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The Honest Tea founders raised eyebrows when they sold their company to Coke for millions of dollars.
Aaarrggghhh!! I want to know the end of the story! But I have to wait until it's published in September 2013.
Now here is brilliant biz storytelling! The Honest Tea founders tell their story of how they sold their business to Coca-Cola as a graphic novel (comic book form). This post shares an excerpt of their story and it's a cliff-hanger. I can hardly wait to find out what happened and hear how the story ends. I'm counting down the days until the book comes out.
So the company creates their story as a graphic novel, publishes a part of it on the web, doesn't share the end, and readers defnitely want to hear how it turns out. Think they'll buy the book? Oh yeah!
Take some lessons here. Let your creativity kick in and create something similar. Your audience will love it. And keep having fun (storytelling is fun BTW, if you haven't figured that out yet)! :)
This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it