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SOCIAL MEDIA, what we think about!
Everyone talks about social media, what is important or a must..., make your choice! -- Keep in touch: http://www.xeeme.com/MartinGysler
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Content Marketing Is Not As Simple As Writing A Ton of Blog Posts Every Day

Content Marketing Is Not As Simple As Writing A Ton of Blog Posts Every Day | SOCIAL MEDIA, what we think about! | Scoop.it

The classic sales funnel has long been used to describe website development strategy.


However, the deployment of content marketing in a sales funnel with a campaign focus is a relatively new concept to many.


It’s not as simple as writing lots of blog posts every day and distributing them on social channels.


In fact, the goal of strategic content marketing should be to identify, qualify, segment, score and, ultimately, close leads in an accelerated and predictable fashion.


In order to strategically deploy content marketing it requires the right software, a defined sales funnel and a campaign structure.


Read more: http://bit.ly/MjFpfA

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Martin (Marty) Smith's comment, April 29, 2013 7:27 PM
Segments are usually FINANCIAL measures such as VIPs or "multi-buyers". Segments is one way to quantify groups within your marketing. Personas are another. Personas identify archetypes and group characteristics (instead of financial segments). Personas help develop creative segments make sure you make money.
Ken Morrison's comment, April 29, 2013 8:12 PM
Hi Marty. I temporarily forgot that our comments showed up on your wall as well. Yes, I was endorsing you to a business student because your posts can add fresh insight in many of her buisness courses. Thanks Marty for all of your great scoops and true curation.
Martin (Marty) Smith's comment, April 29, 2013 8:13 PM
LOL, no worries Ken and next time I get to go hiking too :). Marty
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Six ways to create great content in just 15 minutes a day

Six ways to create great content in just 15 minutes a day | SOCIAL MEDIA, what we think about! | Scoop.it
Content marketing can be an extremely complicated, time-consuming, and expensive proposition! So I came up with content options for the time-starved!


Let’s face it. Content development can be a complicated, time-consuming, and expensive proposition! So I started thinking about this in the context of my friends and small business customers who simply can’t afford that kind of effort. It led to this idea: micro-content, or creating small bits of marketing content when you don’t have time to blog, create videos or spend all day on Facebook.


Let’s examine ideas about using micro-content for your social media strategy, assuming you are testing the water and only have 15 minutes a day to devote to this activity. Hey, I’m up for a challenge!


Preparation

Like any marketing initiative, you must have a firm idea of your strategy, selling points, and target audience...


Read more: http://bit.ly/LEiFKi

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Social Media Friendly Content Marketing [Examples]

Social Media Friendly Content Marketing [Examples] | SOCIAL MEDIA, what we think about! | Scoop.it

The definition from "Content Marketing" is to create and shares useful narrative information to engage prospects, current customers and the public. I think each business owner should be interested to do so. [note mg]


Is your content marketing social media shareworthy? In other words, does your non-promotional content invite readers to participate and extend the conversation by commenting and sharing it with their family, friends and social media colleagues? Further, when your content’s shared, is your brand readily discernable on other platforms or via other channels (such as email)?


To help you develop social media friendly content marketing, here are three examples that use social media to engage prospects and extend their reach along with related content marketing lessons.


Make bad feedback good for business. In their own words, “the Hans Brinker Budget Hotel has been proudly disappointing travellers for forty years.” This hostel is definitely talkworthy. It’s got an amazing 182 colorful reviews on TripAdviors.


Read more: http://heidicohen.com/social-media-friendly-content-marketing/

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10 Content Marketing Goals Worth Pursuing

10 Content Marketing Goals Worth Pursuing | SOCIAL MEDIA, what we think about! | Scoop.it

Content is the new buzzword, but content alone has no magical powers. It won't transform your business or get you where you need to go ... until you add one thing... Which? It's what you'll find in this excellent post with ten goals to follow! [note Martin Gysler]


Ever wonder why content marketing works so well for some businesses … and doesn’t seem to do anything at all for others?


Curious about why some content that seems great doesn’t do anything to build the business?


“Content is king” has been an online cliché for years now, but it’s not true. It’s never been true.


Content all by itself — even terrific content — is just content.


It may be entertaining. It may be educational. It may contain the secret to world peace and fresh, minty breath, all rolled into one.


But it has no magical powers. It won’t transform your business or get you where you need to go, until you add one thing …


Content marketing is a meaningless exercise without business goals.


Read more: http://www.copyblogger.com/content-marketing-goals/

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Content Marketing Boot Camp: Everything You Wanted To Know In One Post

Content Marketing Boot Camp: Everything You Wanted To Know In One Post | SOCIAL MEDIA, what we think about! | Scoop.it

Wow, an amazing post about Content Marketing. From; "What Is Content Marketing" to "Content Strategy Best Practices By Successful Brands". All what you need to know to start or improve your know-how in this area. A must read post, of sure! [notre Martin Gysler]


An offline marketing expert recently asked me for a crash course in content marketing through social media. She’d built a powerful personal brand over the years and wanted to take her analog educational resources and research and leverage them online.


The answers to her question, “What is this content marketing business, and how do I get started?” are smattered across the web. So, I compiled a “boot camp” style reading list for her, things we’d written, curated, or analyzed, drawing from work by experts like Brian Clark and Dan Zarrella. And, in true content marketing fashion, I figured why not publish that list?


Even if you’re a seasoned veteran, sometimes it’s nice to review the basics. Revisiting content marketing boot camp was a great exercise for me; I hope it is for you, too.


Ten hut!


Read more: http://contently.com/blog/content-marketing-boot-camp-everything-you-wanted-to-know-in-one-post/

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The Content Marketer’s Guide to Web Content

The Content Marketer’s Guide to Web Content | SOCIAL MEDIA, what we think about! | Scoop.it

The Internet houses a wealth of information in all different forms. With so many creative avenues available to you to communicate an idea, how do you choose which medium to use?


This blog post details all of the different types of content used online and how they can each benefit you. Because it’s rather long, remember: ctrl+F is your friend.

 

TABLE OF CONTENTS

 

- Lists and Listicles

- Articles

- Photos

- Ceinemagraphs

- Infographics

- Interactive Infographics

- Video

- Video Graphics

- Kinetic Typography

- Graphs

- Quizzes

- Podcasts

- Linkbaiting

- Working with Memes

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9 Steps to Compelling Contagious Content for Your Social Media Marketing

9 Steps to Compelling Contagious Content for Your Social Media Marketing | SOCIAL MEDIA, what we think about! | Scoop.it

Why do you turn on the television? Why do you open a magazine? Why do you read the newspaper, whether it is online or folded and crumpled on your coffee table?

 

We want to be entertained, amused and educated and the reason you open the laptop, turn on the tablet or browse on the mobile, is that we are seeking information and it is called content.

 

Google earns $30 billion a year indexing and helping you find information and content. In an information age, creating content should become the focus of your marketing, whether it is for the consumer or for business...

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A Quick and Dirty Guide to Content Marketing

A Quick and Dirty Guide to Content Marketing | SOCIAL MEDIA, what we think about! | Scoop.it
Ever walk up to one of those booths at the mall to buy a new phone? Don’t you just hate the pressure that those people try to put on you?

 

I don’t know about you, but I hate that kind of sales tactics and hate people who do it to me. I hate it not only because it annoys me… but because it doesn’t work.

 

So what does work? Content marketing, which is simply giving people something valuable for free so that you can build a relationship up with them that eventually, leads to easy sales.

 

If you want easy sales, then you need to learn how to be a great content marketer. Here’s a crash course that will tell you everything you need to know.

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5 Key Roles for Content Marketing Success in 2012

5 Key Roles for Content Marketing Success in 2012 | SOCIAL MEDIA, what we think about! | Scoop.it

According to the latest research from the Content Marketing Institute and MarketingProfs, 90% of non-media companies create original content, in some shape or form, to attract and retain customers. Yes, we are indeed all publishers today.

 

The biggest challenge? Creating compelling content.

 

Let’s face it … content marketing is a new muscle for most organizations.

 

Most brands have been doing things the same way for so long that thinking like a publisher is, well, quite taxing. Worse yet, we aren’t set up for publishing; we’re set up for traditional marketing practices set up in the usual organizational silos. That means we might not have an awareness of the types of roles needed to succeed with managing the content marketing process...

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The 4 Types of Content Metrics That Matter

The 4 Types of Content Metrics That Matter | SOCIAL MEDIA, what we think about! | Scoop.it
In a post last week, I talked about turning your content marketing upside down and focusing first on what behaviors you want your content consumers to perform.

 

Once you’ve done that and created content that you think will drive the desired actions, you can start measuring the efficacy of your content program. Content cannot be measured with a single metric, because no one data point can successfully or satisfactorily tell you whether your program is working. Instead, you need to create an array of metrics that are selected from four primary buckets:


1. Consumption Metrics
This is the most fundamental type of content metric,...

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How to Incorporate Influencers into Content Marketing

How to Incorporate Influencers into Content Marketing | SOCIAL MEDIA, what we think about! | Scoop.it
Chances are if you are reading the CMI blog, you are already executing against one or more content marketing strategies, or at least thinking about doing so. But have you integrated influencer marketing into your content program?

First, what is influencer marketing?

Influencer marketing is nothing new. For years, companies have been engaging with the people and groups that their target audience looks to for information. Back in the day, companies practiced traditional PR and built relationships with a few key reporters in their space. But with the shift towards online interaction, a new generation of influencers has come upon us.
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Content Marketing Beginners Suggestions for Businesses: Where to Start

Content Marketing Beginners Suggestions for Businesses: Where to Start | SOCIAL MEDIA, what we think about! | Scoop.it

Did you know there is a lot of work that has to happen before one begins creating a content marketing strategy? There is and I am going to give you some strategies that will help you begin and also explain some important “non-negotiables”, as I call them.


First, Create a Team


Your business will need at the least a team of two people. This is especially true when your are writing/rewriting the content for the main pages of a website. They need to work together to create the content you need. There should be brainstorming and as they say, two brains are better than one. Seriously, this task is a two person job at a minimum.


There is Work to Be Done Before Your Team Begins:


There are no short cuts for effective and organized content marketing. The non-negotiables below have to be completed before writing begins. They apply to the writing of main content pages of a website and all other forms of content marketing.


Read more: http://bit.ly/M0gEc7

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John van den Brink's comment, June 14, 2012 9:52 AM
Great posts Martin, thanks!
Martin Gysler's comment, June 14, 2012 3:43 PM
You're welcome John, great you like it!
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The Word Nerd Content Marketing Checklist | Outspoken Media

The Word Nerd Content Marketing Checklist | Outspoken Media | SOCIAL MEDIA, what we think about! | Scoop.it

Maybe you’ve been distracted lately by Tupac’s hologram stealing the show at Coachella, but if you’ll allow me, I’d like to turn the conversation to content marketing for a moment. Okay, maybe a few moments—get comfy. From the bold strategy Coca-Cola shared with the public, to debates over whether content marketing sucks, content marketing has captured quite a bit of Internet attention, and it doesn’t seem to be letting up.


But one thing I’ve noticed is most people are focusing on the marketing part, and not so much on the content part. The general consensus is that quality content is the way to high rankings, traffic, and conversions. But while I’ve read a lot of posts that say you need quality content, I haven’t seen many that outline exactly how to create it. There seems to be a disconnect between copywriting advice, and content marketing how-tos. So let’s connect those dots.


Read more: http://bit.ly/HW3YDc

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Content Marketing in 6 Steps

Content Marketing in 6 Steps | SOCIAL MEDIA, what we think about! | Scoop.it

This article goes on the bottom of Content Marketing. Things change very quickly and it is therefore very important to reflect the change in demand from your prospects and/or customers. This step-by-step plan, will give you a better idea of ​​what is important today and what you must do to be successful. [note Martin Gysler]


Most marketers have realised by now that they have to swap from the classic communication approach of sending & advertising to an approach based on content. But for most people the exact meaning of that is rather intangible. In order to help, we have composed a pragmatic step-by-step plan for companies to start content planning. The step-by-step plan is based on several surveys we realised in the past year. In this article we will present to you the 6 crucial steps to take in order to end up with a good content strategy.


Step 1: Topic selection


The first must is to check which domains your company can offer unique content in. This content needs to be in line with the company culture & vision, obviously. As far as this choice is concerned it is sensible to check one’s own expertise on the one hand and on the other to see how unique one is in the market.


Read more: http://bit.ly/xiREwj

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Answers to 43 Questions About Search, Social, Content, Conversions and More

Answers to 43 Questions About Search, Social, Content, Conversions and More | SOCIAL MEDIA, what we think about! | Scoop.it

A great post about various subject as: SEO, Content Management, Conversions and a lot more. Very interesting. [note Martin Gysler]


I was clearly under-prepared for the amazing responses. In order to tackle such a magnitude of great questions, I'm giving myself some rules for replies.

  1. If I don't have a good answer, I won't tackle the question. For example, Nathaniel Deal asked a good one on .NET viewstates impacting SEO, and while I'd love to reply, I don't know enough about them to provide solid suggestions.
  2. No answer can be longer than two paragraphs (plus maybe an explanatory image/graphic).
  3. Everyone who asked a great question gets their tweet embedded in this post (using Twitter's nice, new embed functionality), which also gives a spiffy followed link to their tweet.
  4. Where possible, I'll provide links to content for more detail so those who are particularly interested can follow up.

Let's get started!


Read more: http://mz.cm/xHy0p6

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Ken Morrison's comment, January 25, 2012 8:31 PM
HI Martin.
Thanks for sharing.
I really like the new Twitter embed feature. Unfortunately, I must note that it does not work well for text-to-speech because It constantly repeats the original tweet. Tiny flaw. More importantly, there is some great wisdom in this articles.
Renato Xavier - www.renatoxavier.com's comment, January 26, 2012 9:27 AM
Hey, Do you know about the challenge of SEO here in Brazil. The distpute is fierce for the term "katipsoi zunontee". http://www.renatoxavier.com/katipsoi-zunontee It is in Portuguese but you can use the translate.
Martin Gysler's comment, January 26, 2012 1:13 PM
Hi Ken,
You're welcome! I'm glad you like this post and that it is useful for you. I have not tested yet the text-to-speech fonction, but, I like this kind of acrticle and it contain a lot of interesting insights that we can use!
Cheers!
Martin
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150+ Content Marketing & Social Media Predictions for 2012

150+ Content Marketing & Social Media Predictions for 2012 | SOCIAL MEDIA, what we think about! | Scoop.it

Let the predictions begin.

 

We had about 50 predictions for 2009. 2010 and 2011 brought hundreds more.

 

This year’s content marketing and social media predictions contain more than 150 predictions from over 75 of the leading marketing experts (a big thanks to all our contributors).

 

Here were some of the main themes of last year’s predictions:

 

Facebook will take over the world in 2011, apparently becoming an added appendage to most humans on the face of the planet. (PREDICTION = 80% correct.)...

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The 6 Stages of Exposing Yourself with Content Marketing

The 6 Stages of Exposing Yourself with Content Marketing | SOCIAL MEDIA, what we think about! | Scoop.it

In just 10 years we’ve moved from laggards pondering whether they even wanted a website, to a circumstance where “content marketing” and “corporate storytelling” are garnering serious budgetary resources.


But have we let the pendulum swing too far? Is it always a net positive to create and give away content on behalf of your company? Those were the questions examined by Joe Pulizzi and me a few weeks ago at Blogworld in Los Angeles. We also created and gave away for free a Content Marketing Testing Guide.

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How to Build an Engaged Audience with Content Marketing

How to Build an Engaged Audience with Content Marketing | SOCIAL MEDIA, what we think about! | Scoop.it

Most bloggers are after the same things.

 

They want traffic to their blogs, comments on their posts, and sales of their products or services.

 

These are all great goals, but they’re really just symptoms of something else: having an engaged and responsive audience.

 

You can’t have a lot of consistent traffic, comments, or sales without a great audience — your traffic source will dry up sooner or later (AdWords, anyone?), your commenters will stop commenting, and your sales will disappear.

 

But what if you don’t have an audience at all? How do you build an engaged audience if you’re starting from scratch?

 

That’s the question that I asked 30 different audience-building masters. Let’s take a look at their answers to these questions…

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Shirley Williams (appearoo.com/ShirleyWilliams)'s comment, December 3, 2011 3:25 PM
Nice article. Thanks
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Five Social Media Trends for 2012

Five Social Media Trends for 2012 | SOCIAL MEDIA, what we think about! | Scoop.it

It’s that most wonderful time of the year … time to predict the future as we close out the year! I think my 2011 social media predictions were pretty solid, so I’m going to take another stab at it for 2012. Here are the five social media trends I think marketers need to be aware of in the next year as we grow and change along with technology and consumer demand.


Content Marketing


Content curation was so last year. In 2012 we’re going broader; we’ll be talking about a marketing discipline called “Content Marketing.” It’s actually not all that new; in fact, some social media pundits have been talking about it for years. But 2012 is the year content marketing is hits the social media trends list and the mainstream, because content marketing is now a concept that executives can finally sink their teeth into...

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7 Fatal Flaws To Avoid When Marketing Content

7 Fatal Flaws To Avoid When Marketing Content | SOCIAL MEDIA, what we think about! | Scoop.it

If you follow me on Twitter or any other social network I am active on, you may have noticed I share a lot of content written by other people and companies.


I have a lot of high profile contacts and a solid following of my own. That means that I have a fair share of “hits” when sharing things – things that go viral. The kind of viral that can result in a web site running out of bandwidth or just having too many connections...

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Content Curation is the Base of Food Pyramid for Content Marketing | Content Marketing World

Content Curation is the Base of Food Pyramid for Content Marketing | Content Marketing World | SOCIAL MEDIA, what we think about! | Scoop.it

At Right Source Marketing, we get a lot of questions about where to allocate content marketing resources. On blog posts? Webinars? eBooks? The possibilities can be overwhelming. Yet knowing how to allocate resources is essential to successful content marketing.

Even though the USDA’s food pyramid has transitioned to a food plate, content marketers would do well to consider a pyramid concept for balancing their use of the many content formats they use. While every content marketing program is different, I’ve created the below chart to show the basic portions of content that should keep most content marketing programs healthy and happy.

 

- The base: Curation, creativity, and coordination;

- The middle: Blog posts and website copy;

- The almost-top: Videos and case studies;

- The top: Webinars and eBooks...


Via Giuseppe Mauriello
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