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7 Ways to Find What Your Target Audience Wants and Create Epic Content | Search Engine Journal

7 Ways to Find What Your Target Audience Wants and Create Epic Content | Search Engine Journal | Social Media - Web Marketing | Scoop.it

Great content sells. It converts. It helps with SEO. And sometimes, it works like magic: it goes viral, creates traffic inflow, and helps you achieve your goals. But what exactly is great content? How do you produce something so great it’ll go viral and help you achieve your goals? The Internet is inundated with a lot of similar-looking content. This very article might sound similar to something you’ve seen before. Unique content is hard to produce, and it’s getting harder by the day as more websites grasp the importance of content marketing. In view of all this, how do you produce great content that stands apart from the rest? Answer people’s needs....


Via Jeff Domansky
Frederique Niel's insight:

Social media is all about connecting with your clients (or potential clients) by providing content that is of interest to them. This article is about finding what they want to hear about.

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Jeff Domansky's curator insight, May 21, 2013 12:49 PM

Great quote and advice: "In view of all this, how do you produce great content that stands apart from the rest? Answer people’s needs...."

Social Media - Web Marketing
"Que sacco" is a slang term from Provence meaning "What's up"? The expression is a reflection of my French heritage and my constant curiosity about what is new. I will select articles related to social media and marketing in general.
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The 5 Stages of the Change Cycle

The 5 Stages of the Change Cycle | Social Media - Web Marketing | Scoop.it

To some people, adopting and using social media is a very big change. Opening an account is very simple, updating it is another story. knowing and recognizing what the 5 Stages of the Change Cycle are, might help in persevering and being successful in using Facebook, Twitter, LinkedIn, etc.

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10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy

10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy | Social Media - Web Marketing | Scoop.it
Know what the fastest-growing demographic on Twitter is? Or how many new members join LinkedIn every second? The answers will surprise you!
Frederique Niel's insight:

Who said that social media were only used by the young?  My favorite: "The fastest growing demographic on Twitter is the 55–64 year age bracket."

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Twitter / daniel_bilar: Social media explained (with ...

Twitter / daniel_bilar: Social media explained (with ... | Social Media - Web Marketing | Scoop.it
RT @daniel_bilar: Social media explained (with donuts) via Alexander Campbell http://t.co/2xTbN3eDXk
Frederique Niel's insight:

Very accurate description

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Create Great Content? How to Get More From it Through Repurposing

Create Great Content? How to Get More From it Through Repurposing | Social Media - Web Marketing | Scoop.it

Find out how to get more from the great content you create through repurposing. Developing new materials for content marketing requires a great deal of effort, from coming up with an idea and researching the topic to content creation and promotion. There are often multiple people involved in the process: copywriters, designers, SEO specialists, social media marketers, and others, which can make content marketing quite the investment. Fortunately, great content can be repurposed into something new and different, continually furthering your investment along the way....


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Jeff Domansky's curator insight, October 28, 2013 11:57 AM

Repurposing is simply smarter content marketing.

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The Corey Woods Blog: 5 Terrific Social Media Marketing Tips to Increase Sales

The Corey Woods Blog: 5 Terrific Social Media Marketing Tips to Increase Sales | Social Media - Web Marketing | Scoop.it
5 Terrific #SocialMedia Marketing Tips to Increase Sales http://t.co/d9Mhs4DsP6
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The Effects of Social Media on Communication | Social Media Today

The Effects of Social Media on Communication | Social Media Today | Social Media - Web Marketing | Scoop.it
With 80 percent of teen Internet users frequenting social media sites, it’s no wonder our real world social lives are seeing some changes.
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How Can Social Media Make or Break an Interview?

How Can Social Media Make or Break an Interview? | Social Media - Web Marketing | Scoop.it
Social media has infiltrated every aspect of our lives and revolutionized the way we communicate. We can reunite with childhood friends, send messages to celebr (How Can Social Media Make or Break an Interview?
Frederique Niel's insight:

What to retain from this article? Be careful of whom you are connected with. If you are tagged on an offensive publication posted by one of your friends, potential employers might question your professionalism. One of my favorite quote is " We are the average of the people we are hanging out with" and that is the way an employer might understand it

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3 Strategies for Finding Customers With Social Media | Social Media ...

3 Strategies for Finding Customers With Social Media | Social Media ... | Social Media - Web Marketing | Scoop.it
Social media strategy for small businesses: Here's what you need to focus your efforts on to find your customers on social media.
Frederique Niel's insight:

I personally use strategy #2 to find information to share with my clients' followers. For example, I receive an alert with a list of articles where Vancouver is mentioned in an article written in French.

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Must See Social Media Statistics | Social Media Today

Must See Social Media Statistics | Social Media Today | Social Media - Web Marketing | Scoop.it
Social media marketing is not just a trendy word, it is fast becoming and in some cases already is a viable acquisition channel for most businesses.
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Twitter outlaws the use of "auto follow back" services

Twitter outlaws the use of "auto follow back" services | Social Media - Web Marketing | Scoop.it
@truebe, of Twitter Platform Operations, posted the following in the development discussion about auto follow back: "We removed the clause permitting automated follow-back, as we would prefer that ...
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Creating Buzz for Your Blog | Social Media Today

Creating Buzz for Your Blog | Social Media Today | Social Media - Web Marketing | Scoop.it
Sometimes the most effective solution to increasing your blog's reach is your audience.
Frederique Niel's insight:

More a reminder than anything else, but we sometimes need to be repeated things, don't we?

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How Thieves Use Social Media To Rob You

How Thieves Use Social Media To Rob You | Social Media - Web Marketing | Scoop.it
Thinking of tweeting about an upcoming holiday? Don’t. Thinking of sharing a photo of your latest grand purchase? Don’t. Thinking of checking in at the airport before your vacation? Don’t.
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Everything you need to know about using images to enhance your brand | SmartBlogs

Everything you need to know about using images to enhance your brand | SmartBlogs | Social Media - Web Marketing | Scoop.it
Content creation can be one of the toughest areas for a business owner to handle.
Frederique Niel's insight:

Images help to capture attention. Some advices on how to stand out.

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Top 10 Ways a Content Calendar will Improve Your Inbound Marketing Strategy

Top 10 Ways a Content Calendar will Improve Your Inbound Marketing Strategy | Social Media - Web Marketing | Scoop.it

If there’s one thing every inbound marketer should do in 2014 to ensure they’re set up for success, it’s incorporating a content calendar into their inbound marketing strategy. And for those who currently use one, I suggest you take it one step further and make sure you’re taking full advantage of this beneficial planning and tracking tool. A content calendar is your key to making sure you are consistently publishing strategic, unforgettable, and share-worthy content....


Via Jeff Domansky
Frederique Niel's insight:

To summarize, to be efficient, you need a plan. Interesting article.

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Jeff Domansky's curator insight, January 14, 11:26 AM

Incorporating a content calendar into your inbound marketing strategy can increase leads, blog ideas and lead to a more successful lead generation effort. Check out these 10 practical tips.

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9 Reasons Why You Must Update Your LinkedIn Profile Today

Whether you are looking for a new job or wanting to do your job better, there is no better resource than LinkedIn.
Frederique Niel's insight:

A very à propos article as I just spoke to a client of mine this morning about using LinkedIn to create links with other professionals

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One more thing teens hate: Facebook

One more thing teens hate: Facebook | Social Media - Web Marketing | Scoop.it
To escape parents, teenagers forgo Facebook and seek out alternate corners of the Internet. (One more thing teens hate: Facebook. The use of "other" social media rose to 17% from 3% last Spring.
Frederique Niel's insight:

I read that same information in a French newspaper. What it means is that if your target clients are teens... don't use Facebook, they are not on it.

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Creating A Social Media Drip Marketing Campaign - How We Launched 2.0

Creating A Social Media Drip Marketing Campaign - How We Launched 2.0 | Social Media - Web Marketing | Scoop.it
Social media marketing campaigns should be common place within your overall social media marketing strategy. A campaign is something outside of your normal efforts and strategy that is specific to ...
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How Social Media Is Making SEO a Better Place

How Social Media Is Making SEO a Better Place | Social Media - Web Marketing | Scoop.it
A Brief HistoryFor a surprisingly long time, it used to be that Search Engine Optimisation (SEO) was all about stuffing your content full of keywords and getting as many backlinks as you could from a (How Social Media Is Making SEO a Better Place ...
Frederique Niel's insight:

Although SEO is not dead, Social Media is taking a growing weight in the Search Engine visibility equation. It is well explained in that article.

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Rescooped by Frederique Niel from Public Relations & Social Media Insight
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How To Spot The Best and Worst Content Marketing Strategies

How To Spot The Best and Worst Content Marketing Strategies | Social Media - Web Marketing | Scoop.it

How To Spot The Best and Worst Content Marketing StrategiesWhile these inputs represent vital building blocks for connecting ideas, communities and people, successful content marketing strategies start with 2 core questions:1. Who are we talking to…and why should they care?2. What are we saying…and why should they share?Content is the oxygen of your social media ecosystem. Strategy is the process of converting it into results by regulating what you do, why you do it and how. A content marketing strategy dependent on a specific channel, format or source will soon be on life-support as technology changes and interest wanes.There is a better way.At Intuit we’ve had the opportunity to test, learn and iterate on several campaigns targeting global business professionals and small business owners. The content marketing strategy we’ve adopted focuses on maximizing the 2 core questions and scaffolding our content plans around consumer-driven motivations.The best and worst of content marketing strategies come to life in 4 types...


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Patricia Raimundo's comment, September 5, 2013 10:05 AM
excelente post, PENSAR antes de crear la estrategia de mkt de contenidos.
Jeff Domansky's curator insight, September 5, 2013 1:58 PM

This is a very interesting way to look at the best and the worst of content marketing strategies.

Helen Wilde's curator insight, September 19, 2013 8:56 PM

being clear- who are we and who are you?

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Pinterest Is Becoming a Powerful E-Commerce Engine | Social Media Today

Pinterest Is Becoming a Powerful E-Commerce Engine | Social Media Today | Social Media - Web Marketing | Scoop.it

When the social network of Pinterest first started in March of 2010, people loved it as a visual place to create their holiday “wish-list” boards. They would create boards of stuff they liked online and would never know where it would lead to.Well, these wish-lists are now becoming a true reality, as Pinterest is becoming both a true e-commerce and brick-n-mortar player!Back in May, the photo-sharing network began allowing “rich pins”, which allows users to post detailed information about an item, such as the originating image site and product purchase information. Now they are taking it one step further by providing price drop summarized email notifications to its users for photos they pinned. That can be huge for e-commerce, as Pinterest users spend on average of 14 minutes a session on the social network, an eternity in cyber-space!But, not only is Pinterest leading people to a business website for e-commerce purposes but according to recent data distributed by the Vision Council and Harvard Business Review, 21% of Pinterest users had bought an item in an actual store after pinning, repining or liking the item on Pinterest....


Via Jeff Domansky
Frederique Niel's insight:

"21% of Pinterest users had bought an item in an actual store after pinning, repining or liking the item on Pinterest" or the importance of Pinterest for e-commerce websites.

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Jeff Domansky's curator insight, August 20, 2013 1:13 PM

Pinterest is delivering buyers. Marketers take note.

Cate Ferguson's curator insight, August 21, 2013 4:14 AM

The minute I looked at Pinterest I knew it would be for me.  As a user.  As a marketing tool,that's been a little slower in the making.  This is an interesting piece so do enjoy.  I think a carefully crafted campaign to make use of the goodwill on the channel, giving lots of value and carefully crafted links etc. could in the right hands create a nice little thread to follow.  

 

Have you thought of using Pinterest this way?

Al Gregorios's curator insight, August 27, 2013 4:36 PM

I remember when pinterest is just starting up. Most of the user would just pin random stuff and ofcourse their personal links without and good graphics or images in the post. Then you can see random un-organized boards as a result of manipulative link building (they say) without any purpose at all. Now online stores have seen the power of pinterest and the ability to organized their product images along with products description and URL, and they have used it for Marketing Purposes. Hope this post will teach other SEO Specialist how to use pinterest the right way.

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7 Simple Tactics to Create Blog Content That Spreads Like Wildfire | Social Media Today

7 Simple Tactics to Create Blog Content That Spreads Like Wildfire | Social Media Today | Social Media - Web Marketing | Scoop.it
RT @Bizolly: 7 Ways to Create Blog Content That Spreads Like Wildfire http://t.co/krsRfPLo7p #Entrepreneurs #Innovation #Inspiration #mycha…

Via TechinBiz
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Andy Birkitt's curator insight, August 15, 2013 10:26 AM

There are two vital components to any successful blog. So where do you find them and how do you bring them back time and again? By providing engaging and relevant content.

Emilie Faffe's curator insight, August 19, 2013 4:14 AM

Article en anglais.

 

Donnez à votre communauté ce qu'elle recherche et l'article sera largement diffusé.

 

1. Identifiez votre coeur de cible et rédigez "pour lui",

 

2. Choisissez les mots justes, 

 

3. Donnez de la consistance à votre article,

 

4. Choisissez le bon titre, court et impactant,

 

5. Vérifiez la lisibilité du post,

 

6. Appliquer une des règles suivantes pour chaque post :

- Proposer une solution à vos lecteurs,

- Proposer une réponse à laquelle votre concurrence ne répond pas, 

- Proposer des best practice "how to do",

- Encourager par des faits,

- Apporter un retour d'expérience,

- Suscitez la réflexion, le rire...

- Apportez une réelle valeur ajoutée aux yeux des lecteurs.

 

7. Inspirez vos lecteurs avec du contenu authentic et de qualité.

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Email Marketing over Social Media for Better Sales Opportunity

Email Marketing over Social Media for Better Sales Opportunity | Social Media - Web Marketing | Scoop.it
Is social media really the best way to market? Surveys show email marketing still converts more leads to sales than any other tactic.
Frederique Niel's insight:

Many of my clients wonder if they should only use Social media and not bother with email marketing. In this article, the author explains that they have different purposes.

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Social Media Marketing: Tactics Versus Strategy by @eveypistorio

Social Media Marketing: Tactics Versus Strategy by @eveypistorio | Social Media - Web Marketing | Scoop.it
Tactics versus strategy - which one do you focus on when it comes to your social media marketing efforts? And at what point do you reevaluate? Read on.
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7 Reasons Why your Customers Buy your Products

7 Reasons Why your Customers Buy your Products | Social Media - Web Marketing | Scoop.it
If you asked entrepreneurs why customers buy their products or services, many would answer: because of its high quality, its functions, its price or the accompanying customer service.
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You're Dead... If You Don't Integrate Social Media & PR Into Your Local SEO Strategy

You're Dead... If You Don't Integrate Social Media & PR Into Your Local SEO Strategy | Social Media - Web Marketing | Scoop.it
The peppered moth (Biston betularia), once white with black spots, faced a strange challenge in London during the Industrial Revolution. Buildings and trees, stained with soot, turned black.

Via Bonnie Burns
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Stephanie Smetana's curator insight, July 9, 2013 4:15 PM

I scooped this article from Bonnie Burns, and I loved the way she commented, "It’s an SEO + Social Media + PR win." This is so true of the PR and social media world. It's all about gaining trust and getting your brand out there, while still reaching for the top places in a Google search.

 

Another important aspect of this article to note, is Trond Lyngbo's comment that you should not just include social media into your SEO strategy, you must also integrate all these things together: SEO, social media and public relations. If you intelligently integrate all of these, the impact is multiplied; to compete, companies must evolve and integrate.

Linda Allen's curator insight, July 17, 2013 1:19 PM

I still have a pulse..