SOCIAL MEDIA, what we think about!
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“Everyone talks about social media, what is important or a must..., make your choice! -- Keep in touch: http://www.xeeme.com/MartinGysler
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fuzapp.com - Today, 6:34 AM

how to customize facebook cover photos

To have a cool timeline cover photo can be an important thing for you, then you will find some tools and advices in this post. [note mg]


Ever thought of having a coolest timeline cover photos, there are many websites out there providing this service, and i will mention few and the best of them. How to customize facebook cover photos ?


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socialmouths.com - May 10, 6:26 PM

Why Small Business Have A Huge Advantage Over Brands In Social Media

How small business can perform better than brands in social media by focusing on simple goals, being human, ensuring satisfaction and measuring ROI...


I currently have the fortune to experience two different fronts of digital marketing. Under Plural, I work with brands and, with SocialMouths I mostly jam with small business, personal brands, and bloggers.


One of the reasons I absolutely love this setup is that they are two different worlds in how the social web is approached, how it’s handled and how success is measured.


So I’m here to tell you that, despite the ridiculous budgets and unlimited resources, small business has a huuuge advantage over brands when it come to social media.


Here are my thoughts:


Strategy. Or Not?


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www.dreamgrow.com - May 9, 6:52 PM

48 Free Social Media Monitoring Tools

Even if this list is from 2011, you'll find a lot of interesting tools for today. [note mg]


If you want to know what’s happening in the social web you need monitoring tools. Before you get out your credit card and start to spend money try out some of the free social media monitoring services. This way you get a taste of what is available and if you need paid services.


I have collected 48 free social media monitoring tools. In the Group A are the services that I use regularly or seem interesting to check out immediately. The Group B is an alphabetical list of tools for you to play with. Here we go:...


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www.jeffbullas.com - May 8, 5:24 PM

64 Pinterest Marketing Tips and Tactics - Infographic

Pinterest over the last 6 months has become the social network with buzz and it provides a visual platform that offers an ecosystem to experiment and play with images as a means of marketing and engagement and even selling.


I walked into an electronics store the other day and happened to pass the television department.


The 70 inch televisions with high definition flat screens were displaying videos so compelling that for a minute or two I just stood there watching images so sharp and mesmerizing that I just stopped and watched.


The vibrant colors and high contrast were almost hypnotic.


It was only ten years ago and a flat screen TV half that size was $20,000.


Now everyone has at least a 42 inch plasma or LCD screen and that is in the smallest room in the house!


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www.problogger.net - May 6, 5:50 PM

How to Be a Problogger on Tumblr : @ProBlogger

When it comes to blogging, a number of platforms have come and gone. Recently, Posterous was acquired by Twitter, signifying that a shut-down of the platform was imminent.


I noticed this in a big way; my blog, called I Love Tumblr, which focuses on Tumblr tips and tutorials, had a huge influx of new traffic (especially to my Tumblr vs Posterous article—no surprise there).


I also started to receive a ton of emails from former Posterous users asking me if the Tumblr platform was right for them (or whether WordPress or Blogger was a better choice).


In most instances, I (like Darren) would advise a self-hosted WordPress blog above all others, however, in instances where that really isn’t desired, I have been able to honestly (and highly) recommend Tumblr to many bloggers...


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www.inc.com - May 2, 6:09 PM

7 Blogging Mistakes That Small Businesses Make

Many small businesses have turned to blogging as a way to engage and further connect with customers. But making mistakes in your blog can kill your business. Here are some of the biggest to avoid.


Blogging for your business is important, but doing it wrong can cost you customers and your reputation. As more and more small businesses enter the world of content development, the scrutiny continues to increase. Consumers can be retained or lost simply from your blogging efforts, so its imperative this public-facing activity is done correctly.


In this guide, we'll explore why small businesses should have a blog, a company that is doing it right, the biggest mistakes made by small businesses, and how to avoid those potential pitfalls.


7 Blogging Mistakes that Small Businesses Make: Why Start a Blog?


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www.makeuseof.com - May 1, 4:58 PM

10 Awesome Free Tools To Make Infographics

Maybe you want create your own infographic, here 10 tools to support you to do it. [note mg]


Information graphics, visual representations of data known as infographics, keep the web going these days. Web users, with their diminishing attention spans, are inexorably drawn to these shiny, brightly coloured messages with small, relevant, clearly-displayed nuggets of information. They’re straight to the point, usually factually interesting and often give you a wake-up call as to what those statistics really mean.


Who can resist a colourful, thoughtful venn diagram anyway? In terms of blogging success, infographics are far more likely to be shared than your average blog post. This means more eyeballs on your important information, more people rallying for your cause, more backlinks and more visits to your blog. In short, a quality infographic done well could be what your blog needs right now.


Read more: http://bit.ly/K0s4LL

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Tweet Smarter not Harder – Part Two

Introduction


If you read Part One of this series, you recall I discussed targeting and third-party applications to save you time and help you market you business and product or service more effectively.


Goals For This Post (Part Two)

  • The beauty of Lists and how they can help you use Twitter more effectively
  • Discuss branding, content tweets, and promo tweets and why you need to understand the difference
  • A note on targeted following


LISTS


I mentioned lists briefly in Part One for the purpose of finding targets but they do so much more. Here are my top ten reasons you should be using lists:


1) The number one reason to use lists: each list allows you to add up to 500 people aka tweeps. You can have up to 20 lists (public or private though I recommend public). I suck at math but even I can figure out that’s 10K people!


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www.socialmediaexaminer.com - April 26, 8:14 AM

How to Use Google+ Hangouts for Your Business | Social Media Examiner

Google+ Hangouts for your business: learn creative ways you can use live broadcast, public and private hangouts to connect, share and engage with clients.


Are you using the Google+ video hangout feature?


Are you looking for some creative ideas to use hangouts?


Keep reading to discover how your business can connect in a personal way with your customers using this face-to-face video conferencing tool.


Hangout Features


Google+ has been updating the regular Hangout features. There used to be two distinct types of hangouts—regular and with extras—but recently some of those extra features have been added to the regular type.


Here are the current features for regular video hangouts:...


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www.quicksprout.com - April 24, 4:10 PM

The Secret to Getting Highly Targeted Traffic from StumbleUpon

Since late 2010, StumbleUpon has been one of the top sources of social media traffic in the US, even surpassing Faceboook as a referrer.


In fact, using StumbleUpon to drive traffic to your site can produce some amazing results. According to Shell Harris, StumbleUpon basically built her website TopTenz. Here are some of her stumble numbers that she shared:


That’s huge traffic that can create some pretty lucrative income stream. The only problem is that traffic isn’t very targeted and your conversion may suck.


Read more: http://bit.ly/IlXic6

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searchenginewatch.com - April 22, 4:47 AM

14 Search Tools to Bookmark

A roundup of some really useful tools, some of which you'll use every day, if you aren't already. Exercise some critical judgment though: a tool is only as good as it's data – make sure the data is believable.


Here are some really useful tools, some of which you will use every day, if you aren't already. Exercise some critical judgment though: a tool is only as good as it's data – so take a moment to check if the data is believable, and to think about other sources you can cross reference against.


Search Engine, Browser and Device Stats


One tool I come back to again and again is StatsCounter – there's data on the market shares of search engines, browser versions, computer, and mobile hardware and operating systems here for most countries. Whilst it's always sensible to compare two sources of this data, this is always where I start.


Read more: http://bit.ly/If0PwR

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www.convinceandconvert.com - April 19, 3:22 PM

Social Media Time Savers: 4 New Productivity Tools and How to Use Them | social media tools | Social Media Consulting - Convince & Convert

4 new social media productivity tools reviewed and analyzed. Each can save you considerably time and hassle when you're producing or curating content.


As Jay mentioned in his post yesterday, there’s a serious influx of information out there, plus an increasing urgency to get things done better and faster. It can be overwhelming to stay up on what’s happening in the world while also tending to your day job. Between our new newsletter, the One Social Thing, and the handy tools below, we hope to give you enough time- and sanity-saving techniques so you can go home at 5pm, be with your family, and even take up a hobby.


While a few of these tools can be used solely as a creative outlet, they can also serve as a way to harness creative energy that can be put toward your content marketing efforts so you can maintain a cohesive, high-quality, and consistent strategy.


Read more: http://bit.ly/IBydM1

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www.seomoz.org - April 17, 5:06 AM

How to Improve Your Rankings with Semantic Keyword Research

An all in one. It's really an extraordinary item for doing the right things to improve your ranking. If you have a blog with great articles, but not many visitors, apply the ideas in this article, it'll help you for sure. [note mg]

Think about semantic keyword research to help you focus your content and and improve your rankings.

From Google’s Panda, Search Plus Your World and Venice updates, in the last year alone the SEO landscape has changed. And while that means your SEO strategy will change, too, there is one thing that remains the same…keywords.

Keywords remain important to your content and link strategies.

But there is one change coming down the Google pipeline that will change keywords…semantic search technology and the human element.

What is semantic search?

Basically, semantic search is technology that tries to determine what users mean when they type in a certain keyword.

They explore the semantics of those words…or the meaning behind them.

For example, if someone typed in “laptop” do they mean:

  • That they want to buy a laptop?
  • Have one repaired?
  • Upgraded?
  • Are they even talking about a computer, but something entirely different?

In the real world most people don’t search with one keyword…additional keywords give additional clues.

Read more: http://mz.cm/J9nABP

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www.briansolis.com - May 15, 4:51 PM

Music, Film, TV: How social media changed the entertainment experience - Brian Solis

Today everybody should know that social media are much more than a mode effect. This excellent post will convince you, if you aren't yet. [note mg]


Social media is more than a digital water cooler for TV and movies. The global conversation that takes place around events and the experiences people share based on what they watch teaches us about consumer preferences. More importantly, their activity influences behavior. Behavior counts for everything. Studying it is just the beginning of course. In order to understand and eventually steer behavior, we must translate activity into insights and in turn, translate insights into actionable strategies and programs.


The Hollywood Reporter recently published an exclusive poll about social media led by market research firm Penn Schoen Berland. As the report opens, THR notes, “There’s a sea change afoot in how Americans discover and consume entertainment.”


According to the study, 88% of respondents view social networking sites like Twitter and Facebook as a new form of entertainment.


Read more: http://bit.ly/JRgjbp

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www.jeffbullas.com - May 10, 4:20 PM

5 Insights on Facebook vs Pinterest in Driving Sales - Infographic

Pinterest has been grabbing the headlines recently as its network approaches 20 million users per month.


In March compete.com reported that Pinterest had received 18 million unique visitors with AppData reporting that the visual social network had received a record 4.4 million daily active users on March 18.


There are reports that Pinterest’s growth is slowing but just like Twitter and Facebook reports of its demise maybe slightly premature.


The Power of “Low Friction” Photo Sharing


Pinterest’s value to marketers is that it provides an easy to use platform for “pinning” images, photos and videos to your Pinterest account while also posting and sharing to your networks to Facebook and Twitter in the same process.


Pinterest reduces the effort and friction to share images on the social web which crowd sources your marketing and the spreading of your brand images.


Read more: http://bit.ly/Kqlbn9

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outspokenmedia.com - May 8, 6:39 PM

About to Publish A Post? STOP! Read This

It used to be that it was just us writer people that were responsible for publishing blog posts. But, my, how times have changed. As business owners, marketers, and social media mavens, we’re all responsible for publishing content on a regular basis. We publish posts to our own blogs to build our authority and search engine happiness, and we publish guest posts on other blogs to increase your readership and gain new eyes. With all the time we now devote to writing great content, we want to make sure we’re getting the most out of it that we can. And that means taking the time to optimize your content before you ever hit the publish button. Because search engine optimization always works better when it’s a priority, not an afterthought.


Before you hit publish on that post, make sure you’re hitting seven important points. They may just make all the difference.


Read more: http://bit.ly/KMIeVT

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socialmediapearls.com - May 6, 6:49 PM

10 Steps To Curate Your Social Media Content With Scoop.it for Increased Value

If you want learn more about social media curation and/or start your own scoop.it you should read this excellent and detailed blog post from Shirley Williams. [note mg]


Are you asking the following questions: “What is social media curation?” and “How does it add value?” Are you like many business owners trying to get your head around curation and the associated benefits? Well I have come to realize, you are not alone!


In an earlier post I defined curation. In this post I would like us to revisit that definition and share how value can be gained by demonstrating how to use Scoop.it.


Reminder of What’s Social Media Curation?


With the exponential growth of social networks and blogs, the amount of information on the internet can be overwhelming and time consuming. Consequently, the role of the social media curator has become increasingly more attractive. Social media curation is when you filter, select, review and reposition quality content on the web for a specific audience and/or topic...


Read more: http://bit.ly/IRXDad

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www.jeffbullas.com - May 3, 6:37 PM

Is the New Facebook Timeline a Failure in Design? | Jeffbullas's Blog

Generally people don’t like change!


The majority of us like routine and familiarity. Mess with someone’s habitual routine and watch them start to sweat, stress and squirm.


They also say that a change is as good as a holiday but is all change good?


Facebook’s new timeline is now live on both the personal profiles and pages and it has taken the known and familiar and replaced it with a very new design.


Steve Jobs said in an interview with Wired magazine in 1997 “People think that design is how it looks, but it goes much deeper than that, it is actually how it works”


So does the new Facebook timeline design “work”?


The impact for business is that it needs to evaluate the implications of these changes to ensure that they maintain their engagement and utilise the stronger visual format that the brand “pages” now have.


So the changes are in place and the dust has settled, what are the implications for the managers, administrators and users of the “new”Facebook timeline “page”.


Read more: http://bit.ly/IHzypE

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www.toprankblog.com - May 2, 5:43 PM

5 Tips on Business Blogging With Minimal Resources

“Why should we have a blog?” It’s a reasonable question.


Nevermind the fact that millions of businesses are blogging and multiples of those millions of customers are reading said blogs. In fact, 23% of the primary Fortune 500 corporations have an external corporate blog.


Blogs as a content management system make it very easy for content publishers within a company to surface informative, useful content directly to their “customers” and indirectly via search engines and social channels. Business bloggers report their activities have resulted in greater industry visibility, new customers & sales and thought leadership.


Read more: http://bit.ly/IWXKAm

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www.jeffbullas.com - April 30, 5:15 PM

5 Ways to Turn Twitter into Your Most Powerful Social Media Tool

What do you use as your daily Social Media dashboard every day?


Most likely not Twitter.com I am guessing.


Yet, in recent months, there were a great number of browser extensions released, specifically for Twitter.com. They help you create a much greater experience right inside Twitter.com.


What I like best about this is that you are in charge regarding how many bells and whistles you are adding. You can basically fully customize your own Social Media dashboard.


So here are my top 5 finds you can use to make Twitter.com a truly powerful Social Media tool for you:...


Read more: http://bit.ly/IjmxO3

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www.jeffbullas.com - April 27, 5:12 AM

How to Create and Grow Your Influence on a Global Social Web | Jeffbullas's Blog

We are living in a world where influence is migrating from offline to online.


The ability to influence is also moving from local to global. Its reach is also transitioning to mobile devices.


Reputation and influence can now be gained faster and reach further than in any other time in history.


One definition of Influence is “the capacity to have an effect on the character, development or behavior of someone or something”


To be truly successful you must have the ability and power to influence.


Read more: http://bit.ly/IW8qye

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blog.hubspot.com - April 25, 3:07 AM

How to Use Hashtags on Twitter: A Simple Guide for Marketers

A simple guide to understanding how to effectively use Twitter hashtags in marketing and how you shouldn't! [note mg]


Every time we host live webinars (and as this long list suggests, that is quite often), quite a few attendees get confused about what to do with the hashtag we provide. What is it? What does it do? How do you create one? Let me explain!


What is a hashtag?


A Twitter hashtag is simply a keyword phrase, spelled out without spaces, with a pound sign (#) in front of it. For example, #inboundchat and #ILoveChocolate are both hashtags.


What does a hashtag do?


A Twitter hashtag ties the conversations of different users into one stream, which you can find by searching the hastag in Twitter Search or by using a third-party monitoring tool such as HootSuite.


Read more: http://bit.ly/K8LKcQ

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www.wpbeginner.com - April 23, 2:36 PM

How to Create Beautiful Coming Soon Pages in WordPress with SeedProd

Step by step guide to creating beautiful Coming Soon Pages in WordPress with SeedProd. No Coding Skills required.


One of the very hard lessons we learnt in the past is that every business needs a coming soon page before the launch. Coming Soon page is a crucial component of having a successful website/product launch. Coming soon pages are used to create a hype and capture emails, so when you launch, you have an existing base of users. In the past creating a coming soon page required coding skills, but now with WordPress and SeedProd plugin, things have gotten a lot easier. So easy that a beginner can do it. In this article, we will show you how to create beautiful coming soon pages in WordPress with no coding knowledge.


How we use Coming Soon Pages


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outspokenmedia.com - April 20, 5:10 PM

The Word Nerd Content Marketing Checklist | Outspoken Media

Maybe you’ve been distracted lately by Tupac’s hologram stealing the show at Coachella, but if you’ll allow me, I’d like to turn the conversation to content marketing for a moment. Okay, maybe a few moments—get comfy. From the bold strategy Coca-Cola shared with the public, to debates over whether content marketing sucks, content marketing has captured quite a bit of Internet attention, and it doesn’t seem to be letting up.


But one thing I’ve noticed is most people are focusing on the marketing part, and not so much on the content part. The general consensus is that quality content is the way to high rankings, traffic, and conversions. But while I’ve read a lot of posts that say you need quality content, I haven’t seen many that outline exactly how to create it. There seems to be a disconnect between copywriting advice, and content marketing how-tos. So let’s connect those dots.


Read more: http://bit.ly/HW3YDc

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outspokenmedia.com - April 18, 2:52 PM

Your Place in the Marketing Mix | Outspoken Media

As Internet marketing consultants, I’m sure we’d all agree SEO is a vital part of a successful marketing strategy. Online visibility is essential for both branding and conversions. But I think because we are passionate about what we do (and therefore, perhaps a bit biased,) we can lose sight of the fact that SEO and Internet marketing are not the only ingredients in our client’s marketing mix. Print advertising, radio and TV commercials, e-mail marketing, direct mail – for most businesses, these forms of marketing are still heavily used.

And really, in many cases, they should be. We might all like to think that online is the single best way to reach our client’s audience, but depending on their product or service, that might not always be the case. My job as a Marketing Coordinator in real estate taught me the value of multi-channel marketing, and how different channels spoke to different demographics.

Read more: http://bit.ly/HQlRDn

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