SOCIAL MEDIA, what we think about!
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SOCIAL MEDIA, what we think about!
Everyone talks about social media, what is important or a must..., make your choice! -- Keep in touch: http://www.xeeme.com/MartinGysler
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Content Marketing in 6 Steps

Content Marketing in 6 Steps | SOCIAL MEDIA, what we think about! | Scoop.it

This article goes on the bottom of Content Marketing. Things change very quickly and it is therefore very important to reflect the change in demand from your prospects and/or customers. This step-by-step plan, will give you a better idea of ​​what is important today and what you must do to be successful. [note Martin Gysler]


Most marketers have realised by now that they have to swap from the classic communication approach of sending & advertising to an approach based on content. But for most people the exact meaning of that is rather intangible. In order to help, we have composed a pragmatic step-by-step plan for companies to start content planning. The step-by-step plan is based on several surveys we realised in the past year. In this article we will present to you the 6 crucial steps to take in order to end up with a good content strategy.


Step 1: Topic selection


The first must is to check which domains your company can offer unique content in. This content needs to be in line with the company culture & vision, obviously. As far as this choice is concerned it is sensible to check one’s own expertise on the one hand and on the other to see how unique one is in the market.


Read more: http://bit.ly/xiREwj

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Blog Optimization: 5 Tips To Boost Your Blog Conversion Rates

Blog Optimization: 5 Tips To Boost Your Blog Conversion Rates | SOCIAL MEDIA, what we think about! | Scoop.it

If you’re blog is your “business” and it doesn’t convert, you don’t have a business!


How’s that for the start of a blog post? I know – not very encouraging, especially if you’ve been struggling with the concept of conversions recently.


Don’t worry, by the end of this blog post, you’ll know what you need to do to increase your conversion rates now!


In an interview with Derek Halpern, creator of Social Triggers, he shared five tips with me that anyone can use to increase your blog’s conversion rates, and I want to share them with you.


But before I do so, I would like to answer two questions . . .

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The 7 Biggest Conversion-Killing Website Mistakes – and How to Fix Them

The 7 Biggest Conversion-Killing Website Mistakes – and How to Fix Them | SOCIAL MEDIA, what we think about! | Scoop.it

Getting targeted traffic to your website is just half of the journey towards making it profitable. The other half? Turning that traffic into customers that stick around and buy stuff from you!

 

Regardless of what market you’re in, you should develop a solid plan and sales funnel to help you monetize your blog. Don’t worry – it doesn’t mean you have to depart from your blog’s persona and ideas to squeeze money from your visitors. In fact, you should stay within the spirit and tone of your blog when selling! Offer relevant products, t-shirts, books, seminars, or services that appeal to the wants and needs of your readers...

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Answers to 43 Questions About Search, Social, Content, Conversions and More

Answers to 43 Questions About Search, Social, Content, Conversions and More | SOCIAL MEDIA, what we think about! | Scoop.it

A great post about various subject as: SEO, Content Management, Conversions and a lot more. Very interesting. [note Martin Gysler]


I was clearly under-prepared for the amazing responses. In order to tackle such a magnitude of great questions, I'm giving myself some rules for replies.

  1. If I don't have a good answer, I won't tackle the question. For example, Nathaniel Deal asked a good one on .NET viewstates impacting SEO, and while I'd love to reply, I don't know enough about them to provide solid suggestions.
  2. No answer can be longer than two paragraphs (plus maybe an explanatory image/graphic).
  3. Everyone who asked a great question gets their tweet embedded in this post (using Twitter's nice, new embed functionality), which also gives a spiffy followed link to their tweet.
  4. Where possible, I'll provide links to content for more detail so those who are particularly interested can follow up.

Let's get started!


Read more: http://mz.cm/xHy0p6

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Ken Morrison's comment, January 25, 2012 8:31 PM
HI Martin.
Thanks for sharing.
I really like the new Twitter embed feature. Unfortunately, I must note that it does not work well for text-to-speech because It constantly repeats the original tweet. Tiny flaw. More importantly, there is some great wisdom in this articles.
Renato Xavier - www.renatoxavier.com's comment, January 26, 2012 9:27 AM
Hey, Do you know about the challenge of SEO here in Brazil. The distpute is fierce for the term "katipsoi zunontee". http://www.renatoxavier.com/katipsoi-zunontee It is in Portuguese but you can use the translate.
Martin Gysler's comment, January 26, 2012 1:13 PM
Hi Ken,
You're welcome! I'm glad you like this post and that it is useful for you. I have not tested yet the text-to-speech fonction, but, I like this kind of acrticle and it contain a lot of interesting insights that we can use!
Cheers!
Martin
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4 Steps to Selling With Social Media

4 Steps to Selling With Social Media | SOCIAL MEDIA, what we think about! | Scoop.it

Are you wondering why your social media efforts aren’t working?


Social media success sometimes appears arbitrary.


Perhaps you’ve wondered, “Why does company X generate leads and business from their social activity while my company wastes resources on blogs that don’t get read and tweets that go unanswered?”


Social media is so new, sometimes the path to success is unclear and it’s easy to lose your way.


If you want to demystify the experience and improve your ROI (return on investment), you need to make sure that your marketing and campaigns include these four essential components...

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The State And Future Of Social Media Management Solutions

The State And Future Of Social Media Management Solutions | SOCIAL MEDIA, what we think about! | Scoop.it

The social media management solutions landscape is vast and fractured. Altimeter Group identifies over 150 social media monitoring solutions and over 30 specifically defined Social Media Management Systems. The vastness of the options makes it hard for brand-side marketers to determine what platforms and tools they should be using.

 

Exacerbating the problem is that even among the 30 tools Altimeter identifies as Social Media Management Solutions, none of them do the same thing. And there’s no clear definition of what social media management solutions should do. Some of the 30, like WildfireApp, provide a very narrow sliver of functionality (network-specific engagement tools). I wonder if these should even be classified as SMMS at all. But I’ll leave the classification up to other analysts...

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