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SOCIAL MEDIA, what we think about!
Everyone talks about social media, what is important or a must..., make your choice! -- Keep in touch: http://www.xeeme.com/MartinGysler
Curated by Martin Gysler
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Reddit: A Beginner's Guide

Reddit: A Beginner's Guide | SOCIAL MEDIA, what we think about! | Scoop.it
Spend some quality time with Reddit -- you'll find it an essential resource, a self-correcting marketplace of ideas. Get started with our guide.


To the uninitiated, Reddit looks like a mess — text links, comment threads, points, upvotes, downvotes. At best, posts seem contextless — at worst, totally random.


But spend some quality time with “The Front Page of the Internet,” and you’ll find it’s an essential resource, a self-correcting marketplace of ideas that’s nearly impervious to marketers.


Simply put, Reddit is a message board wherein users submit links. What differentiates it from a real-time information network like Twitter is that the stream of content is curated by the community. Items of value are “upvoted,” and those deemed unworthy are “downvoted.” This determines a post’s position on the site, and items that hit the front page are seen by hundreds of thousands of people (consequently, sending boatloads of traffic to the linked website).


Read more: http://on.mash.to/Ke9Bil

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How to Use Hashtags on Twitter: A Simple Guide for Marketers

How to Use Hashtags on Twitter: A Simple Guide for Marketers | SOCIAL MEDIA, what we think about! | Scoop.it

A simple guide to understanding how to effectively use Twitter hashtags in marketing and how you shouldn't! [note mg]


Every time we host live webinars (and as this long list suggests, that is quite often), quite a few attendees get confused about what to do with the hashtag we provide. What is it? What does it do? How do you create one? Let me explain!


What is a hashtag?


A Twitter hashtag is simply a keyword phrase, spelled out without spaces, with a pound sign (#) in front of it. For example, #inboundchat and #ILoveChocolate are both hashtags.


What does a hashtag do?


A Twitter hashtag ties the conversations of different users into one stream, which you can find by searching the hastag in Twitter Search or by using a third-party monitoring tool such as HootSuite.


Read more: http://bit.ly/K8LKcQ

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angel Graham's comment, May 8, 2012 4:26 PM
I need to learn more about hashtags and twitter. This should help out a bit more. I'm learning to use a few. Thank you.
Martin Gysler's comment, May 9, 2012 2:20 AM
It's my pleasure Angel! Using Hashtags is finally simple, which is sometimes difficult is to remember to include them in posts ... :)
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The Bro’s Guide To Pinterest

The Bro’s Guide To Pinterest | SOCIAL MEDIA, what we think about! | Scoop.it

Pinterest is the social media plateform where, not to be or not to be on the right way can make the difference for those who want to use this platform for their business. This guide should support you in your approach. [note mg]


Just because Pinterest is a female-dominated network doesn't mean men don't fit in. In this post, learn how to leverage this network as a male user or male-focused brand.


Pinterest’s popularity has exploded in the past few months. Their traffic and user base has grown exponentially, bringing it to the attention of marketers around the world.


One of the most unique factors of Pinterest is the fact that its user demographic is made up mostly of women. This key factor has forced many male-oriented brands to rethink their marketing strategy if they want to leverage this social network.


Read more: http://bit.ly/y0J3uK

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How to Convert a Facebook Personal Profile to a Fan Page

How to Convert a Facebook Personal Profile to a Fan Page | SOCIAL MEDIA, what we think about! | Scoop.it

Maybe some of you have wondered whether this approach was possible and if so, how to go about it, here is the guide that should put you on the right track. [note MG]


After reading Mike Sansone’s blog about how he was inspired by my act to leave Facebook, but chose to convert his personal page to a fan page instead of deletion, I was inspired to create this how-to do it post. Facebook has what they call a “help section” on this, but as usual, it’s completely unhelpful. Before I dive into the few steps it takes to do this, see what you think (left):


So, as you can see, it never really answers the question on how to convert my personal account to a Facebook page. I don’t know about you but Help sections on websites that don’t actually answer the question, I find quite frustrating.


Anyway, enough of my rant, here’s how you do it


Read more: http://bit.ly/x0t3pO

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A Stalker’s Guide to Competitive Research

A Stalker’s Guide to Competitive Research | SOCIAL MEDIA, what we think about! | Scoop.it

Competitive research is an area that’s either completely overlooked by a brand, or taken to an extreme level while missing the basic goals that need to be reached. Because competitive research becomes a cornerstone for strategy development, it’s important to research from inside the trees, and outside of the forest.


Overall, brands need to:

  1. Identify what others are already doing in the space, and how successful they are.
  2. Identify areas of opportunity and weaknesses within their specific vertical.
  3. Identify what tactics a competitor is using to gain a competitive advantage.


What We’re Doing


We approach competitive research with these fundamental questions:

  1. What is their link building strategy?
  2. How are they leveraging social media?
  3. Identify areas of weakness or opportunity in their strategy (notice whether they’re focusing strictly on their brand, or expanding into other social areas for maximum reach).
  4. How all these facets work together: focus on their overall “marketing strategy” rather than segregating them into “search” and “social.”
  5. Continuing the stalking with tips and tools.
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Your “How-To” Post Will Fail If You Don’t Use These Techniques

Your “How-To” Post Will Fail If You Don’t Use These Techniques | SOCIAL MEDIA, what we think about! | Scoop.it

Gone are the days when you could write a simple “how-to” blog post and rank in the top search results. Why is that? Two very good reasons.

 

First, all of the general and highly-competitive posts like “how-to blog” or “how-to find a roommate” are already written.

 

The other reason is Google Panda. Remember Google’s update this past year that took down a lot of the content farms? That algorithm was designed to penalize short and shallow articles and reward high-quality content.

 

Now, I’ve got good news and bad news for you.

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The Hidden Guide to Using Twitter Effectively

The Hidden Guide to Using Twitter Effectively | SOCIAL MEDIA, what we think about! | Scoop.it

When it comes to social media, there is not that much hidden about how it all works. The issue is that sometimes the information is hard to find in one place. So in this post, we are going to unearth some commonly unanswered questions in standard Twitter how to posts when it comes to getting the most out of your Twitter experience.

 

What is the New Twitter Activity Stream?
You may not have noticed it yet because you spend a lot of time in a Twitter management tool instead of on Twitter itself. But one of the new additions to Twitter is the Activity feed. You can find it when you log in to Twitter as a tab underneath your What’s happening box...

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The KISSmetrics Guide to Keyword Research – Part III: 40 Top Keyword Research Posts of 2011

The KISSmetrics Guide to Keyword Research – Part III: 40 Top Keyword Research Posts of 2011 | SOCIAL MEDIA, what we think about! | Scoop.it

In the first installment of the keyword research series here at KISSmetrics, we took a look at keyword discovery and how to use a combination of several tools to discover new keywords and phrases for your website and content. In the second installment, we took those same keywords and analyzed keyword difficulty and competitors to determine which keywords would be best to target.


Since keyword research can be done in a variety of different ways and everyone has to find the way that is easiest for them, the final installment of this series is dedicated to the 40 top posts on keyword research in 2011... 

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10 Steps To Curate Your Social Media Content With Scoop.it for Increased Value

10 Steps To Curate Your Social Media Content With Scoop.it for Increased Value | SOCIAL MEDIA, what we think about! | Scoop.it

If you want learn more about social media curation and/or start your own scoop.it you should read this excellent and detailed blog post from Shirley Williams. [note mg]


Are you asking the following questions: “What is social media curation?” and “How does it add value?” Are you like many business owners trying to get your head around curation and the associated benefits? Well I have come to realize, you are not alone!


In an earlier post I defined curation. In this post I would like us to revisit that definition and share how value can be gained by demonstrating how to use Scoop.it.


Reminder of What’s Social Media Curation?


With the exponential growth of social networks and blogs, the amount of information on the internet can be overwhelming and time consuming. Consequently, the role of the social media curator has become increasingly more attractive. Social media curation is when you filter, select, review and reposition quality content on the web for a specific audience and/or topic...


Read more: http://bit.ly/IRXDad

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angel Graham's comment, May 8, 2012 3:45 PM
These are all very good things. I do some already. Some I need to implement. Thank you.
Martin Gysler's comment, May 9, 2012 2:17 AM
You're welcome Angel. I'm glad if you learned something new to improve your know-how!
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How to Create Beautiful Coming Soon Pages in WordPress with SeedProd

How to Create Beautiful Coming Soon Pages in WordPress with SeedProd | SOCIAL MEDIA, what we think about! | Scoop.it
Step by step guide to creating beautiful Coming Soon Pages in WordPress with SeedProd. No Coding Skills required.


One of the very hard lessons we learnt in the past is that every business needs a coming soon page before the launch. Coming Soon page is a crucial component of having a successful website/product launch. Coming soon pages are used to create a hype and capture emails, so when you launch, you have an existing base of users. In the past creating a coming soon page required coding skills, but now with WordPress and SeedProd plugin, things have gotten a lot easier. So easy that a beginner can do it. In this article, we will show you how to create beautiful coming soon pages in WordPress with no coding knowledge.


How we use Coming Soon Pages


Read more: http://bit.ly/HWDait

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How to Systematically Build a Mountain of Links

How to Systematically Build a Mountain of Links | SOCIAL MEDIA, what we think about! | Scoop.it

Looking for how to increase traffic to your blog or website, this article will give you some very useful information to achieve your goal. [note MG]


We’ve all been taught to create high-quality content to attract links. This argument is usually stated in the context of a blog that basically becomes an authority where you start to build a following around consistent, fresh content—think big sites like Problogger or Boing Boing.


This is not the technique I’m talking about.


Today, I’m talking about a link-building technique that’s bigger, better and quite possibly able to put you on the map faster than you would ever imagine. I’m talking about building a linkable asset—something you do by following the steps I’m about to describe.


First, let’s define “linkable asset.”


What is a linkable asset?


Read more: http://bit.ly/y67FKA

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The Ultimate Guide to Implementing Facebook Comments on your Blog

The Ultimate Guide to Implementing Facebook Comments on your Blog | SOCIAL MEDIA, what we think about! | Scoop.it

An excellent guide for creating your own implementation of Facebook comments on your website. Easy to follow and implement. Test, you will be surprised! [note Martin Gysler]


Using Facebook Comments on your blog offers your readers a way to instantaneously comment on posts, as well as to share them without having to do any work. If you think this type of commenting system will suit your audience, read on to find out how you can implement it the right way.


Step 1: Create A Facebook App


Before you actually generate the Facebook Comments code and implement it on your blog, you need to create an app for your site.


  1. Go to developers.facebook.com
  2. Click Apps
  3. Click Create New App
  4. Enter an App Display Name and Namespace


Read more: http://wp.tutsplus.com/tutorials/the-ultimate-guide-to-implementing-facebook-comments-on-your-blog/

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Carey Leahy's comment, February 4, 2012 2:12 PM
Well done Martin - I think you are 'curating' well in this environment by adding your perspective as a 'note' - I've noted it!
Martin Gysler's comment, February 5, 2012 7:30 AM
Thank you Carey, I'm glad you has noted it... .-)
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The Content Marketer’s Guide to Web Content

The Content Marketer’s Guide to Web Content | SOCIAL MEDIA, what we think about! | Scoop.it

The Internet houses a wealth of information in all different forms. With so many creative avenues available to you to communicate an idea, how do you choose which medium to use?


This blog post details all of the different types of content used online and how they can each benefit you. Because it’s rather long, remember: ctrl+F is your friend.

 

TABLE OF CONTENTS

 

- Lists and Listicles

- Articles

- Photos

- Ceinemagraphs

- Infographics

- Interactive Infographics

- Video

- Video Graphics

- Kinetic Typography

- Graphs

- Quizzes

- Podcasts

- Linkbaiting

- Working with Memes

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A User's Guide to Facebook's New Timeline Feature | Entrepreneur.com

A User's Guide to Facebook's New Timeline Feature | Entrepreneur.com | SOCIAL MEDIA, what we think about! | Scoop.it
As Facebook begins rolling out its much-anticipated user interface, Timeline, now's the time to get to know what's so different about it -- and how to use it.

 

The Timeline interface, which will eventually replace the existing one for all personal Facebook profiles, is your Wall and Profile rolled into one with additional tools for documenting your life -- from the day you were born to the here and now. You can add a cover image at the top of your Timeline, add life events such as your high school graduation or your summer vacations, map places you've been, list pets you've owned, document relationships you started or ended and much more...

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The Complete Bloggers Guide to Facebook Marketing

The Complete Bloggers Guide to Facebook Marketing | SOCIAL MEDIA, what we think about! | Scoop.it

One Billion. That’s the number of users Facebook will hit in a matter of months – if not sooner. The powerhouse network continues to climb.


Did you know that two billion posts are Liked and commented on each day and, on average, Facebook users spend over 700 BILLION minutes a month on Facebook? There’s no doubt your ideal audience is on Facebook right now.

 

The key is to figure out how Facebook’s mega population can help you position your blog as the leading source in your industry while helping you increase your overall traffic and leads.

 

When it comes to Facebook marketing, you’ve got to have a plan. If you go at it without a strategy, your Facebook efforts could quickly become a huge waste of time...

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Martin Gysler's comment, December 6, 2011 10:42 AM
It's done, I subscribed as "martingysler". I have not set the connections yet, but I'll do it soon. Cheers and thanks for the advice.
manju chandra's comment, December 6, 2011 10:33 PM
Facebook is the best top one Social networking site .............
Martin Gysler's comment, December 7, 2011 5:13 AM
Yes, manju, you're probably right :)