SOCIAL MEDIA, what we think about!
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SOCIAL MEDIA, what we think about!
Everyone talks about social media, what is important or a must..., make your choice! -- Keep in touch: http://www.xeeme.com/MartinGysler
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Drive More Traffic To your Blog by Submitting News and Articles

Drive More Traffic To your Blog by Submitting News and Articles | SOCIAL MEDIA, what we think about! | Scoop.it

After several experiments and tries, I finally did a setup for a community news section on FamousBloggers.net that I am satisfied with. So, I think it’s a good time to share this on the blog and announce the new Community News section for bloggers.


Also, I will give you some information on how I created the news section in case you are interested in implementing it on your own blog, however I won’t get deep into technical stuff, but I will point you to the right direction.


What is a Community News?


If you don’t know what community news section is, then let me give you a quick view…


The Community News section is a way of sharing knowledge, basically you have a section dedicated to receive links submissions from the community and publish it on your own blog. It’s so close to the idea of social bookmarking sites, but the technique and tools are different.


Read the full article: http://bit.ly/Az9c1p 

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The Checklist All Facebook Pages Absolutely Must Have

The Checklist All Facebook Pages Absolutely Must Have | SOCIAL MEDIA, what we think about! | Scoop.it
There's so many things to consider when creating a page on Facebook that it's easy to overlook something. But we've got just the thing to help you stay on top of it all: A checklist.

 

Creating a successful Facebook page requires more than just a few clicks. There’s so many things to consider, it’s difficult to stay on top of it all. But we’ve got just the thing for you: A checklist. Print it out or save it on your computer so you can check off tasks once you’ve completed them.

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7 Easy Steps for Creating Buzzworthy Content

7 Easy Steps for Creating Buzzworthy Content | SOCIAL MEDIA, what we think about! | Scoop.it
Content is king. Here are seven steps for creating interesting content that will help to develop your brand and the community around it.

Major Keys: Find & Empower Raving Fans Inside & Outside your Organization ...


Via Peter Hoeve, Martin Gysler
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Jackie Paulson's comment, November 10, 2011 11:16 AM
easy as pie! Buzzworthy Content
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How We Master Connectivity The Core Essence of Social Networking

How We Master Connectivity The Core Essence of Social Networking | SOCIAL MEDIA, what we think about! | Scoop.it

"Without understanding connectivity, the basis of human connections, network theory, contextual intelligence, any business leader unable to grasp those things will be lost." [Warren Bennis]

 

The 12 habits of highly connective people has been the single most read and shared post I have written in the last couple of months. Literally.

 

Why it worked

 

Part of the reason is the structure of the post.

 

It starts with a great story told vividly by a master storyteller and maker who has earned tremendous respect and attention in the business and tech communities. Two communities I am becoming very involved with and hope to bring closer to each other...


Via janlgordon
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The Powerful Intersection Between Content & Community - What You Need To Know

The Powerful Intersection Between Content & Community - What You Need To Know | SOCIAL MEDIA, what we think about! | Scoop.it

Not all that long ago (think 2002), people would think you were crazy when you talked about

 

**the powerful intersection of community and content. Online communities? Those died in the dot com bust.

 

Today, marketing professionals are starting to come around, but they still have a ways to go.

 

**Few people fully grasp how the interplay between content and community can change how organizations function internally and externally.

 

Previous articles in this series have addressed content, so let's now turn our attention to community.

 

Today, the role that community can play in the marketing and communications process is woefully misunderstood. Many organizations are not actively involved in community efforts, and those that are tend to focus on community for three reasons.:

 

Support: Enabling customers and advocates to support and inform each other, providing self-serve customer service, or offering support via social network monitoring (e.g., Comcast's efforts via @comcastcares)Reputation:...


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Enterprises Struggle To Measure Social Media ROI

Enterprises Struggle To Measure Social Media ROI | SOCIAL MEDIA, what we think about! | Scoop.it
Our recent study of the top companies across several categories revealed that on average just over 80% are using some form of social media.

Yet another study shows that most have not figured out how to calculate a return on that investment. According to a Hypatia Research report, “Benchmarking Social Community Platform Investments & ROI,” only 40% of companies measure social media performance on a quarterly or annual basis, while almost 13% or the organizations surveyed do not measure ROI from social media at all, and another 18% said they do so only on an ad hoc basis. (Hypatia didn’t specify what response the other 29% gave.)
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Social Media A to Z Series: N is for Networks ~ 40+ Social Networks To Consider

Social Media A to Z Series: N is for Networks ~ 40+ Social Networks To Consider | SOCIAL MEDIA, what we think about! | Scoop.it

I have noticed that when the topic of social network is raised, it usually turns to a discussion of Facebook. Granted it is the biggest player on the planet however it is not the only one.

 

Ok, at some point in the discussion it may get to Linkedin, Google Plus and Twitter (which by the way is a microblog not a network but it is so widely used it surfaces regardless of what topic is being discussed). The reality is, although these are the “Big Four”, there are so many to choose from and depending on “your fancy” or strategy you may want to develop a presence at other networks as a starting point.

 

Now that I have planted this seed in your thinking, where do you start? There are so many out there – really. So whatever your passion, go and find your network. If it doesn’t exist, hey create one!

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Natural Evolution of a Web Community (& how to beat it)

Natural Evolution of a Web Community (& how to beat it) | SOCIAL MEDIA, what we think about! | Scoop.it
The typical evolution of a Web community looks and sounds a little something like this:

 

Stage 1: I love dogs! OMG, do I love dogs! If only there was a Web community to connect with others who love dogs.

Stage 2: Must. Get. Word out about my new dog community. Must host many constructive/ intelligent conversations, unlike those OTHER sites about dogs where users just howl and whine. We will be different. TELL YOUR FRIENDS! Send everyone!
Stage 3: Dude, people are joining! Operation: Let’s Talk About Dogs is becoming a success! I am so smart! Floodgates open!
Stage 4: People really are talking about dogs! They love dogs! They love my site! Community rules!
Stage 5: People are talking about EVERYTHING, not just dogs! YEY! Harmony! Bliss! UNICORN FAIRY!...

 

Don’t let the Internet win...

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Everything’s Easier With Fans

Everything’s Easier With Fans | SOCIAL MEDIA, what we think about! | Scoop.it

Okay, break’s over. Everyone good and caffeinated? I think I’ve already had a bit too much coffee this morning judging by the way my hands are twitching. But that’ll just help me type faster, right? Right. Besides, we all needed a bit of a boost so we can keep up with the next speaker, Rand Fishkin. If anyone knows how to build a community, it’s Rand. If you want to garner fans of your own, or help your clients do it, listen up. You don’t want to miss this.


Rand is going to tell us why community rocks so hard.


First, he shows a Berlitz ad. It cracks everyone up [and I particularly enjoy it, being trilingual :-)]...

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Community Only Means Something If You Keep It Warm

Community Only Means Something If You Keep It Warm | SOCIAL MEDIA, what we think about! | Scoop.it

When Switch came out, I promoted the heck out of it, because I loved it. I got a nice little note from Chip and Dan Heath calling me the “mini Oprah.” A year or so later, I finally get the chance to meet Dan Heath, and of course, he remembers me because of this experience, and he kinda knows my name from around. At this moment, if I reached out with a reasonable request to Dan, he would probably give it some consideration because we only saw each other a few weeks ago. In a few months, that relationship will be a bit colder, simply because time has passed and it’s easier to lose that warmth between each other.


By contrast, I haven’t talked much with Keith Ferrazzi or Tom Peters lately. It would be a bit more work for me to feel like I could ask them for any kind of help. I’ve done some teleseminar stuff with Keith before, and I’ve met Tom once and been one of his “cool friends” before, but I would feel like we hadn’t really connected lately enough to do something without my warming that relationship up.

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Become a Content Curation King

Become a Content Curation King | SOCIAL MEDIA, what we think about! | Scoop.it

I posted this a few weeks ago, I'm sure not everyone saw it and it is definitely worth posting again. Lots of information and strategy.

 

Nine ways to make curation work for your brand.

 

Become a Content Curation King

 

Sean Carton | August 29, 2011

 

"Curation" is a buzzword (even if it isn't technically a word…unless you count the 14th century French definition meaning "to cure") that's smokin' up the interwebs these days. Launching into the blogosphere virtually from nowhere in 2009, it's now one of those terms that's essential to any digital marketer on the cutting edge (or for anyone who wants to sound like one).

 

Curation has now come to mean the act of sorting through the vast amounts of content on the web and presenting it in a coherent way, organized around a specific topic(s). However, unlike automated services (such as Google News), the essential difference of curation is that there's a human being doing the sifting, sorting, arranging, and publishing. Just as a museum curator must decide which artifacts to display during an exhibition, an online curator decides what information available online is appropriate and relevant to her audience.

 

Making curation work for your brand is a lot easier said than done. As countless would-be content curation kings (and queens) have found out, just gathering a lot of links together doesn't guarantee anything except that you'll spend a lot of time curating links. You need to commit resources to both curation and promotion if you're going to be successful. And that's just the first step. To truly succeed as a curator, you need to think like a curator (not just an aggregator) and keep the following in mind:...


Via janlgordon, Daniel J Smith
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