building everything yourself, my style. But there are other ways of accomplishing this and I want to make sure I put it on the table for you.

 

Before We Start…

There are a couple of things we should state before jumping into this...

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

Create a Robust Landing Page Testing Strategy

Create a Robust Landing Page Testing Strategy | SOCIAL MEDIA, what we think about! | Scoop.it

Landing pages are frequently pushed to the back burner when creating digital marketing campaigns even though they can often have the single greatest impact on the campaign’s success. This is particularly surprising considering landing pages have been a frequent topic that’s been written about and discussed for years.

 

Your Landing Page Test is Ugly!
Whether due to a lack of understanding about how to measure landing page performance, a lack of knowledge about how to create and test landing pages, or a general lack of awareness of the benefits of good landing pages, the fact remains that many marketers are running campaigns that are performing significantly below their potential.

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

The 7-Point Checklist for Powerful Landing Page Copy

The 7-Point Checklist for Powerful Landing Page Copy | SOCIAL MEDIA, what we think about! | Scoop.it
Learn how to write compelling landing page copy that helps engage visitors and yield a better conversion rate.


Whether writing blog posts, drafting lead nurturing emails, or shooting videos for their YouTube channel, successful inbound marketers are master content creators. But when you think about landing pages, most people jump to conversions. How often are people abandoning my form? Which treatment performed better? What's the page's bounce rate? How good all these metrics look, however, boils down to what you already do well: writing remarkable content.


But writing effective landing page copy is a little different than writing, say, a blog post. There are some landing page copywriting nuances that, though seemingly minor, have a huge impact on conversions. So if you're looking for the quickest way to create a great landing page, invest your time in creating copy that follows these landing page copywriting best practices.


Read more: http://blog.hubspot.com/blog/tabid/6307/bid/31704/The-7-Point-Checklist-for-Powerful-Landing-Page-Copy.aspx#ixzz1oTaC07lt

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

What Bestselling Fiction Can Teach You About Writing Better Landing Pages | Copyblogger

What Bestselling Fiction Can Teach You About Writing Better Landing Pages | Copyblogger | SOCIAL MEDIA, what we think about! | Scoop.it

Imagine you’re having a discussion with a talkative, hyperactive teenager.


The conversation goes something like this …

 

We went to the mall, and like, there was this fire in the mall. And we went from there to the movies, but we didn’t have any money and anyway the popcorn machine was broken, and so we didn’t really want to go to the movies without popcorn. But right after that we went to have some pizza and there was this creepy guy outside the store. But listen to this — because that’s not the best part. The best part is that Sylvie dumped Josh, and like, they ran into each other in the street …

 

Annoying right? Then why do we so often write our web copy just like that teenager talks?

 

Is there a better way to write a landing page?...

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

How To Build A Facebook Landing Page With iFrames

How To Build A Facebook Landing Page With iFrames | SOCIAL MEDIA, what we think about! | Scoop.it
The only and easiest step-by-step guide you will need to design and build a Facebook Landing Page using iFrames, now that FBML is gone.

 

I know it has been on your mind lately: How do I build a landing tab on Facebook now that FBML is gone?

 

What are iFrames anyways? Is this now in the hands of super-geek programmers only? Can Francisco from SocialMouths write another one of those spectacular posts like he did with the Facebook FBML Landing Tabs?

 

Well, that post I mention has 44,405 pageviews in 4 months. It represents 10% of the total pageviews. I guess I better cover iFrames because starting last week, nobody gives a crap about FBML and my superstar post is now obsolete...

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

How 5 Popular Landing Page Optimization Tips Can Also Hurt Conversion Rates

How 5 Popular Landing Page Optimization Tips Can Also Hurt Conversion Rates | SOCIAL MEDIA, what we think about! | Scoop.it

Everyone should know by now that landing page optimization is a critical tactic in your overall online marketing strategy. Optimizing your conversion rate can effectively boost your return on investment in digital marketing, as well as reduce churn and overall spend.

 

What most marketers won’t tell you, however, is that landing page optimization can be a double-edged sword; immediate improvements in micro conversions high up the funnel may result in lower overall prospect quality.

 

Consider the pitfalls of some of the most popular conversion-optimizing tips.

more...
No comment yet.