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Martin Gysler
An interesting post about randomness in bussines, with some questions as: What are your thoughts on randomness in business? Are you guilty of random acts of marketing or social media? Remember, the fist step is admitting such. The second is doing something about it. If you have broken the RAMMIE habit, how did you do it? [note mg] Random Act of Marketing RAMs Attempt to drive business benefit that is NOT integrated, easily measured, nor integrated with other marketing tactics. There you sit in the executive conference room watching everyone nod their heads about the latest idea from the new executive on the block. He or she has a new idea that is going to “save the company.” It could be anything from a random LinkedIn group, social media campaign, planned “go viral” video” or who knows what.
The first part of a series of five articles on the social networking today. This is a very interesting guide that will give you lots of useful information on the subject. [note mg] In today’s blogosphere a lot of discussion is going on about various aspects of positioning and growing a blog. Even though the space gets more and more crowded every day, and the game is changing constantly, there are still some things everyone tells you to do – things considered as mandatory for any kind of success. Among various aspects of promotion, advertising, search engine optimization, social media, and all kinds of other stuff lies the need of contacting other, fellow bloggers, and being in touch with people in general. Read more: http://www.hongkiat.com/blog/networking-guide-for-bloggers-why-networking-important/ 
The support tools are often very effective, they save us time, facilitate us the work repetitive and / or allow us to keep a regular in our publications on social media. Here are three tools that go in this direction. [note MG] Do you have more than one Twitter account? If you use social media for your business or to promote other companies, you probably have many different accounts to keep track of. Dashboard apps can help you keep tabs on various networks at once and update multiple accounts. However, when you want an enhanced Twitter experience from your browser, these three free tools can help. #1: Silver Bird A feature-packed little extension, Silver Bird offers a multitude of Twitter features in a smart pop-up box. Read more: http://www.socialmediaexaminer.com/3-twitter-browser-extensions-for-better-social-management/ 
Maybe some of you have wondered whether this approach was possible and if so, how to go about it, here is the guide that should put you on the right track. [note MG] After reading Mike Sansone’s blog about how he was inspired by my act to leave Facebook, but chose to convert his personal page to a fan page instead of deletion, I was inspired to create this how-to do it post. Facebook has what they call a “help section” on this, but as usual, it’s completely unhelpful. Before I dive into the few steps it takes to do this, see what you think (left):
Anyway, enough of my rant, here’s how you do it Read more: http://bit.ly/x0t3pO 
Each rating system is "neither more nor less" than what people make. In this idea, I think connect.me has chose the right track by making users aware, by this article, that everyone is responsible for the strength or weakness of their platform. [note MG] Just under a month ago, the Connect.Me private beta introduced the highest of the four trust levels defined by the Respect Trust Framework: Trust Anchor. The special role of a Trust Anchor in building a socially-curated reputation network is explained here on the Connect.Me site, here on the Connect.Me blog, and here in a guest blog post last December. In a nutshell:
The value of this level of proof of your identity and reputation explains why Connect.Me users have been eager to achieve the Trust Anchor ribbon on their Connect.Me card:... Read more: http://blog.connect.me/the-value-of-a-trust-anchor-vouch/ 
If we invest a lot of time and energy in our blog, it's important to do the right things to attract visitors and to keep them more than five seconds on it. Here some great advices to ameliorate, if necessary, the situation. [note Martin Gysler] Here’s the situation: Your buddy sends you a link to check out, you get to the blog post and after glancing at the layout you immediately question the validity of the blog (and your friend). On occasion I have left a post thinking it was created by some autoblogging process, and then realized it only looked that way and was actually written by a human.
These mistakes can make a visitor run for the proverbial hills. A visitor to your blog is making a decision about your worth within a few seconds, sometimes nanoseconds. Find out whether you’re making simple but crucial mistakes that turn readers away… The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketing. The very fact you are reading this here proves that things have changed. Coca Cola have always been at the forefront of innovation. In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company's portfolio of global brands. In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives. Jonathan describes the challenge of content creation in an enlightening way, reminding us that "every contact point with a customer should tell an emotional story". 
This article goes on the bottom of Content Marketing. Things change very quickly and it is therefore very important to reflect the change in demand from your prospects and/or customers. This step-by-step plan, will give you a better idea of ​​what is important today and what you must do to be successful. [note Martin Gysler] Most marketers have realised by now that they have to swap from the classic communication approach of sending & advertising to an approach based on content. But for most people the exact meaning of that is rather intangible. In order to help, we have composed a pragmatic step-by-step plan for companies to start content planning. The step-by-step plan is based on several surveys we realised in the past year. In this article we will present to you the 6 crucial steps to take in order to end up with a good content strategy. Step 1: Topic selection The first must is to check which domains your company can offer unique content in. This content needs to be in line with the company culture & vision, obviously. As far as this choice is concerned it is sensible to check one’s own expertise on the one hand and on the other to see how unique one is in the market. Read more: http://bit.ly/xiREwj 
The social media world is changing daily. In other words, we must be alert and aware of the new tools that could support us in our approach. This interesting article speaks about some "new" tools that can also help us to go towards to success. [note Martin Gysler] It’s time to teach that old dog some new tricks. That old dog I’m referring to is social media. Sure, you’re already blogging, and on Twitter, LinkedIn, Google+, Facebook, and more. Great. But I’m telling you — there’s more to social media than meets the eye. The final chapter on social media hasn’t been written. When I kicked off my writing business in April, I decided to use social media my way. I approached these overused networks as if I’d never heard of them. I made my own rules. I set different expectations. You could say I wrote my own chapter on social media marketing. Read more: http://www.copyblogger.com/creative-social-media/ 
An excellent guide for creating your own implementation of Facebook comments on your website. Easy to follow and implement. Test, you will be surprised! [note Martin Gysler] Using Facebook Comments on your blog offers your readers a way to instantaneously comment on posts, as well as to share them without having to do any work. If you think this type of commenting system will suit your audience, read on to find out how you can implement it the right way. Step 1: Create A Facebook App Before you actually generate the Facebook Comments code and implement it on your blog, you need to create an app for your site.
Read more: http://wp.tutsplus.com/tutorials/the-ultimate-guide-to-implementing-facebook-comments-on-your-blog/ 
Competitive research is an area that’s either completely overlooked by a brand, or taken to an extreme level while missing the basic goals that need to be reached. Because competitive research becomes a cornerstone for strategy development, it’s important to research from inside the trees, and outside of the forest. Overall, brands need to:
What We’re Doing We approach competitive research with these fundamental questions:
Sometimes it's really hard not to lose his mind. There is such an offer, which changes daily, it's sometimes difficult not to get lost. Maybe this article will give you some ideas to see more clearly! [note Martin Gysler] I spent some time this evening cruising around Facebook, LinkedIn, Goolge+, Pinterest, and a few hundred other platforms. I had high hopes for finishing a couple blog posts but instead got lured in by the latest social news. You know how it is. Just as we get use to something it changes, a ticker is added, more of our activity gets shared, a new social network is born, mobile app launched and the list goes on. As I wasted my night away in social slacker land with all my fellow slacker geeks I was amazed at how many people are simply losing their mind. I guess I am so close to all of it that I forget how many business leaders, entrepreneurs and consumers are still learning. Read more: http://socialmediatoday.com/pammoore/436819/social-media-tools-tech-15-tips-not-lose-your-mind 
Sometimes it's to ask what it takes to that Google ranks us on the first page... :-) Here is an article that will give us more information on this subject. [note Martin Gysler] Your blog is a good read. Everyone says so. Although “everyone” is really just people you already know. Like your Mum. So why isn’t your blog being found by other people? The millions and millions of people hungrily consuming blog content out there in the global online space we call the Internet? The cold, hard truth is that Google hates your blog. And it’s nothing personal. You just don’t have anything that Google wants. Creating high-quality, relevant content is a must if you want your blog to be noticed by search engines but it’s only part of the picture. If you’re not sure if Google really hates your blog, or whether it’s just ambivalent, then step through these warning signs. 1. You don’t know which keywords your readers are using The very heart of search engine optimization is understanding what people are searching for online and aligning your own content to those searches. Read more: http://bit.ly/wqM8Rm |
Check out this website, maybe you'll find exactly the free tool that you search. [note mg] CatchFree makes it easy to compare and find the best free online solution for your specific need in the following areas:
Read more: http://catchfree.com/?sp=broadUSA/ 
Looking for how to increase traffic to your blog or website, this article will give you some very useful information to achieve your goal. [note MG] We’ve all been taught to create high-quality content to attract links. This argument is usually stated in the context of a blog that basically becomes an authority where you start to build a following around consistent, fresh content—think big sites like Problogger or Boing Boing. This is not the technique I’m talking about. Today, I’m talking about a link-building technique that’s bigger, better and quite possibly able to put you on the map faster than you would ever imagine. I’m talking about building a linkable asset—something you do by following the steps I’m about to describe. First, let’s define “linkable asset.” What is a linkable asset? Read more: http://bit.ly/y67FKA 
Breaking news that Pinterest is changing user submitted pins to make money. Are they now one of the biggest affiliates on the Internet?... That's the question [note MG] I swore I wasn’t going to write about Pinterest again for a while after finishing a six part series of blog posts, but major developments keeping coming and no major news organizations seems to be covering them. If you post a pin to Pinterest, and it links to an ecommerce site that happens to have an affiliate program, Pinterest modifies the link to add their own affiliate tracking code. If someone clicks through the picture from Pinterest and makes a purchase, Pinterest gets paid. They don’t have any disclosure of this link modification on their site, and so far, while it has been written about, no major news outlet has picked up on the practice or its implications. Pinterest doing this is big news in my opinion for two reasons: Read more: http://llsocial.com/2012/02/pinterest-modifying-user-submitted-pins/ 
If you want to have an occupation on the Web, sooner or later you must find solutions for turning visitors into customers willing to pay for your services. Here's an article that will support you in this process. [note MG] One of the most important aspects of your blog design is your sidebar. For starters, it’s often found on almost every single page—except for your landing pages. With that amount of exposure, no wonder I say it’s vital. Question is how do you create a sidebar that’s tailor made to convert your random visitors into loyal subscribers? The 3 Vital Characteristics of High-Converting Blog Sidebar By now you know I like to break things down into easy-to-implement action steps—and this article is no different. So what’s the genetic makeup of a high converting sidebar? Keep reading. 
[You can use the Big 4 online Answer Sites for market research, content ideas, and to build credibility and thought leadership for you and your company. Here's how.] An ideal connection between social media and search might just be “Answer” sites. The essential concept behind an answer site is that visitors can post a question eager to get it answered by someone considered an expert, who is knowledgeable in the subject matter. The response could also be powered by public knowledge with consensus determining the “best” answer. Answer sites offer users the capability to be both the inquisitor and the expert. More often than not, in basic human interaction, we can answer each others’ questions based on our own personal familiarity. We can achieve this on a massive scale using these Answer Sites. Create Content That Answers Your Customers’ Questions Read more: http://bit.ly/yfLmXK 
As a freelancer, twitter is without doubt an important tool to spread your word across the web. If you need advices about how you can do it, this post is perfect for you. [note Martin Gysler] Social media applications such as Twitter can be effectively utilized as a tool for freelancers like yourself to promote your services. In a time when the world is connected through the internet, failing to employ such a simple strategy to connect with your potential and existing clients is a waste of opportunity. Remember that you are promoting to the rest of the world each time you post something in Twitter. The content then, is what matters. You can update your existing clients on your latest projects and network with freelancers like yourself. In your Twitter, you may link your followers to your professional blog where they can further explore your work and even better, re-tweet it to their own network. All these can bring you more business in the long run as these people go on to recommend you to potential clients. Here are five possible ways to make good use of Twitter for your freelance business:... Read more: http://www.hongkiat.com/blog/tips-leverage-twitter-for-freelance-business/ 
I don't know you, but for me, images are very important. A text without an image, is like a sky without stars. For this reason, I like this post with several ressources, maybe you too! [note Martin Gysler] “Hey, I’ve seen that image before. Actually, I’ve seen it many times before.”
They draw the viewer in and elicit an emotional impact, providing your users with information while confirming that what your selling or promoting is real. There are many affordable options available to purchase stock photography. This may be a blessing or a curse. Affordability often comes at the cost of originality. It’s important to consider your ideals and the image’s ability to illustrate a concept perfectly. But consider originality as well. You wouldn’t want to fall into the trap of using cliche imagery because it’s easy and convenient. Read more: http://bit.ly/Af9ZXX 
Should we write guest blogging posts or not? That's the question many of us arise himself. In this post, you'll find guest blogging strategies and why you should do so to have some advantages as: more email subscribers, coveted Google ranking positions, and a big head-start on your blogging career... to name a few. [note Martin Gysler] But not many people realize that tactical guest posting grows careers.
In this post I am going to show you the seven crucial tactics for writing a radically successful guest post. Who am I to teach you about guest blogging? Read more: http://www.copyblogger.com/successful-guest-blogging/ 
Content is the new buzzword, but content alone has no magical powers. It won't transform your business or get you where you need to go ... until you add one thing... Which? It's what you'll find in this excellent post with ten goals to follow! [note Martin Gysler] Ever wonder why content marketing works so well for some businesses … and doesn’t seem to do anything at all for others? Curious about why some content that seems great doesn’t do anything to build the business? “Content is king” has been an online cliché for years now, but it’s not true. It’s never been true. Content all by itself — even terrific content — is just content. It may be entertaining. It may be educational. It may contain the secret to world peace and fresh, minty breath, all rolled into one. But it has no magical powers. It won’t transform your business or get you where you need to go, until you add one thing … Content marketing is a meaningless exercise without business goals. Read more: http://www.copyblogger.com/content-marketing-goals/ 
In fact, the title makes often the difference if I read or not an article. We have so many sources of information that it has become impossible to read them all. That's why I think that this post is an important article that you should read too. [note Martin Gysler] The 80/20 Value of Titles
In my opinion, the elements of writing click worthy titles deserve more attention. In the wonderful marketing book "Made To Stick", the Heath brothers note that any good news or editorial writer may spend 80% of their time crafting the title (or "lead") and then whatever time they have left on the body of the content. For those familiar with 80/20, what this means is, the size of the title compared to the actual content (and time spent crafting it) disproportionately affects the success of that content. It's one small piece of text with a lot power! Read more: http://mz.cm/Aeh2Sq 
That's a must read post, it'll learn you how you will become a Twitter power user! [note Martin Gysler] CNNFortune reported 100 million Twitter users log in at least once a month. Half of those, 50 million, log in every day. About 55% check in with mobile devices, while about 40% just check in without actually tweeting. Those numbers are huge for anyone who’s marketing online. But that’s not all. Thirty-four percent of marketers who use Twitter have generated leads from its use…with 20% of those closing deals. But how do you take advantage of this growing audience of Twitter consumers? You have to become a power user. So here are 100 proven tips to help you do just that. And to make it easier to follow along, I’ve broken them up into 10 sections that each contain 10 tips. Read more: http://www.quicksprout.com/2012/01/30/100-ways-to-become-a-twitter-power-user/ 
You have a blog and you would increase the number of followers and readers for more success, this is the right article for you. It'll give you some very interesting information about how you should do it. [note Martin Gysler] You can read all the blogging advice in the world, but none of it matters unless you take action. To set your blog up to be a massive success, you have to ruthlessly focus your efforts on things that work, and stop spending precious time on things that don’t. Today I’m going to make it easier for you to take the action you need to take to make your blog better. All you have to do is set aside 10 or 15 or 60 minutes to tackle one of the 21 simple steps below. The more you complete, the more progress you’ll make. You’ve probably already completed some of these, but I guarantee you haven’t done all of them. If you have completed all of ‘em, please tell me in the comments. Better yet, share one of your own extra tips. Read more: http://thinktraffic.net/21-quick-actions-for-massive-blog-success |
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