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SOCIAL MEDIA, what we think about!
Everyone talks about social media, what is important or a must..., make your choice! -- Keep in touch: http://www.xeeme.com/MartinGysler
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Why I Wrote the Kind of Book I Hate

Why I Wrote the Kind of Book I Hate | SOCIAL MEDIA, what we think about! | Scoop.it

We all have pet peeves. Things that annoy us. Products that we would never spend money on. And things that we swear we’ll never do ourselves.

 

But sometimes, fate turns the tables on us. That’s what happened to me, and that’s why I ended up writing the kind of book that I usually hate.

 

It’s all because of Derek Halpern. And Ana Hoffman, and Corbett Barr, and Brian Clark. Here’s what happened.

 

Building an engaged audience, from scratch I’ve dabbled in the online world for a few years now, but my current blog is less than a year old.

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Making Money Vs Making a Name: Which One Is More Profitable? - Entrepreneurs-Journey.com

Making Money Vs Making a Name: Which One Is More Profitable? - Entrepreneurs-Journey.com | SOCIAL MEDIA, what we think about! | Scoop.it

Every single person in the world has an innate desire to feel important, to matter, to count.

 

No matter how we look at it, recognition from the outside world plays a tremendous part in how we feel about ourselves.

 

This desire or even necessity to feel respected carries into almost every nook and cranny of our lives, including our online business.

 

And this begs a question that’s been haunting me for a while now:

 

Would you rather be recognized as a true authority in your niche, invited to speak at conferences and give interviews, asked for opinions, etc., but not necessarily see much monetary gain from all this recognition…
OR
being a nobody in the blogging world, but quietly making a nice income from your online business?
Fame or money, in other words?...

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Why Your Brand Needs To Be More Visible On Facebook

Why Your Brand Needs To Be More Visible On Facebook | SOCIAL MEDIA, what we think about! | Scoop.it
Traditional marketing still works, but working smarter means your brand maintains high visibility on the pages of Facebook.

 

The numbers are in — and they’re high. More than 800 million users have declared Facebook their digital home and anyone with a brand should be forging it on the social network.

 

Of those nearly billion users, half of them are actively trolling Facebook each and every day, making Facebook the poster child of the old saying, “if you build it they will come.”

 

And, apparently keep on coming, with 50 million users discovering the social utility every two months. Additionally, 350 million mobile users log on each day...

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14 Best Practices for Brands to Grow their Audiences in Social Media

14 Best Practices for Brands to Grow their Audiences in Social Media | SOCIAL MEDIA, what we think about! | Scoop.it

As a consumer, you are blasted with the same request over and over, “Follow Us on Twitter, Like Us on Facebook” As a consumer however it is more than natural to ask why should I or what’s in it for me? These are questions of which a significant number of businesses cannot genuinely answer.

Businesses are realizing the importance of establishing a presence on Twitter and other vibrant social networks. In many ways, hosting a branded account is now common practice, a required extension to the push channels created through email, traditional marketing and web sites. What businesses are still learning however is that creating a channel, hosting a channel worth following, and building a loyal audience is a far greater challenge and overall investment than initially anticipated. At the same time, the realization that a shift from a push mentality to that of two-way interaction is nothing less than disruptive to the operation of business as usual...

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