Infographic highlighting data about social media marketing usage from the 2012 SEOmoz industry survey.
The first statistic highlighted on our infographic reveals that 44.4% of survey respondents self-professed either “advanced” or “expert” level social media ability. This shows that marketers are feeling an increased sense of ability to tackle what was once thought of as a new and unknown technology.
To little surprise in the social media marketing world, Facebook and Twitter lead as the most popular social network. In fact, our own social media lead generation team at HubSpot is big advocates for these two networks! What is surprising, however, is that Google+ emerges as the third most popular network. Google+ has historically been plagued with the "useless" label when it comes to generating social ROI, so one theory behind this ranking could be the high impact Google+ has on SEO.
While LinkedIn falls behind in fifth place, it turns out that 74.1% of marketers use LinkedIn for branding. I found this to be particularly interesting since LinkedIn Company Pages do not provide many options for branding. While they can update their status and add a company logo, marketers don't have the more advanced branding capabilities that they have on more visual networks such as Facebook or Pinterest. One theory behind this statistic could be branding via employees. LinkedIn is an excellent platform for showing off the wonderful talent your employees bring to your company.
Lastly, it turns out that 60.2% of marketers are looking for analysis options, as well as other analytics options, in their social media management tools. This comes as no surprise. When savvy social media marketers are communicating their messages online, they want to know exactly how those efforts are benefiting them by analyzing whether each social strategy is connecting to their end goal: revenue. Tools that report on social media analytics are becoming more and more in demand among marketers, which is exactly why the HubSpot team has worked so hard to provide reach metrics and CTR on all your social media messages, as well as ROI metrics like closed-loop reporting on leads and customers generated from social media, all within the HubSpot Social Media tool.
Trivia: First infographic was created by Cristoph Scheiner in 1612(wow!) where he used a series of images to explain the rotation of the sun over time.
Social Media Stats(Infographics Post vs Traditional Post):
- Facebook: An infographic posts received 61 likes while a traditional post 69 likes. Thats about 12% less likes for the Infographic post. - Twitter: The infographic post was retweeted 578 times while the tradional post received only 62 retweets, making the Infographics posts 832% more popular over the traditional post. - Google Plus: Infographic most was more popular within Google Plus users receiving 9 +1′s while traditional one received 4 +1′s, thats a 125% increase. - LinkedIn: Again Infographic was the winner getting shared 51 times, about 629% more than the traditional post shares(7 shares). - Stumbleupon: SU generated 330 pageviews for the infographic post while the traditional one got 39 pageviews. Infographics once more was more popular by 746%. - Pinterest: Newly born social media of Pinterest created the same amount of views(62 views) for both type of posts Infographic and traditional one.
Conversion Rate Experts (C.R.E.) has developed a proven process for growing online businesses through Conversion Rate Optimization. They have used it to measurably grow some of the web’s most prestigious and successful companies.
Many people think that b2b lead generation is leagues away in terms of helpfulness with regards to social media. With this infographic that has given to use by Online MBA, there has been a recorded 66% percent of online users that are connected to at least one social media platform on the World Wide Web. The use of these websites have steadily increased over the past 10 years in either personal or business reasons.
In less than a decade, business to consumer (B2C) social networking has quickly established itself as a proven and powerful marketing strategy for brands, empowering businesses of all shapes and sizes to raise awareness of products and services, drive traffic and generate leads and sales.
Business to business (B2B) social marketing is, however, a very different beast that requires very different strategies. What works in your B2C campaign will likely fall flat when targeting clients and other brands, and marketers need to study which platforms are best for their B2B promotional needs.
Thankfully, help is at hand, courtesy of this infographic from Marketo, which takes a closer look at the B2B social marketing universe.