SOCIAL MEDIA, what we think about!
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SOCIAL MEDIA, what we think about!
Everyone talks about social media, what is important or a must..., make your choice! -- Keep in touch: http://www.xeeme.com/MartinGysler
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Why We're All Suddenly Obsessed With Pinterest

Why We're All Suddenly Obsessed With Pinterest | SOCIAL MEDIA, what we think about! | Scoop.it

It's a good question! The fact is that blogs are filled with articles about Pinterest. For my part, I am absolutely convinced that this kind of social media will wreak havoc among users... and you? [note mg]


It's addictive, fun, visually appealing, and easy, so it's no wonder Pinterest, the popular visual bookmarking site, has hooked millions of users. That said, the site’s growth (below) was fairly flat from its launch in early 2010 until September 2011. But since then, it’s simply been going gangbusters, begging the question--why now? Here are three reasons why we think it’s become so attractive.


1. Pinterest rides (and defines) a new trend: social relevance.


Pinterest is successfully riding a new trend wave in the social space, moving mechanisms for content sharing beyond connections (friends) and towards relevance, effectively broadening the social horizon for us content addicts.


Read more: http://www.fastcompany.com/1818729/why-are-we-all-suddenly-pinterested

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ThinkUp 1.0: Reclaim your tweets and Facebook posts

ThinkUp 1.0: Reclaim your tweets and Facebook posts | SOCIAL MEDIA, what we think about! | Scoop.it

Expert Labs has released version 1.0 of ThinkUp, a program that lets people archive, search, and analyze their activity on Twitter, Facebook, and Google+.

And if you ask me, this is a big deal.


ThinkUp, the free, open-source brainchild of programmer and Lifehacker founder Gina Trapani, keeps track of what you've done online. It extracts the data from the walled gardens that house more and more of people's digital lives then replants it in your own garden.


The app isn't simple to install, unfortunately. You need some server administration skills so you can host ThinkUp on your own Web server or run it on an instance of Amazon's EC2 cloud-computing service. (More on that point later.)...

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Martin Gysler's comment, November 18, 2011 1:32 PM
Thanks for the share :)
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Brands Start To Show Signs Of Social Media Fatigue

Brands Start To Show Signs Of Social Media Fatigue | SOCIAL MEDIA, what we think about! | Scoop.it

Has social media fatigue hit the brands? While in no way marketing budgets have contracted, there appears to be a gradual withdrawal or slowdown by brands on social media accounts.


Everybody understands the benefits of being on social media. Companies can cut down on customer support costs by addressing customer issues directly on facebook and twitter. It is also seen that companies that have active presence on social media are more trusted by people than those that do not have accounts at all. Social media also serves as a great environment for like-minded people and customers.


Via Julie O'Donnell
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Want to Make Money Online? Then Stop Reading and Get Moving!

Want to Make Money Online? Then Stop Reading and Get Moving! | SOCIAL MEDIA, what we think about! | Scoop.it

A few weeks ago, I wrote a post here at problogger.net about how Firepole Marketing makes money.


I explained that even though we’re less than a year old, we’ve already made over $20,000, and that over half of that came from offline sources.

 

We wanted to know how other bloggers make their money. Is it all online, or do they make their money offline as well?

 

In other words, we wanted to know if they were Semi-Local.

 

In October 2011, we surveyed 153 people; 107 who were already Semi-Local, and 46 who aspired to be. We asked a number of questions to find out what was really involved in becoming and being Semi-Local. Here are the highlights of what we learned.

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Facebook Fans: Are They Worth the Excitement?

Facebook Fans: Are They Worth the Excitement? | SOCIAL MEDIA, what we think about! | Scoop.it

Sometimes when I think of Facebook, I can’t help but think addiction. Coffee and cigarettes I can quit, but for some reason Facebook has a hold on me, and after doing some research, I have found that I am not the only one. According to a Nielsen study, in 2010 the amount of time the average person spends on Facebook was about 14 minutes per day, or seven hours per month.

 

Even more astonishing, if you combine the amount of time spent on Google, Yahoo, YouTube, Wikipedia, and Amazon, Facebook still comes out on top. In other words, having a Facebook page for your small business is a great way to advertise.

 

Even better, individuals (known as Facebook fans) can “like” or add your company as a “friend”; therefore staying notified of any special deals or messages you send out. But after spending 14 minutes per day on Facebook, you probably already knew that.

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Are You Building a Social Brand or a Social Business? Brian Solis

Are You Building a Social Brand or a Social Business? Brian Solis | SOCIAL MEDIA, what we think about! | Scoop.it

Social media says so much and so very little at the same time. First, social media implies that media is just that, social. But when you study many of the best practices or test the advice dispensed through popular “top 10″ posts, you find that at the heart of notable social media successes is simply brilliant creativity and desirable incentives, not necessary authentic or genuine value or engagement. With every Tweet or Like to win campaign, hilarious viral video, and user-generated promotional series, businesses make social media more of an oxymoron than a movement to transform two-way conversations into improved customer relationships.


According to an annual IBM study, getting closer to customers is the overwhelming top priority for CEOs. And, social media is lauded as the great facilitator for engagement and renewed business relevance. What we tend to forget however, is that social networks are merely platforms for people to connect with friends, family and peers...

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The Complete Guide To The New Facebook Insights

The Complete Guide To The New Facebook Insights | SOCIAL MEDIA, what we think about! | Scoop.it
Facebook Insights is an analytics tool which you can use to see how people are interacting with your fan page, much like Google Analytics.

 

Facebook Insights is an analytics tool which you can use to see how people are interacting with your fan page, much like Google Analytics. It’s a powerful and free tool which is provided by Facebook to give you a better insight into your following, and with the release of the new version, it’s better than ever before.

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Why Critics of Klout Are Missing the Big Picture

Why Critics of Klout Are Missing the Big Picture | SOCIAL MEDIA, what we think about! | Scoop.it

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout.


The pugilists are plentiful, and appear to be trying to win a merit badge for dismissiveness. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. Paul Gillin is a smart, experienced guy (and I like his book) and he raised some valid points about how participatory breadth (having an account on a LOT of social networks) can increase Klout score – perhaps disproportionately...

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15 Reasons Random Acts of Marketing & Social Media (RAMs) Don't Work! | The Marketing Nut

15 Reasons Random Acts of Marketing & Social Media (RAMs) Don't Work! | The Marketing Nut | SOCIAL MEDIA, what we think about! | Scoop.it

An interesting post about randomness in bussines, with some questions as: What are your thoughts on randomness in business? Are you guilty of random acts of marketing or social media? Remember, the fist step is admitting such. The second is doing something about it. If you have broken the RAMMIE habit, how did you do it? [note mg]


Random Act of Marketing RAMs Attempt to drive business benefit that is NOT integrated, easily measured, nor integrated with other marketing tactics.


There you sit in the executive conference room watching everyone nod their heads about the latest idea from the new executive on the block. He or she has a new idea that is going to “save the company.” It could be anything from a random LinkedIn group, social media campaign, planned “go viral” video” or who knows what.


The sad thing is nobody in the conference room has the guts to state the obvious… that there is no budget, time, or resources to implement the new random act of marketing or social media with any level of success.


Read more: http://www.pammarketingnut.com/2012/02/15-reasons-random-acts-of-marketing-social-media-rams-dont-work/#

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Lisa Perkins Whitley Coleman's curator insight, March 12, 2013 8:50 PM

You must make sure your marketing activities fit in with your overal plan.  Random acts of marketing waste time and money!

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Facebook’s Subscribe: The Death of Fan Pages, or is it?

Facebook’s Subscribe: The Death of Fan Pages, or is it? | SOCIAL MEDIA, what we think about! | Scoop.it

Facebook’s introduction of the “subscription” feature for profile pages has blurred certain lines between profile and fan pages for many individuals seeking to leverage social media to build their own personal brand and on-line presence. This is particularly true for many sales people, agents, etc. who are looking to use Facebook as a way to communicate with customers and prospects.


Facebook fan pages were originally created for brands like Coke or Walmart and expanded out to be used by celebrities, organizations, places, and many others. Many individuals who wanted to interact with fans, prospects, and customers also began to create fan pages since it was an effective way of separating their personal Facebook activity from their business or public Facebook presence. In addition, fan pages provided lower barrier to entry in that it did not require the page to “approve” each follower / fan / friend...

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Can Social Media Make You Truly Happy?

Can Social Media Make You Truly Happy? | SOCIAL MEDIA, what we think about! | Scoop.it

“You are what you tweet.” – Alex Tew.


I’ve found myself wondering whether social media is all it’s cracked up to be.


Sure it makes it easier to connect with people from all over the world, from Nigeria to Nicaragua and from Pakistan to Poland, but how much satisfaction and contentment are we really getting from this online craze?


Social Media And Value
It’s common these days to see the youth of today heavily engaged in social media, chatting to their friends about any topic under the sun. They’re either on Facebook or Google+, or they’re on Twitter telling the world about the strange homeless man they’ve just walked past...

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The Seven Personality Types on Social Media | Social Media Today

The Seven Personality Types on Social Media | Social Media Today | SOCIAL MEDIA, what we think about! | Scoop.it

So, as the force that is social media drives onwards and upwards, more and more newbies are entering the online foray that is Facebook, Twitter, personal blogging and the myriad of other social spaces available for us to live, work, and play on.

 

And with it, they bring their personalities into the social media spectrum, too. The good, the bad, and the ugly.

 

It’s important to understand the different personalities at work on social media platforms – so you can better understand how to connect, engage and build relationships with them. Or, on occasions, how to avoid the difficult and negative types out there...

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5 Key Roles for Content Marketing Success in 2012

5 Key Roles for Content Marketing Success in 2012 | SOCIAL MEDIA, what we think about! | Scoop.it

According to the latest research from the Content Marketing Institute and MarketingProfs, 90% of non-media companies create original content, in some shape or form, to attract and retain customers. Yes, we are indeed all publishers today.

 

The biggest challenge? Creating compelling content.

 

Let’s face it … content marketing is a new muscle for most organizations.

 

Most brands have been doing things the same way for so long that thinking like a publisher is, well, quite taxing. Worse yet, we aren’t set up for publishing; we’re set up for traditional marketing practices set up in the usual organizational silos. That means we might not have an awareness of the types of roles needed to succeed with managing the content marketing process...

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Curation and Creation Are Both Important

Curation and Creation Are Both Important | SOCIAL MEDIA, what we think about! | Scoop.it

How many times have you thought, “I wish I would have been a part of the Old Spice creation?” Or a part of creating any campaign gone viral? Perhaps you just wish you were creating daily content that was popular, meaningful and significant in and whatever you do.


Have you ever stopped to consider that maybe dabbling into more curation would be just as satisfying and effective?


The social space and world in general are full of people who want to create. Creating – the creative process – and fresh, new ideas make the marketing and business world go ’round. But what happens when this awesomely created content gets buried? If no one is there to collect it all into one place, it is likely to quickly go missing. That is, unless we acknowledge the power of curation.


Curation is not something for “those who can’t create.” It should not be thought of as a B-level social task. Remember, part of our jobs as chief sharers is to save people time. Curating does this...


Via Giuseppe Mauriello
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Social media success is fun! Social media satire 32

Social media success is fun! Social media satire 32 | SOCIAL MEDIA, what we think about! | Scoop.it

An excellent analysis of my friend Peter. While this position is called "satire", it's the reality today. Indeed, social media take a big part of our time and it's essential that management be done carefully and tools (Buffer is a good example) to avoid problems in our lives every day!

 

Social media success is fun! Social media satire 32.

 

I often wonder if we sometimes take our social media lives just a little too seriously? That’s why I love Mondays and social media satire!

 

Social media has been a HUGE subject this year throughout the world and the topic of probably millions of conversations in every language imaginable, but as the ‘Year of Social Media’ comes to an end, I am seeing some significant changes...

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