Social Media Insecurity? Try Our Maturity Model Prescription | SOCIAL MEDIA, what we think about! | Scoop.it

Many enterprises suffer from a little-documented condition known as “social media insecurity.” These anxiety-plagued firms are fearful that somehow, somewhere, they are falling behind their competitors and will suffer unforeseen hardships and failure if they are not at the cutting edge of social media activity. Of course, precise performance metrics for the cutting — or even bleeding — edge are elusive, if not downright impossible to determine. This is especially true for B2B organizations who may be overly influenced by consumer social media tools and examples.

 

These firms don’t realize that every company need not break new social media ground. In fact, for many B2B companies, it’s neither desirable nor beneficial for them to emulate the practices of their consumer counterparts — especially in regulated or more traditional industries. Social media initiatives should support the firm’s underlying business strategy, not the other way around!...