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SOCIAL MEDIA, what we think about!
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Is the New Facebook Timeline a Failure in Design? | Jeffbullas's Blog

Is the New Facebook Timeline a Failure in Design? | Jeffbullas's Blog | SOCIAL MEDIA, what we think about! | Scoop.it

Generally people don’t like change!


The majority of us like routine and familiarity. Mess with someone’s habitual routine and watch them start to sweat, stress and squirm.


They also say that a change is as good as a holiday but is all change good?


Facebook’s new timeline is now live on both the personal profiles and pages and it has taken the known and familiar and replaced it with a very new design.


Steve Jobs said in an interview with Wired magazine in 1997 “People think that design is how it looks, but it goes much deeper than that, it is actually how it works”


So does the new Facebook timeline design “work”?


The impact for business is that it needs to evaluate the implications of these changes to ensure that they maintain their engagement and utilise the stronger visual format that the brand “pages” now have.


So the changes are in place and the dust has settled, what are the implications for the managers, administrators and users of the “new”Facebook timeline “page”.


Read more: http://bit.ly/IHzypE

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April Lougheed's comment, May 5, 2012 5:09 PM
There is still a learning curve for me.
Martin Gysler's comment, May 6, 2012 5:08 PM
Yes April, for me too :)
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The Right-brain Thinker’s Guide to Beating Blogger’s Block

The Right-brain Thinker’s Guide to Beating Blogger’s Block | SOCIAL MEDIA, what we think about! | Scoop.it

In his 2009 book A Whole New Mind, Daniel Pink explained that the new world of business is a great place to be a right-brain thinker. Right-brain thinkers are the creators and the empathizers. If you’re a blogger, you are probably a right-brained thinker … and you probably deal with blogger’s block on occasion.


What is blogger’s block? It’s what happens to all bloggers as they try to crank out new, original posts day after day: they eventually run out of ideas. Ever struggle with that?

 

However, have you ever thought about using your very own creative quirks to generate blog post ideas? Following is a list of qualities that right-brain thinkers have and tips on how you can use these qualities to break those moments of blogger’s block and kick out some great blog posts...

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10 Writing Mistakes that Will Guarantee Your Blog’s Failure

10 Writing Mistakes that Will Guarantee Your Blog’s Failure | SOCIAL MEDIA, what we think about! | Scoop.it

You have the ideas.


You have the expertise.


You have the ability to project them well on your blog, and you are quite confident in your writing ability.


Yet, unknowingly, you could be building a sinking ship, punctured by these ten writing mistakes that will doom any blog to failure.


You needn’t be disheartened, however, as any blogger can avoid them. It just takes awareness of their existence, and a keen focus on giving the reader what they want, at all costs.


Do you make any of these ten fatal writing mistakes on your blog?

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The 3-Step Cure for No-Sales Syndrome

The 3-Step Cure for No-Sales Syndrome | SOCIAL MEDIA, what we think about! | Scoop.it

You’ve built a beautiful dream around having a successful business, making a living at your passion. You’re fired up. You’re ready to make your own decisions, be captain of your own fate.


You’re building an audience and boosting your credibility with great content.


Maybe you’re even savvy enough to capture that audience with an exceptional email autoresponder, to keep building loyalty and authority.


The problem is, you gathered your courage and tried selling your wonderful product or service … and there doesn’t seem to be anybody who wants to buy it.


You’ve got No-Sales Syndrome. And it sucks. A lot...

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Plan on a #SocialMediaFail | Social Media Explorer

Plan on a #SocialMediaFail | Social Media Explorer | SOCIAL MEDIA, what we think about! | Scoop.it

Nowhere do the mistakes, poor practices and questionable judgement of individuals, organizations and brands get exposed with such glee as they do in the sphere of the social web. It’s no wonder some CEOs or senior decision-makers entrusted with the stewardship of brands break out in a cold sweat at the simple mention of the words “social media.”


Mark Schaefer wrote a great post about Negativity Bias as it relates to the social web and how this phenomenon has created a playing field rife with PR land mines for anyone active in the space. Schaefer sparks dialogue at the end of his post by posing the following question:


“In a world where Negativeity Bias is gasoline on a viral fire, and one misstep can overwhelm years of positive work cultivating raving fans, why would anybody take a risk on the social web?”


Read more: http://bit.ly/HYPJHs

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Natural Evolution of a Web Community (& how to beat it)

Natural Evolution of a Web Community (& how to beat it) | SOCIAL MEDIA, what we think about! | Scoop.it
The typical evolution of a Web community looks and sounds a little something like this:

 

Stage 1: I love dogs! OMG, do I love dogs! If only there was a Web community to connect with others who love dogs.

Stage 2: Must. Get. Word out about my new dog community. Must host many constructive/ intelligent conversations, unlike those OTHER sites about dogs where users just howl and whine. We will be different. TELL YOUR FRIENDS! Send everyone!
Stage 3: Dude, people are joining! Operation: Let’s Talk About Dogs is becoming a success! I am so smart! Floodgates open!
Stage 4: People really are talking about dogs! They love dogs! They love my site! Community rules!
Stage 5: People are talking about EVERYTHING, not just dogs! YEY! Harmony! Bliss! UNICORN FAIRY!...

 

Don’t let the Internet win...

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5 Things I've Learned From Training Corporate Bloggers

5 Things I've Learned From Training Corporate Bloggers | SOCIAL MEDIA, what we think about! | Scoop.it

This is a modified post posted from my October 2007 archives. Very little of it has changed, despite the growth of social media. That's a point of pride for me. Tactics and platforms come and go, but good strategies always work.


Franki and I run a Blogger Boot Camp, and we've held several dozen personalized classes training all kinds of folks the ins and outs of blogging and social media. What I have taken away from those classes?

  1. Select your Clients Carefully.
  2. Look for basic internet skills.
  3. Always charge full price.
  4. Respect your client.
  5. No one fails at blogging until they give up...
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